Доклад Baris Sarialioglu на конференции Analyst Days-6 www.analystdays.com

1. Evolving Role of Business Analysts
in the Era of Agile and Digitalization
Baris Sarialioglu

2. I am Baris Sarialioglu...
@mbsarialioglu
Managing Partner @ BA-Works
ex-SW Developer,
ex-Agile Consultant,
ex-CMMi Consultant,
ex-employee,
Infineon, Boeing, Siemens, Huawei, UniCredit
BOOKS SOCIAL
barissarialioglu

3. World
is
Mobile!
● 90% Data today, produced in last 2 years.
● Mobile Devices creating 30% of the data.
● 20 billion connected devices by 2020.
MOBILITY...

4. World
is
Agile!
● Lines of Code → Doubles every 2 years
● Defects per Line of Code remains the
same for the last 10 years
AGILITY...

5. STANDISH GROUP - CHAOS REPORT
100
90
80
70
60
50
40
30
20
10
00
Cancelled Delivered
Over
Budget
Not
Considered
Successful
Delivered Late
%32
%49
%61
%81
Source: Standish Group

6. Concepts, Trends,
Skills
&
Business Analysts
Agile
&
Business Analysts
User Experience
&
Business Analysts
10m. 10m. 10m.
OUTLINE

7. 10m.
CONCEPTS, TRENDS, SKILLS
Concepts, Trends,
Skills
&
Business Analysts

8. Develop
yourself in
the age of...
CHALLENGES AHEAD...
Complexity
Mobile
Agile
Big Data
User Experience

9. WHICH CONCEPTS ARE IMPORTANT?
Source: Business Analysis Report
Internet of
Things
Artificial
Intelligence
Cloud Mobile Big Data
40%
67%
71%
34%
24%

10. THE NEW MAGIC QUADRANT...

11. BABOK is a GUIDE...

12. IIBA - LEAN BUSINESS ANALYSIS

13. DIFFERENT SKILLS FOR DIFFERENT PURPOSES...
BIG
PICTURE
DETAILS
Explorer
Observer
Business
Partner
Advisor
NEED RELATIONSHIP
Strategic
Thinker
Decision
Maker
STRATEGY
Creative
Thinker
Critical
Thinker
IDEA
Abstract
Thinker
Concrete
Thinker
SOLUTIONS

14. WHICH COMPETENCIES ARE IMPORTANT?
Critical Thinking
Software Development Methods (Agile, Waterfall, Lean, UX etc)
Business Know-How and Technical Skills
Creative Thinking
Strategic Thinking
Communication Skills
Problem Solving and Decision Making 64%
57%
47%
46%
34%
29%
15%
Source: Business Analysis Report

15. THINKING IS IMPORTANT...

16. DESIGN THINKING IS ALSO IMPORTANT...

17. T-SHAPE BUSINESS ANALYST...

18. PROMOTE BUSINESS ANALYSIS...

19. Source: QA Intelligence Survey
● WORKING LONG HOURS
● BEING ALWAYS BUSY
● SHOWING UP
● USING WORK HOURS FOR OTHER
STUFF
● ALWAYS HAPPY
● COMMITMENT
● CONTRIBUTION, CREATION
● ACTIVELY & SPONTANEOUSLY
HELPING OTHERS
● IMPROVING
● WORKING SMART
WHAT IS ENGAGEMENT?

20. Aubrey Daniels International (ADI), discretionary effort
WANT-TO-DO vs HAVE-TO-DO

21. Aubrey Daniels International (ADI), discretionary effort
PERFORMANCE vs STRESS

22. Measure the Process instead of People!!
MEASUREMENT IS CRUCIAL, but...

23. Agile
&
Business Analysts
10m.
AGILE

24. AGILE IS IMPORTANT...

25. Source: State of QA Survey 2016
AGILE IS SPREAD...

26. ● Agile is new (or not??)
○ (1976, Tom Gilb’s Evo Method; 2001, Agile Manifesto)
● Agile > Waterfall
● Agile = Scrum
● Agile ---- will lower our pains!
● Agile ---- we need to apply all the agile practices!
● Agile ---- we do not need to plan & design!
● Agile ---- we do not need any documents!
● Agile ---- we won’t report/track bugs!
● Agile ---- no segregation of duties!
● Agile ---- no deadline, no project managers!
AGILE HAS MYTHS...

27. AGILE IS NOT ALWAYS EASY TO ADOPT...

28. EVERY COMPANY HAS ITS OWN AGILE FORMULA...

29. User Experience
&
Business Analysts
10m.
USER EXPERIENCE

30. USER EXPERIENCE IS IMPORTANT...

31. USER EXPERIENCE & AGILE...

32. USERS ALWAYS HAVE A POINT...

33. USERS ARE MOST OF THE TIME SELECTIVE...
80% of the Users
use
20% of the features
Pareto Rule
60% easy to use
&
40% easy to learn
No such an app for everyone rule

34. User don’t hate change, they hate you!
User hate change, that doesn’t make their life better.
USERS ARE GENERALLY OPEN TO CHANGE...

35. USERS SHARE...

36. USERS ARE MOBILE...
“Carry” Principle
Mobile Phone is always carried
“On” Principle
Mobile Phone is always turned on
“1 meter” Principle
Mobile Phone is always 1m away
“Privacy” Principle
Mobile Phone is not given to anyone

37. USERS CRITICIZE...

38. USERS TRIGGER INNOVATIVE SOLUTIONS...
APP Store Review & Star Service | 100% Real Users!!!

39. USERS DELETE...
•50% of users are deleting a Mobile App, for a Single BUG!
•50% of apps are downloaded and used just once!

40. USERS ARE EMOTIONAL...

41. USERS NEED CARING...
Easy to Use doesn’t mean good User Experience!

42. EVEN THEY DO HAVE FAT FINGERS...

43. FINAL WORDS...
● Improve yourself as a Business Analyst,
○ Trainings, conferences, certifications, research...
● Follow concepts and trends,
○ Do not become a slave of the trends, they change over time...
● Try to be agile,
● Try to understand your users,
● Try to look for the most simple solutions,
● Try to be open for communication and try to be diplomatic,
● Try to target the Minimum-viable-Product,
● Share your knowledge for the betterment of Business Analysis.

44. Thanks for listening...