The document discusses trends in the printing industry and strategies for printing companies. It notes that customers and technology are changing, with shifts towards digital formats and more efficient production technologies. Printing companies need to keep up with these changes by focusing on IT, offering added value through services like customized or personalized printing, and having a strategic approach to ensure future success.

2. Where are we going?
Paper Chain Forum
Eddy Hagen
VIGC –5/11/2014
ideas.inspire.growth

3. VIGC
•Flemish Innovation Center for Graphic Communication
•Not for profit organisation
•Originated from within the industry
•Located in Turnhout
•Known worldwide, e.g. Live Preflight Profiles
•Mission VIGC (short version):
•Informing the printing industry as a whole about and supporting with the implementation of innovation and best practices.
•How do we do that?
•Collective services, e.g. seminars
•Individual services, e.g. consulting
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)

4. Agenda
•Short version of a much broader seminar: ‘Where are we going? Figures, Trends and Strategy’
•Standard seminar, next session: 4/12 (in Dutch)
•In company possible (also in English), even including time for extensive discussion
•This leads to interesting discussions and insight!
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)

5. Truths about Innovation

6. Gartner Hype Cycle
Every new technology knows these phases!

7. Truths about Innovation
•The perfect storm
•Innovations will only succeed if all elements are in place: the time needs to be right
•E.g. digital photography
•Good, cheap cameras
•Cheap memory, storage
•Everybody has a computer, with internetconnection
•Printing of digital pictures
•Easy tools for assembling personalized photo books
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

8. Evolutions at Customers

9. Evolutions at Customers
•Publishing
•Information consumption, reading culture is changing
•Shift towards web / tablet / mobile / e-readers
•Young people
•Business models based on advertising are not as easy as they used to be
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

10. Advertising budgets for print get smaller each year…

11. Yet: influence of printed ads is higher than sociale media

12. Stong decline in advertising revenue newspapers US: one man!

13. Evoluties bij Customers
•Commercial Printing (CP)
•Large part of CP is related to marketing and publicity
•What keeps marketers awake?
•Marketing = integrated approach
•‘Functional’ print
•E.g. administrative documents, envelopes, …
•Can we replace it by something more efficient?
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

14. Need to measure respons, also from print!
Source: Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night? (2013)

15. Where is the place of print in this landscape?

16. Technological Evolutions

17. Technological Evolutions
•When do technological evoluation make sense?
•Efficiency gains (= cost)
•Shorter run lengths (= ‘micro jobs’)
•Getting attention (= ROI of marketing)
•Measuring response (= ROI of marketing)
•Generating added value (= answering a need of customers)
•Stability & reliability(= guaranteed production)
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

19. Everything evolves, also ‘old’ technologies

21. Inline controlesystems are a must: faster setup, smaller deviations

22. What does this mean for the logistics around the press?
Offset press anno 2014: 169 jobs in 24 hours… Offset vs digital…

23. Also in finishing short make ready

24. Flexo also for high quality jobs

25. Superfast job changes in flexo: minimum run length gets shorter…

26. Desktop label printing and converting…

27. These devices are placed in offices, competing with PSPs…

28. Short run lengths, to convince print buyers to buy more expensive print

29. Print can ‘seduce’ people: demand for better paper qualities

30. Many helpful, affordable ‘workflow’ tools outside the printing industry

31. Big data (good data mining) + ‘personalised’ folders = $$$$$

32. 3D printing = ‘manufacturing’, other market than ‘printing’

33. Industrial printing: usually part of a much bigger production process

34. Figures

35. Figures
•Why do things happen the way they happen? What is the real reason?
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

37. What is this strong growth (1981-1994)?
Be careful with figures: know the background!

38. Changes in buying behaviour are difficult to turn back…

39. Evolution ‘Other Graphic Papers’ top 2007 > 2013: -32%!

42. An Interessing Example

43. Changed label is solution to ‘missed sales’: added value! $$$

44. Conclusion
(and Strategy)

45. Conclusion
•The world is changing, fast…
•Customers of the printing industry
•The printing industry itself
•Knowing what happens is essential, keeping up-to-update is a very important task
•This is the added value of VIGC!
•E.g. weekly ‘Verplichte Lectuur’
•Influence of digitisation, intern is huge
•IT = key to succes!
•Even of strategic importance!
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

46. Conclusion
•Print, printing companies do have a future!
•On condition that companies take the right approach…
•Strategic options for succes?
•Come to our seminar!
© VIGC - 5/11/2014 Where are we going? (Paper Chain Forum)
Content
•Truths
•Customers
•Technology
•Figures
•Example
•Conclusions

48. Thanks! :-)

49. Titel seminarie
ideas.inspire.growth

50. Strategic partners VIGC