2. A member of
15-year branding experiences in Vietnam market. More than 50 global brands
have trusted Masso Group in brand building & communication services.
3. We are one-stop-shop Digital agency along with dedicated and expert team providing
integrated online communications.
We aim to drive for more values to customer, convey best strategies, excellent execution.
All our solutions are suggested from our understanding about your brand, your consumer,
and your market.
4. • Qdigital tells apart ourselves from other digital agencies by our strong solutions.
• We provide digital marketing solutions from overall strategic planning to excellent
execution plan.
• We are one-stop-shop of digital marketing solution that requires an optimum mix of
social communications and online media communication tools.
ACCURATE INTERGRATION FLEXIBLE & COST EFFECTIVE
FAITHFUL THINKING LOCAL
WHY QDIGITAL
5. OUR SERVICES
We provide not only
• Strategic planning
• Integrated communication project management
• Brand team chartering, which provides you with
an exclusive in-house marketing department
But also
• Offer diverse services
• A-Z branding in our one-stop-shop
6. 1. Research & Insight
We aim to guide
meaningful conversation
via social media between
clients to their customers,
from insights, brand
planning to multi-channel
digital strategy.
2. Creative
We commit not only
deliver true results from
creativity, technology in
digital marketing but also
help customer understand
our clients’ brand stories.
7. 3. Strategy & Consultancy
From our expert experiences
in strategic planning, we
give valuable consultancies
and build right strategic for
our clients.
4. Execution
We provide creative and
effective tools to help our
clients engage in social
media and interact with
client’s digital brand.
9. WOM ONLINE
SOLUTIONS
> An in-house tool
develop by Qdigital in
order to help brands
viral their message
through a large number
of Influencers of
Celebrities
> Filter and select suitable
influencer/ celebrities by
details
> Competitive price with
only managing fee.
Link: http://womonline.vn
(updating)
> Nearly 3,000 influencers
in system
> About 60,000,000
followers/ friends
> About 300,000,000 total
reach
11. Qui Ng, Founder of Qdigital. Before becoming a tremendous asset to Qdigital’s
capability, he is a key person who has build Digital team to strongest team in
Masso Group with big clients. Qui win all the creative and strategic planning,
many of which are dedicated campaign of the year or best local practices. Qui
manages many successful digital-based communication campaigns of big brands
such as: Yamaha, SYM, EVA AIR, P&G, BIDV, Viettel, Mobifone, LG,..
Nguyen Trung Thang, PhD., is the co- founder of Qdigital and acts as Chairman.
He has multiple-year marketing experiences in a blue chip company on the local
and Asian market. He currently is Chairman of Masso group. His last posting
before founding Masso Group was Business Development Manager for Shell
East Zone, where he participated in retail strategy and business development
across 40 Asian countries. Thang has solid records in elaborating marketing
strategies, numerous branding and brand communication, PR/crisis management
projects are under his supervision for International and Vietnamese companies.
Thang Nguyen, Chairman
Qui Ng, Managing Director
WHO
12. Ms Trinh has more than 5 years of working in Media fields with solid hands-on
experience on execution big projects such as: Dien Quang, Isuzu, Vincom,
Vinhomes, P&G, VNG, Mobifone,.. With her experience, capability and passion,
Trinh will undoubtedly be an excellent cruise member in the journey of bringing
Qdigital best services for our works.
Trinh Nguyen, Media Consultant
Nhung was ex- Account manager at 5iMedia and Notch Riverorchid after over 5
solid years of working in Digital account management in the nationwide scale for
varied dominant brands indifferent industries as health care pharmaceutical. She
is so effective at developing and managing client relationships. Nhung always
works closely with clients and make sure the quality of projects. Perhaps it's the
reason why never seen her getting stressed with any issues.
.
Nhung Tran, Account Manager
13. Ms. Huong, graduated from RMIT University - communication degree, is the
strategic planner of Digital Marketing services at Qdigital. Huong has gained a
deep knowledge in integrated marketing communication and Digital fields. Huong
had been working in creative planning with International advertising agency such
as Leo Burnet, before joining Qdigital. As a strategic planner, Huong is
responsible to develop idea, solutions and planning to provide the most effective
mix/services for all types of clients.
Phuc hold a Master degree in Public Relations and Mass communications. He
has been working on social marketing across International brands, including
Masan Food, Suntory Pepsico, Mead Johson, Kao VN, P&G, Asus, Acer,
Vinacafe, Total, Bitis, ...With experiences on content marketing and social media
marketing areas, Phuc is responsible for developing digital integration solutions
for customers at Qdigital.
