Uyen Tran is a data-driven and experienced marketer who is passionate about digital media, strategic planning, and content creation. She has experience executing successful marketing campaigns across industries and has won several awards and competitions for her work. She holds a B.A. in Mass Communications and Public Relations and a B.B.A. in Finance from Iona College, where she graduated with honors.

1. UYEN TRAN
Profile
Skills
Languages
Certifications & Achievements
Education
Experience
Leadership
Data-driven and experienced marketer
who is passionate about digital media,
strategic planning, and content creation.
Experienced in executing sustainable,
effective, and cost-saving digital and
traditional marketing campaigns for a variety
of industries and causes.
• First-prize winner at National round & Team Finalist/Country Representative
• Intel ISEF – International Science and Engineering Fair (05/2014)
• First-prize winner & Team creator of “Iona Dining” app
• Entrepreneurship and Innovation Challenge (03/2018)
• Advanced: English, Vietnamese
• Intermediate: Spanish, Chinese
Digital Marketing
Project ManagementData Analysis
Graphic Design
SEO/SEM
Iona College - New Rochelle, NY 12/2019
B.A. in Mass Comm. (Public Relations) & Dual B.B.A. in Finance
• GPA: 4.0/4.0 (Academic Dean's List: 4 consecutive years)
• Honors Program Elected Member
• Thesis Study: "Stock Returns and Environmental News"
Fashion & Marketing Intern 08/2018-01/2019
Daniella Shevel, LLC. New York
• Executed email marketing campaigns to increase 110% of subscribers
• Planned and generated engaging daily social media posts and gained 5k+ followers
• Optimized website's home and landing pages and boosted traffic by 120%
• Interview influencers, attended industry events and worked with PR agency
Digital Marketing Manager 12/2019-Present
Viet Adventure Corporation New York
• Assist with cross-functional responsibilities, (i.e. developing travel itineraries,
hiring junior-level employees, and establishing frameworks and guidelines, etc.)
• Develop and execute digital strategies; Managed company’s CRM system and
integrated HubSpot data to support digital marketing efforts
• Attract 98% of new customers through owned digital channels in 3 months
without expanding the budget
Communications (Social Media) Intern 06/2019-09/2019
The American Red Cross – Greater NY Chapter New York
• Planned, created, and scheduled digital content on various media channels
• Increased 86% overall performance rate on various digital channels
• Raised > 4K engagements on social media and generated ~7.9K clicks from page
content in 2 months
• Tracked online engagement using research and data analytics techniques
• Used Adobe Suite to produce graphic elements, branding videos, and podcasts
Digital Marketing and Social Media Intern 05/2018-08/2018
LOTTE.vn HCMC
LOTTE.vn is a sector of LOTTE Group, TOP 10 most influential Asian corporations.
• Increased 25% of online revenue through organic social media
• Maintained a 90% satisfaction rating by responding to customers feedbacks
• Updated existing reply protocol and cut operating time by 60%
• Planned and published CPC and CPI display ads on Facebook and Instagram
• Social Media Lead
VietAbroader Organization (05/2019 –
Present)
• Vice President of Communications
VNNY (Vietnamese Association in New York)
(2018 - Present)
• Student Leader & Commuter Assistant
Iona College - Office of Off-Campus and
Commuters (03/2018 – 05/2019)
• Head of PR
TOUCH Non-profit Organization (07/2017 –
08/2018)
• Vice President of Events
CEO Entrepreneurship Club (2017 – 2018)
• Vice President & Former PR Officer
Iona International Club (2016 - 2018)
• Founder & Former President
TDN High school for the Gifted French Club
(2014 - 2015)
929-319-6062
trantouyen97@gmail.com
https://trantouyen97.wixsite.com/myportfolio
https://www.linkedin.com/in/uyen-tran-1206/
Marketing Catalog 09/2019-01/2020
Warner Music Group New York
• Researched current market trends and develop catalog promotional strategies
• Monitored artists' performance on various streaming platforms using Music
Connect, GCDMi, and other data analytics tools
• Built CRM and Social Media calendar to promote artists and their products
• Gained 16 million streaming/album/week and generated ~450K engagements
through influencers’ social media posts
Adobe Suite
Digital Marketer | Content Creator | Data Analyst
CRM
Performance MKT
Social Media MKT
UX/UI Copywriting
Video Editing CMS
Certificates
• Facebook Blueprint – Digital MKT (10/2019)
• Advanced Google Analytics (09/2019)
• Google Ads Search Certification (09/2019)
• YouTube Creative Essentials (09/2019)
Content Programming 02/2020-Present
The Walt Disney Company California
• Publish programmed projects and coordinate Disney+ content optimization across
global programming teams
• Write and edit copy for Disney+ platforms and areas of responsibility as needed
• Support editorial localization & translation process with operations teams
• Partner with programming data & insights to take action on findings