Owela is an online innovation space which helps companies to develop products and services together with their users. Owela supports active user involvement in the innovation process from the early ideas to piloting and actual use.

1. http://owela.fi
Co-innovate the future
with consumers online
Owela is an online innovation space which helps companies to
develop products and services together with their users. Owela
supports active user involvement in the innovation process from
the early ideas to piloting and actual use.
Challenges
• Do you understand the needs of your customers?
• Do you know how customers experience your products or services?
• Are you able to interact with users and listen to their development ideas?
• Do you want to reach new customers, but are unsure of their real needs?
Our solution
Owela helps you to identify strategic business possibilities and improve existing
services. Co-innovation helps you to increase the quality of the products and services,
bring them faster to market and get closer relationship with your customers. User
involvement leads to better user acceptance and commitment.
Owela
= tools + processes + people
Web tools
• Online focus group
• User diaries
• Chat
• Questionnaires and polls
• Rating, voting
• User administration
User-centric process
• Consumer surveys
• Idea generation
• Concept design and evaluation
• Prototyping and testing
Innovative participants
• Selection of participants based on the
objectives
• Professional facilitation
• Rewarding based on activity points
Users’ motivations to innovate in Owela
“Innovating is fun!”
“I want to sharemy ideas with others”
“Together we can create better future”
“It’s easy to participate whenever I have a
little time”
Owela participation since 2007
5 000+ users
100+ project spaces
10 000+ ideas and comments
Additional information
Katri Grenman
Research Scientist
Tel. +358 40 653 0776
katri.grenman@vtt.fi
Anu Seisto
Research Team Leader
Tel. +358 40 547 1609
anu.seisto@vtt.fi
Harri Nurmi
Key Account Manager
Tel. +358 40 571 7753
harri.nurmi@vtt.fi
Benefits
• Easy and quick set-up
• Fast and direct feedback from
end-users
• Easy-to-use, low threshold to
participate
• Reach of large amount of users
internationally
• Interactive relationship with the
users