2. OBJECTIVES & GOALS
• Objectives are defined as goals that organization wants to achieve over a period of time.
• Policies are developed in an organization so as to achieve these objectives.
• Areas: Growth, Profitability, R&D, Corporate image, HR, Competitive position
• A goal is a desired future state or objective that an organization tries to achieve.
Objective: To increase Profitability. (General/Open ended)
Goal: To increase Earnings per Share by 20% in the current financial year compared to last financial year. (Specific/ Closed ended)