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Making the Case for Transit:
The Valdosta Pilot Shuttle Program
Southern Georgia Regional Commission
• 18 Counties, 45 cities, 410,000 people
• Regional Pop.- 51% rural and 49% urban
• 5,142,474 acres of rural pine forests,
national wetlands, and agricultural
farmland
• 11 counties with 5311 Rural Transit
services
DHS/5311 Coordinated Transportation
DHS/5311 Non-Coordinated Transportation
Valdosta Urbanized Area
DHS Human Service Transportation
Valdosta-Lowndes Metropolitan Area
• Metropolitan status since 2001
• 55k population in Valdosta City Limit
• 77k population in Valdosta Urbanized Area
• 110k population in Lowndes County
• 1 of 25 urbanized areas nation wide that do
not have fixed route transit (489 total UZAs)
Valdosta Urbanized Area Transit Study
• In FY16 the SGRC contracted with Tindale-
Oliver to develop an implementation plan for
public transit in the Valdosta Urbanized Area
• Coincide with DHS Pilot Program to utilize real
time data and trends
• Urban Transit has been studied twice since
2006
Why a Fixed Route Shuttle?
• In Region 11, DHS applied for the 5317 New
Freedom grant from GDOT/FTA to expand the
base of eligible clients needing transportation
• The program had to be a new, never
previously funded service, that went beyond
ADA requirements, and serve elderly, disable,
and low-income persons
How do we identify “elderly, disabled,
and low income” individuals?
“A Report on Key Indicators for Establishing
Environmental Justice in Transportation
Planning in Lowndes County, 2015”
Environmental Justice Matrix
Tracts Minorities Elderly Poverty Veh. Access Spanish Education Sum Tracts
101.01 0 101.01
101.02 1 1 101.02
101.03 0 101.03
102.01 1 1 102.01
102.02 1 1 102.02
103.01 0 103.01
103.02 0 103.02
104.01 0 104.01
104.02 1 1 104.02
105 1 1 1 1 4 105
106.01 1 1 106.01
106.04 0 106.04
107 0 107
108 1 1 1 1 4 108
109 1 1 109
110 1 1 1 1 4 110
111 1 1 111
112 1 1 112
113.01 1 1 2 113.01
113.02 1 1 1 1 1 5 113.02
114.01 1 1 2 114.01
114.02 1 1 2 114.02
114.03 0 114.03
115 0 115
116 1 1 116
Community Partners
How do we track ridership?
Tracking Ridership @ SGRC
Mildred Hunter JP Rodgers Industrial Park Walmart Goodwill Valdosta Mall Library/SGMC Lee/Ann St Downtown
Total On 9 1 1 2 9 2 4
Total Off 7 3 1 1 9 5 1
Mildred Hunter JP Rodgers Industrial Park Walmart Goodwill Valdosta Mall Library/SGMC Lee/Ann St Downtown
7 to 8 3
8 to 9 1 1 2 1
9 to 10 2 1 1 1
10 to 11 1 1 3 2
11 to 12 2
12 to 1 1 1 4
1 to 2 1 2 2 2
2 to 3 1 1 2 1
3 to 4 1 1 1
4 to 5 2 1 1 1 1
5 to 6 3 3
Total # of Riders 17
Ridership by Location by Time of Day
0
100
200
300
400
500
600
700
800
900
7 to 8 8 to 9 9 to 10 10 to 11 11 to 12 12 to 1 1 to 2 2 to 3 3 to 4 4 to 5 5 to 6
Downtown
Lee/Ann St
Library/SGMC
Valdosta Mall
Goodwill
Walmart
Industrial Park
JP Rodgers
Mildred
Hunter
Southern Route Daily Rider Totals
0
5
10
15
20
25
30
35
40
45
Nov.23
Nov.28
Dec.3
Dec.8
Dec.12
Dec.17
Dec.22
Dec.29
Jan.4
Jan.8
Jan.13
Jan.19
Jan.23
Jan.28
Feb.2
Feb.6
Feb.11
Feb.16
Feb.20
Feb.25
Mar.1
Mar.5
Mar.10
Mar.15
Mar.19
Mar.24
Mar.30
Apr.4
Apr.8
Apr.13
Apr.18
Apr.22
Apr.27
May.2
May.6
May.11
May.16
May.20
May.25
Avg. Daily Ridership by Month
5.00
7.00
9.00
11.00
13.00
15.00
17.00
19.00
21.00
23.00
25.00
Nov. Avg Dec. Avg. Jan. Avg. Feb. Avg. Mar. Avg. Apr. Avg. May Avg.
