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ATM 
BENCHMARKING 
STUDY 2014 
AND INDUSTRY 
REPORT 
report FEBRUARY 2014
ATM Benchmarking Study 2014 
and Industry Report 
A report based on the 
ATMIA Benchmarking Study 2014 
Published by 
Value Partners Management Consulting Ltd 
Kings Buildings, 7th Floor, 
16 Smith Square, London SW1P 3HQ, UK 
February 2014 
Written by 
Francesco Burelli, Andrey Gorelikov, 
Marco Labianca 
If you would like an electronic copy 
please write to: 
atm@valuepartners.com 
For more information on the issues 
raised in the report please contact: 
daniele.pontecorvo@valuepartners.com 
valuepartners.com 
atmia.com 
Copyright © 
Value Partners Management Consulting Limited 
All rights reserved
CONTENTS 
1 Executive Summary 5 
2 Introduction 9 
3 The global ATM market 13 
4 Scope of the ATMIA Benchmarking Study 2014 17 
5 Key findings of the ATMIA Benchmarking Study 2014 19 
5.1. Cost metrics and performance monitoring 19 
5.1.1. Transaction processing 21 
5.1.2. Cash management 21 
5.1.3. Cost of hardware 24 
5.1.4. Performance monitoring 24 
5.2. Fraud and dispute management 27 
5.3. Revenue and profitability 28 
5.4. COMPLAINT MANAGEMENT 29 
5.5. VALUE ADDED SERVICES AND MULTIFUNCTIONALITY 31 
6 Conclusions 39 
Disclaimer: This report illustrates some of the key general findings of the ATMIA Benchmarking 
Study 2014 developed jointly by ATMIA and Value Partners, with the addition of industry 
trends, analysis and commentary from Value Partners. 
Participation in the ATM Benchmarking study is strictly confidential and selected examples 
mentioned in the Value Partners commentary section on industry trends do not necessarily imply 
participation to the ATM Benchmarking study. 
report ATM Benchmarking Study 2014 and Industry Report
What is remarkable 
is the degree to which 
benchmarking has 
become associated with 
organisational improvement 
in the post-modern era” 
Dr. J.P. Moriarty, Lincoln University, “A theory 
of benchmarking” 2008 
4—5 
“
FOREWORD 
WELCOME TO THIS SECOND REPORT OF ATMIA’S GLOBAL ATM 
BENCHMARKING STUDY. LAUNCHED IN 2012, THIS BENCHMARKING 
STUDY’S ARRIVAL WAS ESPECIALLY RELEVANT FOR THE 21ST CENTURY 
GIVEN THE CONTINUED GLOBALISATION OF THE ATM INDUSTRY AND 
ITS ENTRY INTO A DYNAMIC NEW PHASE OF REPOSITIONING. THE ATM 
TERMINAL IS BECOMING THE DOMINANT TOUCH-POINT SELF-SERVICE 
DEVICE FOR CARDHOLDERS AND MORE RECENTLY, FOR MOBILE PHONE 
ACCOUNT-HOLDERS. 
ATM BENCHMARKING PROVIDES A BANK OR INDEPENDENT 
ATM DEPLOYER WITH A SCORECARD OF ITS ORGANISATIONAL 
PERFORMANCE, MEASURED AGAINST ITS COMPETITORS NATIONALLY, 
REGIONALLY AND GLOBALLY. BENCHMARKING METRICS HIGHLIGHT 
AREAS REQUIRING IMPROVEMENT AS WELL AS CURRENT 
ORGANISATIONAL STRENGTHS, GIVEN THE INCREASED STRATEGIC 
INTEREST IN ATMS WITHIN THE BANKING SECTOR AGAINST A 
BACKGROUND OF ROBUST GLOBAL CASH DEMAND AND GROWTH IN 
ATM SHIPMENTS. THIS REPORT BY VALUE PARTNERS FOR ATMIA IS AN 
IMPORTANT REMINDER THAT BENCHMARKING IS A VITAL CORPORATE 
TOOL FOR IMPROVING EFFICIENCIES AND STEPPING UP THE LEVEL 
OF TECHNOLOGICAL AND SYSTEMS INNOVATION. 
AS DR. J.P. MORIARTY OF LINCOLN UNIVERSITY CORRECTLY STATED 
IN THE 2008 STUDY, A THEORY OF BENCHMARKING: “WHAT IS 
REMARKABLE IS THE DEGREE TO WHICH BENCHMARKING HAS BECOME 
ASSOCIATED WITH ORGANISATIONAL IMPROVEMENT IN THE POST-MODERN 
ERA.” 
IT WAS XEROX CORPORATION WHO PIONEERED INTERNAL AND 
EXTERNAL BENCHMARKING IN THE 1980s TO DRIVE FORWARD THEIR 
SUCCESS AFTER THEY STARTED TO LOSE “FIRST MOVER” ADVANTAGE 
AND MARKET DOMINANCE AS HIGH-QUALITY RIVAL JAPANESE 
PRODUCTS SNATCHED SIGNIFICANT MARKET SHARE. DAVID T. KEARNES, 
XEROX’S CEO FROM 1982–1990, ONCE DESCRIBED BENCHMARKING AS 
“THE CONTINUOUS PROCESS OF MEASURING PRODUCTS, SERVICES 
AND SUCCESSFUL IN-HOUSE QUALITY IMPROVEMENT PROCESS 
AGAINST THE TOUGHEST COMPETITORS OR THOSE COMPANIES 
RECOGNISED AS INDUSTRY LEADERS.” 
report ATM Benchmarking Study 2014 and Industry Report
ATMIA BELIEVES THAT THERE HAS NEVER BEEN A BETTER TIME 
FOR ANNUAL GLOBAL ATM BENCHMARKING TO ENSURE THAT ATM 
OWNERS STAY AHEAD OF THE CURVE AS THEIR TERMINAL EVOLVES 
INTO THE DOMINANT SELF-SERVICE PAYMENT DEVICE IN THE WORLD. 
THE ATM IS EVOLVING RAPIDLY AS WE SPEAK. IT HAS MOVED FROM 
A TELLER-REPLACEMENT TECHNOLOGY INTO GREATER VALUE 
ADDING FUNCTIONALITY, ENABLING MOBILE PHONE CREDIT, LOANS, 
COUPONS, BILL PAYMENTS AND EVEN INTERNATIONAL MONEY 
TRANSFERS. THERE IS STILL MUCH TO LEARN IN THIS TIME OF GLOBAL 
TECHNOLOGICAL AND STRATEGIC CHANGE; MORE IMPORTANTLY, 
THERE IS STILL MUCH TO IMPROVE. 
BENCHMARKING REMAINS ONE OF THE MOST VALUABLE TOOLS 
IN THE COMPETITIVE ARSENALS OF ATM DEPLOYERS TO MEASURE 
THEMSELVES AGAINST THE BEST. THE PURPOSE REMAINS THE SAME 
AS IT WAS FOR XEROX BACK IN THE 1980s, NAMELY, TO IMPROVE 
COMPETITIVE EFFICIENCY AS A SOURCE OF PRODUCTIVITY GROWTH 
AND TO TURN AROUND SUB-OPTIMAL ASPECTS BY EMULATING A 
SUPERIOR PERFORMING MODEL. 
MAY THE 2014 GLOBAL ATM BENCHMARKING STUDY, THE SECOND 
IN OUR SERIES, CONTINUE THE GOOD WORK IN IMPROVING ATM 
PERFORMANCE AS OPERATORS RACE TO BECOME TOP PERFORMERS. 
Michael Lee 
CEO 
ATMIA 
6—7
1 
Executive summary 
report ATM Benchmarking Study 2014 and Industry Report 
Cash re-circulation assumed a key role 
in the reduction of the cost of cash, 
benefiting not only the financial servic-es 
institutions that adopt them, but the 
economy and society at large by reduc-ing 
the amount of cash in circulation. 
The general findings of the previous 
study have been confirmed during the 
course of the Benchmarking Study 
2014, with significant cost disparities 
being outlined across a number of cost 
metrics regardless that overall cost 
efficiencies appear, in general, to be 
improving. Amongst the most impor-tant 
findings of the study has been the 
highly diverse cost of cash, hardware 
and transaction processing for partici-pants 
in the survey, despite the broadly 
similar nature of ATM operations 
globally. Once again, little correlation 
between the size, location, or type of 
ATM operator and their costs was found 
in the analysis. 
ATMs continue to be one of the main 
touch-points for the customers of 
financial institutions. Growth rates of the 
number of ATMs, transacted volumes 
and values are different among the 
regions of the world, but mostly exceed-ing 
the GDP growth rates, underling the 
importance and potential of the ATM 
channel. Following the success of its 
first ATM Benchmarking Study of 2012, 
ATMIA has once again, undertaken a 
global ATM benchmarking exercise in 
collaboration with Value Partners. 
A total of 42 survey respondents have 
participated. Once again uptake has 
seen the participation of some of the 
largest ATM operators globally, in-cluding 
banks and Independent ATM 
deployers, some of which took part at 
group level with multiple subsidiaries 
submitting their data so benefiting from 
intra-group benchmarks and a view 
of in-house best-practices. The value 
and the interest for such an exercise 
was once again confirmed by the fact 
that two thirds of the participants of 
2012 have joined again this important 
ATMIA’s initiative. 
ATMs have changed their historical 
role of a mere cash dispenser and are 
expanding their potential to offer a 
wider range of services to banked, 
underbanked and unbanked popula-tions. 
Available added functionality vary 
significantly to a wide range of services 
and ATM operators are starting to 
implement Value Added Services strate-gies 
in a more selective manner than 
what was previously outlined during the 
course of the previous study.
The 2014 study was built upon the 
areas in scope of the previous study 
and expanded to include areas such as 
ATM revenues. This is a highly sensitive 
and confidential part of the study but 
it is fair to say that not all participants 
may have a strategy whereby profits are 
generated from the ATM channel. 
IADs have the ATM as a main line of 
business but for banks, in particular, the 
ATM is a channel that is complementary 
to other services and often leverages 
purely as on a cost-substitution basis. 
Profitable or less profitable organisa-tions 
8—9 
are evenly distributed across the 
various regions with the imbalance 
between costs and revenue appearing 
to cause losses that are not necessary 
affecting close competitors, likely on 
the basis of different management 
strategies for ATMs estates between 
organisations. Nonetheless, this rein-forces 
the working hypothesis deriving 
from the analysis of the costs sections 
that overall there are potential areas 
of improvement that are waiting to be 
investigated and realised by a number 
of ATM operators. 
Despite the high focus on availability 
and on performance management, 
it was outlined that few ATM operators 
monitor and manage cardholder satis-faction 
measures such as those related 
to complaint management. 
This latter finding potentially points to 
opportunity for diversification and com-petitive 
advantage that has yet to be 
fully explored by the industry at large. 
For more detailed conclusions of the 
findings of the ATM Benchmarking 
Study 2014 please see section 5 of the 
report.
2 
INTRODUCTION 
Automatic Teller Machines (ATMs) 
remain one of the main channels for 
the provision of retail banking services. 
Their importance is proved by the con-tinuous 
growth of the channel in terms 
of the number of ATM units installed 
and the volume and value of transac-tions. 
Different regions show different 
rates of growth, with a common growth 
trend for rates of growth that exceed 
GDP growth. This points to the fact that 
financial institutions are continuing to 
invest in this self-service channel, but 
also that retail and SME consumers 
continue to use this important banking 
touch-point to access their funds. Over-all, 
industry research estimates that the 
number of installed ATMs units was over 
2.75m in 2013, and is forecasted to grow 
to over 3.22m by 2016, a 17% increase 
over a 3-year period. 
The overall value of cash dispensed in 
2013 is estimated to $10.47tn,1 with an 
increase of 26% over the same time-frame 
to over $13.19tn. This cash dis-pensed 
through ATMs remains critical to 
future cash accessibility and wider glo-bal 
economic development, despite the 
crucial and growing role that electronic 
payment methods will play, and the 
increasing penetration and rapid pace 
of innovation in the non-cash payments 
landscape that will be complementary 
to the functions enabled by ATMs. 
As outlined in the previous ATM Bench-marking 
and Industry Report,2 ATMs 
increasingly serve more functions than 
the simple provision of cash and as a 
key touch-point between people and 
financial institutions. They realise and 
expand their potential to offer a wider 
range of services to banked, under-banked 
and unbanked populations. 
report ATM Benchmarking Study 2014 and Industry Report 
Despite this rapid growth, penetration 
and access to ATMs remain unevenly 
distributed, as reported by the World- 
Bank,3 with South Asia and Sub-Saha-ran 
Africa being the regions with the 
highest growth, albeit from a very low 
baseline. 
