2. Valtteri Melkko
Co-operative Cashmir
Henna Kääriäinen
Ex co-operative Jalostamo Groove
Now Monkey Business
Sanna Tossavainen
Ex co-operative Seregan
Now Entrepart

3. DAY 1
9.00 Presentation of participants
9.30 Presentation of Finland
9.45 Flash presentation of TA +
visualisation exercise
10.15 Break
10.30 Team Academy now and in the future
– our learning stories
11.45 Learning Cafe – Learning Contracts
12.45 Lunch
13.45 Wake up
14.00 Learning tools of TA
15.00 Break
15.15 Applying the learning tools of TA in
different environments - practice
16.15 Motorola of the first day

5. Finnish people
-SISU - perseverance and stubbornness
-honest
-working moral is high
-bitter, envious and melancholic
-“Doing together” attitude in many small
towns
-Finnish-Swedish tight community
-innovations and technologies highly
valued
-nature is important
-international
-well educated
-reflections before actions
-humble

6. Land and Population
-population 5.325 million
-languages Finnish 91.51%, Swedish
5.49%, Lappish 0.03%, Russian 0.80%,
other 2.17%
-religion Lutheran 82.5%, Orthodox
1.1%, other 1.1% (15.1% have no
religious affiliation)
-a parliamentary democracy
-president is Ms. Tarja Halonen
-parliament with 200 members and
government with 20 ministerial posts

7. History
-1155 Finland becomes part of the
Swedish realm
-1809 Finland is handed over to Russia
by Sweden and becomes a partly
autonomous Grand Duchy under the
Russian Emperor
-1917 Finland's declaration of
independence on December 6, 1917
-1919 The present constitution is
adopted and Finland becomes a republic
-1955 Finland joins the United Nations
-1995 Finland becomes a member of the
European Union
-2002 Euro banknotes and coins enter
circulation

8. Infrastructure
-mobile phones: over 100 percent; over
6.4 million subscribers
-internet: more than 75 percent of Finns
use internet regularly or occasionally; for
those under the age of 40, the figure is
100 percent.

9. Economy
-unemployment rate 7,6% in February
2009 (6,4% in February 2008)
-main industrial products: Paper and
board, electronics and metal products,
chemical products
Main origins of Finland’s Main destinations of
import in 2008 Finland’s export in 2008
Country of Share Change Destination Share Change
origin % % % %
Russia 16,3 +21 Russia 11,6 +13
Germany 14 +3 Sweden 10 -7
Sweden 9,9 +5 Germany 10 -8
China 7,0 -2 USA 6,3 -1
UK 4,1 -11 UK 5,5 -6
Netherlands 4,2 -4 Netherlands 5,1 -8
USA 3,0 -8 France 3,5 -2

10. The Crisis
-weak demand in export markets  a
sharp decline in industrial output
-in 2009 the Finnish economy is
expected to shrink for the first time
since 1993 (predict contraction of the
GDP by 5% this year)
-Prediction unemployment rate 9% by
the end of the year 2009

11. Beating the Crisis
-a positive entrepreneurial attitude
 supportive social security system
and increasing funding for research
and product development
 business coaching center
 a new support program for artist
entrepreneurs
-innovation strategies, both at national
and organizational level
-Finnish education system is among the
best ones in the world. New innovations
are introduced also at this field, for
example Team Academy and Aalto
University (combining art, business and
technology)
-combination of H & T (Human &
Technology) technology

12. Four seasons

13. Food

14. 1. TA flash presentation
2. Dialogue in small groups
- Share your insights! How do you
feel?

15. VISUALISATION
Take a good position, relax, close your
eyes, listen…and THINK.

16. Break

17. Team Academy now
and in the future
Our learning stories

18. ” Would you like to
trave l aro und the wo rld
and learn some marke ting
aside?”
-Johannes Partanen 19.1.1993-

19. FACTS
• A special unit for entrepreneurship in
Jyväskylä University of Applied
Sciences
• 210 credits, 3,5 years
• BBA and adult training programs
• ~190 team entrepreneurs in 11 team
companies
• ~200 adult learners
• Entrepreneurship rate approx. 30 %
• Annual budget 0,5 mil. € payed by
Ministry of Education
• The total turnover of the team
companies ~1,2 mil. € (2008)
• Teams are mainly focusing to
marketing, events and team coaching

20. Team Development

21. 1. year Team
• Changing of mental models
• Building the team
• Starting a company
• Customers and first projects
• Friend leadership (flat organization)
• Choosing wheter to stay or leave
• Coaching – strong support and guidance
for the team

22. 2. Learning
• Continuous experiments and staying on
uncomfort zone
• Financial investment on learning &
specialization
• Learning contract – finding the focus
• Theory and Rocket Model
• Training sessions – forum for
crystallizing the knowledge
• Fusions between the Team Companies
• Coaching – observes and is equal with
team entrepreneurs

