3. Towards the connected and empowered customer!
Purpose driven !
consumption!
Connected !
and !
informed !
customer!
Low attention!
and !
FOMO!
Demanding and !
growing expectations!
Zapping !
and !
ever changing!
needs !
4. Ways to adress the connected customer!
1.!
Connecting products !
to purpose!
2.!
Connected Store!
4.!
In store experience!
3.!
Customisation and !
personalisation!
5.!
Frictionless !
interactions!
5. Putting the shop as a point in customer journey!
Source : Forrester
39. In short!
Bringing together products and purpose to quench the thirst for
meaning.
Connecting the store with consumers for better service.
Customize the experience, personalise the product for
differentiation.
In Store Experiences for attention-hungry customers
Make it easy, simple and frictionless to avoid zapping