The document discusses digital innovation and the rise of "smart vertical solutions". It notes that societal behaviors have changed rapidly, creating opportunities for new intelligent solutions but also challenges around sensors, connectivity, data analytics, business models and go-to-market strategies. Successful smart solutions will address consumer needs through personalized experiences, guidance, simplification and efficiency, and will lead to connected ecosystems bringing the Internet of Things into reality.

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Digital Innovation: The next step in the
digital journey
Alberto Prado
“Things”
VINT Symposium 2013
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The world is changing… fast!
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The dawn of “smart vertical solutions”
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Opportunities: What innovation challenges
can be addressed with “smart solutions”?
• Guidance and coaching
• Simplification of UI
• Stimulate exploration
• Personal analytics
• Efficiency/Planning
• Localisation
• Sharing/Fun
More meaningful,
personalised and
immersive consumer
experiences
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Challenges: What is in the way of making
“smart solutions” successful
Technology Commercial
Sensors
What/How can we measure
that others cannot?
Connectivity
How can we connect things in a way
that ensures interoperability?
Analytics
What can we see in the Data
that others cannot ?
Consumer proposition
What are meaningful digital
propositions for consumers?
Business Models
How should we charge for the
consumer value created?
Go-to-market
How should we sell these new
intelligent solutions?
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Recap: 4 things to take away
1. Societal behaviours have changed, creating disruption and
paving the way for a new world of opportunities and challenges
2. Smart vertical solutions will succeed first, transitioning product-
only propositions towards solutions
3. Differentiation will come from whoever understands consumer
needs better and integrates digital technologies to deliver a
unique ongoing consumer experience
4. Successful vertical propositions will eventually lead the creation of
ecosystems of connected solutions, making IoT a reality
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