2. 01
Shopping
via Mobile
Apps
App v/s Mobile Web Conversion Rate
Difference
Mobile Apps Continue to
Outperform Mobile Web
App Conversion Mobile Web Conversion
200%
150%
100%
50%
0%
ECOMMERCE TRENDS
+157%
3. 2019 2020 2021 2022 2023
$400
$300
$200
$100
$0
Sales From
Smartphones
and Tablets
Forecast: US M-Commerce Volume
With mobile shopping on the rise, it’s no
surprise that sales from smartphones will
dominate 2021. Consumers are doing
more than just browsing via apps; they’re
buying.
02
ECOMMERCE TRENDS
$128.4
$170.3
$221.2
$276.1
$344.5
$28.5
$34.7
$41.8
$48.1
$56.7
$157
$205
$263
$324
$401
4. One-Click
Ordering
Customer name
Credit card number
Credit card expiration
Card verification number
Shipping address
Billing address
Email address
Think about what you need to
process transactions on your
ecommerce store.
03
ECOMMERCE TRENDS
20% Shopping cart
abandonment in Mobile Apps
68% Shopping cart abandonment
on Desktop Sites
97% Shopping cart abandonment
on Mobile Sites
5. A recent study suggests that brands using
Instagram shopping have benefited from a
1,416% traffic boost and a 20% increase in
revenue.
Since shoppable posts are still relatively new, I expect them
to continue trending upward in 2021. More brands will
catch on, and consumers will be looking to buy directly
from social media posts.
04
Social
Commerce
ECOMMERCE TRENDS
6. Voice
Shopping
0% 20% 40% 60%
Products research
Add to my shopping list
Track a package
Make a purchase
Providing ratings
Contact support
Reorder item
05
ECOMMERCE TRENDS
How are consumers using voice search to
shop online? Let’s take a closer look.
51%
36%
30%
22%
20%
18%
17%
7. 06
Mobile Chatbots
Think about all of the benefits of
chatbots. If you’re already using bots
on your website, you’re likely
benefiting from most of these.
ECOMMERCE TRENDS
0% 25% 50% 75%
24 hour services
Getting an instant response
Answer to simple questions
Easy communication
Complaint resolved quickly
A good customer experience
Detailed expert answers
Answer to complex question
Friendliness and approachability
None of these
64%
55%
55%
51%
43%
43%
37%
35%
32%
8%
8. 07
VR & AR
ECOMMERCE TRENDS
The Diverse Potential of VR & AR Applications
Predicted market size of VR & AR software
for different use cases in 2025.
By 2025, the AR and VR industry is expected to reach $35
billion.
V
i
d
e
o
G
a
m
e
s
L
i
v
e
E
v
e
n
t
s
V
i
d
e
o
E
n
t
e
r
t
a
i
n
m
e
n
t
H
e
a
l
t
h
c
a
r
e
E
n
g
i
n
e
e
r
i
n
g
R
e
a
l
E
s
t
a
t
e
R
e
t
a
i
l
M
i
l
i
t
a
r
y
E
d
u
c
a
t
i
o
n
$15 B
$10 B
$5 B
$0 B
$11.6B
$4.1B
$3.2B
$5.1B
$4.7B
$2.6B
$1.6B $1.4B
$0.7B
9. 08
ECOMMERCE TRENDS
82%
Omnichannel Mobile
Shoppers
73% of consumers shop using multiple
channels. 75% of people expect those
experiences to be consistent across
each channel.Furthermore, 73% of
people are willing to switch brands if
they aren’t getting a consistent
omnichannel experience from one
company.
of smartphone user say they
consult their phones on
purchases they are about to make
in store
10. 09 Mobile
Fraud
65% of fraudulent transactions
come from mobile devices. This
is up from 39% back in 2015.
ECOMMERCE TRENDS
Unfortunately, cyber-crime has
become a real concern for everyone
today. Consumers are hesitant to
provide personal information to
third parties that don’t have an
established reputation as a brand
that is trustworthy.
Apps can set up security features like
two-factor authentication as an added
layer of protection.
11. Mobile
Payments
Wearables, like Apple Watch, can even be used to
facilitate mobile wallet payments. It’s not quite the
new norm or standard in transactions, but we’re
definitely heading in that direction. According to
Statista, mobile payment volume is growing at a
rate of 62% annually.
Over the past few years, mobile wallets have been
increasing in popularity. This holds true for both online and
in-store purchases.Consumers are using mobile wallets like
Apple Pay or Android Pay to checkout when shopping from
a mobile retail app. It’s a quick, safe, and secure way for
them to shop. They also use these wallets at participating in
brick-and-mortar locations with touchless pay capabilities.
2015 2016 2017 2018 2019 2020 2021
$300B
$200B
$100B
$0B
10
ECOMMERCE TRENDS
$8.6B
$24.9B
$55.0B
$99.4B
$154.4B
$214.7B
$274.4B
Estimated Mobile Payment Transaction Volume in the USA
A
v
g
.
Y
e
a
rly Growth Rate 20
1
6
-
2
0
2
1
12. 11
Conclusion
ECOMMERCE TRENDS
Mobile trends will continue to play a significant role in the
ecommerce industry for the foreseeable future. As an
ecommerce store owner, you need to keep a close eye on
mobile commerce trends to plan accordingly.If you look at the
m-commerce trends that I’ve listed above, you’ll notice a
common factor in each one; apps integration. The easiest way
to keep up with the times and changing technology is by
building a mobile app for your ecommerce website. This is how
consumers prefer to shop in 2021. All of the mobile
ecommerce trends are pointing in this direction. Follow the tips
and best practices that I’ve explained in this guide to dominate
mobile commerce in 2021.
14. Contact Us
If you have a new inquiry, a cracking project
idea, or simply want to chat and explore
how we can work together, we would love to
hear from you.
Phone Number
+91 9584011000
Email Address
info@aculance.com
Website
http://www.aculance.com/
13
ECOMMERCE TRENDS