The ATM industry’s offering has evolved 
significantly since its inception in the 
early 1960s, becoming a key enabler of 
branch innovation, and now evolving in 
parallel to internet banking and newly 
developing mobile banking channel, 
developing its role from a pure teller 
substitution / cash dispensing service to 
being one of, if not in many cases, the 
most important touch-point between a 
financial services organisation and its 
retail and SME customers. ATMs keep 
providing a low-cost-to-serve channel 
to financial institutions for an increasing 
number of services ranging from access 
to current account funds and informa-tion, 
enabling cash and cheque deposits 
and now enabling access to a wider 
range of services. Within this context, 
ATMs keep playing a key role for the 
reduction of the cost of cash through 
re-circulation, benefitting not only the 
financial services institutions that adopt 
them, but the economy and society at 
large by reducing the amount of cash in 
circulation. 
1 Source: Timetric 2014 
2 ATMIA and Value Partners, ATM 
Benchmarking Study 2012 and 
Industry Report 
3 Source: Global Partnership 
for Financial Inclusion, financial 
inclusions indicators 2014
3,500 
3,000 
2,500 
2,000 
1,500 
1,000 
500 
0 
+8% 
+6% 
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 
06-16 
CAGR 
3% 
4% 
12% 
6% 
12% 
80,000 
70,000 
60,000 
50,000 
40,000 
30,000 
20,000 
10,000 
0 
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 
06-16 
CAGR 
4% 
6% 
21% 
4% 
13% 
+12% 
+6% 
Number of ATMs, 2006-16 (‘000) 
Number of ATM transactions, 2006-16 (Mln) 
Source: Timetric 2014
Following the success of its first ATM 
Benchmarking Study 2012, and on the 
feedback received from the organisa-tions 
that took part to the former exer-cise, 
ATMIA has once again, undertaken 
a global ATM Benchmarking exercise 
in collaboration with Value Partners. 
Approximately 65% of the banks and 
independent ATM deployers (IAD) that 
took part to the 2012 study participated 
again to this second round, and were 
joined by others to a total 42 survey 
respondents, some of which participat-ed 
through subsidiaries from multiple 
countries. 
14,000 
13,000 
12,000 
11,000 
10,000 
9,000 
8,000 
7,000 
6,000 
5,000 
4,000 
3,000 
2,000 
1,000 
report ATM Benchmarking Study 2014 and Industry Report 
Of these, around 65% are based in 
mature economies and 35% in emerging 
or transitioning economies. Similar to 
the previous round of ATM Benchmark-ing, 
the vast majority of responses to the 
general invitation to participate came 
from some of the largest ATM operators 
globally, including banks and IADs. 
Although some of the insights from the 
survey and its general conclusions have 
been included in this report, the full 
findings of the benchmarking study are 
exclusively available to respondents. 
North America South&Central America Middle East & Africa Europe Asia Pacific 
0 
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 
06-16 
CAGR 
2% 
12% 
21% 
7% 
16% 
+13% 
+9% 
Value of ATM transactions, 2006-16 ($Bn)
Global ATM numbers (per 100,000 adults) 
North America 
Europe 
East Asia & Pacific 
Latin America & Caribbean 
Middle East & Africa 
South Asia 
Sub-Saharan Africa 
04-12 
CAGR 
2% 
5% 
7% 
4% 
17% 
63% 
27% 
220 
210 
200 
190 
180 
50 
40 
30 
20 
10 
0 
2004 2005 2006 2007 2008 2009 2010 2011 2012 
Source: World Bank, ECB, Value Partners analysis
3 
The global ATM 
market 
4 ATM Benchmarking Study 2012 
and Industry Report 
The number of ATMs installed globally 
has grown rapidly at a rate of 8% CAGR 
of the installed base between 2006 
and 2012. The growth rate is expected 
to remain high at a CAGR of 6% between 
2012 and 2016. While this may be 
wrongly seen a slow-down in a pace of 
growth that is outstripping that of GDP, 
it is an indicator that some markets 
might have reached saturation. 
While this may be a credible working 
hypothesis for some countries, 
there is still significant disparity in the 
availability and access to this channel, as 
highlighted by World Bank statistics. 
Overall, the African and Asia-Pacific 
regions are driving growth, with North 
America growing at a slower pace of 2% 
CAGR between 2004 and 2012. 
Africa and Asia-Pacific contribute the 
largest part of overall ATM unit growth, 
driven by a combination of population 
growth, economic development and 
a rollout of financial services which is 
pushing demand for non-branch ac-cess 
to cash, financial information and 
other services. As highlighted in the ATM 
Benchmarking Report 2012, the role 
of the ATM channel has changed from 
that of a mere cash dispenser to being 
in many cases, the primary channel for 
retail financial services. 
report ATM Benchmarking Study 2014 and Industry Report 
Compared to the findings of two years 
ago, there are earlier signs of a refine-ment 
of the services offered through the 
channel. Mobile penetration, together 
with the increasing access to financial 
services and financial education, are not 
only changing the role of the ATM but 
also expanding the role of cards (and 
mobile handsets). ATM functionalities 
are evolving from being a simple instru-ment 
providing access to cash outside 
of bank working hours to a means 
for customers to access a much wider 
range of services offered by banks, 
and in few cases in partnerships with 
governments. 
It was reported in the previous edi-tion 
of the ATMIA ATM Benchmarking 
Study and Industry Report that in 2009 
the number of ATMs exceeded the 
number of bank branches in low-income 
countries.4 Over the last two years, the 
installation of ATM units has increased in 
all countries across all regions, includ-ing 
North America, which has shown an 
increase of 3% CAGR between 2006 and 
2012. In comparison, Europe’s installed 
base grew by 6% CAGR in the same 
period, both the Middle East and Africa 
and Asia Pacific by 12% and South and 
Central America by 4%. 
All rates are higher than GDP growth 
for the same period in each respective 
region. Similarly, in all regions, 
the growth value of cash withdrawals 
has been in line with or in excess of 
inflation rates, suggesting that consum-ers 
are increasing the use of the ATM 
channel to access funds.
AUSTRALIA CHINA 
800 10,000 
8,000 
6,000 
4,000 
2,000 
0 0 
0 
600 
400 
200 
2008 2009 2010 2011 2012 
50 5,000 
100 10,000 
150 15,000 
200 20,000 
5% 5% 
4% 4% 
3% 3% 
2% 2% 
1% 1% 
2008 
2009 
2010 
2011 
2012 
2008 
2008 2009 2010 2011 2012 
2009 
2010 
2011 
2012 
1,000 12,000 
0 
0% 0% 
+22% 
+30% 
5,175 
5,269 
6,358 
6,722 
8,359 
9,187 
10,313 
12,352 
11,453 
15,264 
-1% 
0% 
870 
154 
563 
156 
851 
155 
844 
154 
827 
152 
MILLIONS 
MILLIONS 
CNY BN 
AUD BN 
GDP growth (annual %) 
Inflation, consumer prices 
(annual %) 
Household final consumption 
expenditure (annual % growth) 
Transactions per type of terminal: ATM vs. POS 
Dynamics of cash withdrawals at ATM vs selected economic trends 
Source: WorldBank, BIS, Value Partners analysis
While general terms are valid pointers, 
it is to be noted that different countries 
may see different ATM channel dynam-ics, 
regardless of broadly similar positive 
economic conditions. Ultimately, the 
unique characteristics of the infra-structure 
in each country, the country’s 
consumer payment habits and the 
dynamics of its domestic retail bank-ing 
industry drive very different type 
of mutations in the development of the 
channel and its leverage by consumers 
and bank alike. For example, looking at 
two large economies in the Asia Pacific 
region, China and Australia, the trends of 
the number of cash withdrawals at ATMs 
are very different, despite both countries 
experiencing positive GDP growth, low 
inflation and growth in household final 
consumption expenditure. 
This ATM growth in developing econo-mies, 
especially in the Asia-Pacific 
region, means that those countries often 
lead the way in terms of the value added 
offerings available at ATMs, but as time 
goes by and ATM acquirers in other 
parts of the world continue to extend 
the functionality of their ATM portfo-lio, 
this is less likely to be the case. In 
general, Asia remains the global leader 
in terms of cash recycling, for example, 
while countries in which ATMs are an 
established and widespread channel are 
facing a country-wide wave of upgrades 
due to the transition to EMV compliant 
technology. The practice of extending 
the working life of older units beyond 
their depreciation period remains, de-spite 
ongoing innovation in the channel. 
report ATM Benchmarking Study 2014 and Industry Report 
The ATM market continues to grow 
globally, in terms of the quantity of 
ATMs proportional to the population, 
in the volume and value of transactions 
captured through the channel and in 
the quantity and quality of services 
on offer. Mobile and online channels, 
along with POS terminals, are evolving 
to complement rather than displace the 
role of ATMs as a key financial services 
channel. Ensuring the availability, reli-ability 
and quality of services remains 
a key driver for the success of the retail 
banking industry: “the second most 
common means of access in the past 12 
months was via an ATM or online bank-ing, 
both at 74%” of respondents to the 
Federal Reserve Board’s survey.5 This is 
in line with a number of similar findings 
and statements from other sources 
confirming the importance of ATMs 
for the retail banking industry, even in 
an online banking context, with 53% of 
online banking customers identifying 
ATM access as a key choice criteria in 
choosing a bank, more than double the 
next most important criteria.6 
5 Board of Governors of the 
Federal Reserve System, 
Consumers and Mobile Financial 
Services 2013, March 2013 
6 Compete.com
81% 
+2% +1% 
Source: EMVco, MasterCard, Visa, American Express, Value Partners analysis 
15% 
94% 
68% 
81% 
16% 
95% 
73% 
2011 2012 2011 2012 2011 2012 2011 2012 
+20% 
+36% +4% 
+2% 
41% 
77% 
49% 
79% 
2011 2012 2011 2012 
21% 
76% 
29% 
77% 
2011 2012 2011 2012 
26% 
50% 
27% 
51% 
2011 2012 2011 2012 
0% 
+3% 
0% 
+7% 
EMV Cards 
EMV Terminals 
Canada, Latin America 
& the Carribbean 
United States 
(data not available) 
Africa & the Middle East 
Asia Pacific 
Europe Zone 1 
(Western & Central Europe) 
Europe Zone 2 
(Eastern Europe) 
Global EMV Completion of cards and terminals 
(including ATMs and POS terminals)
4 
Scope of the ATMIA 
Benchmarking Study 2014 
During 2013, Value Partners, in partner-ship 
with ATMIA, collected statistics from 
42 ATM operators, in order to expand, 
update and build upon the insightful uti-lisation 
and cost benchmarking baseline 
developed previously. Sixteen of these 
responses were from Europe, ten from 
Asia, five from Middle East and Africa 
and eleven from the Americas. 
In addition to these detailed responses, 
a purely qualitative questionnaire 
was completed by a further four ATM 
operators. The second round of Bench-marking 
built on the categories and 
metrics of the first round with expanded 
detail for the Value Added Services 
and Fraud sections and with the 
addition of Revenue and Quality 
of services sections. 
report ATM Benchmarking Study 2014 and Industry Report 
Anonymous data was gathered in the 
following areas of ATM management: 
• General Estate Statistics (e.g. the 
size and offering of the respondents’ 
ATM estate) 
• Cash Management (e.g. replenish-ment 
and reliability information) 
• Transaction Management 
(e.g. transaction costs and data 
transmission figures) 
• ATM performance monitoring 
(e.g. costs of performance monitor-ing) 
• Estate Management (e.g. hardware 
statistics and malfunctioning figures) 
• Fraud, Crime & Dispute (e.g. frequen-cy 
and cost of ATM crime) 
• Revenues (e.g. fees and commis-sions) 
• Quality of services (e.g. customer 
complaint management policies and 
statistics) 
Statistics collected 
from 42 ATM operators, 
in order to expand, 
update and build upon the 
insightful utilisation and 
cost benchmarking baseline 
developed previously 
in 2012
The purpose of this survey was to pro-vide 
participants with renewed insights 
into the performance and cost structure 
of their ATM estates with the additional 
detail on revenue and profitability indi-cators 
Do you make regional or national comparisons with any 
competitor or similar operator? 
0% 100% 
18—19 
and with more comprehensive 
insights into the Value Added Services 
and Fraud management and prevention. 
The value of such insights is especially 
important as ATMs are proving to be 
a much needed channel for Financial 
Institutions as well as representing 
a profitable business line. With cost 
controls being kept high on the agendas 
of all financial institutions in particular in 
times of more accurate capital allocation 
due to tighter compliance requirements, 
such a capital intensive channel that is 
also central to customer interaction, will 
benefit from an objective view of per-formance 
and a way to compare against 
industry best-practices. 
YES NO 
Of the newly participating organisa-tion 
less than half were already making 
industry comparisons prior to joining 
the ATMIA ATM Benchmarking study, 
proving, once again, the interest and the 
value of such type of exercise for ATM 
Operators. 
Some of the statistics gathered are 
included in the report below on a “base 
100 normalised index” basis. Some 
graphs and statistics include most of the 
sample, but not all of the 42 respond-ents, 
since some submissions were not 
fully completed. Others, meanwhile, 
reflect findings from the full sample. 
The underlying philosophy of the exer-cise 
is that through such cooperation 
the ATM industry, together with ATMIA 
and domestic banking communities will 
be able to provide pointers that lead to 
improved efficiency and performance. 
