ellastudy.com
Global Study Simplified

100k
Students feel
hard to choose
programs
Vietnamese students struggle to study abroad
Mis-orientation, Biased information, Complicated process makes
<20%
Successful
students when
coming back
$2B
Investment for
international study
wasted per year

Ella - platform where students get online consultation with Alumni
Consult before study Live & Travel Work supportStudy tutorPick-up on arrival
Machine
learning
filters
30+
countries

Transforming consultation process online
Orien-
tation
Course
Res.
Course
Review
Doc.
Finalize
Doc
Prep.
Doc.
List
Submit Contact
Other
options
Pick-up Trip Visa
• Booking, message, video call,
review
• Scenario, course-list creation
• Tracking process
• Document management
• Data analytics based on
scenario and behaviors
30 hours
working time

Even more productive on mobile
5-step
easy to manage
Avai on Jan. 2019
Search Alumni
Message & contact
Track process
Realtime notification
Auto reminder

Competition is good to grow
Personal
life time
support
StudyPortals.com
Decision quality
Local Agency

Business model
Commission on
transaction
(Students - Alumni)
Online marketing &
student recruitment.
Analytics system.
Soft-skill Online
training. HR
recruitment.

Ella Traction
Acquisition
16 months
• Alumni: 2,800+
• Paid students: 400+
• Partners: 50
• Revenue: $360,000
• Growth: ~220% YoY
Marketing training & orientation
for students – junior staffs

Conquering market 2020: Global standards & Life-time study
Effective
individual
support
Alumni
Global standards
Top-tier
partners
Management
tools: scale &
control quality.
Data analytics
Platform
Cover high-skilled
labors
Corporations
Vietnam
(*) OECD: 5 mil overseas students every year
$25B+
7% growth/yr
SEA. India. Korea.
Middle-East
• Social media
• Ads
• Referrals prog.
• Word of mouth
• 20 Universities
(100k users)
Student input

Business Expansion plan
2019 2020 2021
Alumni
Consultation
Consultation before study
Pick - up on arrival
Study tutor
Edu tour (age 14 – 22)
Job orientation
Online marketing Targeted ads
HR solutions Online soft-skill training
Recruitment & hunting
Others Money transfer

Financial Projection
FY 2019
• Paid students: 1,000
• Partners: 100
• Net Revenue: $1m
FY 2023
• Paid students: 70,000
• Revenue: $37m
• Net income: 28.9%

Building Ella economy 2023
50,000 Alumni
Support students
& purchase
1,000 Uni
Recruit students &
advertise
5,000 Companies
HR Recruit, incubate
100k Students
Purchase service
1,000 Org.
Provide service
$0.75
Alumni earn
$0.5
Organizations save
ad cost
$1
Ella earns
$1.5
Company hire
high-skilled staffs
$1
Universities recruit
appropriate students
$1 Ella earns = $4 society earns

Our team
Khoa Do
CEO
Sweden
TH Corp, TOPICA. Co-founded 5
startups. Mentored 1k+ students
Duy Nguyen
COO & CFO
Germany
MOET, TOPICA. Co-founded 4
startups. Supported 25+ Uni
Anh Le
CTO
Singapore
IT projects for banks. Dev.
apps with 100k+ users.
Anh Nguyen
CPO
USA, Australia
Recruited 2.500 Alumni
Nghia Tran
Tech partner
Uni of Cambridge - UK
Develop products for 10+
U.K. and VN Tech Startups.
Mentors &
Investors
Danny Goh - Investor
Sales Director.
Education First
Hajime Hotta - Investor
Innovatube, Cinnamon,
Nexus Frontier Tech
Asso. Prof. Tu Anh
Mentor
MOET
Duc Tran Investor
& Mentor FPT,
VIISA

Ella needs $500k to reach new milestone
$500k
Product Dev (40%) Milestone by ending 2019:
• 1,000 paid students
• $1m revenue
• 80k+ subscribers
• 500 engaged Alumni
IRR 153%
Sales & Marketing (45%)
Team Build (15%)

a
I AM DUY
Co-Founder
duynt@ellastudy.com
Everyone could find
their best guider