Tindale-Oliver Community Survey Data
• 512 responses from
Feb. 1 - Mar. 31
• 74% - feel need for
public transit
• 21% - no vehicle 74%
9%
4%
10%
Definitely Not At All
Not Sure Somewhat
If reliable public transportation service were available
within the Valdosta area, would you consider using the
service?
No
19%
Yes
78%
Undecided
3%
How often would you likely use public
transit?
1 to 2 days per week
19%
3 to 4 days per week
31%
5 or more days per
week
48%
Less than once per
week
2%
1 to 2 days
per week
19%
3 to 4 days per
week
31%
5 or more days
per week
48%
Less than once
per week
2%
How should public transit be funded?
0 50 100 150 200 250 300 350
Other
I do not think public transit should be funded
Millage Rate Increase
Ad Valorem Tax Increase
Sales Tax Increase
Advertising Revenues
Rider User Fees
0 50 100 150 200 250 300 350
Other
I do not think public transit should be funded
Millage Rate Increase
Ad Valorem Tax Increase
Sales Tax Increase
Advertising Revenues
Rider User Fees
Where would you like it to go?
0 50 100 150 200 250 300 350
Walgreens - Baytree
Troupeville/Brooks County
Other
Ora Lee West Area
Mildred Hunter Center/Hudson-Docket
Stone Creek/Grove Point
Forrest St./Park Ave.
Castle Park/Piggly Wiggly
City of Hahira
Gil Harbin Industrial Blvd.
Moody Air Force Base
Wiregrass Tech
Bemiss Road towards Moody
Dept. of Labor/Dept. of Health
Northside Drive/VSU North Campus/Bemiss Road
Baytree Rd/City of Remerton
VSU
Five Points
South Georgia Medical Center/South Georgia Regional Library
Inner Perimeter Road
Downtown Valdosta
Valdosta Mall Area/Norman Dr
Northern Ridership by Time of Day by Stop
0
10
20
30
40
50
60
70
80
90
100
7 to 8 8 to 9 9 to 10 10 to 11 11 to 12 12 to 1 1 to 2 2 to 3 3 to 4 4 to 5 5 to 6
Azalea Towers
Convergys
Walmart
Five Points
Wiregrass
eLead/Fresh
VA Clinic
SGMC Library
Northern Route Daily Rider Totals
0
5
10
15
20
25
30
Mar.
14
Mar.
16
Mar.
18
Mar.
21
Mar.
23
Mar.
26
Mar.
29
Mar.
31
Apr.
2
Apr.
5
Apr.
7
Apr.
9
Apr.
12
Apr.
14
Apr.
16
Apr.
19
Apr.
21
Apr.
23
Apr.
26
Apr.
28
Apr.
30
May.
3
May.
5
May.
7
May.
10
May.
12
May.
14
May.
17
May.
19
May.
21
May.
24
May.
26
Avg. Daily Ridership by Month
North Route
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
Mar. Avg Apr. Avg. May. Avg.