By leveraging the data and information 
shared, service quality can be improved 
whilst reducing operating expenses, 
all the while ensuring the protection of 
sensitive information and competitive 
advantages. 
Source: ATMIA Benchmarking Study 2014, Value Partners analysis
5 
Key findings of the ATMIA 
Benchmarking Study 2014 
7 Source: KL Guide, ATM 
Software Trends and Analysis, 
6th Edition, 2013 
8 Asian Banker Research, 2011, 
‘Understanding the cost 
of handling cash in Asia Pacific 
Building an integrated cash 
supply chain to improve cash 
handling efficiency’ 
5.1. Cost metrics and performance 
monitoring 
While ATM operators were especially 
keen to bring down expenditure in a pe-riod 
of economic crisis, despite the signs 
of economic recovery in many markets, 
financial institutions are now facing the 
challenge of tighter capital regulatory 
requirements. Cost control has always 
been an important area of focus for all 
parts of the banking industry and this 
keeps being of particular importance in 
the capital intensive ATM industry. Cost 
efficiency is a key requisite to profitably 
operate a business within a channel 
that absorbs a relatively higher liquidity 
compared to other business lines of the 
financial services industry. 
Cutting operational costs is by far the 
most critical change as highlighted 
by the 2013 ATM Software Trends and 
Analysis report7. Improving functional-ity 
for the customer was the second, 
followed by integration with other 
self-service channels. In light of this, the 
comparison of cost indicators across 
the 2012 and 2014 benchmarking study 
is pointing to an indicative, general cost 
reduction of about 7-8% on average. 
After investigating such cost perform-ance 
improvements, participants appear 
to have benefitted by technology up-grades, 
modernisation of ATM portfolios 
and an overall refinement of manage-ment 
practices. 
One of the key findings of the previous 
ATMIA ATM Benchmarking Study 2012 
consisted in outlining the lack of cost 
advantage provided by economies of 
scale in this channel. 
report ATM Benchmarking Study 2014 and Industry Report 
This counterintuitive conclusion sug-gested 
that ATM Operators were not 
able to fully leverage scale to drive 
cost efficiency and that there was a 
significant potential for optimising ATM 
operations. The instances in which the 
lack of correlation was outlined during 
the course of the previous study match 
the findings of this second benchmark-ing 
exercise. 
5.1.1. Transaction processing 
Although management theory assumes 
that the size of operations is one of 
the most critical drivers for variable 
unit cost, such as processing, as a 
result of economies of scale, this was – 
once again - not found to be the case 
amongst the respondents to the ATMIA 
Benchmarking Study 2014. 
This is also in line with Value Partners’ 
experiences in the card issuing and POS 
acceptance industries, again, proving 
to be the case in the ATM industry. 
Once again, there are a number of 
potential explanations for this, ranging 
from contract management to a lack 
of price transparency from vendors 
and, in some markets, competitiveness 
with regards to alternative processing, 
platform providers and outsourcers. 
Labour also remains a prominent cost 
for ATM operators, especially in mature 
markets where technology outsourc-ing 
and process streamlining have 
already reduced costs such as machine 
downtime8. Automated fault-detection 
systems, integrated servicing and re-plenishment 
schedules and centralised 
ATM software environments continue to 
be potential ways in which ATM opera-tors 
may control their costs.
Cost per transaction 
Note: average of transaction = 100 
Cost per transaction vs. number of transactions 
Number of transactions 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis
5.1.2. Cash management 
Cash, together with the cost of hard-ware, 
and increasingly the cost of 
security and fraud prevention, remains 
one of the major cost components of 
an ATM business. A key opportunity to 
reducing costs lies in enhanced cash re-circulation 
functionalities while accurate 
forecasting of cash demand, ensuring 
that ATMs are provisioned with the 
right amount of cash needed, remain 
key drivers of cost efficiency as well as 
ensuring ATM availability and avoidance 
of out-of-cash downtime. 
Differently from the findings of the 
previous Benchmarking study, this time 
participants appear to adopt increas-ingly 
in-house intelligence for cash 
forecasting purposes with the use of 
forecasting software remaining widely 
used. This difference compared to the 
previous study is driven not only by new 
participating organisations but also by 
changes within cash forecasting practic-es 
of few ATM operators that took part 
in both rounds of the ATM Benchmark-ing 
study. Some companies surveyed do 
not perform cash demand forecasting 
at all, implying that significant improve-ments 
could be made in the manage-ment 
of cash in the ATM system. 
How do you perform cash demand forecasting? 
Forecasting software 
Do not perform 
cash demand forecasting 
Source: ATMIA Benchmarking Study 2014 
In-house intelligence 
report ATM Benchmarking Study 2014 and Industry Report 
Similarly to the findings of the ATMIA 
Benchmarking Study 2012, this study 
found that ATM operators continue 
to have different approaches to cash 
replenishment, with the frequency of 
replenishment being inversely propor-tional 
to the amount reloaded and the 
float stored within the ATM. In analysing 
the frequency of cash replenishment, 
after normalising the data to take into 
account the economic characteristics 
of each participant’s economy, ATM 
locations and geographical dispersion 
across each participant’s country, a 
number of common trends emerged: 
• ATMs located within bank branches 
are typically loaded more often 
• Different ATM locations tend to be 
replenished to different levels of float 
• Countries with lower incidence of 
attacks to ATMs and ATM theft tend 
to have high amounts of float 
• Replenishment value and frequency 
can vary significantly according to 
the geographical dispersion of ATM 
locations 
For this latter point the survey recorded 
a variety of behaviours, whilst showing 
similarities amongst participants from 
the same country, region or size and 
type of operator, are far from homoge-nous 
globally. More generally, the survey 
found cases of very different cash refill-ing 
approaches even amongst directly 
competing ATM operators. In particular, 
during the course of this study and 
differently from the previous find-ings, 
these differences appeared to be 
predominantly driven by the approach 
towards reducing potential losses in case 
of ATM theft. This is once again based on 
the assumption that less cash stored at 
the ATM leads to lower losses in the case 
of a criminal attack. 
0% 100%
Cost of replenishment event vs. average number of replenishment events per year per ATM 
Average value of cash held in an ATM Vs number 
of replenishments per ATM per annum 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
vAvaeegr valeu fo achs ehld in an ATM Cost fo eprleehimnnst event 
Average number of replenishment events per year per ATM 
Note: Base 100 normalised index 
(-)R2 = 0,55 
Average number of replenishment events per year per ATM
Once again few instances of cash 
replenishment behaviour were investi-gated 
with the conclusion that, some-times 
the cost of the more frequent 
reloads exceeded the cost of total 
losses incurred. 
0% NO 0% 
+105.3% 
NO 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
report ATM Benchmarking Study 2014 and Industry Report 
It is to be noted that while this observa-tion 
is analytically relevant, it is also im-portant 
to note that crime against ATMs 
appear to be perpetrated sometimes in 
a consistent but near-random manner, 
incentivising ATM Operators to focus on 
preventing and minimising losses rather 
than adopting risk-weighted approaches. 
Cash recirculation is far from being the 
norm and ATM replenishment remains a 
key area in which effective management 
can keep costs to a minimum and main-tain 
maximum reliability. Differently from 
the participants to the previous round 
of benchmarking when cash recircula-tion 
was a feature resulting hardly in use 
by ATM operators, this study has found 
that over 17% of the participating sample 
benefits from cash recirculation. 
Overall cost of cash must take in account 
the opportunity cost of cash that is de-pendent 
upon the amount of cash locked 
in cassettes and vaults and upon the 
cost of the liquidity. This is sometimes 
calculated as a weighted cost of capital 
but more often consists of an internal 
transfer rate from the central treasury 
unit or from a third party lender. In the 
case of the previous study the findings 
outlined that cash provided by a third 
party can be cheaper than that provided 
by treasury. However, in this case the 
variance, netted from interest base line 
differences, is less wide than that found 
during the previous study. 
The previous graph shows that, in line 
with the findings of 2012, that the more 
replenishments the lower the cost of 
each individual replenishment, with a 
group of high frequency replenished 
ATMs representing in-branch estates. 
As in the previous case more remote 
locations with an higher cost of cash re-plenishment 
because of travel distanc-es, 
however, may potentially providing a 
case for considering the deployment of 
ATM recirculating units. 
Do the ATMs in your network take 
deposits? If yes, what proportion? 
<20% 
20%-40% 
40%-60% 
>60% 
Are you conducting pilots 
regarding the implemen-tation 
of full cash recy-cling 
capability in your ATM 
network? 
Comparative opportunity cost of cash 
(central bank interest rate = 100, maximum and minimum 
ranges shown) 
+83.7.3% 
100% 
-81.6% 
Internal 
transfer rate 
3rd party 
lender 
100% 
-47.3% 
YES 
YES 
100% 100%
5.1.3. Cost of hardware 
Hardware is the major cost compo-nent 
for ATM operators. Similarly to 
the previous study, the benchmarking 
study recorded significantly different 
approaches to depreciation, the exten-sion 
of the useful life of ATM hardware 
and vendor management. The majority 
of operators are opting for a multiven-dor 
policy. Hence, one would assume 
that this would lead to a high level of 
competitiveness in the ATM market and 
a narrow range of ATM unit costs. Once 
again, this was not the case as the cost 
of ATM units varies greatly between 
participants. 
From the benchmarking sample the 
cost of hardware was found to have 
little correlation with the type, size and 
location of the organisation. 
What is your vendor policy? If you have a multi vendor policy, 
how many vendors do you use? 
24—25 
5.1.4. Performance monitoring 
Performance monitoring is composed 
of a number of activities that are critical 
to the ATM business and in some cases 
concern nearly all aspects of ATM oper-ations, 
from activity monitoring to cash 
management and fraud prevention. Er-ror 
monitoring largely takes place in real 
time but performance monitoring is an 
activity that is deployed through varied 
approaches to monitoring the ATM 
estate with the aim to maximise uptime 
and performance. 
Once again the majority of surveyed 
ATM operators produce internal per-formance 
monitoring reports on a daily 
basis, although some appear to opt for 
monthly updates on the performance of 
the ATM estate. 
Cost of hardware 
(average = 100) 
ATM hardware 
cost 
+131.8% 
100 
-17.5% 
100% 
0% 
MULTI 
VENDOR 
SINGLE 
VENDOR 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
What methods do you use to identify 
errors at ATMs? 
Outcourced 
Audits 
Real time 
monitoring 
0% 80% 
Frequency of performance monitoring 
reports produced 
0% 100% 
Hourly Daily Weekly Monthly 
2 
3
Differently from the previous sample, 
this time around, few participating or-ganisations 
are monitoring the perform-ance 
of their ATM estate on an hourly 
basis, frequency that would appear to 
be connected to higher availability. 
In terms of the parties directly responsi-ble 
for the creation of ATM performance 
reports, it seems that this sample makes 
less recourse to outsourcing with one 
organisation in particular in-sourcing its 
performance monitoring which during 
the course of the previous ATM Bench-marking 
Study was provided by a third 
What is your approach 
to performance monitoring? 
Outsourcing IN-HOUSE 
0% 100% 
None (outsourced ) 
Performance of outsourced 
ATM management 
ATM uptime 
Problem handling 
and response times 
Transaction data 
Type of fault 
0% 100% 
100% 
report ATM Benchmarking Study 2014 and Industry Report 
NO 
YES 
party provider. 
During the course of this ATM Bench-marking 
study, the majority of ATM 
operators do not appear to be planning 
to improve their monitoring capability, 
largely through investment in software. 
Overall, the survey found a relationship 
between more frequent and accurate 
monitoring and better network 
performance (downtime / uptime) 
and pointed towards a potential 
association between a more detailed 
approach to performance management 
and lower operating costs, cash man-agement 
and transaction processing 
costs in particular. 
Are you planning any investment to improve/upgrade your 
monitoring capability? If yes, please specify 
Source: ATMIA Benchmarking Study 2013, ATMIA Benchmarking Study 2014, Value Partners Analysis 
Infrastructure upgrade 
Software investment 
Monitoring system 
for multi-vendor network 
What metrics/data do you collect as 
part of your performance monitoring? 
0%
Fraud, crime and dispute – Security measures 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
0% 
% of participants having security measures in place 
100% 
% of fleet covered by security measure 
100% 
0% 
building alarms 
CCTV coverage 
transaction encryption measures/MACin 
anti-ram raid bollards 
anti-skimming jamming measures 
enhanced ATM locking systems for the cabinet 
anti-ram raid anchorage plinths/anti-theft devices 
transaction reversal fraud/dispenser manipulation detection 
alarms in ATM security enclosures 
enhanced ATM locking systems for the security enclosure 
ATM fascia and cabinet alarms 
anti-cash trapping physical prevention measures 
anti-skimming detection measures 
remote monitoring for unusual transaction patterns 
anti-card trapping detection sensors/measures 
enhanced building and perimeter security 
a mirror to detect shoulder surfing 
PIN pad shields/guard 
remote monitoring for unusual ATM device behaviour 
enhanced physica l security for cash shutters 
higher specification security enclosures 
cash protection systems such as IBNS/dye staining 
interna l cages/locking bars to protect cassettes 
security guards at ATM lobbies 
ATM room smoke protection systems 
anti-cash trapping detection sensors 
anti-deposit trapping detection sensors 
anti-solid explosive attack measures 
defensib le spaces (painted lines ) at ATMs
5.2. Fraud and dispute management 
Fraud is and will remain a serious chal-lenge 
to the industry and is an area 
in which all participants appear to be 
investing significantly. The amount of 
investment is not yet at the same level 
as those absorbed by the estate invest-ment 
or by cash float, but is increasing 
rapidly versus other operational costs. 
