Apresentation of 4th Quarter 2007 Results

2. Vivo Participações S/A
February 21, 2008

3. RESULTS
R$ billions
2006 2007
Revenue up by 14.2% 10.9 12.5
Expenses grow by 12.2% (8.3) (9.4)
Ebitda increases by 20.7% 2.6 3.1
Ebit up by 219.7% 0.2 0.6
Operating Cash Flow* up by 34% 1.2 1.6
* + Working Capital

4. Agenda
Operating Performance
Financial Performance
Vivo Participações S/A
February 21, 2008

5. Market leader in its operational area and nationwide
Leader in net gains from the year’s main campaigns
(Mother’s Day and Christmas)
Share of net additions in the quarter: 34.2% and
COMMERCIAL
Market share: 36.7% in our operational area
PERFORMANCE
+ 4,430
+ 2,164
33,484
31,320
29,053 6,247
5,863
5,510
27,237
25,457
23,543
Distribution Channels
More than 8,000 points of sale 4Q06 3Q07 4Q07
Prepaid Postpaid
366,000 recharge points

6. ARPU AND MOU TRENDS
ARPU MOU
+ 1.6% - 2.4%
+ 3.9%
+ 1.0%
82 80
30.6 30.8 31.1 77
13.7
38 35 36
14.2 13.9
+ 6.1%
16.4 16.9 17.4 44 42 44
4Q06 3Q07 4Q07 4Q06 3Q07 4Q07
Outgoing Incoming Outgoing Incoming
Data ARPU up by 33% in the year

7. SAC*
- 10.4%
- 10.4% 25% year-on-year growth in
115 115 own-store activations
103
21% 19%
16%
24% GSM: more competitive
23% 22% prices, acquisition of
high-value clients
and increase in postpaid
additions
56% 57% 62%
4Q06 3Q07 4Q07
Subsidy Comissions Advertising
*Blended SAC

8. LOYALTY BUILDING AND
RETENTION
Initiatives Results
Points Program
2.1% Churn
Customer recapture
Restructuring of plans
Recovery of suspended customers
Alteration of recharge mix
Recharge incentives

9. PRODUCTS
AND National and international roaming.
SERVICES Launch of exclusive partnership with Positivo
Informática, Brazil’s biggest computer
manufacturer.
Launch of broadband solutions in the Plano
Controle.
Launch of new smartphones: allowing increased
penetration of the Vivo Smart Mail service in
VIVO’s customers base
Increase in interactivity initiatives via SMS
More than 400,000 broadband users
More than 4 million Value Added Services
sold in the year, growth of 132%

10. CUSTOMER SATISFACTION
SURVEY
“How would you rate your
operator on a scale of 0 to 10,
where 0 indicates that you are
extremely unsatisfied and 10
that you are extremely
satisfied?”
8.41
8.33
Vivo ‘s rating is higher than
the market average Market Average Vivo
The number of “extremely
satisfied” clients (score of Source: Total Satisfaction Survey in the 2H07
undertaken by the Instituto GFK
10) grew from 33% to 39%

11. EMPLOYEE SATISFACTION
RESULT OF SURVEY
In 2007, Vivo achieved a score of 7.67(level of excellence), the highest
employee satisfaction rating since the survey was first implemented.
The survey
Client focus was considered the most
important employee satisfaction
element.
Participation was the highest since
2003
83% of employees gave their
opinions not only on working
relations but also on customer
service, products, services and
internal processes

12. STRATEGIC POSITIONING
Brand strengthening/repositioning
Acquisition of Telemig, gaining entry to Brazil’s 3rd largest state
Acquisition of 10MHz of additional 1.9 spectrum throughout Brazil,
particularly in the 6 states where we had no previous footprint
Acquisition of 20MHz of 2.1 frequencies in all our operational areas.
All this Increase the Company’s capacity to offer the best services of the
market

13. SO MUCH WORK DESERVES
RECOGNITION
Vivo is the “Company that Most Respects
Consumers”
Most reliable sector brand – Seleções /
Reader's Digest/ IBOPE
1st Brazil Intangibles Award
Most remembered Internet brand –
Top of Mind UOL/ DataFolha
Vivo para o Cliente and Vivo Voluntário Programs:
TOP HR and Top Social - ADVB
Brand repositioning: TOP Marketing (ADVB),
Premio About and Marketing Best
IT Professional 2007: Informatica Hoje magazine,
Info Corporate Award and TOP IT