Phuc Nguyen, Copywriter
Huong Dang, Strategic planner
15. Case STB: Social media retaining partner
Vietnam perception:
Singapore – boring ,
industry-oriented and
expensive country
High reach – Lack of
engagement – Lack of
virality
Content
strategy
Calendar
Social
activatio
n
Daily
convers
ation &
monitor
Online
reputatio
n and
Crisis
manage
ment
18. Hidden charm of
Singapore with Q&A
Oct Nov Dec Jan
(pre-launch)
Feb
(launch and burst)
Channels
Facebook
regular
content
Inexpensive SGP
experience & budget
tips with Q&A
Must-see Xmas and
fan photo albums
New year, new
possibilities
TV Show with YanTV
about Love in
Singapore
Merlion tour app: the online tour guide for places, events, and must-try
things in Singapore
Facebook app
Hà Kin’s Singapore experienceKOLs
• Tips sharing
• Contesters uploading photos
• YourSingapore.com linking
• 50 extraordinary stories featuring
Microsite
• Reveal stories of
love from Singapore
• Wedding photos
take in Singapore
Forum seeding
Calendar: Key activities
• Sticky topics that
update shows
• Behind the scene
of the shows
• Forum seeding
links
• News from Yan’s
fan page, Yan’s news
Special
timeline posts
• Update shows
• 50 stories
• Love confessions
of Singaporean
• Facebook e-card
• Footprint map to post on timeline, weekly basic
• Share Ha Kin’s Singapore story posts
BannerFacebook ads
& Ads
networks
Facebook adsCreative facebook ads
Your Singapore contest Warm-up TV Shows
Singapore love stories
From Singapore
with love
20. Anh Tuan, 10 KOLs and YS FB Page
1. What is NEW FUN?
a. CTA to drive to web to discover NEW
FUN where posts are centered
around the animation of new fun in
Singapore
Behind the Scenes (Anh Tuan and VN FB Page)
1. Anh Tuan to share behind the scenes images during filming
1. Behind the scenes to focus on Anh Tuan’s challenges within the video
2. This could be a selfie with the band in timber with the crowd as a backdrop, or
his expression before he does a reverse bungy
Here’s me after my ‘live’ performance!
Calling all fun seekers! I’m thinking
of going on a holiday where I can
take fun to the next level. Where
should I go?
<INSERT Behind the Scenes
IMAGE>
Social activation, Online contest & Online Influencers
21. 8 experience post
• Reach: 1733
• CTR: 0.05
• Likes: 24
• Comments: 0
• Shares: 0
Winners’ related post
• Reach: 1526
• CTR: 0.07
• Likes: 53
• Comments: 0
• Shares: 0
KOL related post
• Reach: 771
• CTR: 0.05
• Likes: 12
• Comments: 0
• Shares: 0
Sample sponsored post
• Reach: > 16.000
• Likes: 96
• Comments: 4
• Shares: 0
Social campaign result
22.
23. Park Hill
• Park Hill is a real estate complex in Ha Noi that provides its resident luxury living environment.
background solution
…………………………….
…………….…………..…….
VNese People want to own a
house
Park Hill competes intensely
with other luxury appertment in
Hanoi
People stop investing in
Appartment
Positioning Park Hill as the
leading in making people
dreams come true with its
dream house
Communicate Park Hill as the
leading in “green appartment”
Show people how potential
Park Hill is as the leading in
Luxury appartment in Hanoi
24. Communication
A resort
appartment in Ha
Noi
1st Smarthome
appartment in
Vietnam
Phase 2Phase 1
Park Hill is the leading in
green Apartment in Ha Noi
Park Hill creates new
living standards in Hanoi :
Smarthome
27. Shop House
• Shop House is a real estate complex that provide to owner both luxury home and great business chances
background solution
…………………………….
…………….…………..…….
VNese people in rural don’t
spend much money on
investing in a house
Shop House is a real estate
complex surrounds a shopping
mall
People stop investing in real
estate
Communicate Shophouse as
the leading factor in improving
economy and change people’s
live
Positioning Shophouse as the
unique opportunity in
promoting business
31. …………….…………..…….
Vinhomes
Riverside
background solution
…………………………….
Vinhomes Riverside is a luxury
villas in Ha Noi that provides
high quality service and
environment
People hesitate in spending a
huge amount of money for buy
a suburban villasv
Communicate Vinhomes
Riverside as the leading in
improving people’s live
Positioning Vinhomes
Riverside as community for
luxury woman who has happy
family
Vinhomes Riverside is a luxury villas complex in Hanoi.
34. …………….…………..…….
Vinhomes
Gardenia
background solution
…………………………….
People in Hanoi are looking for
a “green environment” to live
with their family.
Vinhomes Gardenia is positioned as a flower garden in Ha Noi.
Vinhomes Gardenia provide a
flower garden for their resident
to enjoy.
Vinhomes Gardenia competes
intensely with other green real
estate.