Once again, the survey found a high 
level of variability between the levels 
of fraud experienced by respondents 
with most organisations participating to 
both rounds of benchmarking, reporting 
higher fraud losses. 
While disputes can originate from 
causes other than fraud (e.g. card-holder 
errors, processing errors, etc.), 
the analysis has outlined a correlation 
between the number of fraud cases 
and the number of disputes and their 
respective unit cost. 
Once again, on the basis of the data 
analysed during the course of this 
round of benchmarking, fraud is – to-gether 
with malfuctionings - appearing 
to be a key driver of dispute cases and 
their associated costs. 
Do you have other security measures in your Real Estate? 
If yes, how many? 
100% NO 
YES 1-3 
Dispute and fraud statistics 
(average = 100, maximum and minimum ranges shown) 
Cost 
per dispute 
+46.9% 
100% 
report ATM Benchmarking Study 2014 and Industry Report 
Number 
of dispute 
cases per 
transaction 
+166.4% 
100 100 
-85.6% 
-95.9% 
+10 
0% 
Number of fraud 
cases per ATM 
0% 
ATMIA 
Benchmarking 
Study 2012 
ATMIA 
Benchmarking 
Study 2014
5.3. Revenue and profitability 
The ATMIA ATM Benchmarking study 
2014 expanded from the pure cost 
focus of 2012 to include revenues. 
This is a highly sensitive and confiden-tial 
part of the study but it is fair to say 
that not all participants may have a 
strategy whereby profits are generated 
from the ATM channel. 
IADs have the ATM as a main line of 
business but for banks, in particular, the 
ATM is a channel that is complementary 
to other services and often leverages 
purely as on a cost-substitution basis. 
While the vast majority of participants 
have not provided a breakdown of 
revenues by services (e.g. withdrawal, 
mobile top-up, etc.) the vast majority 
supplied revenue figures for transac-tion 
and cardholder fees that have been 
used to calculate the pro-forma profit-ability 
+438% 
100 
-44.5% 
28—29 
of the ATM estates. 
Average 
transaction 
margin 
+424.6% 
100 
-192.4% 
TOTAL 
MARGIN 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
Profitable or less profitable organisa-tions 
are evenly distributed across the 
various regions with the imbalance 
between costs and revenue appearing 
to cause losses that are not necessary 
affecting close competitors, likely on 
the basis of different management strat-egies 
for ATMs estates between organi-sations. 
Nonetheless, this reinforces the 
working hypothesis deriving from the 
analysis of the costs sections that on 
the whole, potential areas of improve-ment 
are waiting to be investigated and 
realised by a number of ATM Operators. 
Where losses have been seen, in gener-al, 
overall cash withdrawal transaction 
margins continue to result in a slightly 
wider range than the total marking of 
the ATM product line. In many cases, the 
losses of cash withdrawals are balanced 
by margin origination from value added 
services that are seen to be dragging 
the overall economic performance of 
a couple of estates back into positive 
from a distinct loss making position. 
The majority of ATM Operators, do not 
account for on-us transactions with an 
internal transfer price, de-facto penalis-ing 
the economic performance of their 
ATM estate while providing a nominal 
cost advantage to their ATM portfo-lio. 
While it appears to be a common 
practice, it distorts the actual financial 
results of the ATM and debit card busi-ness 
units. 
Average transaction profitability statistics 
(average = 100, maximum and minimum ranges shown)
5.4. Complaint management 
ATM Operators are investing considera-bly 
in performance monitoring activities, 
mostly with the aim to maximise ATM 
availability and avoid downtime. 
While most participants monitor and 
manage the performance of their ATMs 
through a variety of ATM reports, 
only few - about a quarter of the total 
number of participants - collect data on 
complaints from card-holders. Of these, 
the vast majority has implemented a 
formal complaint handling policy. 
This latter include the option of a formal 
compensation for the lack of service to 
disgruntled cardholders. 
COMPLAINTS MANAGEMENT 
Participants collect data 
on complaints 
Do you have 
a complaint policy? 
Over half of recorded complaints 
appear to be originating from card 
captured due to an ATM malfunction 
and just over a quarter is due to cash 
not dispensed despite the account 
being debited due to a malfunction. 
As a channel there is great effort be-ing 
invested to ensure availability and 
avoiding poor service but, data appears 
to indicate that very few ATM opera-tors 
are taking in account factors like 
customer satisfaction. 
The analysis did not venture into inves-tigating 
the rationale for such a choice 
but the findings have outlined that 
there may be an untapped opportunity 
to leverage customer satisfaction as a 
source of competitive advantage. 
This would need to be investigated and 
validated based on the competitive 
landscape and characteristics of each 
estate. 
100% 100% 
NO 
YES 
NO 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
YES 
report ATM Benchmarking Study 2014 and Industry Report 
Is compensation offered? 
NO 
YES 
0% 0%
Pricing Complaint 
Cash not dispensed 
Customer error 
Card captured 
ATM Malfunction 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
Other 
ATM out of order 
Card captured 
Issuer requesT 
Cash not dispensed 
A/c debited 
ATM Malfunction 
Transaction slow or incomplete 
communications malfunctiON 
Cash retracted 
Proportion of complaints received per year 
Cash not dispensed 
A/c not debited 
ATM Malfunction
5.5. Value added services and multi-functionality 
The role of the ATM channel continues 
to change. That was one of the five 
general conclusions from the previous 
ATM Benchmarking Study and it is a 
trend that emerged even strongly dur-ing 
second exercise. The role and the 
range of functionalities that are being 
offered through the ATM are fundamen-tally 
changing the nature of the chan-nel. 
This is because as many customers 
interact with their financial institution 
increasingly via the ATM as well as 
other self-service touch-points, the user 
experience of ATMs itself is keeping 
being re-designed around a self-service 
concept. 
Increasing consumer familiarity with 
digital interfaces driven by the growing 
uses of smart phones and tablets is one 
of the key enablers that are accelerat-ing 
the potential changing role of ATM 
estates. 
Types of ATM advertising 
report ATM Benchmarking Study 2014 and Industry Report 
Compared to the previous study, the 
current analysis outlined two key trends 
in regards to multi-functionality: 
I. Multi-functionality is – in most 
cases – becoming the norm 
II. ATM operators are starting 
to select the services they wish 
to offer through their estates 
ATM advertising functionality continues 
to be common throughout all geogra-phies. 
Message personalisation is now a 
growing feature that is offered in over 
50% of the cases, about twice as much 
compared to the findings of the previ-ous 
ATM Benchmarking study. 
Advertising initiatives on ATM are grow-ing 
by as much as 13% year-on-year, 
being perceived by bank institutions 
and advertisers “as a more effective and 
efficient way of advertising than direct 
mail/email and any other standard form 
of advertising”. Indeed, according to 
NCR Inc., ATM adverts are 65% less 
expensive and 200% more effective 
than direct mail. 
Cash withdrawals and mini-statements 
are thus no longer the only services that 
an ATM operator can offer to customers 
but, based upon the findings from the 
analysis, they remain the predominant 
service demanded by ATM users. 
Source: Press, Company websites 
Direct marketing 
3rd party advertising 
couponing
% of participants, offering a service 
Within the next year Within the next 5 years Not planning to add service Services declared planned to be 
dismissed by some participants 
Value Added Services 
0% 
100% 
% of fleet covered by security measure 
100% 
0% 
Balance enquiries 
Printed receipts 
PIN services 
Mini statements 
Mobile top-ups 
Account transfers 
Bill payments 
Intelligent deposit 
Dynamic currency conversion for tourists 
Charity donations 
Other 
Couponing 
Cardless withdrawal 
Person to person remittances (initiated) 
Person to person remittances (collected) 
Payment of taxes/fines 
Loyalty rewards 
FX Remittances 
Pass book printing 
Travel tickets 
Entertainment event tickets 
E-Wallet top up 
Road tolls 
Licences 
Lottery tickets 
Sports event tickets 
Stamps sales 
Event Tickets
NO 
YES 
This trend toward multifunctionality is 
not limited to mature ATM markets, but 
is common throughout geographies. As 
this trend continues, the two potential 
challenges highlights in the previous 
ATM Benchmarking Study 2012 are 
starting to be addressed by ATM opera-tors. 
The first is related to cost man-agement, 
with the increase in available 
services requiring a constant review of 
how to best optimise ATM expenditure. 
Generic 
Cardholder-specific 
Split between ‘on us’ and 
‘not on us’ customers 
100% 
0% 
Do participants advertise on behalf of 3rd parties? 
If no, why? 
NO 
YES 
Incompatible technology 
Company Policy 
Other 
100% 
Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 
report ATM Benchmarking Study 2014 and Industry Report 
The second is complexity, with mul-tifunctionality 
necessarily involving 
connections with 3rd party telecom-munication 
networks, with all the 
interoperability and reliability issues this 
implies. 
The current study analysed a shift in 
multi-functionality trends compared to 
two years ago; after that most par-ticipating 
organisations having imple-mented 
functionalities that were on 
their wish lists during the course of the 
previous study. 
Nowadays attention and plans are be-ing 
paid to fewer value added services 
and with ATM Operators starting to 
selectively dismiss a few services, in a 
drive to optimise queues at ATM or that 
are not profitable or not taken up by 
consumers as expected. 
Cash withdrawal with 
balance enquiry 
Cash withdrawal only 
Balance enquiry only 
OtheR 
Do participants undertake sales or marketing? 
If yes, what type? 
What are the most popular 
or frequently transacted services? 
Value Added Services – advertising 
0% 
0% 80%
6 
conclusions 
Similarly to the previous study, the ATM 
Benchmarking Study 2014 has provided 
participants with an insight into key 
performance metrics of their respective 
ATM estates. While the findings specific 
to each participants are confidential to 
participating organisations, there are 
a number of general conclusions that 
have been developed during the course 
of the analysis. These do not contradict 
but, on the contrary build upon the 
findings of the previous Benchmarking 
Study. 
The conclusions are: 
• Economies of scale are (still) not a 
source of competitive advantage 
Once again it was found that a larger 
scale does not necessarily result in 
lower unit costs. While, in general 
terms costs have been decreasing 
relatively to the previous ATM 
Benchmarking study, there is still 
no correlation between scale and 
cost efficiency. Once again no single 
operator has emerged as an obvious 
best performer amongst all partici-pants. 
34—35 
• Fraud is a growing challenge 
Fraud is a growing challenge to the 
industry and ATM Operators are 
increasing their efforts to prevent 
and combat it. Investment in fraud 
prevention measures is increasing as, 
in general, fraud losses continues to 
increase. 
• ATMs can be a profitable business 
line but with exceptions 
While the majority of participants are 
showing profitable ATM businesses, 
a minority is apparently running loss-making 
estates. It is to be noted that 
not all ATM Operators have a strategy 
whereby profits are generated from 
the ATM channel, this conclusion 
is reinforcing the working hypothesis 
that the cost imbalances outlined 
in the first conclusion may provide 
opportunities to improve overall ATM 
economic performance 
• Cardholder satisfaction is not 
a typical driver to ATM management 
Very few participants appear to be 
tracking cardholder complaints 
(or other types of customer satisfac-tion 
measures) in parallel to ATM 
performance monitoring. While 
availability and uptime are important 
drivers for ATM performance, could 
customer satisfaction be a source 
of competitive advantage too?
• Selective multifunctionality is the 
ATM business model of the future 
In line with what the conclusions 
and findings of the 2012 Study, 
multifunctionality is now an estab-lished, 
dominant business model 
for ATMs. ATM operators appear 
to be developing selective approach-es 
to multi-functionality with some 
Value Added Services being phased 
out in parallel to a more selective 
approach to Value Added Services 
being implanted in evolving the role 
of the ATM. 
Value Partners believes that the ATM 
channel is, and will continue to be, for 
the foreseeable future, one of the most 
important channels of the banking 
industry and, with very few exceptions, 
the main touch-point between retail fi-nancial 
institutions and their customers. 
The development of other channels 
such as internet and mobile banking is 
currently proving complementary to 
ATM industry and it is far from being a 
threat to ATMs. Within this context, ATM 
business management and the result-ing 
fundamental economics should not 
be overlooked, since current business 
practices appear to offer potential for 
improvement. 
report ATM Benchmarking Study 2014 and Industry Report 
As referred to previously, the content 
of this report refers to the general 
results of the ATMIA ATM Benchmark-ing 
Study 2014 and are general 
in nature. Survey participants have 
exclusive access to the full findings 
and are provided with a customised 
report detailing their performance 
relative to a number of benchmarks. 
