The Online market has become pretty crowded and you need to be aware of its distribution in various segments before you decide to start your own online portal. These slides present an excellent direction in this regard and talks of the various segments in the online space, their percentage distribution and the role they play.

1. Online Startup space
segmentation

2. Utthishta has mapped
crucial segments in the
online space to provide a
quick snapshot about
online markets.
Segmentation provides
better clarity to
entrepreneurs about
customer
segmentation, product
positioning, target
audience and pricing
strategies.

3. E-
Commerce
Cloud
Computing
Online &
Social
Media
Digital
Marketing
& SEO

4. • Offers products online.
• The charm of this segment is how well a
provider is able to showcase a product
online, how he is able to capture the
attention of and potential consumers and
also sustain the interest of the consumer.
• The e-commerce bubble in India got visible
in 2009-10.
• Struggle in this segment: to increase online
sales by influencing the customer to make a
decision while the customer is surfing the
portal online.
E-Commerce
For more details visit our blog: http://www.utthishta.com/blog/

5. • The „Indian Railways‟ is the biggest e-
commerce site in India selling railway tickets
and travel packages. Other players marched
into this segment by selling products like
books, clothes, electronics and so on.
• E-commerce sites are failing to influence the
decision maker to make a purchase from their
online portal. This sector has seen turbulent
oscillations but still is one of the glamorous
segments demanding consumer attention.
E-Commerce
For more details visit our blog: http://www.utthishta.com/blog/

6. • News, media, PR and social media
channels are segments in the online
and social media sector.
• The channels that keep people busy
with their keyboards and keypads are
blogs, micro blogs, social networking
sites, picture sharing sites, video
bloggers and news feeds.
Online & Social Media
For more details visit our blog: http://www.utthishta.com/blog/

7. • Apart from the buzzing
communities, technology has created room
for itself. Innovative technology has been
morphed into magazines, interactive
forums, social networks, podcasts, instant
messaging and music sharing.
• Facebook, Tumblr, Twitter, Pinterest, Google+,
Orkut, Youtube and Linkedin are some of the
most popular brands which has made
themselves indispensables for social and not
so social users online.
Online & Social Media
For more details visit our blog: http://www.utthishta.com/blog/

8. • Most industry experts say,“Cloud
computing implementation and
innovation is slow in India”. This has not
trended towards cynicism but towards
opportunistic behavior.
• Cloud as a sector is providing myriad
of solutions like tele-medicine, setting
up remote-classrooms, CRM and ERP.
Cloud Computing
For more details visit our blog: http://www.utthishta.com/blog/

9. • The big story began with Salesforce.com as a
CRM platform however, now we see
Salesforce on an acquiring spree. This
indicates that the cloud is not only getting
bigger by the number of verticals but also by
the number market players.
• There is a forecast that cloud computing may
increase the export figures of India. IP
enabled cloud could bring more innovations
from India. All that a provider and a client
need to wary about is the security and
privacy issues.
Cloud Computing
For more details visit our blog: http://www.utthishta.com/blog/

10. • While the sectors mentioned above are
placed in the production and distribution
functionalities of an organization, this one
demands the attention of marketers. If matter
exists then marketing exists and hence began
the story of digital marketing and search
engine optimization.
• Digital marketing and digital ad agencies are
growing. Other innovative services like
content marketing, affiliate marketing and
social media marketing are emerging in this
space.
Digital Marketing & SEO
For more details visit our blog: http://www.utthishta.com/blog/

11. • Startups are crafting innovations by
generating tools that handle
analytics, mass distribution and process
innovation.
• SEO is a thin vertical in digital marketing
but is not thin enough to be ignored. It still
has its sheen in terms mastering the art of
juggling with keywords and reconfiguring
algorithms.
Digital Marketing & SEO
For more details visit our blog: http://www.utthishta.com/blog/

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