23. 3. Business
• Learning relationship with customers
• Team in its full potential, the biggest
revenues
• Improve your strenghts and
competences
• Vision coming true – trip around the
world!
• Coaching – external business
consultant, gives support for
spesialization

24. Life after Team
Academy
• Continuing with one’s team
• Creating a new company
• Get employed into your network
• Coach – business partner & customer

25. Lunch

26. Sharing of
Learning Contracts

27. 1. Share your Learning Contracts in
small groups
2. Each group presents the key
learnings for other groups

28. Learning tools of TA

29. INDIVIDUAL
LEARNING TOOLS
• Learning contract
• Training diary
• Books and essays
• Projects
• Motorola -reports
• Reflection papers
• Portfolio
• Belbin team role test
• Leadership challenges
• Competence programs (leadership, marketing, coaching, innovation)
COMMUNITY
LEARNING TOOLS
• Competence programs (leadership, marketing, coaching, innovation)
• Dialogue training sessions
• Birthgiving sessions
• Rocket Model and evaluation
• Forums
• Community events (Houston calls, Rocket days, Torture days)
• Cross-fertilization
• Belbin team role test
• Informal sharing of knowledge
• Friend leadership

30. COMMUNITY
LEARNING TOOLS
• Competence programs (leadership, marketing, coaching, innovation)
• Dialogue training sessions
• Birthgiving sessions
• Rocket Model and evaluation
• Forums
• Community events (Houston calls, Rocket days, Torture days)
• Cross-fertilization
• Belbin team role test
• Informal sharing of knowledge
• Friend leadership

31. Workshop

32. Work in small groups
Choose 4 tools you find the most
interesting. How can you use them in
your environment?

33. MOTOROLA
1. What went well?
2. What didn’t go that well?
3. What did I learn?
4. What should be changed for
tomorrow?

34. DAY 2
- Singing practice by Andréa
- Check-in, thumbs barometry
- Zombies vs Entrepreneurs
- Break
- Leading Thoughts leading the organization
Lunch
- Interactive Rocket Model session
- Break
- Learning Contract update
- Deciding and choosing workshops
- Feedback motorola

35. Check in

36. ZOMBIES
VS.
INTRAPRENEURS

37. Workshop in small groups
• Are we living a life of living deads’ –
are we acting like zombies?
• What are the zombies in our working
places?
• You have to know your zombie in
order to get rid of it – give a form to
the zombies you see in your
organization!
Use paper, scissors, newspapers, glue,
colors... Why not your body?

38. Next step
Forget about zombies! Leave them
behind, destroy them... and transform
them into a living people again.
Are there some leading thoughts that
could be created for killing the zombie
attitude from the organization?
How does this new living person look
like?

39. Break

40. LEADING THOUGHTS
Team Academy has strong Leading
Thoughts
Each individual and each team takes part
of creation process of Leading Thoughts
two times a year
Leading Thoughts help leading the
organization towards the vision
Leading Thoughts are the base of flat
organizational culture in Team Academy
Tool for team discipline

41. LEADING THOUGHTS
Workshop
What kind of Leading Thoughts related to
education can be designed around the
organization’s mission?
Tool for creating inspiring leading
Hit Mr.:
1. Challenge the process
2. Inspire the shared vision
3. Enable others to act
4. Model the Way
5. Encourage the heart
J. Kouzes, B. Posner – The Leadership
Challenge

42. Lunch

43. ROCKET MODEL

44. Workshop

46. • Team Academy’s curriculum
• Coach’s tool + team management’s
tool
• Measures quality and skills learned
• Tool for guiding personal proactivity
• Plan for entrepreneurs who want to
develop their business (use a model of
business plan)

47. Measured indicators in RM
• Measured indicators in Quality 47 Balanced scorecard
• Annual net trunover of the team company
• Annual turnover of the team company per member
• The average of bookpoints in a team company
• The number of innovation books read (by each member individually)
• Number of customer visits done (since the beginning)
• Number of offers done for the customers (since the beginning)
• Number of accepted offers (since the beginning)
• Number of projects done (and quality of projects checked, A 10 000 euros or
more, B 5000 euros or more, C 1000 euros or more turnover)
• Number of customers calculated (and quality of customer relationships
checked, A, B C…)
• Turnover created by new products and concepts (since the beginning)
• Number of birthgiving sessions done for the customers (add motorola reports)
• Number of practiced and used creativity methods (add descriptions of all and
motorolas of the results)
• The marketing plan of the team company
• The marketing materials of the team company
• Team Company’s plan for the trip around the world – and calculation for how
much more money is needed for achieving that goal.
• Each team company can innovate more indicators to present – and all this
information can be collected for team company’s portfolio

48. Arrange following plates to Rocket
Model. Try to think the order from
Pedagogical point of view!
• Offerings
• Brand management
• Company’s learning
• Deep customer relationships
• Leadership
• Innovation
• Individual’s learning
• Creating leading thoughts
• Potential customers
• Community’s learning
• Knowledge management
• Customers and marketing