If you would like to participate in the 
survey in future years, please contact 
your ATMIA regional director or write to 
atm@valuepartners.com. 
The development of other 
channels such as internet and 
mobile banking is currently 
proving complementary to 
ATM industry and it is far 
from being a threat to ATMs
About Value Partners 
Management Consulting 
Value Partners has an 
established financial 
institutions practice with 
a track record in cards, 
payments and transaction 
banking. Over a quarter 
of our projects are now on 
behalf of financial institu-tions. 
36—37 
We have completed 
projects with top banks, 
issuers, acquirers, proc-essors 
and payments 
schemes. 
The firm also works across 
all sectors of the telecom-munications 
and digital 
marketplace, as one of 
the largest TMT practices 
worldwide. This, together 
with our thought leader-ship 
position in the finan-cial 
services industry, has 
enabled Value Partners 
to excel within the context 
of industry convergence. 
Over the last 21 years we 
have delivered real ben-efits 
for our clients, 60% of 
whom have been with us 
for over 10 years, build-ing 
on our deep industry 
insights into key issues for 
these sectors. Value Part-ners 
has played a primary 
role in the development of 
innovative solutions, espe-cially 
those at the cross-roads 
between industries. 
We have assisted 3 of the 
world’s top 5 banks, the 
leading European financial 
institutions and the main 
telecoms operators in 
Europe, Asia, Middle East 
and Latin America. 
We serve the largest 
private equity firms with 
an interest in financial 
services, telco and media 
industry. Value Partners 
helps its clients adapt 
their business models in 
an increasingly complex 
business environment, 
to maximise impact and 
returns in the financial 
services, payments, telco, 
technology and digital 
media spaces. 
Founded in Milan in 1993, 
Value Partners’ rapid 
growth testifies to the val-ue 
it has created for clients 
over time. Today, it draws 
on 20 partners and over 
250 professionals from 23 
nations, working out of 
offices in Milan, London, 
Istanbul, Dubai, São Paulo, 
Buenos Aires, Beijing, 
Hong Kong and Singapore. 
Value Partners has built a 
portfolio of more than 350 
international clients – from 
the original 10 in 1993 – 
with a worldwide revenue 
mix. 
valuepartners.com
About 
ATMIA 
The ATM Industry Associa-tion, 
founded in 1997, is a 
global non-profit trade as-sociation 
with over 4,000 
members in 60 countries. 
The membership base 
covers the full range of 
this worldwide industry 
comprising over 2.3million 
installed ATMs. 
report ATM Benchmarking Study 2014 and Industry Report 
ATMIA has chapters 
around the world in the 
United States, Canada, Eu-rope, 
India, Latin America, 
Asia-Pacific, Asia, Africa 
and the Middle East. 
ATMIA has just launched a 
new international certified 
eTraining programme for 
ATM Operators (for both 
banks and independent 
ATM deployers. In addi-tion, 
the association runs 
an ATMIA Consulting and 
Training practice as well 
as a range of industry 
committees to deal with 
Government Relations and 
regulatory monitoring, 
ATM security, best prac-tices 
and ATM deployer 
issues. 
ATMIA’s provides a one-stop 
online resource for 
member information with 
security best practices, 
industry white papers, 
articles, research findings, 
ATM business efficiency 
best practices, compliance 
material, Corporate Gov-ernance 
best practices, 
Glossary of ATM Terms, a 
Gallery of Technology, on-line 
ATM Risk Assessment 
system, industry calendar 
and more. 
atmia.com
For more information on the issues raised 
in the report please contact: 
daniele.pontecorvo@valuepartners.com
ATM business management 
and the resulting 
fundamental economics 
should not be overlooked, 
since current business 
practices appear to offer 
potential for improvement
Copyright © Value Partners Management Consulting Limited. All rights reserved

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ATM Benchmarking Study 2014 and Industry Report

  • 1. ATM BENCHMARKING STUDY 2014 AND INDUSTRY REPORT report FEBRUARY 2014
  • 2. ATM Benchmarking Study 2014 and Industry Report A report based on the ATMIA Benchmarking Study 2014 Published by Value Partners Management Consulting Ltd Kings Buildings, 7th Floor, 16 Smith Square, London SW1P 3HQ, UK February 2014 Written by Francesco Burelli, Andrey Gorelikov, Marco Labianca If you would like an electronic copy please write to: atm@valuepartners.com For more information on the issues raised in the report please contact: daniele.pontecorvo@valuepartners.com valuepartners.com atmia.com Copyright © Value Partners Management Consulting Limited All rights reserved
  • 3. CONTENTS 1 Executive Summary 5 2 Introduction 9 3 The global ATM market 13 4 Scope of the ATMIA Benchmarking Study 2014 17 5 Key findings of the ATMIA Benchmarking Study 2014 19 5.1. Cost metrics and performance monitoring 19 5.1.1. Transaction processing 21 5.1.2. Cash management 21 5.1.3. Cost of hardware 24 5.1.4. Performance monitoring 24 5.2. Fraud and dispute management 27 5.3. Revenue and profitability 28 5.4. COMPLAINT MANAGEMENT 29 5.5. VALUE ADDED SERVICES AND MULTIFUNCTIONALITY 31 6 Conclusions 39 Disclaimer: This report illustrates some of the key general findings of the ATMIA Benchmarking Study 2014 developed jointly by ATMIA and Value Partners, with the addition of industry trends, analysis and commentary from Value Partners. Participation in the ATM Benchmarking study is strictly confidential and selected examples mentioned in the Value Partners commentary section on industry trends do not necessarily imply participation to the ATM Benchmarking study. report ATM Benchmarking Study 2014 and Industry Report
  • 4. What is remarkable is the degree to which benchmarking has become associated with organisational improvement in the post-modern era” Dr. J.P. Moriarty, Lincoln University, “A theory of benchmarking” 2008 4—5 “
  • 5. FOREWORD WELCOME TO THIS SECOND REPORT OF ATMIA’S GLOBAL ATM BENCHMARKING STUDY. LAUNCHED IN 2012, THIS BENCHMARKING STUDY’S ARRIVAL WAS ESPECIALLY RELEVANT FOR THE 21ST CENTURY GIVEN THE CONTINUED GLOBALISATION OF THE ATM INDUSTRY AND ITS ENTRY INTO A DYNAMIC NEW PHASE OF REPOSITIONING. THE ATM TERMINAL IS BECOMING THE DOMINANT TOUCH-POINT SELF-SERVICE DEVICE FOR CARDHOLDERS AND MORE RECENTLY, FOR MOBILE PHONE ACCOUNT-HOLDERS. ATM BENCHMARKING PROVIDES A BANK OR INDEPENDENT ATM DEPLOYER WITH A SCORECARD OF ITS ORGANISATIONAL PERFORMANCE, MEASURED AGAINST ITS COMPETITORS NATIONALLY, REGIONALLY AND GLOBALLY. BENCHMARKING METRICS HIGHLIGHT AREAS REQUIRING IMPROVEMENT AS WELL AS CURRENT ORGANISATIONAL STRENGTHS, GIVEN THE INCREASED STRATEGIC INTEREST IN ATMS WITHIN THE BANKING SECTOR AGAINST A BACKGROUND OF ROBUST GLOBAL CASH DEMAND AND GROWTH IN ATM SHIPMENTS. THIS REPORT BY VALUE PARTNERS FOR ATMIA IS AN IMPORTANT REMINDER THAT BENCHMARKING IS A VITAL CORPORATE TOOL FOR IMPROVING EFFICIENCIES AND STEPPING UP THE LEVEL OF TECHNOLOGICAL AND SYSTEMS INNOVATION. AS DR. J.P. MORIARTY OF LINCOLN UNIVERSITY CORRECTLY STATED IN THE 2008 STUDY, A THEORY OF BENCHMARKING: “WHAT IS REMARKABLE IS THE DEGREE TO WHICH BENCHMARKING HAS BECOME ASSOCIATED WITH ORGANISATIONAL IMPROVEMENT IN THE POST-MODERN ERA.” IT WAS XEROX CORPORATION WHO PIONEERED INTERNAL AND EXTERNAL BENCHMARKING IN THE 1980s TO DRIVE FORWARD THEIR SUCCESS AFTER THEY STARTED TO LOSE “FIRST MOVER” ADVANTAGE AND MARKET DOMINANCE AS HIGH-QUALITY RIVAL JAPANESE PRODUCTS SNATCHED SIGNIFICANT MARKET SHARE. DAVID T. KEARNES, XEROX’S CEO FROM 1982–1990, ONCE DESCRIBED BENCHMARKING AS “THE CONTINUOUS PROCESS OF MEASURING PRODUCTS, SERVICES AND SUCCESSFUL IN-HOUSE QUALITY IMPROVEMENT PROCESS AGAINST THE TOUGHEST COMPETITORS OR THOSE COMPANIES RECOGNISED AS INDUSTRY LEADERS.” report ATM Benchmarking Study 2014 and Industry Report
  • 6. ATMIA BELIEVES THAT THERE HAS NEVER BEEN A BETTER TIME FOR ANNUAL GLOBAL ATM BENCHMARKING TO ENSURE THAT ATM OWNERS STAY AHEAD OF THE CURVE AS THEIR TERMINAL EVOLVES INTO THE DOMINANT SELF-SERVICE PAYMENT DEVICE IN THE WORLD. THE ATM IS EVOLVING RAPIDLY AS WE SPEAK. IT HAS MOVED FROM A TELLER-REPLACEMENT TECHNOLOGY INTO GREATER VALUE ADDING FUNCTIONALITY, ENABLING MOBILE PHONE CREDIT, LOANS, COUPONS, BILL PAYMENTS AND EVEN INTERNATIONAL MONEY TRANSFERS. THERE IS STILL MUCH TO LEARN IN THIS TIME OF GLOBAL TECHNOLOGICAL AND STRATEGIC CHANGE; MORE IMPORTANTLY, THERE IS STILL MUCH TO IMPROVE. BENCHMARKING REMAINS ONE OF THE MOST VALUABLE TOOLS IN THE COMPETITIVE ARSENALS OF ATM DEPLOYERS TO MEASURE THEMSELVES AGAINST THE BEST. THE PURPOSE REMAINS THE SAME AS IT WAS FOR XEROX BACK IN THE 1980s, NAMELY, TO IMPROVE COMPETITIVE EFFICIENCY AS A SOURCE OF PRODUCTIVITY GROWTH AND TO TURN AROUND SUB-OPTIMAL ASPECTS BY EMULATING A SUPERIOR PERFORMING MODEL. MAY THE 2014 GLOBAL ATM BENCHMARKING STUDY, THE SECOND IN OUR SERIES, CONTINUE THE GOOD WORK IN IMPROVING ATM PERFORMANCE AS OPERATORS RACE TO BECOME TOP PERFORMERS. Michael Lee CEO ATMIA 6—7
  • 7. 1 Executive summary report ATM Benchmarking Study 2014 and Industry Report Cash re-circulation assumed a key role in the reduction of the cost of cash, benefiting not only the financial servic-es institutions that adopt them, but the economy and society at large by reduc-ing the amount of cash in circulation. The general findings of the previous study have been confirmed during the course of the Benchmarking Study 2014, with significant cost disparities being outlined across a number of cost metrics regardless that overall cost efficiencies appear, in general, to be improving. Amongst the most impor-tant findings of the study has been the highly diverse cost of cash, hardware and transaction processing for partici-pants in the survey, despite the broadly similar nature of ATM operations globally. Once again, little correlation between the size, location, or type of ATM operator and their costs was found in the analysis. ATMs continue to be one of the main touch-points for the customers of financial institutions. Growth rates of the number of ATMs, transacted volumes and values are different among the regions of the world, but mostly exceed-ing the GDP growth rates, underling the importance and potential of the ATM channel. Following the success of its first ATM Benchmarking Study of 2012, ATMIA has once again, undertaken a global ATM benchmarking exercise in collaboration with Value Partners. A total of 42 survey respondents have participated. Once again uptake has seen the participation of some of the largest ATM operators globally, in-cluding banks and Independent ATM deployers, some of which took part at group level with multiple subsidiaries submitting their data so benefiting from intra-group benchmarks and a view of in-house best-practices. The value and the interest for such an exercise was once again confirmed by the fact that two thirds of the participants of 2012 have joined again this important ATMIA’s initiative. ATMs have changed their historical role of a mere cash dispenser and are expanding their potential to offer a wider range of services to banked, underbanked and unbanked popula-tions. Available added functionality vary significantly to a wide range of services and ATM operators are starting to implement Value Added Services strate-gies in a more selective manner than what was previously outlined during the course of the previous study.
