Most people don’t realize how pervasive the problem of pediatric enuresis (commonly known as bedwetting) is. In fact, the problem affects over 8.5 million children just in the US, and over $4 billion is spent annually by families trying to solve the problem. GOGO Band is taking a unique approach to solving this problem with a highly accurate biometric wearable device combined with the power of AI machine learning algorithms, while connecting families with mobile applications for children and parents.
In this webinar, GOGO Band Founder and CEO, Jon Coble, discusses the process of bringing a solution to market, from the earliest concepts all the way through to market introduction.
2. The Next Big Data Frontier
GOGO BAND Proprietary and Confidential – August 2018 2
Our big data machine learning platform
identifies otherwise invisible patterns in the human
body
using the body’s own biometric telemetry
Prescriptive Models
Intervene for a person
to prevent an impending
event from happening
Predictive Models
Detect an impending
health related event
before it happens
GOGO
BAND
Big Data Engine
3. GOGO Band® is the first biometric wearable solution to help stop
bedwetting in children, clinically known as Pediatric Enuresis (PE)
PE is the #1chronic health condition in children that affects 300+ million
worldwide, 8.5 million in the USA
• Technical innovation in this market has been
stagnant for the last 30+ years and
current treatments are ineffective
Our patent pending big data “predictive” and “prescriptive” platform is a
game changer
GOGO Band® Opportunity
GOGO BAND Proprietary and Confidential – August 2018 3
4. GOGO BAND Proprietary and Confidential – August 2018
Our Start-up Journey
4
Ideation began in August 2015 and lasted four months – piecing together the
puzzle
Incorporated February 2016 and recruited a C-level team July 2016
Tested numerous biometric sensors and the clear winner was the Valencell®
Performtek® Sensor
To date we have accumulated 10,000’s of hours of biometric data across
scores of patients
2nd Funding round closed October 2017 and product launch scheduled for Q4
2018
Intelligent Predictive Alarm System (IPAS) achieving 75%+ predictive dry rate
6. Only blindness
or death of
parent
is more
traumatic to a
child
Psychologic
al &
Physical
Major
Depressi
on
Low Self-
Esteem
Kidney &
Urinary
Tract
Infection
s
Suicide
Severe
Medicatio
n Side
Effects
Personali
ty
Disorders
Family
& Social
Parental
Abuse &
Neglect
Social
Isolation
Decreased
Lifetime
Earnings
Financial
Drain on
Family
Poor
School
Performan
ce
Bullied &
Ostracize
d
PE’s Devastating Impact
GOGO BAND Proprietary and Confidential – August 2018 6
7. 67%
Of Market
Addresse
d at
Launch
Total
Market
51,000,00
0
Enuretic
Children
8,500,000
USA Children
Population
(5 – 18 years old)
Enuretic Children
Population1
(5 – 18 years old)
8.5M children suffer from Pediatric Enuresis
with 1,000,000 new cases diagnosed every
year
1Evaluation and Treatment of Enuresis, K. Ramakrish, MD AFP V78.4
August 15, 2008
Nighttime
4,500,000
Initial
Launch
Physical
1,000,000
Nighttime
& Daytime
1,200,000
Daytime
1,800,000
Size of Market
GOGO BAND Proprietary and Confidential – August 2018 7
8. GOGO BAND Proprietary and Confidential – August 2018
Physiology of Enuresis
8
2 - Central Nervous
System
In a child with PE, the
biometric changes
and the bladder full
signal caused by the
need to urinate is not
recognized by the
CNS
3 - Autonomic
Nervous System
The ANS will force an
“accidental” urination
when the child’s CNS
does not respond to the
bladder full signal
1 - Bladder
As the bladder fills,
it causes biometric
changes in the
body and signals
the brain of a need
to urinate
9. GOGO BAND Proprietary and Confidential – August 2018
Current Treatment Options
9
Only masks the problem
Clinics
$2000-
$5000
six months
Diapers
$40 - 60
per month
Only 25% effective
Alarms
$25 -
$2400
per device
Drugs
$100 -
$300
per month
Cost Prohibitive
10. The combined power of Valencell’s Performtek® technology and
GOGO Band’s® AI machine learning engine are a game changer for enuresis.
GOGO BAND Proprietary and Confidential – December 2018 10
AI Machine Learning Engine
Mobile
Access
Cloud
Gateway
PerformTek®
Sensor Technology
Transforming Healthcare with AI
11. GOGO BAND Proprietary and Confidential – August 2018
Valencell’s ® Performtek® Superior Performance
11
Tested numerous band/sensor combinations against the “reference” Polar Band
Only Valencell ® sensor was able to maintain 90%+ Heart Rate metrics
efficiency
Easy API standards-based integration and 24-hour+ continuous duty cycle
performance
Supports most skin types and able to be worn on different areas of the body
Continual improvement in motion-tolerant heart rate metric fidelity with OTA
update capability
Provided hands-on engineering support and assistance in moving from the lab
to production.