14. Agenda
Operating Performance
Financial Performance
Vivo Participações S/A
February 21, 2008

15. Agenda
Operating Performance
Financial Performance
Vivo Participações S/A
February 21, 2008

16. Data and VAS Revenue NET SERVICE
9.6% of net service revenue
63% YoY growth
REVENUE
R$ million
+ 16.0%
11,089
9,560
4,910
4,173
+ 12.8%
+ 4.9%
2,987
2,846 5,296
2,647 4,742
1,252 1,287
1,226
1,251 1,373 1,440
645 883
170 221 260
4Q06 3Q07 4Q07 2006 2007
Other Services Subscriptions and Usage Network Usage

17. OPERATING COSTS*
R$ miillion
Operating costs under strict
control despite more
competitive environment
666
Services Rendered 659
615
612
Goods Sold 585
407
756
Selling Expenses 704
656
General and 166
159
Administrative 160
182
H.R. 151
185
149
Fistel, Fust, Funtel 144
140
4Q06 3Q07 4Q07
*Excluding depreciation

18. EBITDA AND EBITDA
MARGIN
R$ miillion
29.2% 25.7% 26.9% 25.1%
23.7%
BALANCE BETWEEN SALES
AND PROFITABILITY
Revenue 3.8% in the QoQ
Costs 2.0% in the QoQ
3,132.8
EBITDA 9.0% in the QoQ 2,596.6
857.6 833.3 908.3
4Q06 3Q07 4Q07 2006 2007
EBITDA Margin

19. CASH FLOW AND NET
RESULT
R$ millions
CASH FLOW* NET RESULT
1,616.3
885.6
1,204.8
760.2
654.5
527.5
28.3 16.3
4Q06 3Q07 4Q07 2006 2007 4.4 -99.4
* EBITDA – CAPEX +Working Capital
4Q06 3Q07 4Q07 2006 2007

20. FINANCIAL RESULT, GROSS
DEBT AND NET DEBT
R$ million
GROSS DEBT NET DEBT FINANCIAL RESULT
-27.4%
-2.6%
+ 8.5% - 12.8%
3.553,3
2,957.7
4,500.4 4,381.4
4,038.4 2,579.3
146.6
113.8 111.4
65% 55% 55%
35% 45% 45%
4Q06 3Q07 4Q07
Short Term Long Term 4Q06 3Q07 4Q07
4Q06 3Q07 4Q07

21. CAPEX
R$ million
19%
2,123.0 15%
1,919.0
468.8
494.3
% Capex/Net
Revenue 414.7
MAIN INVESTMENTS 36%
29% 267.2
1,059.0 11%
977.1
119.7
Increase in GSM 134.1 185.7
Network Capacity and 129.0
Quality 1,239.5 1,157.5
New Customer Service 369.2
805.2
and Front Office system 114.4 662.4
48.1
Adaptation to the 206.7
Number Portability
project 4Q06 3Q07 4Q07 2006 2007
Network Technology Others

22. THERE IS ONLY ONE POSSIBLE RESULT OF
ALL THIS:
A COMPANY THAT HAS...
A consistent strategic A motivated and A highly positive
positioning with focus on committed workforce operating and financial
customers performance
...possesses all the necessary
conditions to ensure its continuous
development in one of the biggest
markets in the world

23. DISCLAIMER
• This presentation may contain forward-looking statements
concerning future prospects and objectives regarding growth of the
subscriber base, a breakdown of the various services to be offered
and their respective results. The exclusive purpose of such
statements is to indicate how we intend to expand our business and
they should therefore not be regarded as guarantees of future
performance.
• Our actual results may differ materially from those contained in
such forward-looking statements, due to a variety of factors,
including Brazilian political and economic factors, the development
of competitive technologies, access to the capital required to achieve
those results, and the emergence of strong competition in the
markets in which we operate.

24. VIVO PARTICIPAÇÕES S.A.