  • 8. The 2014 study was built upon the areas in scope of the previous study and expanded to include areas such as ATM revenues. This is a highly sensitive and confidential part of the study but it is fair to say that not all participants may have a strategy whereby profits are generated from the ATM channel. IADs have the ATM as a main line of business but for banks, in particular, the ATM is a channel that is complementary to other services and often leverages purely as on a cost-substitution basis. Profitable or less profitable organisa-tions 8—9 are evenly distributed across the various regions with the imbalance between costs and revenue appearing to cause losses that are not necessary affecting close competitors, likely on the basis of different management strategies for ATMs estates between organisations. Nonetheless, this rein-forces the working hypothesis deriving from the analysis of the costs sections that overall there are potential areas of improvement that are waiting to be investigated and realised by a number of ATM operators. Despite the high focus on availability and on performance management, it was outlined that few ATM operators monitor and manage cardholder satis-faction measures such as those related to complaint management. This latter finding potentially points to opportunity for diversification and com-petitive advantage that has yet to be fully explored by the industry at large. For more detailed conclusions of the findings of the ATM Benchmarking Study 2014 please see section 5 of the report.
  • 9. 2 INTRODUCTION Automatic Teller Machines (ATMs) remain one of the main channels for the provision of retail banking services. Their importance is proved by the con-tinuous growth of the channel in terms of the number of ATM units installed and the volume and value of transac-tions. Different regions show different rates of growth, with a common growth trend for rates of growth that exceed GDP growth. This points to the fact that financial institutions are continuing to invest in this self-service channel, but also that retail and SME consumers continue to use this important banking touch-point to access their funds. Over-all, industry research estimates that the number of installed ATMs units was over 2.75m in 2013, and is forecasted to grow to over 3.22m by 2016, a 17% increase over a 3-year period. The overall value of cash dispensed in 2013 is estimated to $10.47tn,1 with an increase of 26% over the same time-frame to over $13.19tn. This cash dis-pensed through ATMs remains critical to future cash accessibility and wider glo-bal economic development, despite the crucial and growing role that electronic payment methods will play, and the increasing penetration and rapid pace of innovation in the non-cash payments landscape that will be complementary to the functions enabled by ATMs. As outlined in the previous ATM Bench-marking and Industry Report,2 ATMs increasingly serve more functions than the simple provision of cash and as a key touch-point between people and financial institutions. They realise and expand their potential to offer a wider range of services to banked, under-banked and unbanked populations. report ATM Benchmarking Study 2014 and Industry Report Despite this rapid growth, penetration and access to ATMs remain unevenly distributed, as reported by the World- Bank,3 with South Asia and Sub-Saha-ran Africa being the regions with the highest growth, albeit from a very low baseline. The ATM industry’s offering has evolved significantly since its inception in the early 1960s, becoming a key enabler of branch innovation, and now evolving in parallel to internet banking and newly developing mobile banking channel, developing its role from a pure teller substitution / cash dispensing service to being one of, if not in many cases, the most important touch-point between a financial services organisation and its retail and SME customers. ATMs keep providing a low-cost-to-serve channel to financial institutions for an increasing number of services ranging from access to current account funds and informa-tion, enabling cash and cheque deposits and now enabling access to a wider range of services. Within this context, ATMs keep playing a key role for the reduction of the cost of cash through re-circulation, benefitting not only the financial services institutions that adopt them, but the economy and society at large by reducing the amount of cash in circulation. 1 Source: Timetric 2014 2 ATMIA and Value Partners, ATM Benchmarking Study 2012 and Industry Report 3 Source: Global Partnership for Financial Inclusion, financial inclusions indicators 2014
  • 10. 3,500 3,000 2,500 2,000 1,500 1,000 500 0 +8% +6% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 06-16 CAGR 3% 4% 12% 6% 12% 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 06-16 CAGR 4% 6% 21% 4% 13% +12% +6% Number of ATMs, 2006-16 (‘000) Number of ATM transactions, 2006-16 (Mln) Source: Timetric 2014
  • 11. Following the success of its first ATM Benchmarking Study 2012, and on the feedback received from the organisa-tions that took part to the former exer-cise, ATMIA has once again, undertaken a global ATM Benchmarking exercise in collaboration with Value Partners. Approximately 65% of the banks and independent ATM deployers (IAD) that took part to the 2012 study participated again to this second round, and were joined by others to a total 42 survey respondents, some of which participat-ed through subsidiaries from multiple countries. 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 report ATM Benchmarking Study 2014 and Industry Report Of these, around 65% are based in mature economies and 35% in emerging or transitioning economies. Similar to the previous round of ATM Benchmark-ing, the vast majority of responses to the general invitation to participate came from some of the largest ATM operators globally, including banks and IADs. Although some of the insights from the survey and its general conclusions have been included in this report, the full findings of the benchmarking study are exclusively available to respondents. North America South&Central America Middle East & Africa Europe Asia Pacific 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 06-16 CAGR 2% 12% 21% 7% 16% +13% +9% Value of ATM transactions, 2006-16 ($Bn)
  • 12. Global ATM numbers (per 100,000 adults) North America Europe East Asia & Pacific Latin America & Caribbean Middle East & Africa South Asia Sub-Saharan Africa 04-12 CAGR 2% 5% 7% 4% 17% 63% 27% 220 210 200 190 180 50 40 30 20 10 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: World Bank, ECB, Value Partners analysis
  • 13. 3 The global ATM market 4 ATM Benchmarking Study 2012 and Industry Report The number of ATMs installed globally has grown rapidly at a rate of 8% CAGR of the installed base between 2006 and 2012. The growth rate is expected to remain high at a CAGR of 6% between 2012 and 2016. While this may be wrongly seen a slow-down in a pace of growth that is outstripping that of GDP, it is an indicator that some markets might have reached saturation. While this may be a credible working hypothesis for some countries, there is still significant disparity in the availability and access to this channel, as highlighted by World Bank statistics. Overall, the African and Asia-Pacific regions are driving growth, with North America growing at a slower pace of 2% CAGR between 2004 and 2012. Africa and Asia-Pacific contribute the largest part of overall ATM unit growth, driven by a combination of population growth, economic development and a rollout of financial services which is pushing demand for non-branch ac-cess to cash, financial information and other services. As highlighted in the ATM Benchmarking Report 2012, the role of the ATM channel has changed from that of a mere cash dispenser to being in many cases, the primary channel for retail financial services. report ATM Benchmarking Study 2014 and Industry Report Compared to the findings of two years ago, there are earlier signs of a refine-ment of the services offered through the channel. Mobile penetration, together with the increasing access to financial services and financial education, are not only changing the role of the ATM but also expanding the role of cards (and mobile handsets). ATM functionalities are evolving from being a simple instru-ment providing access to cash outside of bank working hours to a means for customers to access a much wider range of services offered by banks, and in few cases in partnerships with governments. It was reported in the previous edi-tion of the ATMIA ATM Benchmarking Study and Industry Report that in 2009 the number of ATMs exceeded the number of bank branches in low-income countries.4 Over the last two years, the installation of ATM units has increased in all countries across all regions, includ-ing North America, which has shown an increase of 3% CAGR between 2006 and 2012. In comparison, Europe’s installed base grew by 6% CAGR in the same period, both the Middle East and Africa and Asia Pacific by 12% and South and Central America by 4%. All rates are higher than GDP growth for the same period in each respective region. Similarly, in all regions, the growth value of cash withdrawals has been in line with or in excess of inflation rates, suggesting that consum-ers are increasing the use of the ATM channel to access funds.
  • 14. AUSTRALIA CHINA 800 10,000 8,000 6,000 4,000 2,000 0 0 0 600 400 200 2008 2009 2010 2011 2012 50 5,000 100 10,000 150 15,000 200 20,000 5% 5% 4% 4% 3% 3% 2% 2% 1% 1% 2008 2009 2010 2011 2012 2008 2008 2009 2010 2011 2012 2009 2010 2011 2012 1,000 12,000 0 0% 0% +22% +30% 5,175 5,269 6,358 6,722 8,359 9,187 10,313 12,352 11,453 15,264 -1% 0% 870 154 563 156 851 155 844 154 827 152 MILLIONS MILLIONS CNY BN AUD BN GDP growth (annual %) Inflation, consumer prices (annual %) Household final consumption expenditure (annual % growth) Transactions per type of terminal: ATM vs. POS Dynamics of cash withdrawals at ATM vs selected economic trends Source: WorldBank, BIS, Value Partners analysis
  • 15. While general terms are valid pointers, it is to be noted that different countries may see different ATM channel dynam-ics, regardless of broadly similar positive economic conditions. Ultimately, the unique characteristics of the infra-structure in each country, the country’s consumer payment habits and the dynamics of its domestic retail bank-ing industry drive very different type of mutations in the development of the channel and its leverage by consumers and bank alike. For example, looking at two large economies in the Asia Pacific region, China and Australia, the trends of the number of cash withdrawals at ATMs are very different, despite both countries experiencing positive GDP growth, low inflation and growth in household final consumption expenditure. This ATM growth in developing econo-mies, especially in the Asia-Pacific region, means that those countries often lead the way in terms of the value added offerings available at ATMs, but as time goes by and ATM acquirers in other parts of the world continue to extend the functionality of their ATM portfo-lio, this is less likely to be the case. In general, Asia remains the global leader in terms of cash recycling, for example, while countries in which ATMs are an established and widespread channel are facing a country-wide wave of upgrades due to the transition to EMV compliant technology. The practice of extending the working life of older units beyond their depreciation period remains, de-spite ongoing innovation in the channel. report ATM Benchmarking Study 2014 and Industry Report The ATM market continues to grow globally, in terms of the quantity of ATMs proportional to the population, in the volume and value of transactions captured through the channel and in the quantity and quality of services on offer. Mobile and online channels, along with POS terminals, are evolving to complement rather than displace the role of ATMs as a key financial services channel. Ensuring the availability, reli-ability and quality of services remains a key driver for the success of the retail banking industry: “the second most common means of access in the past 12 months was via an ATM or online bank-ing, both at 74%” of respondents to the Federal Reserve Board’s survey.5 This is in line with a number of similar findings and statements from other sources confirming the importance of ATMs for the retail banking industry, even in an online banking context, with 53% of online banking customers identifying ATM access as a key choice criteria in choosing a bank, more than double the next most important criteria.6 5 Board of Governors of the Federal Reserve System, Consumers and Mobile Financial Services 2013, March 2013 6 Compete.com
  • 16. 81% +2% +1% Source: EMVco, MasterCard, Visa, American Express, Value Partners analysis 15% 94% 68% 81% 16% 95% 73% 2011 2012 2011 2012 2011 2012 2011 2012 +20% +36% +4% +2% 41% 77% 49% 79% 2011 2012 2011 2012 21% 76% 29% 77% 2011 2012 2011 2012 26% 50% 27% 51% 2011 2012 2011 2012 0% +3% 0% +7% EMV Cards EMV Terminals Canada, Latin America & the Carribbean United States (data not available) Africa & the Middle East Asia Pacific Europe Zone 1 (Western & Central Europe) Europe Zone 2 (Eastern Europe) Global EMV Completion of cards and terminals (including ATMs and POS terminals)
  • 17. 4 Scope of the ATMIA Benchmarking Study 2014 During 2013, Value Partners, in partner-ship with ATMIA, collected statistics from 42 ATM operators, in order to expand, update and build upon the insightful uti-lisation and cost benchmarking baseline developed previously. Sixteen of these responses were from Europe, ten from Asia, five from Middle East and Africa and eleven from the Americas. In addition to these detailed responses, a purely qualitative questionnaire was completed by a further four ATM operators. The second round of Bench-marking built on the categories and metrics of the first round with expanded detail for the Value Added Services and Fraud sections and with the addition of Revenue and Quality of services sections. report ATM Benchmarking Study 2014 and Industry Report Anonymous data was gathered in the following areas of ATM management: • General Estate Statistics (e.g. the size and offering of the respondents’ ATM estate) • Cash Management (e.g. replenish-ment and reliability information) • Transaction Management (e.g. transaction costs and data transmission figures) • ATM performance monitoring (e.g. costs of performance monitor-ing) • Estate Management (e.g. hardware statistics and malfunctioning figures) • Fraud, Crime & Dispute (e.g. frequen-cy and cost of ATM crime) • Revenues (e.g. fees and commis-sions) • Quality of services (e.g. customer complaint management policies and statistics) Statistics collected from 42 ATM operators, in order to expand, update and build upon the insightful utilisation and cost benchmarking baseline developed previously in 2012
  • 18. The purpose of this survey was to pro-vide participants with renewed insights into the performance and cost structure of their ATM estates with the additional detail on revenue and profitability indi-cators Do you make regional or national comparisons with any competitor or similar operator? 0% 100% 18—19 and with more comprehensive insights into the Value Added Services and Fraud management and prevention. The value of such insights is especially important as ATMs are proving to be a much needed channel for Financial Institutions as well as representing a profitable business line. With cost controls being kept high on the agendas of all financial institutions in particular in times of more accurate capital allocation due to tighter compliance requirements, such a capital intensive channel that is also central to customer interaction, will benefit from an objective view of per-formance and a way to compare against industry best-practices. YES NO Of the newly participating organisa-tion less than half were already making industry comparisons prior to joining the ATMIA ATM Benchmarking study, proving, once again, the interest and the value of such type of exercise for ATM Operators. Some of the statistics gathered are included in the report below on a “base 100 normalised index” basis. Some graphs and statistics include most of the sample, but not all of the 42 respond-ents, since some submissions were not fully completed. Others, meanwhile, reflect findings from the full sample. The underlying philosophy of the exer-cise is that through such cooperation the ATM industry, together with ATMIA and domestic banking communities will be able to provide pointers that lead to improved efficiency and performance. By leveraging the data and information shared, service quality can be improved whilst reducing operating expenses, all the while ensuring the protection of sensitive information and competitive advantages. Source: ATMIA Benchmarking Study 2014, Value Partners analysis
  • 19. 5 Key findings of the ATMIA Benchmarking Study 2014 7 Source: KL Guide, ATM Software Trends and Analysis, 6th Edition, 2013 8 Asian Banker Research, 2011, ‘Understanding the cost of handling cash in Asia Pacific Building an integrated cash supply chain to improve cash handling efficiency’ 5.1. Cost metrics and performance monitoring While ATM operators were especially keen to bring down expenditure in a pe-riod of economic crisis, despite the signs of economic recovery in many markets, financial institutions are now facing the challenge of tighter capital regulatory requirements. Cost control has always been an important area of focus for all parts of the banking industry and this keeps being of particular importance in the capital intensive ATM industry. Cost efficiency is a key requisite to profitably operate a business within a channel that absorbs a relatively higher liquidity compared to other business lines of the financial services industry. Cutting operational costs is by far the most critical change as highlighted by the 2013 ATM Software Trends and Analysis report7. Improving functional-ity for the customer was the second, followed by integration with other self-service channels. In light of this, the comparison of cost indicators across the 2012 and 2014 benchmarking study is pointing to an indicative, general cost reduction of about 7-8% on average. After investigating such cost perform-ance improvements, participants appear to have benefitted by technology up-grades, modernisation of ATM portfolios and an overall refinement of manage-ment practices. One of the key findings of the previous ATMIA ATM Benchmarking Study 2012 consisted in outlining the lack of cost advantage provided by economies of scale in this channel. report ATM Benchmarking Study 2014 and Industry Report This counterintuitive conclusion sug-gested that ATM Operators were not able to fully leverage scale to drive cost efficiency and that there was a significant potential for optimising ATM operations. The instances in which the lack of correlation was outlined during the course of the previous study match the findings of this second benchmark-ing exercise. 5.1.1. Transaction processing Although management theory assumes that the size of operations is one of the most critical drivers for variable unit cost, such as processing, as a result of economies of scale, this was – once again - not found to be the case amongst the respondents to the ATMIA Benchmarking Study 2014. This is also in line with Value Partners’ experiences in the card issuing and POS acceptance industries, again, proving to be the case in the ATM industry. Once again, there are a number of potential explanations for this, ranging from contract management to a lack of price transparency from vendors and, in some markets, competitiveness with regards to alternative processing, platform providers and outsourcers. Labour also remains a prominent cost for ATM operators, especially in mature markets where technology outsourc-ing and process streamlining have already reduced costs such as machine downtime8. Automated fault-detection systems, integrated servicing and re-plenishment schedules and centralised ATM software environments continue to be potential ways in which ATM opera-tors may control their costs.