North and South Daily Rider Totals
0
5
10
15
20
25
30
35
40
45
Nov.23
Nov.27
Dec.1
Dec.4
Dec.8
Dec.11
Dec.15
Dec.18
Dec.22
Dec.28
Dec.31
Jan.5
Jan.8
Jan.12
Jan.15
Jan.20
Jan.23
Jan.27
Jan.30
Feb.3
Feb.6
Feb.10
Feb.13
Feb.17
Feb.20
Feb.24
Feb.27
Mar.2
Mar.5
Mar.9
Mar.12
Mar.16
Mar.19
Mar.23
Mar.28
Mar.31
Apr.4
Apr.7
Apr.11
Apr.14
Apr.18
Apr.21
Apr.25
Apr.28
May.2
May.5
May.9
May.12
May.16
May.19
May.23
May.26
Combined Daily Rider Totals
0
10
20
30
40
50
60
Nov.23
Nov.27
Dec.1
Dec.4
Dec.8
Dec.11
Dec.15
Dec.18
Dec.22
Dec.28
Dec.31
Jan.5
Jan.8
Jan.12
Jan.15
Jan.20
Jan.23
Jan.27
Jan.30
Feb.3
Feb.6
Feb.10
Feb.13
Feb.17
Feb.20
Feb.24
Feb.27
Mar.2
Mar.5
Mar.9
Mar.12
Mar.16
Mar.19
Mar.23
Mar.28
Mar.31
Apr.4
Apr.7
Apr.11
Apr.14
Apr.18
Apr.21
Apr.25
Apr.28
May.2
May.5
May.9
May.12
May.16
May.19
May.23
May.26
Was it a success?
• Did we create a “new, never previously funded
service, that went beyond ADA requirements,
to serve elderly, disable, and low-income
persons?”
• Did we generate data for local officials to use
in their decision making process?
• Did we show a need and demand for public
transit?
Lessons Learned
• We can’t compare directly to other Urban
Transit Systems, because we aren’t one
• Partnerships are key
• There’s never enough publicity
Contact Information
JD Dillard
Transit and Mobility Coordinator
229-333-5277
jdillard@sgrc.us

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Making the Case for Transit: Valdosta Pilot Shuttle Program

  • 1. Making the Case for Transit: The Valdosta Pilot Shuttle Program
  • 2. Southern Georgia Regional Commission • 18 Counties, 45 cities, 410,000 people • Regional Pop.- 51% rural and 49% urban • 5,142,474 acres of rural pine forests, national wetlands, and agricultural farmland • 11 counties with 5311 Rural Transit services
  • 3. DHS/5311 Coordinated Transportation DHS/5311 Non-Coordinated Transportation Valdosta Urbanized Area DHS Human Service Transportation
  • 4.
  • 5. Valdosta-Lowndes Metropolitan Area • Metropolitan status since 2001 • 55k population in Valdosta City Limit • 77k population in Valdosta Urbanized Area • 110k population in Lowndes County • 1 of 25 urbanized areas nation wide that do not have fixed route transit (489 total UZAs)
  • 6.
  • 7. Valdosta Urbanized Area Transit Study • In FY16 the SGRC contracted with Tindale- Oliver to develop an implementation plan for public transit in the Valdosta Urbanized Area • Coincide with DHS Pilot Program to utilize real time data and trends • Urban Transit has been studied twice since 2006
  • 8. Why a Fixed Route Shuttle? • In Region 11, DHS applied for the 5317 New Freedom grant from GDOT/FTA to expand the base of eligible clients needing transportation • The program had to be a new, never previously funded service, that went beyond ADA requirements, and serve elderly, disable, and low-income persons
  • 9. How do we identify “elderly, disabled, and low income” individuals? “A Report on Key Indicators for Establishing Environmental Justice in Transportation Planning in Lowndes County, 2015”
  • 10. Environmental Justice Matrix Tracts Minorities Elderly Poverty Veh. Access Spanish Education Sum Tracts 101.01 0 101.01 101.02 1 1 101.02 101.03 0 101.03 102.01 1 1 102.01 102.02 1 1 102.02 103.01 0 103.01 103.02 0 103.02 104.01 0 104.01 104.02 1 1 104.02 105 1 1 1 1 4 105 106.01 1 1 106.01 106.04 0 106.04 107 0 107 108 1 1 1 1 4 108 109 1 1 109 110 1 1 1 1 4 110 111 1 1 111 112 1 1 112 113.01 1 1 2 113.01 113.02 1 1 1 1 1 5 113.02 114.01 1 1 2 114.01 114.02 1 1 2 114.02 114.03 0 114.03 115 0 115 116 1 1 116
  • 11.
