Ella Study is an Online Platform connecting students and Alumni for consultation to make global study simplified and accessible to all.

1. ellastudy.com
Global Study Simplified

2. 100k
Students feel
hard to choose
programs
Vietnamese students struggle to study abroad
Mis-orientation, Biased information, Complicated process makes
<20%
Successful
students when
coming back
$2B
Investment for
international study
wasted per year

3. Ella - platform where students get online consultation with Alumni
Consult before study Live & Travel Work supportStudy tutorPick-up on arrival
Machine
learning
filters
30+
countries

4. Transforming consultation process online
Orien-
tation
Course
Res.
Course
Review
Doc.
Finalize
Doc
Prep.
Doc.
List
Submit Contact
Other
options
Pick-up Trip Visa
• Booking, message, video call,
review
• Scenario, course-list creation
• Tracking process
• Document management
• Data analytics based on
scenario and behaviors
30 hours
working time

5. Even more productive on mobile
5-step
easy to manage
Avai on Jan. 2019
Search Alumni
Message & contact
Track process
Realtime notification
Auto reminder

6. Competition is good to grow
Personal
life time
support
StudyPortals.com
Decision quality
Local Agency

7. Business model
Commission on
transaction
(Students - Alumni)
Online marketing &
student recruitment.
Analytics system.
Soft-skill Online
training. HR
recruitment.

8. Ella Traction
Acquisition
16 months
• Alumni: 2,800+
• Paid students: 400+
• Partners: 50
• Revenue: $360,000
• Growth: ~220% YoY
Marketing training & orientation
for students – junior staffs

9. Conquering market 2020: Global standards & Life-time study
Effective
individual
support
Alumni
Global standards
Top-tier
partners
Management
tools: scale &
control quality.
Data analytics
Platform
Cover high-skilled
labors
Corporations
Vietnam
(*) OECD: 5 mil overseas students every year
$25B+
7% growth/yr
SEA. India. Korea.
Middle-East
• Social media
• Ads
• Referrals prog.
• Word of mouth
• 20 Universities
(100k users)
Student input

10. Business Expansion plan
2019 2020 2021
Alumni
Consultation
Consultation before study
Pick - up on arrival
Study tutor
Edu tour (age 14 – 22)
Job orientation
Online marketing Targeted ads
HR solutions Online soft-skill training
Recruitment & hunting
Others Money transfer

11. Financial Projection
FY 2019
• Paid students: 1,000
• Partners: 100
• Net Revenue: $1m
FY 2023
• Paid students: 70,000
• Revenue: $37m
• Net income: 28.9%

12. Building Ella economy 2023
50,000 Alumni
Support students
& purchase
1,000 Uni
Recruit students &
advertise
5,000 Companies
HR Recruit, incubate
100k Students
Purchase service
1,000 Org.
Provide service
$0.75
Alumni earn
$0.5
Organizations save
ad cost
$1
Ella earns
$1.5
Company hire
high-skilled staffs
$1
Universities recruit
appropriate students
$1 Ella earns = $4 society earns

13. Our team
Khoa Do
CEO
Sweden
TH Corp, TOPICA. Co-founded 5
startups. Mentored 1k+ students
Duy Nguyen
COO & CFO
Germany
MOET, TOPICA. Co-founded 4
startups. Supported 25+ Uni
Anh Le
CTO
Singapore
IT projects for banks. Dev.
apps with 100k+ users.
Anh Nguyen
CPO
USA, Australia
Recruited 2.500 Alumni
Nghia Tran
Tech partner
Uni of Cambridge - UK
Develop products for 10+
U.K. and VN Tech Startups.
Mentors &
Investors
Danny Goh - Investor
Sales Director.
Education First
Hajime Hotta - Investor
Innovatube, Cinnamon,
Nexus Frontier Tech
Asso. Prof. Tu Anh
Mentor
MOET
Duc Tran Investor
& Mentor FPT,
VIISA

14. Ella needs $500k to reach new milestone
$500k
Product Dev (40%) Milestone by ending 2019:
• 1,000 paid students
• $1m revenue
• 80k+ subscribers
• 500 engaged Alumni
IRR 153%
Sales & Marketing (45%)
Team Build (15%)

15. a
I AM DUY
Co-Founder
duynt@ellastudy.com
Everyone could find
their best guider