  • 20. Cost per transaction Note: average of transaction = 100 Cost per transaction vs. number of transactions Number of transactions Source: ATMIA Benchmarking Study 2014, Value Partners Analysis
  • 21. 5.1.2. Cash management Cash, together with the cost of hard-ware, and increasingly the cost of security and fraud prevention, remains one of the major cost components of an ATM business. A key opportunity to reducing costs lies in enhanced cash re-circulation functionalities while accurate forecasting of cash demand, ensuring that ATMs are provisioned with the right amount of cash needed, remain key drivers of cost efficiency as well as ensuring ATM availability and avoidance of out-of-cash downtime. Differently from the findings of the previous Benchmarking study, this time participants appear to adopt increas-ingly in-house intelligence for cash forecasting purposes with the use of forecasting software remaining widely used. This difference compared to the previous study is driven not only by new participating organisations but also by changes within cash forecasting practic-es of few ATM operators that took part in both rounds of the ATM Benchmark-ing study. Some companies surveyed do not perform cash demand forecasting at all, implying that significant improve-ments could be made in the manage-ment of cash in the ATM system. How do you perform cash demand forecasting? Forecasting software Do not perform cash demand forecasting Source: ATMIA Benchmarking Study 2014 In-house intelligence report ATM Benchmarking Study 2014 and Industry Report Similarly to the findings of the ATMIA Benchmarking Study 2012, this study found that ATM operators continue to have different approaches to cash replenishment, with the frequency of replenishment being inversely propor-tional to the amount reloaded and the float stored within the ATM. In analysing the frequency of cash replenishment, after normalising the data to take into account the economic characteristics of each participant’s economy, ATM locations and geographical dispersion across each participant’s country, a number of common trends emerged: • ATMs located within bank branches are typically loaded more often • Different ATM locations tend to be replenished to different levels of float • Countries with lower incidence of attacks to ATMs and ATM theft tend to have high amounts of float • Replenishment value and frequency can vary significantly according to the geographical dispersion of ATM locations For this latter point the survey recorded a variety of behaviours, whilst showing similarities amongst participants from the same country, region or size and type of operator, are far from homoge-nous globally. More generally, the survey found cases of very different cash refill-ing approaches even amongst directly competing ATM operators. In particular, during the course of this study and differently from the previous find-ings, these differences appeared to be predominantly driven by the approach towards reducing potential losses in case of ATM theft. This is once again based on the assumption that less cash stored at the ATM leads to lower losses in the case of a criminal attack. 0% 100%
  • 22. Cost of replenishment event vs. average number of replenishment events per year per ATM Average value of cash held in an ATM Vs number of replenishments per ATM per annum Source: ATMIA Benchmarking Study 2014, Value Partners Analysis vAvaeegr valeu fo achs ehld in an ATM Cost fo eprleehimnnst event Average number of replenishment events per year per ATM Note: Base 100 normalised index (-)R2 = 0,55 Average number of replenishment events per year per ATM
  • 23. Once again few instances of cash replenishment behaviour were investi-gated with the conclusion that, some-times the cost of the more frequent reloads exceeded the cost of total losses incurred. 0% NO 0% +105.3% NO Source: ATMIA Benchmarking Study 2014, Value Partners Analysis report ATM Benchmarking Study 2014 and Industry Report It is to be noted that while this observa-tion is analytically relevant, it is also im-portant to note that crime against ATMs appear to be perpetrated sometimes in a consistent but near-random manner, incentivising ATM Operators to focus on preventing and minimising losses rather than adopting risk-weighted approaches. Cash recirculation is far from being the norm and ATM replenishment remains a key area in which effective management can keep costs to a minimum and main-tain maximum reliability. Differently from the participants to the previous round of benchmarking when cash recircula-tion was a feature resulting hardly in use by ATM operators, this study has found that over 17% of the participating sample benefits from cash recirculation. Overall cost of cash must take in account the opportunity cost of cash that is de-pendent upon the amount of cash locked in cassettes and vaults and upon the cost of the liquidity. This is sometimes calculated as a weighted cost of capital but more often consists of an internal transfer rate from the central treasury unit or from a third party lender. In the case of the previous study the findings outlined that cash provided by a third party can be cheaper than that provided by treasury. However, in this case the variance, netted from interest base line differences, is less wide than that found during the previous study. The previous graph shows that, in line with the findings of 2012, that the more replenishments the lower the cost of each individual replenishment, with a group of high frequency replenished ATMs representing in-branch estates. As in the previous case more remote locations with an higher cost of cash re-plenishment because of travel distanc-es, however, may potentially providing a case for considering the deployment of ATM recirculating units. Do the ATMs in your network take deposits? If yes, what proportion? <20% 20%-40% 40%-60% >60% Are you conducting pilots regarding the implemen-tation of full cash recy-cling capability in your ATM network? Comparative opportunity cost of cash (central bank interest rate = 100, maximum and minimum ranges shown) +83.7.3% 100% -81.6% Internal transfer rate 3rd party lender 100% -47.3% YES YES 100% 100%
  • 24. 5.1.3. Cost of hardware Hardware is the major cost compo-nent for ATM operators. Similarly to the previous study, the benchmarking study recorded significantly different approaches to depreciation, the exten-sion of the useful life of ATM hardware and vendor management. The majority of operators are opting for a multiven-dor policy. Hence, one would assume that this would lead to a high level of competitiveness in the ATM market and a narrow range of ATM unit costs. Once again, this was not the case as the cost of ATM units varies greatly between participants. From the benchmarking sample the cost of hardware was found to have little correlation with the type, size and location of the organisation. What is your vendor policy? If you have a multi vendor policy, how many vendors do you use? 24—25 5.1.4. Performance monitoring Performance monitoring is composed of a number of activities that are critical to the ATM business and in some cases concern nearly all aspects of ATM oper-ations, from activity monitoring to cash management and fraud prevention. Er-ror monitoring largely takes place in real time but performance monitoring is an activity that is deployed through varied approaches to monitoring the ATM estate with the aim to maximise uptime and performance. Once again the majority of surveyed ATM operators produce internal per-formance monitoring reports on a daily basis, although some appear to opt for monthly updates on the performance of the ATM estate. Cost of hardware (average = 100) ATM hardware cost +131.8% 100 -17.5% 100% 0% MULTI VENDOR SINGLE VENDOR Source: ATMIA Benchmarking Study 2014, Value Partners Analysis What methods do you use to identify errors at ATMs? Outcourced Audits Real time monitoring 0% 80% Frequency of performance monitoring reports produced 0% 100% Hourly Daily Weekly Monthly 2 3
  • 25. Differently from the previous sample, this time around, few participating or-ganisations are monitoring the perform-ance of their ATM estate on an hourly basis, frequency that would appear to be connected to higher availability. In terms of the parties directly responsi-ble for the creation of ATM performance reports, it seems that this sample makes less recourse to outsourcing with one organisation in particular in-sourcing its performance monitoring which during the course of the previous ATM Bench-marking Study was provided by a third What is your approach to performance monitoring? Outsourcing IN-HOUSE 0% 100% None (outsourced ) Performance of outsourced ATM management ATM uptime Problem handling and response times Transaction data Type of fault 0% 100% 100% report ATM Benchmarking Study 2014 and Industry Report NO YES party provider. During the course of this ATM Bench-marking study, the majority of ATM operators do not appear to be planning to improve their monitoring capability, largely through investment in software. Overall, the survey found a relationship between more frequent and accurate monitoring and better network performance (downtime / uptime) and pointed towards a potential association between a more detailed approach to performance management and lower operating costs, cash man-agement and transaction processing costs in particular. Are you planning any investment to improve/upgrade your monitoring capability? If yes, please specify Source: ATMIA Benchmarking Study 2013, ATMIA Benchmarking Study 2014, Value Partners Analysis Infrastructure upgrade Software investment Monitoring system for multi-vendor network What metrics/data do you collect as part of your performance monitoring? 0%
  • 26. Fraud, crime and dispute – Security measures Source: ATMIA Benchmarking Study 2014, Value Partners Analysis 0% % of participants having security measures in place 100% % of fleet covered by security measure 100% 0% building alarms CCTV coverage transaction encryption measures/MACin anti-ram raid bollards anti-skimming jamming measures enhanced ATM locking systems for the cabinet anti-ram raid anchorage plinths/anti-theft devices transaction reversal fraud/dispenser manipulation detection alarms in ATM security enclosures enhanced ATM locking systems for the security enclosure ATM fascia and cabinet alarms anti-cash trapping physical prevention measures anti-skimming detection measures remote monitoring for unusual transaction patterns anti-card trapping detection sensors/measures enhanced building and perimeter security a mirror to detect shoulder surfing PIN pad shields/guard remote monitoring for unusual ATM device behaviour enhanced physica l security for cash shutters higher specification security enclosures cash protection systems such as IBNS/dye staining interna l cages/locking bars to protect cassettes security guards at ATM lobbies ATM room smoke protection systems anti-cash trapping detection sensors anti-deposit trapping detection sensors anti-solid explosive attack measures defensib le spaces (painted lines ) at ATMs
  • 27. 5.2. Fraud and dispute management Fraud is and will remain a serious chal-lenge to the industry and is an area in which all participants appear to be investing significantly. The amount of investment is not yet at the same level as those absorbed by the estate invest-ment or by cash float, but is increasing rapidly versus other operational costs. Once again, the survey found a high level of variability between the levels of fraud experienced by respondents with most organisations participating to both rounds of benchmarking, reporting higher fraud losses. While disputes can originate from causes other than fraud (e.g. card-holder errors, processing errors, etc.), the analysis has outlined a correlation between the number of fraud cases and the number of disputes and their respective unit cost. Once again, on the basis of the data analysed during the course of this round of benchmarking, fraud is – to-gether with malfuctionings - appearing to be a key driver of dispute cases and their associated costs. Do you have other security measures in your Real Estate? If yes, how many? 100% NO YES 1-3 Dispute and fraud statistics (average = 100, maximum and minimum ranges shown) Cost per dispute +46.9% 100% report ATM Benchmarking Study 2014 and Industry Report Number of dispute cases per transaction +166.4% 100 100 -85.6% -95.9% +10 0% Number of fraud cases per ATM 0% ATMIA Benchmarking Study 2012 ATMIA Benchmarking Study 2014
  • 28. 5.3. Revenue and profitability The ATMIA ATM Benchmarking study 2014 expanded from the pure cost focus of 2012 to include revenues. This is a highly sensitive and confiden-tial part of the study but it is fair to say that not all participants may have a strategy whereby profits are generated from the ATM channel. IADs have the ATM as a main line of business but for banks, in particular, the ATM is a channel that is complementary to other services and often leverages purely as on a cost-substitution basis. While the vast majority of participants have not provided a breakdown of revenues by services (e.g. withdrawal, mobile top-up, etc.) the vast majority supplied revenue figures for transac-tion and cardholder fees that have been used to calculate the pro-forma profit-ability +438% 100 -44.5% 28—29 of the ATM estates. Average transaction margin +424.6% 100 -192.4% TOTAL MARGIN Source: ATMIA Benchmarking Study 2014, Value Partners Analysis Profitable or less profitable organisa-tions are evenly distributed across the various regions with the imbalance between costs and revenue appearing to cause losses that are not necessary affecting close competitors, likely on the basis of different management strat-egies for ATMs estates between organi-sations. Nonetheless, this reinforces the working hypothesis deriving from the analysis of the costs sections that on the whole, potential areas of improve-ment are waiting to be investigated and realised by a number of ATM Operators. Where losses have been seen, in gener-al, overall cash withdrawal transaction margins continue to result in a slightly wider range than the total marking of the ATM product line. In many cases, the losses of cash withdrawals are balanced by margin origination from value added services that are seen to be dragging the overall economic performance of a couple of estates back into positive from a distinct loss making position. The majority of ATM Operators, do not account for on-us transactions with an internal transfer price, de-facto penalis-ing the economic performance of their ATM estate while providing a nominal cost advantage to their ATM portfo-lio. While it appears to be a common practice, it distorts the actual financial results of the ATM and debit card busi-ness units. Average transaction profitability statistics (average = 100, maximum and minimum ranges shown)