  • 12.
  • 14.
  • 15. How do we track ridership?
  • 16. Tracking Ridership @ SGRC Mildred Hunter JP Rodgers Industrial Park Walmart Goodwill Valdosta Mall Library/SGMC Lee/Ann St Downtown Total On 9 1 1 2 9 2 4 Total Off 7 3 1 1 9 5 1 Mildred Hunter JP Rodgers Industrial Park Walmart Goodwill Valdosta Mall Library/SGMC Lee/Ann St Downtown 7 to 8 3 8 to 9 1 1 2 1 9 to 10 2 1 1 1 10 to 11 1 1 3 2 11 to 12 2 12 to 1 1 1 4 1 to 2 1 2 2 2 2 to 3 1 1 2 1 3 to 4 1 1 1 4 to 5 2 1 1 1 1 5 to 6 3 3 Total # of Riders 17
  • 17. Ridership by Location by Time of Day 0 100 200 300 400 500 600 700 800 900 7 to 8 8 to 9 9 to 10 10 to 11 11 to 12 12 to 1 1 to 2 2 to 3 3 to 4 4 to 5 5 to 6 Downtown Lee/Ann St Library/SGMC Valdosta Mall Goodwill Walmart Industrial Park JP Rodgers Mildred Hunter
  • 18. Southern Route Daily Rider Totals 0 5 10 15 20 25 30 35 40 45 Nov.23 Nov.28 Dec.3 Dec.8 Dec.12 Dec.17 Dec.22 Dec.29 Jan.4 Jan.8 Jan.13 Jan.19 Jan.23 Jan.28 Feb.2 Feb.6 Feb.11 Feb.16 Feb.20 Feb.25 Mar.1 Mar.5 Mar.10 Mar.15 Mar.19 Mar.24 Mar.30 Apr.4 Apr.8 Apr.13 Apr.18 Apr.22 Apr.27 May.2 May.6 May.11 May.16 May.20 May.25
  • 19. Avg. Daily Ridership by Month 5.00 7.00 9.00 11.00 13.00 15.00 17.00 19.00 21.00 23.00 25.00 Nov. Avg Dec. Avg. Jan. Avg. Feb. Avg. Mar. Avg. Apr. Avg. May Avg.
  • 20. Tindale-Oliver Community Survey Data • 512 responses from Feb. 1 - Mar. 31 • 74% - feel need for public transit • 21% - no vehicle 74% 9% 4% 10% Definitely Not At All Not Sure Somewhat
  • 21. If reliable public transportation service were available within the Valdosta area, would you consider using the service? No 19% Yes 78% Undecided 3%
  • 22. How often would you likely use public transit? 1 to 2 days per week 19% 3 to 4 days per week 31% 5 or more days per week 48% Less than once per week 2% 1 to 2 days per week 19% 3 to 4 days per week 31% 5 or more days per week 48% Less than once per week 2%
  • 23. How should public transit be funded? 0 50 100 150 200 250 300 350 Other I do not think public transit should be funded Millage Rate Increase Ad Valorem Tax Increase Sales Tax Increase Advertising Revenues Rider User Fees 0 50 100 150 200 250 300 350 Other I do not think public transit should be funded Millage Rate Increase Ad Valorem Tax Increase Sales Tax Increase Advertising Revenues Rider User Fees
  • 24. Where would you like it to go? 0 50 100 150 200 250 300 350 Walgreens - Baytree Troupeville/Brooks County Other Ora Lee West Area Mildred Hunter Center/Hudson-Docket Stone Creek/Grove Point Forrest St./Park Ave. Castle Park/Piggly Wiggly City of Hahira Gil Harbin Industrial Blvd. Moody Air Force Base Wiregrass Tech Bemiss Road towards Moody Dept. of Labor/Dept. of Health Northside Drive/VSU North Campus/Bemiss Road Baytree Rd/City of Remerton VSU Five Points South Georgia Medical Center/South Georgia Regional Library Inner Perimeter Road Downtown Valdosta Valdosta Mall Area/Norman Dr
  • 25.
