VERGO Marketing Capabilities Presentation

1. Increase InquIrIes and starts
Cost-Effective Lead-Generation
and Student Acquisition Campaigns

2. At VERGO Marketing, we understand the nuances and challenges of capturing
the attention of today’s college-bound student.
Our fresh and insightful call-to-action campaigns
are designed to reach prospective students, capture their attention, and earn their trust,
while introducing various pathways to education.
VERGO Marketing offers a complete spectrum of services
to meet all your enrollment marketing needs with a variety of advertising media.
VERGO approaches each partnership from a strategic marketing perspective.
We learn your school’s long-term and short-term enrollment goals,
review your school’s call center operation and enrollment counselors’ script,
along with other supporting media,
and then develop a strategic plan that will meet your goals.
Once we’ve developed your marketing plan
your only cost is the fixed Cost per Lead.
Our unique experience delivers original, innovative and
cutting edge campaigns:
• Generating thousands of qualified leads monthly
• Microsites unique to your school
• Email confirmation to each contact
designed to maintain interest
• Proprietary re-marketing system
that captures interested students
who have not yet enrolled

3. With fewer potential students and more
educational options for each of them,
Admissions and Enrollment departments need
integrated, strategic campaigns to meet their
enrollment goals.
attractIng
VERGO Marketing’s team of enrollment and admissions
the students you experts assist in the development and execution of full-service
campaigns for your:
want becomes
• Online Campus
IncreasIngly more • Ground Campus
• Career College
dIffIcult and • Hybrid Learning Experience
costly each year. VERGO Marketing is an integrated marketing and
communications agency. We work with you to generate a
constant flow of prospective students at the ideal Cost per
Lead by combining proven direct response and promotional
marketing techniques with the power of search marketing
and internet technology:
• Lead Generation
• Media Planning and Buying
• Web/Interactive
• Print
• Radio, Spot Broadcast and Cable Television
• Outdoor
• Search Marketing
• Social Networking
• Search Engine Optimization
• Interactive Video
• Website Design & Development
• Direct Mail Design and Management
• Print Design
Once you have leads, we help you convert those leads
to enrollments by providing:
• Admissions Counselor Training
• Call Center Set-up and Training
• Re-Marketing Campaigns

4. the vergo difference –
Our Education Portals
VERGO Marketing owns and operates
many of the top online education enrollment portals on the internet. Each
month, thousands of unique prospective students visit our websites due to
advanced search marketing, email marketing, radio, web-based media, and
VERGO’s lead generation process – what sets us apart.
direct marketing.
automatIc lead follow-up: Each lead receives a follow-up
email which includes a specific reference to the prospective student’s
“Program of Interest”.
geo-targeted leads: When you need to target a specific geographic
market, we screen your leads based on the zip codes you
provide; thus enrollment counselors receive only those geo-targeted leads.
search marketIng: To determine which of VERGO sites are
generating the best leads for you, we use advanced search marketing
techniques that track each lead to its source.
up-to-the-mInute lead delIvery: To ensure your enrollment
counselors can begin a dialogue with prospective students immediately,
we deliver all leads in real time—not in a batch at the end of the day.
emaIl newsletters: To maintain contact with prospective students,
we send the University Decisions email newsletter each month to visitors
who have opted to receive it. Each issue contains education news, as
well as information and advice on pursuing a college degree.
You have the benefit of a large online media campaign—without the
upfront cost and commitments.
Your only cost is your fixed Cost per Lead.

5. VERGO MaRkEtinG operates many of the industry’s premier education portals.
our educations portals

6. the vergo difference –
Targeted Micro-sites
VERGO Marketing’s suite of targeted microsites
generates the highest-quality enrollment leads available in the industry.
The traditional education directory model provides comparison shopping
by letting the prospective student request information from three or
four schools that offer the same programs. These sites put your enrollment
counselors in a race to make the first contact with each prospective
student.
VERGO Marketing micro-sites offer more than the traditional model.
Prospective students receive information only about your school’s programs.
To maintain top of mind awareness with the prospective student, qualified
leads will receive a series of emails delivering valuable information prepping
them for conversation with your enrollment counselor.
Thousands of Student Leads
Our proprietary microsites give you a unique landing page with every detail specific to
your school. Your campaigns can be geo-targeted or national, producing as many as five
thousand or as few as one hundred prospective student leads per month, all delivered on
a Cost per Lead, no-risk basis.
Automatic Lead Follow-up
Within 24 hours, we send a follow-up email which includes a specific reference to the prospective
student’s “Program of Interest” along with a brief synopsis of your school and the program you offer.

7. the vergo difference –
Email Re-Marketing
Re-marketing is a tremendously powerful tool and can extend the
life of a lead, and thus increase your school’s return on investment.
VERGO Marketing has developed a proprietary re-marketing
program to actively re-engage prospective students who have
expressed an interest in your school but have not yet applied.
We can fully customize your email re-marketing campaign to
precisely suit your needs. When you reach out to prospective
students at scheduled intervals, you can:
• Give them additional opportunities to enroll
• Let them ask additional questions
• Maintain their interest through surveys
VERGO can develop, deliver and track your email
re-marketing campaigns. Whether you need one-time
delivery or on-going scheduled campaigns, our email
marketing services can handle volumes of up to one
million per month.

8. 4014 N. Goldwater Blvd. Ste. 204 • Scottsdale, AZ 85251
p: 480 . 990 . 1399
www.vergomarketing.com