Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Creating Your Own Web Site Idea GeneratorDavid Gammel
Anyone can innovate new value on their organization's web site, no matter your role.
Slides from a presentation I gave at ASAE's Great Ideas Conference in Miami Florida on February 22, 2009.
Henry Rowling, founder, Flying Cars
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
The Reluctant INTRApreneur: living and thriving in an uncertain environmentMary Ellen Bates
I share my thoughts on how to build an intrapreneurial mindset, I review the intrapreneurial essentials, and offer ideas on running your library as an intrapreneur. Presented at SLA 2021.
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Creating Your Own Web Site Idea GeneratorDavid Gammel
Anyone can innovate new value on their organization's web site, no matter your role.
Slides from a presentation I gave at ASAE's Great Ideas Conference in Miami Florida on February 22, 2009.
Henry Rowling, founder, Flying Cars
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
The Reluctant INTRApreneur: living and thriving in an uncertain environmentMary Ellen Bates
I share my thoughts on how to build an intrapreneurial mindset, I review the intrapreneurial essentials, and offer ideas on running your library as an intrapreneur. Presented at SLA 2021.
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Venture Capital and Investor Conference Marketing PlaybookG. Scott Shaw
This presentation covers tips and tactics for entrepreneurs to get the most of their participation in a venture capital or investor conference as they are seeking to raise capital.
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
This Truebridge workshop can teach you how content marketing can drive brand awareness and generate sales for banks and credit unions. People are looking for answers to their financial questions. They will overwhelmingly buy from the answer provider. See how your bank or CU can become that kind of valuable resource.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
Awareness, engagement and conversions, it's the byproduct of visibility and it's easier said than done. The online world is noisy, which makes it hard for small businesses to be seen or heard. You need a solid visibility plan.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Venture Capital and Investor Conference Marketing PlaybookG. Scott Shaw
This presentation covers tips and tactics for entrepreneurs to get the most of their participation in a venture capital or investor conference as they are seeking to raise capital.
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
This Truebridge workshop can teach you how content marketing can drive brand awareness and generate sales for banks and credit unions. People are looking for answers to their financial questions. They will overwhelmingly buy from the answer provider. See how your bank or CU can become that kind of valuable resource.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
Awareness, engagement and conversions, it's the byproduct of visibility and it's easier said than done. The online world is noisy, which makes it hard for small businesses to be seen or heard. You need a solid visibility plan.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
What You Do For Your Business Online Matters - Part 2hotdogpr
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
The Top 10 Mistakes in SharePoint ProjectsSam Marshall
Although all software has limitations, SharePoint has something of a reputation for difficult intranet projects. Often this has more to do with the implementation than with the technology itself. The most successful projects are the ones that manage to balance business, end user and IT considerations.
In this interactive masterclass Sam Marshall will take the audience along the 10 most common mistakes in SharePoint projects. We’ll explore some of the risks, highlight warning signs and share insights into how to keep your SharePoint intranet on track.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
2. Vable’s hints and tips for
getting your content seen
Clare Brown - Topic Specialist (Law)
3. Items for discussion
● Current state of business development play
● Ways of building relationships in 2020
● Hints and Tips to ensure your content is picked up
● Some final thoughts about content
● How Vable helps law firms
● Questions from the floor
4. Business development challenges in 2020
❌ Face-to-face meet ups
❌ Breakfast round-tables
❌ Working lunches
❌ Award dinners
❌ Conference coffee/tea!
77% of lawyers say the number one
challenge to the firm’s bottom line is
difficulty in developing business.
(Thomson Reuters Acritas 2020)
5. Ways of building relationships in 2020-
Bringing people together virtually is key to
business development in 2020 (and beyond)...
● Regular 1-to-1 calls with clients
● Webinars for small groups
● Curated email newsletters on hot topics
● Client-lawyer collaborations
● International legal networks
6. But what about making contact with
potential clients?
“the majority of legal consumers start their hiring research using either a
search engine (36%) or a recommendation from a friend or family (26%). For
most, this then takes them to online review/directory sites (29%) or to the
actual firm website (19%)”
(Martindale Arvo, 2020)
7. What do people want from your website?
Your website is essential. It is a means of communicating with an unlimited
number of people - many of whom are looking for your help.
Problem Solution
❓ They need help now • Offer a free consultation or install a chatbot
❓ They are researching an issue • Provide a library of resources with FAQs
❓ They are researching a firm • Create case studies and success stories
❓ They want regular information • Offer newsletters, emails, RSS feeds
Make it easy for people to contact you. Make your calls-to-action eye
catching; be clear, be available, be accessible!
8. How does our technology work?
Extract • Expand • Enhance
9. What makes your website trackable?
● Arrangement
○ Updating list of content!
○ Easy to navigate and find desired content
○ Ordered and dated
○ Keywords, full text, categorisation
● Options
○ Location, location, location!
○ Format
● Permission
○ Are you a robot?
○ Security software
10. Positives
● Clarity
● Simplicity
● Separation
● Visibility
Negatives
● Inconsistency in article
presentation
● RSS feed only available for
some content
11.
12.
13. ● Java and scripting
● Timeliness
● Search links
Additional tips for the tech pros in your firm
14. Focus on creating the BEST content
SEO
YMLY
EAT
Algorithms
Search
Rankings
YMLY
CTR
17. How Lex Mundi/Vable helps law firms?
The COVID-19 Member
firm legal updates is a
very simple set up.
1. One filter
2. One set of sources
3. One feed
See at a glance who is
publishing what, where,
and when!