Learn simple, proven and exciting ways to build a successful business using online marketing strategies. Internet marketing can include your website, search engine optimization, pay per click advertising, local search services, online reviews and social media. Mikki Barker, owner of Web Concepts, will lead this exciting and informative session. She will base her presentation on a WordPress site that is online and you will be able to log into and work along with her if they want. Bring your laptop if you want to work along with Mikki.

1. Introduction to
Wordpress
Presented Mikki Barker

2. Understanding Wordpress
2
WP is a blank slate for your creativity
● The power of “Open Source.”
● Content Management System CMS
● Dynamic content

3. Why
Wordpress?
WordPress powers
22.5% of all websites on
the internet.
3
● WordPress is open source so it’s FREE
● Easy to Use and Learn
● Extendable by Using Themes and Plugins
● Search Engine Friendly
● Safe and Secure
● A large WordPress community

4. WordPress.com or WordPress.org?
4
Wordpress.org
● Free Wordpress download
● Free theme and plugin library
● WordPress.org support forums
for assistance
Wordpress.com
● Free Wordpress hosting with limitations
○ It’s free for up to 3GB of space. After that you
pay for space ($19.95 per year for 5GB) or
($289.97 per year for 100GB). No plugins
allowed, no custom themes allowed.
More Detail: More Pros & Cons

5. Installation...
Five-Minute Install
● Many hosting companies will install for you
● You’ll only do this once, don’t sweat it
If you don’t have ftp access to your site consider having
a professional install it or you.
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6. Exploring the
WordPress Dashboard
6
Behind the
scene details are
managed here

7. What to
do first?
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Visit WP
Settings
Wordpress Settings USER: admin
PW: abby2050

8. Settings
8

9. Settings
9

10. Settings
10

11. Settings
11

12. What is a
Theme?
Thousands of
available themes,
FREE and PAID
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1. A WordPress Theme is a collection of files
that work together with Wordpress to produce
a user friendly interface with an underlying
unifying design for a blog or web site.
2. A Theme modifies the way the site is
displayed, without modifying the underlying
software (Wordpress).
FREE Themes

13. Themes
13

14. Choosing a
Theme
FREE vs. PAID
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1. Strive for Simplicity
2. Responsive is Not Optional Anymore
3. What is the website purpose?
4. Always examine the Live Preview closely
5. Read all Reviews!!!
6. Make sure there is Good Documentation,
Technical Support & User Forum.
7. Look for supporting XML files
8. Do you need a “Page Builder”?
9. Does it have shortcodes?
FREE Themes

15. Installing
Your
Theme
15

16. Installing
Your
Theme
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17. Installing
Your
Theme
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18. Pages vs. Posts
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A page is stand alone
content
A post is time driven
content and is dynamically
created using plugins
throughout your site.
EXAMPLE

19. A Look at Posts
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20. Posts
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21. How to add your
posts to your site
Widgets in the
sidebar:
Drag n drop the
action you want
on your sidebar.
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22. How to add your
posts to your site
The
Results...
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23. How to add your
posts to your site
Page template:
Select the blog
template
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24. How to add your
posts to your site
The Results...
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25. A Look at Pages
25

26. Pages
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27. Pages
27

28. Pages
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29. Pages
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30. Pages
30

31. Creating Menus
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32. Creating a User-Friendly the Menu
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The position of the menu
● a horizontal menu
● a vertical menu on the left
● a vertical menu on the right.
● Limit the number of items
● Mind the wording
● Classify your items
● Be consistent

33. Creating
the Menu
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34. Using Plugins
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35. What are
Plugins?
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Free Plugins
WordPress plugins
are bits of software
that can be
uploaded to extend
and expand the
functionality of your
WordPress site.
Choosing Plugins…
Try multiple search terms to narrow down your
best choice.
If you aren't getting the returned results you
expect, Google it
● How many positive reviews does it have?
● How many times has it been installed?

36. What are
Plugins?
36
Free Plugins
Using a Plugin…
● How many positive reviews does it have?
● How many times has it been installed?

37. What are
Plugins?
37
Free Plugins
Using a Plugin…

38. What are
Plugins?
38
Free Plugins
Using a Plugin…
● How many positive reviews does it have?
● How many times has it been installed?

39. 39
My Favorite Plugins
● SEO Presser - A SEO checklist to insure every page is optimized
● Super Cache - Optimizes your pages automatically for fast page load
● The Events Calendar - A carefully crafted plugin that lets you easily share your events.
● WordPress Carousel Free - Turns the built in Wordpress gallery into a slider
● WooCommerce - An ecommerce toolkit that helps you sell anything online
● WordFence - A easy to use security plugin
● Recent Post Widget Thumbnail - widget with thumbnails, post excerpt, post date.
● Simple Lightbox - The highly customizable lightbox for WordPress
● Contact-form-7 - Probably the easiest and best way to include a form on your site
● WP-DB-Backup - Site back-up tool - A must!

40. 40
● Theme Options
Customizing your theme

41. 41
● Switch to a Default WordPress Theme
○ Sometimes your WordPress theme can cause issues on your site.
● Deactivate plugins one at a time
○ Often errors are caused by a plugins conflicting with each other
Troubleshooting

42. Thank You
Q&A
42
Mikki Barker - Web & Graphics Designer
www.MikkiBarker.com