Create green enviroment
online for Target audience to
explore
Surround Target audience with
our ads and positively affect
them.
36. Result
We create a social wave among our target audience about flower garden .
37.
38. Sonasea
Villas & Resort
…………….…………..…….
background Challenges
…………………………….
Sonasea Villas & Resort is a
complex seaside resort where
people can truly enjoy and
relax next to the most beautiful
beach in Vietnam : Phu Quoc
In Vietnam, people are not
interested in investing Resort
real esate and other traditional
online marketing are not
appeal to them.
The complex seaside resort
provides luxury accomodation :
Villas, condotel… with 5 stars
services
Normal content marketing do
not make people believe in the
product and it’s value.
Target audience can not
realize the value of investing in
Resort Real Estate
39. Masso Solution
StrategyCreative Execution
Using different
visual solution to
describe and
attract target
audience :
inforgraphic, video,
interactive
banners…
Intergrated all
kind of Digital
tool to build a
Marketing
system to
attract, remind
and influence
target audience
Cover all target
audience
touchpoint and
use social
listening to
tracking and
respond
immediately to
user concerns.
40. Masso Solution
Reach Act Convert Engage
Using Facebook,
banners, Google
adwords to reach
target audience
Attract them with
creative design with
consistent content
direction
Using Social listening
to immediate respond
to user concern and
keep reminding them
about Sonasea Villas
& Resort
Using SMS, Email
blasting to increase
interaction between
Sonasea Villas &
Resort and target
audience.
45. VINHOMES
CHALLENGES
Luxury apartment in Hanoi is a trend that most of real estate projects there form them as the most luxury and
worth living apartment. Competing with a lot of real estate projects in Hanoi that share the same target
audience. Target audience cannot differentiate Vinhomes benefits other apartments.
EXECUTION
Cover all target audience
touchpoint and use social
listening to tracking and respond
immediately to user concerns.
STRATEGY
Positioning Vinhomes as the
leading in enhancing the
convinience and freshness in
resident’s life
CREATIVE
Using a special technique to turn
normal boring pictures into
animated, lively 3D video to
attract target audience.
IMPACT
Reach: 2,205,200 (Cover 90% of target audience in Hanoi)
Engagement: 175,400 (Engagement rate : 8%, higher than average rate of real estate industry: 2 times)
47. DIEN QUANG
CHALLENGES
As the traditional lightings have been strongly existing in consumer awareness, preference and choice, to
move their traditional choice to a new techonology of LED should be very ‘soft, sweet & smart’ otherwise the
brand will disappoint and lose a large number of traditional customers.
EXECUTION
Digital full-campaign to makes sure
to educate and communicate all the
functional and emotional benefit of
LED. Leading online user go event
series in three big cities offers
incentives for target customer joined
and switch lighting choice from
traditional lights to LED.
STRATEGY
A song has been exclusively
composed for the campaign
named “Mother’s lighting” by
famous song composer,
performed by Hien Thuc singer,
the brand ambassador
CREATIVE
Under the master concept of “The lighting
journey”, we develop an emotional
brandstory of “Thanks mom for your
eternal lighting”
By telling an emotional story between mom
& son around the desk light, the campaign
message sofly communicate and educate
the disadvantages of the traditonal lighting
vesus the LED.
IMPACT
100,000 interactions, 7 million reaches, 5000 registers, 2 million views
48. DIEN QUANG
Sales performance
On top of brand performance, the campaign has contributed to sales growth significantly, which plays an
important milestone for DQC to lead the market share and category leadership:
- Before the campaign: 2014 sales volume 9.785 (billion VND)
- After the campaign: 2015 sales volume 85.111 (billion VND)
“The project so far succeeded not
only in terms of sales, the brand
Dien Quang also increases the
attraction and sympathy with
consumers thanks to the harmony
between the communication
values and the campaign
humanity values.”
Mr Ho Quynh Hung, Chairman of
the Managing Board & General
Director.
50. COMET
CHALLENGES
Comet products have nice and diversified models, good quality, and satisfy right needs of modern families.
However, consumers. Have not known about its message, decisive image and brand personalities. Have not
distinguished Comet from other competitors
EXECUTION
Holding scratch card game in
Lunar New Year: “Don Tet tien
nghi, li xi qua khung”. Digital full
campaign with various channels:
Facebook management, photo
shooting, Kols, Banner, PR
online, Frame digital, Sms
solution, …
STRATEGY
Comet brand positioning is
relevant to personalities of young
and modern family taking cares
of daily life through branding
communication and push sale
channels.
CREATIVE
Superior features of Comet appliances make life
more comfortable and convenient. Customers can
see it in some products such as kettle, water
misting fan, halogen oven, rice cooker…
Good quality, good price and diversified model
suitable for young family.
Comet supports bring your family happiness.
