1. How to Use Hootsuite for
Social Media Management
By Vibrant Internet Marketing
June 12, 2012
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2. How to Use Hootsuite for
Social Media Management
Hootsuite is a powerful tool for social media
management
• Manage multiple accounts
• Set messages up ahead of time that will post
at a later date and time
• Measures the effectiveness
• Automatically posts from your blog

3. How to Use Hootsuite for
Social Media Management
Step 1: Curate and save content
• Use Basecamp
• Open spreadsheet and curation files while
you work
• Save often

4. How to Use Hootsuite for
Social Media Management
Step 2. Compose message in Hootsuite
• Use posting box in upper left-hand corner
• Select which networks to post to
(Twitter, Facebook or LinkedIn)
• Twitter posting protocol
Content + Link + #hashtag + @follower
• Best to stay under 120 characters but not
always possible

5. How to Use Hootsuite for
Social Media Management
Step 2. Compose message in Hootsuite, continued
• Best times to post:
– Early Am
– Lunchtime
– Late Afternoon
– Evening
• Cannot use the same post twice in the same day
(wording has to be changed)
• NO SPAMMING
• ALWAYS recognize retweets, replies, mentions and
direct messages

6. How to Use Hootsuite for
Social Media Management
Step 3. Content
• Use curation files in Basecamp
• Use Google Alerts
• Cut and paste

7. How to Use Hootsuite for
Social Media Management
Step 4. Link
• Use ow.ly in Hootsuite
• Tracking & analytics

8. How to Use Hootsuite for
Social Media Management
Step 5. Hashtags
• Powerful way people search
• Builds SEO

9. How to Use Hootsuite for
Social Media Management
Step 6. Use @follower
• Naming protocol
• Powerful way to attract and engage
• Place at end of tweet

10. How to Use Hootsuite for
Social Media Management
Step 7. Facebook
• Use for engagement
• Longer posts OK
• Use ow.ly short link
• Invite comments
• Invite an activity

11. How to Use Hootsuite for
Social Media Management
Step 8. LinkedIn
• Use for education and research
• Send to groups as appropriate (2 – 3 times
per week max)
• Use ow.ly short link
• Invite comments

12. How to Use Hootsuite for
Social Media Management
Step 9. Team Communication
• How do we track what’s going on and not
redo work?