12. It’s how many get the news
▪ Twitter, Facebook and YouTube serve as a vital lifeline during the Japan Earthquake.
▪ Pictures, updates to family and video’s traveled around the world in only a couple of
minutes.
13.
14. What is Social Media?
“ Social media is the utilization of online tools to help people share ideas, interesting
content, thoughts, brand experience, opinions, photos, videos, reviews, purchases,
deals, experiences, what they had for dinner, when they’re going to bed and their
penchant for Starbucks Coffee…
”
15. No Really…
It’s about sharing information…Social Media allows
you to share information very easily.
18. 800 million active users
Average 130 friends each
Facebook Users by Age - 2011
Second most trafficked
website next only to Google!
•60 million status updates per day
Monthly time spent on Facebook is 8.3 billion hours.
•350 million access through mobile
devices
19.
20.
21. Each login to Twitter is 4.5X more likely to result in a status update than a login to Facebook.
“Twitter is very much an ’of the moment’ information network”
Nearly 200 million users
300,000 new users each day
140 million tweets/day
2 billion average tweets per month
76% growth vs Facebook at 54%
22.
23. 700 billion streams/2010
35 hours of video uploaded
every minute!
It would take 412.3
years to watch every
YouTube video
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
24. The Question is NOT “should you be using Video in
your Marketing”
It’s “Why Aren’t you”!!!!!
25.
26. 1. It’s a waste of 4. It takes too
time much time
2. Why do I need
ACCOUNTING
this nonsense?
5 Top Excuses For Not Joining Social Media
3. My customers 5. Don’t want to
aren't using social give people
media opportunity to
talk negative
about me
1. Twitter & Facebook makes networking easy, painless, and powerful.
2. Lines between personal and business networks are blurring.
3. Have you checked to see?
4. You have the ability to stay on top of the people you want to hear from.
5. People are already talking about you. It's better to know what they are saying then to not know.
27. Why Social Media for my Business?
You can buy attention (with advertising); You
can beg for attention from the media (with
PR); You can bug people one at a time to get
attention (with direct sales).
Or you can earn attention by creating
something interesting and valuable and then
publishing it online for free: a YouTube video,
photo’s, a Twitter stream, a Facebook page, a
presentation on SlideShare.
32. Quick Start
Dedicate 15 minutes each day
Learn about each Post your Start posting
tool. professional self and sharing
See how users on LinkedIn, news, interests
Interact in connect to and
communities Facebook, information
develop a Twitter
following
Build up
your network
(aim for 10).
33.
34.
35.
36. The Social Media Train is Leaving the Station WITH
or WITHOUT YOU!
37.
38.
39. THANK YOU
Sandy Ratliff
Virginia Department of Business
Assistance
sandy.ratliff@vdba.virginia.gov
P: 276-676-3768
Twitter: http://twitter.com/sandyratliff Scan QR Code for List of
Facebook: http://www.facebook.com/sandy.ratliff upcoming workshops!
LinkedIn: http://www.linkedin.com/in/sandyratliff
YouTube: http://www.youtube.com/user/vastartup
Google+:http://www.gplus.to/sandyratliff