  • 26. Northern Ridership by Time of Day by Stop 0 10 20 30 40 50 60 70 80 90 100 7 to 8 8 to 9 9 to 10 10 to 11 11 to 12 12 to 1 1 to 2 2 to 3 3 to 4 4 to 5 5 to 6 Azalea Towers Convergys Walmart Five Points Wiregrass eLead/Fresh VA Clinic SGMC Library
  • 27. Northern Route Daily Rider Totals 0 5 10 15 20 25 30 Mar. 14 Mar. 16 Mar. 18 Mar. 21 Mar. 23 Mar. 26 Mar. 29 Mar. 31 Apr. 2 Apr. 5 Apr. 7 Apr. 9 Apr. 12 Apr. 14 Apr. 16 Apr. 19 Apr. 21 Apr. 23 Apr. 26 Apr. 28 Apr. 30 May. 3 May. 5 May. 7 May. 10 May. 12 May. 14 May. 17 May. 19 May. 21 May. 24 May. 26
  • 28. Avg. Daily Ridership by Month North Route 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 Mar. Avg Apr. Avg. May. Avg.
  • 29. North and South Daily Rider Totals 0 5 10 15 20 25 30 35 40 45 Nov.23 Nov.27 Dec.1 Dec.4 Dec.8 Dec.11 Dec.15 Dec.18 Dec.22 Dec.28 Dec.31 Jan.5 Jan.8 Jan.12 Jan.15 Jan.20 Jan.23 Jan.27 Jan.30 Feb.3 Feb.6 Feb.10 Feb.13 Feb.17 Feb.20 Feb.24 Feb.27 Mar.2 Mar.5 Mar.9 Mar.12 Mar.16 Mar.19 Mar.23 Mar.28 Mar.31 Apr.4 Apr.7 Apr.11 Apr.14 Apr.18 Apr.21 Apr.25 Apr.28 May.2 May.5 May.9 May.12 May.16 May.19 May.23 May.26
  • 30. Combined Daily Rider Totals 0 10 20 30 40 50 60 Nov.23 Nov.27 Dec.1 Dec.4 Dec.8 Dec.11 Dec.15 Dec.18 Dec.22 Dec.28 Dec.31 Jan.5 Jan.8 Jan.12 Jan.15 Jan.20 Jan.23 Jan.27 Jan.30 Feb.3 Feb.6 Feb.10 Feb.13 Feb.17 Feb.20 Feb.24 Feb.27 Mar.2 Mar.5 Mar.9 Mar.12 Mar.16 Mar.19 Mar.23 Mar.28 Mar.31 Apr.4 Apr.7 Apr.11 Apr.14 Apr.18 Apr.21 Apr.25 Apr.28 May.2 May.5 May.9 May.12 May.16 May.19 May.23 May.26
  • 31.
  • 32. Was it a success? • Did we create a “new, never previously funded service, that went beyond ADA requirements, to serve elderly, disable, and low-income persons?” • Did we generate data for local officials to use in their decision making process? • Did we show a need and demand for public transit?
  • 33. Lessons Learned • We can’t compare directly to other Urban Transit Systems, because we aren’t one • Partnerships are key • There’s never enough publicity
  • 34. Contact Information JD Dillard Transit and Mobility Coordinator 229-333-5277 jdillard@sgrc.us