Delicious meals, convenient house… make family
member feel cozy. Due to mother cares, all family
member are united and beloved.
IMPACT
50,000 interactions, 2,000,000 reaches, 100,000 clicks, 120,000 scratch cards were published
53. background solution result
• Offline: Short courses to
empower women
• PR: Announcement of on-
ground activities and
promotions (“help other
women when you
purchase the products”)
• Online: FB conversations
which share tips & honor
real beauty; Forum
Seeding, color ring, fruit
game, some contests to
celebrate women in life.
Role of Online Channels:
Amplify and extend media
mileage of PR campaign
• More than 2000 women in
30 provinces after joining
the training classes, they
have overcome the
obstacles, not only earn
more money but also help
other women get better
earning.
• Nearly 150 contesters
joined on fan page.
• Conversation about real
beauty increased from
14% in 2011 to 40% in
2012 & more.
• ENAT to help women’s
needs (keep her beauty
forever).
• Client assigned Masso
Group to develop a CSR
program targeting women
aged 20-45 years old. The
program must be relevant
to the target audience and
at the same time linking
with the brand.
Case Enat Social media marketing
57. O’star IMC Campaign
……………………………………...
……………………………..….
…………………………………
background
snack food – unhealthy
& unsafe
cause certain deadly
deceases
sales dropped
dramatically
solution
PR
Announcement of
reality show, the contest
& promotions program
Online
Social channels, banners,
SEM, microsite … to
amplify and extend media
mileage
Offline
Free trip to the Dalat
farm to “Thank you”
customers
result
Over 200 attendants
and their parents called
to say thank the
program
130,000 emails were
sent. More than 5,500
volunteers supported
O’star has enjoyed its
leading in segment
61. ……………………………………...
……………………………..….
…………………………………
background
Female 25+
Digital campaign to
drive social
engagement on global
campaign
Campaign integration
online vs. offline
solution
Viral in multi
channels: Facebook,
forums, YouTube.
Supported by PR (Print
& Online): All editorials
result
KPI 164%
Enhance awareness of
6,208,413 people
through the campaign.
Produce Hoang Quy
Phuoc’s Thank you mom
viral clip
Online viral marketing
Thank you, mom
70. FUSO
…………….…………..…….
Background Solution
…………………………….
FUSO is a famuos truck brand
in the world but not so many
people know about it
Communicate about FUSO
brand value and influence
driver about FUSO functional
benefit.
It’s compete intensely with
other chinese brand
Using functional benefit to
encourage Target audience to
interact with Online game on
Social.
74. Bio - Essence
…………….………….
Background Solution
……………………….
Bio – Essence is a cosmetic
brand with its USP : V-line
facelifting
Using content to influence user
with Bio – Essence feature in
Website, forum, social….
User don’t belive in Bio –
Essence feature
Influence User on Online with :
KOL, Celeb, Influencer,
Community leader.
77. PAMPERS
CHALLENGES
Pamper launched a new product line, Pamper Dry Baby imported from Japan and officially distributed by P&G
Vietnam. They had economical budget and wanted to use digital marketing to approach their target customers
who are pregnants or have babies under 8 months old.
EXECUTION
Manage a big quantity of KOLs, nearly 400 KOLs
who are pregnants or have babies in 6 cities of
Vietnam. They participated in the event, tried
products and share their feedbacks on personal
facebook.
STRATEGY
Combine online and offline strategies to create buzz
for brand by inviting Kols/ Celebs to the event,
experiencing products and sharing with their friends.
IMPACT
Nearly 400 pregnant KOLs or women have babies under 8 months old. 155,000 interactions. 77,500,000
reaches
79. GLICO -
ICREO CHALLENGES
Icreo milk powder is in top 1 of milk powder for newborn to to 6-month baby, was awarded The Best milk for
baby selected by Japanese Mother Association in 2015 and 2016. Vietnamese Mothers have already
identified Icreo before but they don’t know it has been distributed in Vietnam. How to deliver full messages to
customers not only about the product but also Icreo’s message is a big challenge.
EXECUTION
Besides promotion for brand,
content and promotion strategies
were created to many
consumers.
STRATEGY
Creating “Japanese Mother growing
Kids” fanpage, sharing how
Japanese grow their children.
Additionally, Ms. Phan Ho
Diep, mother of Do Nhat
Nam prodigies shared diary of
growing kids. (Nhat Nam prodigies
was born and grown up in Japan)
CREATIVE
Japanese are known for growing and
educating their children, especially
kids. Many mothers in the world still
learn from how Japanese mothers
grow their kids. Icreo not only bring
high quality milk powder product but
also be a friend with Vietnamese
mother growing kids in Japanese
ways.
IMPACT
40,000 fans, 4,000 organic reaches, Contents were appreciated on facebook where many moms followed and
shared.
