Studies have shown human happiness substantially reduces morbidity and mortality. The neuroscience behind what brings people joy has been shown to reduce hospital and clinic visits, reduce pharmaceutical costs, and improve the quality of life. The benefits are clear, but how can we reliably know when and why people are happy? We will explore this topic and more with Dr. Paul Zak, world-renowned expert on human behavior, neuroeconomics, and neuromanagement and co-founder of Immersion Neuroscience. After 5 years of deep science on oxytocin, Paul and his team were asked by DARPA and the CIA to find a robust way to predict actions and market outcomes using neurologic measures without the expensive medical equipment or lab environment. 12 years later, they have peer-reviewed and published science on what is known as immersion and the ability to predict outcomes with an accuracy level that exceeds EEG and fMRI.

1. Going from Health to Happiness:
Using Biometric Wearables in
Neuroscience & Human Behavior
Immersion
Paul Zak
Founder, Chief Immersion Officer
© 2020 Valencell Inc.

2. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
Dr. Paul J. Zak and his team pioneered the
study of oxytocin and it’s profound effect on
happiness. His work is known world-wide from his
TED talk and best-selling book The Moral Molecule:
The Source of Love and Prosperity. Research by
Zak has been cited by scholars over 15,000 times.
With funding from DARPA, he was tasked
with finding a way to measure unconscious
emotional response in a predictive and
repeatable way.
That is

3. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
Attention
+ Emotional Resonance
=

5. Self-Report vs. Neuroscience
Prediction Immersion AdMeter
Self-Report
YouTube views correlation +0.27 correlation -0.33
YouTube
comments
correlation +0.25 correlation -0.38

6. Publications & Accuracy

7. Saving Marriages

8. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
Psychological Safety & Readiness
• After measuring over 200 variables, Google found that a
construct known as "psychological safety" was the strongest
predictor of team productivity. Google created a survey to
measure this....maybe.
• Immersion created the first passive physiological measure of
psychological safety
• This measure capture whether people are ready to learn and
collaborate and over time can indicate burnout and
depression

9. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
Training & Education
• Accenture uses the Immersion platform to optimize information retention
during the $1B in training they offer employees annually (correlation immersion
and information recall: +0.73). 20-20-20 rule
• Meteor Education introduced the Immersion platform into K-12 “flipped”
classrooms to help teachers customize learning for each student (e.g. “Maria’ in
4th grade math)
• An elite college used the Immersion platform and found that average
psychological safety for the 8 classes prior to the midterm in Principles of
Economics was correlated student grades at +0.35. A 10% increase in
psychological safety increased midterm grade by a full letter (e.g. from a B to
an A).

10. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
• The Immersion platform captures what brings people joy and what
frustrates them.
• This enables users to increase happiness and improve health.
• Immersion’s API augments current quantified self apps enabling
happiness-producing identification and suggestions.
Happiness & Health
Happiness substantially reduces morbidity and mortality.1 Identifying
what brings people joy is an effective way to reduce hospital and clinic
visits, reduce pharmaceutical costs, and improve the quality of life.2
1. Steptoe, A. (2019). Happiness and health. Annual review of public health, 40, 339-359
2. Zhang, D., Chan, D. C. C., Niu, L., Liu, H., Zou, D., Chan, A. T. Y., ... & Wong, S. Y. S. (2018). Meaning and its association with happiness, health and healthcare utilization: A cross-sectional
study. Journal of affective disorders, 227, 795-802..

11. © 2019 ImmersionNeuroscience. All Rights Reserved. Confidential.
Immersion & Happiness Over Time

12. D i s c o v e r w h a t p e o p l e t r u l y l o v e
GetImmersion.com
Paul J. Zak // CIO // paul@getimmersion.com