12. Continuous (1hz) heart rate metric biometric data capture
IPAS big data engine intelligently predicts urination event
Machine learning continuously improves predictive accuracy
Significant value of biometric data for other healthcare
applications
IPAS
Big Data
Engine
Intelligent Predictive
Alarming System
(Machine Learning)
Heart rate
Respiration
Movement
Sleep Quality
Blood Pressure
The Power of Biometric Data
GOGO BAND Proprietary and Confidential – August 2018
12
13. 13
AI Model Inputs
• Heat Rate
• Heart Rate
Variability
• Body Motion
• Sleep Duration
• PE Severity
• Food & Liquid
Intake
• Age & Gender
• Weight
Analysis of biometrics from an enuretic child that identifies an accidental
urination event.
Valencell’s Performtek® technology is the only PPG sensor capable of providing
the biometric data and fidelity needed to power GOGO Band’s™ predictive AI models.
GOGO BAND Proprietary and Confidential – December 2018
Predicting the future of healthcare
14. GOGO BAND Proprietary and Confidential – December 2018 14
How GOGO Band™ keeps kids dry
15. GOGO BAND Proprietary and Confidential – December 2018 15
• Android & iOS
Compatible
• Intelligent Training
Mode
• Detailed Progress
Reports
• Expert Knowledge Base
• AI to Human Link
• Virtual Coaching
Created for today’s connected parents
16. Activity Status Current Status
Brand Logo Design Complete Develop sub-brands
USPTO Trademark Complete Trademark Issued June 2018
Website URLs Complete Build website & drive traffic
USPTO Trademark Complete Application filed with USPTO
“Urination, Prediction and Monitoring”
Provisional Patent
Filed 7/22/2016
Predictive alarms using personalized biometrics & big data analytics engine
“Bedwetting Training Device and
Method”
Provisional Patent
Filed 4/12/2016
Providing therapy and training for bedwetting patients
“Urination, Prediction and Monitoring”
(and)
“Bedwetting Training Device and
Method”
Non-Provisional
Patents Filed
4/11/2017
Predictive alarms using personalized biometrics & big data analytics
engine, and
Providing therapy and training for bedwetting patients
Intellectual Property
GOGO BAND Proprietary and Confidential – August 2018 16
17. GOGO BAND Proprietary and Confidential – August 2018
Our Roadmap
17
We Are
Here
GOGO BAND
Founded
Feb
2016
Seed
Funding
Mar
2016
Provisional
Patents Filed
July
2016
First
Biometric
Models
Dec
2016
Equity Investment
Complete
Oct
2017
New
Product
Extension
2020
Lighthouse
Labs GAN
Accelerator
Nov
2016
2019
National
Product
Launch
Pre-Launch
Campaign
Q4
2018
Non-Provisional
Patents Filed
Apr
2017
18. GOGO BAND Proprietary and Confidential – December 2018
GOGO Band® smart. safe. dry. Coming Q4 2018
19. JON COBLE (CEO) Jon@myGOGOband.com MIKE KOHONOSKI (COO) Mike@myGOGOband.com
GOGO BAND Proprietary and Confidential – December 2018 19
Improving children’s lives…and their families
Q&A
Session
Notas del editor
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
GGB is a company that collects large amounts of biometric information from the human body and then develops both predictive and prescriptive models that enable us to detect and intervene with people suffering from chronic illnesses. Our mission is to improve the quality of treatment that these people are receiving today for those illnesses.
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
Increased psychological disorders as young as 7 years old
Early intervention is essential
International market
Grossly underserved
Niche market
17% is TAM
15% physiological
75% night
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
No shelf life / expiration date.
Future analysis by the medical community of HRV will have future diagnostic value
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
We have identified an underserved, wide open, sweet spot in the market as our entry – Pediatric enuresis and we have one of the most renown experts in this field. Dr. Israel Franco, on our team prepared to speak today in detail about the medical significance of our discovery.
The significance of our data, and the scalability of its platform, allows the GGB system to be easily expanded to address a number of conditions. This broad platform also creates intrinsic value for large players in the Healthcare space including big Pharma..
Pull-ups ~ $2+ Billion
Drugs ~ $300 to $350 Million
Product ~ $200 to $300 Million
Adult enuresis (AE) affects over 2-4% individuals annually
20 sec
In closing, I not only believe this is a wonderful business opportunity, but that giving these children back their childhood is a noble endeavor.
Thank you very much.