51. Individual Learning Process
Intellectual Capital
Entrepreneurship
Portfolio
Dialogue
Ideas
Learning
Learning Diary
Contract
Applying
Books and
theory into
reading plans
practise
Essays
Learning by Doing

52. Individual Learning Process, 2 points
• We have a habit and continuous process of updating
The Learning Contracts twice a year.
• Learning Contracts of every teampreneur can be found
from Intranet updated.
• Reading plans are made and followed. We know how
to implement theory from books.
• We have a common habit of keeping training diary
both in excel for calculating hours and in notebook for
writing ideas.
• Portfolio is updated.
• Every team member has read 80 book points.
”Honestly we can say that we are able to apply theory into
practice. We have a lot of evidence that we have
implemented theory into practice.”

53. Company
Network
The culture of whole house
Own team entrepreneur community
Dialogue
Changing of
experiences Team
about different company’s
business learning
thoughts and contract
ideas
Working
Business
through and
model of own
with one’s
team
team
company
company
Learning by Doing

54. Community
Network
Co-production with the customer
Training in innovative knowledge community
Dialogue
Ideas
Dialogue Giving Birth
sessions to new
knowledge
Report new innovations
Actualization Systemisated
with the new
customer knowledge
from the
dialogue
Learning by Doing

58. Innovation 2 points
We can crystallize our thoughts and ideas
leand into trials.
We have continuously going on 10
experiments.
We have made one innovation in the area
of service concepts or products.
Created concepts have brought us at least
3500 euros profit.
Every team member has read 5
innovation books.

60. Brand management
Brand envelop
Leading Thoughts
Brand code
Dialogue
What does What are we
our brand thinking of
symbolize? ourselves?
(Social (Psychological
dimension) dimension)
What is the
For what are
benefit for
we fighting
our
for?
customer?
(Ethical
(Functional
dimension)
dimension)
Learning by Doing

61. Brand management 3 points
We actively lead the brand of Team
Academy in the events and at
customers environments in
Finland and outside of Finland.
All of our marketing material is
supporting the image of TA as well
as our own company. (In our
company we show that we are from
The Team Academy)

62. Offerings
Life long relationship with customer
Learning relationship
Communication
Dialogue
Creation of
common area Designing
with a offer together
customer with a client
(understanding (client
the offer dialogue)
together))
Co-creation
with a
customer in Value
different creation for
environments customers
and/or
channels
Learning by Doing

63. The Process of Potential Customers
Customer Potential
Co-creation with Customers
Benchlearning
Visits to
cusomers and Creating
their Motorola
companies
Organizing Theory on
visits and creating
sending customer
Motorolas tribes

64. The Process of Customers and
Marketing
Shared Vision
Life-Long Customer Relationship
Brand
What is your
Dialogue with
main
customers
message?
Creation of
Using variety of
best
communication
marketing
channels
methods

65. Marketing process 1 point
We share the message of TA in all out
marketing information.
We have made a campaign for 20 potential
customers.
We have made 10 offers and done 5 customer
projects.
We have business cards and we have done our
first brochyre.

66. The Process of Customer Relationship
Increasing customer capital through ecogenesis
Life-Long Customer Relationship
Trust
Creating
learning
Inspiring
cotract
stories
with
customer
Taking
Co-
customer
creation
into the
with
design
customers
process

67. Deep customer relationships 3 points
We are part of the brand of our customer
and create continuously added value.
We know how to leave the heritage of
projects for the next generations and we
have already given away two projects.
We have co-production and continuous
invoicing relation with 5 customers.

68. Learning Contract
Update
• Did you change your mental models
during these days?
• Did you expand your thinking in these
days and have some new goals now?
• Did you already reach some of your
goals from the previously done learning
contract? In case you did, make some
new ones!

69. LEARNING CONTRACT
by Ian Cunningham
WHERE HAVE I BEEN, WHAT HAVE I DONE?
• My background
WHERE AM I NOW?
• What are my skills and characters?
• What kind of person am I?
WHAT DO I WANT TO ACHIEVE?
• What kind of person I want to become?
• What kind of skills I want to achieve?
HOW CAN I DO IT?
• What kind of learning programs I will use?
• Which processes I will go through?
HOW DO I KNOW THAT I HAVE ACHIEVED ALL
THIS?
• How do I estimate my learning?
• What kind of measures I will need to estimate my
progress?

70. Feedback motorola
• What went well?
• What went poorly?
• What did I learn and what more do I
want to learn?
• What has to be changed for
tomorrow?

71. Proposals for workshop themes
- Corporate applications
- Creating Leading Thoughts
- Leadership
- Innovation
- Team
- Learning (company, community
and individual
- Learning tools in practise
- How to stimulate entrepreneurship
- How to implement Team Academy
model, from where to start?
- Rocket Model
- Coaching