2. CONTACT:
James Mollard on 01376 533388
or email jamesmollard@vcg-catapult.com
SOME OF THE BRANDS WE HAVE WORKED FOR:
3. Based in the UK, VCG has offices and
production facilities worldwide, including
London, Essex, Manchester, Dublin, Paris,
Prague, Los Angeles, and Sydney.
Our team specialise in delivering effective
B2C marketing communications on behalf
of leading Retail and Leisure businesses. At
VCG, we are proud to work with some of
the most respected and recognisable retail
and leisure brands in the world.
VCG Catapult is part of the
award-winning, design and
production group, VCG.
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4. YOUR GO-TO TEAM
Executing brand communications
across retail networks and sub
brands can be a time consuming
if not daunting task. Consistency,
cost and agility are always a
challenge.
We provide our clients with access to turn up /
turn down production resource and expertise
on tap. We help them create strong visual and
verbal language whilst protecting the integrity
of the brand whilst applying our knowledge,
technology and experience to reform and
refine their marketing supply chain. This helps
them focus more of their budget on the things
that really create value for their brand.
“Guys, the result you have achieved is fantastic, we were really
concerned about some of the photography but it all looks
beautiful. Having Melary and the team in LA made life so much
easier for us, we can’t wait to see the copies of Boutique.”
VP of Communications Global Hotel Group
“We asked a very small number of UK suppliers to join us on this
adventure, based on their proven ability. That you agreed to support
us so quickly says a lot about our relationship. The effort your team
has put in has been amazing and their expertise and commitment
have kept us on track when we would otherwise have stumbled.”
Chief Operating Officer Convenience and Grocery Retailer
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5. 3
EFFECTIVE
ON-BRAND DESIGN
Once a brand or campaign look and
feel has been established, creating
communications material on a day-
to-day basis is often about adapting
and translating existing brand assets -
integrating new content across various
formats and media ready for print or
digital production.
Our specialist team of designers, brand
guardians and proof-readers work
together to get the most out of your
brand – creating consistent, high-quality
materials that bring your message to life
and engage your audience.
Differentiating your brand
through good design can go
a long way towards ensuring
your audience really wants
to hear what you have to say.
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6. regional adaptation
& engagement
The majority of our client’s businesses are built around large networks of retail sites
spread across the uk, and a number of the brands we work with need to support
global operations.
Quite often this requires collateral to be localised and this could mean managing
multiple changes to contact information or a full translation of content and cultural
adaptation of design. our clients use technology developed by our sister company
oasis to automate and simplify the workflow needed to create, produce and deliver
regionally adapted marketing.
a number of the brands we work with use an extension of this technology to
empower regional teams to create their own campaigns and respond quickly to local
competition, whilst still maintaining central control of the brand and budget.
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8. DIGITAL
The digital channel has provided a fantastic opportunity for
retail an leisure brands to increase the visibility of their firm,
enhance consumer engagement and really drive business
development.
Increasing the reach of your brand requires a carefully blended mix of marketing channels
and a commitment to ensuring visibility is measurable. With the right digital solution
relevant, and profitable, visibility can be achieved.
Their brands are central to everything our clients do and digital, in all its forms, provides
a great platform to engage and promote dialogue and feedback and to build long term
profitable relationships. Whether it’s developing a better understanding of how to use
social platforms to broadcast knowledge
content to a wider and more relevant
audience or delivering promotions
through digital applications that allow
instant feedback on areas of interest or
concern, VCG can help.
By that we mean we can help you
understand the need and opportunity
and design, build and execute a digital
solution that meets the goals of the
immediate project but also blends with
existing channels.
“Rather than seeing digital marketing as an ‘add on’,
marketers need to view it as a discipline that complements
the communication mix and should be used to generate
leads, engage customers or drive sales, rather than simply
generating awareness.”
Charisse Tabak
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9. PHOTOGRAPHY
& ILLUSTRATION
Here at VCG, we’re proud to offer a fully comprehensive
service: from digital photography, illustration and CGI
through to retouching, colour proofing and file management.
Alongside first-rate customer service, we pride ourselves on
the quality and consistency of our work.
We’re very flexible. Our many years
experience means we can provide
solutions for all manner of requests.
Whether it’s a bespoke illustration, image
retouching, pack or group shots, we’ll go
the extra mile to meet your expectations.
At VCG we work on a wide range of projects and not
only can we offer product shots, we also have extensive
experience in art direction and co-ordinating photoshoots.
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10. MARKETING SUPPLY
CHAIN MANAGEMENT
Even the greatest concept, if badly executed, is doomed
to failure. Budgets get blown, deadlines missed and
brands undermined in campaigns that are poorly planned
and managed. Our clients often don’t have the resource
or expertise within their team to devote time to collate
commercial date, plan campaign schedules and budgets
and deal with all the changes and challenges that always
occur once a concept goes live.
Unusually for an agency with a strong creative pedigree,
VCG Catapult has a heritage in both the manufacturing
and logistics sectors. Our clients look to this expertise
to ensure that they are working with the right suppliers,
paying the right costs and making sure that the journey
from design to delivery is as smooth and efficient as it is
possible to be. Whilst they are always focussed on driving
out waste and driving down cost our operations team also
act as guardians for our client’s brands applying award
winning colour management expertise to ensure every
production is executed to the highest standards that
champion, not compromise, the concept and the brand.
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11. Commercial and technical optimisation
VCG’s service goes well beyond the basic print management model
you may have previously experienced. We are able to review our clients
printed communication from a manufacturers’ perspective but as the
customers advocate. We bring new approaches to the old challenges of
diminishing budgets and higher expectations. We make sense of how
emerging technology and production techniques can be applied to
create value and improve the way in which print works as part of the
communication mix.
Increasing opportunity
Savings realised through commercial and technical optimisation - or
indeed through any of our other services, such as process improvement
or artwork automation - can be reinvested into additional marketing
activity, thereby driving increased sales. Which means your ROI keeps
getting better.
Enhancing design
By providing access to the latest in innovation, formats and technologies,
our print team helps our designers to ensure that creative concepts
always make the most of the printed medium. Resulting in more engaging
and more effective communications.
Technology and support
From online ordering, help desks and distribution control through
to asset management, artwork automation, multi-tiered content
management and approval systems and comprehensive project
management. We can provide a suite of technology and solutions to
drive efficiency and ensure quality of delivery every step of the way.
Environmental awareness
Supporting clients’ environmental and CSR policies plays an increasingly
important role in VCG’s service. Waste reduction is automatically a major
consideration for us in any solution proposed, and we are happy to
offer options utilising green technologies as well sustainable and carbon
neutral alternatives wherever required.
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12. HOW CAN WE HELP YOU TODAY?
Whatever support you need right now, we’re happy to have
a no-obligation, confidential chat as to how we could help.
Please call James Mollard on 01376 533055
or email sales@vcg-catapult.com