  • 29. 5.4. Complaint management ATM Operators are investing considera-bly in performance monitoring activities, mostly with the aim to maximise ATM availability and avoid downtime. While most participants monitor and manage the performance of their ATMs through a variety of ATM reports, only few - about a quarter of the total number of participants - collect data on complaints from card-holders. Of these, the vast majority has implemented a formal complaint handling policy. This latter include the option of a formal compensation for the lack of service to disgruntled cardholders. COMPLAINTS MANAGEMENT Participants collect data on complaints Do you have a complaint policy? Over half of recorded complaints appear to be originating from card captured due to an ATM malfunction and just over a quarter is due to cash not dispensed despite the account being debited due to a malfunction. As a channel there is great effort be-ing invested to ensure availability and avoiding poor service but, data appears to indicate that very few ATM opera-tors are taking in account factors like customer satisfaction. The analysis did not venture into inves-tigating the rationale for such a choice but the findings have outlined that there may be an untapped opportunity to leverage customer satisfaction as a source of competitive advantage. This would need to be investigated and validated based on the competitive landscape and characteristics of each estate. 100% 100% NO YES NO Source: ATMIA Benchmarking Study 2014, Value Partners Analysis YES report ATM Benchmarking Study 2014 and Industry Report Is compensation offered? NO YES 0% 0%
  • 30. Pricing Complaint Cash not dispensed Customer error Card captured ATM Malfunction Source: ATMIA Benchmarking Study 2014, Value Partners Analysis Other ATM out of order Card captured Issuer requesT Cash not dispensed A/c debited ATM Malfunction Transaction slow or incomplete communications malfunctiON Cash retracted Proportion of complaints received per year Cash not dispensed A/c not debited ATM Malfunction
  • 31. 5.5. Value added services and multi-functionality The role of the ATM channel continues to change. That was one of the five general conclusions from the previous ATM Benchmarking Study and it is a trend that emerged even strongly dur-ing second exercise. The role and the range of functionalities that are being offered through the ATM are fundamen-tally changing the nature of the chan-nel. This is because as many customers interact with their financial institution increasingly via the ATM as well as other self-service touch-points, the user experience of ATMs itself is keeping being re-designed around a self-service concept. Increasing consumer familiarity with digital interfaces driven by the growing uses of smart phones and tablets is one of the key enablers that are accelerat-ing the potential changing role of ATM estates. Types of ATM advertising report ATM Benchmarking Study 2014 and Industry Report Compared to the previous study, the current analysis outlined two key trends in regards to multi-functionality: I. Multi-functionality is – in most cases – becoming the norm II. ATM operators are starting to select the services they wish to offer through their estates ATM advertising functionality continues to be common throughout all geogra-phies. Message personalisation is now a growing feature that is offered in over 50% of the cases, about twice as much compared to the findings of the previ-ous ATM Benchmarking study. Advertising initiatives on ATM are grow-ing by as much as 13% year-on-year, being perceived by bank institutions and advertisers “as a more effective and efficient way of advertising than direct mail/email and any other standard form of advertising”. Indeed, according to NCR Inc., ATM adverts are 65% less expensive and 200% more effective than direct mail. Cash withdrawals and mini-statements are thus no longer the only services that an ATM operator can offer to customers but, based upon the findings from the analysis, they remain the predominant service demanded by ATM users. Source: Press, Company websites Direct marketing 3rd party advertising couponing
  • 32. % of participants, offering a service Within the next year Within the next 5 years Not planning to add service Services declared planned to be dismissed by some participants Value Added Services 0% 100% % of fleet covered by security measure 100% 0% Balance enquiries Printed receipts PIN services Mini statements Mobile top-ups Account transfers Bill payments Intelligent deposit Dynamic currency conversion for tourists Charity donations Other Couponing Cardless withdrawal Person to person remittances (initiated) Person to person remittances (collected) Payment of taxes/fines Loyalty rewards FX Remittances Pass book printing Travel tickets Entertainment event tickets E-Wallet top up Road tolls Licences Lottery tickets Sports event tickets Stamps sales Event Tickets
  • 33. NO YES This trend toward multifunctionality is not limited to mature ATM markets, but is common throughout geographies. As this trend continues, the two potential challenges highlights in the previous ATM Benchmarking Study 2012 are starting to be addressed by ATM opera-tors. The first is related to cost man-agement, with the increase in available services requiring a constant review of how to best optimise ATM expenditure. Generic Cardholder-specific Split between ‘on us’ and ‘not on us’ customers 100% 0% Do participants advertise on behalf of 3rd parties? If no, why? NO YES Incompatible technology Company Policy Other 100% Source: ATMIA Benchmarking Study 2014, Value Partners Analysis report ATM Benchmarking Study 2014 and Industry Report The second is complexity, with mul-tifunctionality necessarily involving connections with 3rd party telecom-munication networks, with all the interoperability and reliability issues this implies. The current study analysed a shift in multi-functionality trends compared to two years ago; after that most par-ticipating organisations having imple-mented functionalities that were on their wish lists during the course of the previous study. Nowadays attention and plans are be-ing paid to fewer value added services and with ATM Operators starting to selectively dismiss a few services, in a drive to optimise queues at ATM or that are not profitable or not taken up by consumers as expected. Cash withdrawal with balance enquiry Cash withdrawal only Balance enquiry only OtheR Do participants undertake sales or marketing? If yes, what type? What are the most popular or frequently transacted services? Value Added Services – advertising 0% 0% 80%
  • 34. 6 conclusions Similarly to the previous study, the ATM Benchmarking Study 2014 has provided participants with an insight into key performance metrics of their respective ATM estates. While the findings specific to each participants are confidential to participating organisations, there are a number of general conclusions that have been developed during the course of the analysis. These do not contradict but, on the contrary build upon the findings of the previous Benchmarking Study. The conclusions are: • Economies of scale are (still) not a source of competitive advantage Once again it was found that a larger scale does not necessarily result in lower unit costs. While, in general terms costs have been decreasing relatively to the previous ATM Benchmarking study, there is still no correlation between scale and cost efficiency. Once again no single operator has emerged as an obvious best performer amongst all partici-pants. 34—35 • Fraud is a growing challenge Fraud is a growing challenge to the industry and ATM Operators are increasing their efforts to prevent and combat it. Investment in fraud prevention measures is increasing as, in general, fraud losses continues to increase. • ATMs can be a profitable business line but with exceptions While the majority of participants are showing profitable ATM businesses, a minority is apparently running loss-making estates. It is to be noted that not all ATM Operators have a strategy whereby profits are generated from the ATM channel, this conclusion is reinforcing the working hypothesis that the cost imbalances outlined in the first conclusion may provide opportunities to improve overall ATM economic performance • Cardholder satisfaction is not a typical driver to ATM management Very few participants appear to be tracking cardholder complaints (or other types of customer satisfac-tion measures) in parallel to ATM performance monitoring. While availability and uptime are important drivers for ATM performance, could customer satisfaction be a source of competitive advantage too?
  • 35. • Selective multifunctionality is the ATM business model of the future In line with what the conclusions and findings of the 2012 Study, multifunctionality is now an estab-lished, dominant business model for ATMs. ATM operators appear to be developing selective approach-es to multi-functionality with some Value Added Services being phased out in parallel to a more selective approach to Value Added Services being implanted in evolving the role of the ATM. Value Partners believes that the ATM channel is, and will continue to be, for the foreseeable future, one of the most important channels of the banking industry and, with very few exceptions, the main touch-point between retail fi-nancial institutions and their customers. The development of other channels such as internet and mobile banking is currently proving complementary to ATM industry and it is far from being a threat to ATMs. Within this context, ATM business management and the result-ing fundamental economics should not be overlooked, since current business practices appear to offer potential for improvement. report ATM Benchmarking Study 2014 and Industry Report As referred to previously, the content of this report refers to the general results of the ATMIA ATM Benchmark-ing Study 2014 and are general in nature. Survey participants have exclusive access to the full findings and are provided with a customised report detailing their performance relative to a number of benchmarks. If you would like to participate in the survey in future years, please contact your ATMIA regional director or write to atm@valuepartners.com. The development of other channels such as internet and mobile banking is currently proving complementary to ATM industry and it is far from being a threat to ATMs
  • 36. About Value Partners Management Consulting Value Partners has an established financial institutions practice with a track record in cards, payments and transaction banking. Over a quarter of our projects are now on behalf of financial institu-tions. 36—37 We have completed projects with top banks, issuers, acquirers, proc-essors and payments schemes. The firm also works across all sectors of the telecom-munications and digital marketplace, as one of the largest TMT practices worldwide. This, together with our thought leader-ship position in the finan-cial services industry, has enabled Value Partners to excel within the context of industry convergence. Over the last 21 years we have delivered real ben-efits for our clients, 60% of whom have been with us for over 10 years, build-ing on our deep industry insights into key issues for these sectors. Value Part-ners has played a primary role in the development of innovative solutions, espe-cially those at the cross-roads between industries. We have assisted 3 of the world’s top 5 banks, the leading European financial institutions and the main telecoms operators in Europe, Asia, Middle East and Latin America. We serve the largest private equity firms with an interest in financial services, telco and media industry. Value Partners helps its clients adapt their business models in an increasingly complex business environment, to maximise impact and returns in the financial services, payments, telco, technology and digital media spaces. Founded in Milan in 1993, Value Partners’ rapid growth testifies to the val-ue it has created for clients over time. Today, it draws on 20 partners and over 250 professionals from 23 nations, working out of offices in Milan, London, Istanbul, Dubai, São Paulo, Buenos Aires, Beijing, Hong Kong and Singapore. Value Partners has built a portfolio of more than 350 international clients – from the original 10 in 1993 – with a worldwide revenue mix. valuepartners.com
  • 37. About ATMIA The ATM Industry Associa-tion, founded in 1997, is a global non-profit trade as-sociation with over 4,000 members in 60 countries. The membership base covers the full range of this worldwide industry comprising over 2.3million installed ATMs. report ATM Benchmarking Study 2014 and Industry Report ATMIA has chapters around the world in the United States, Canada, Eu-rope, India, Latin America, Asia-Pacific, Asia, Africa and the Middle East. ATMIA has just launched a new international certified eTraining programme for ATM Operators (for both banks and independent ATM deployers. In addi-tion, the association runs an ATMIA Consulting and Training practice as well as a range of industry committees to deal with Government Relations and regulatory monitoring, ATM security, best prac-tices and ATM deployer issues. ATMIA’s provides a one-stop online resource for member information with security best practices, industry white papers, articles, research findings, ATM business efficiency best practices, compliance material, Corporate Gov-ernance best practices, Glossary of ATM Terms, a Gallery of Technology, on-line ATM Risk Assessment system, industry calendar and more. atmia.com
  • 38. For more information on the issues raised in the report please contact: daniele.pontecorvo@valuepartners.com
  • 39. ATM business management and the resulting fundamental economics should not be overlooked, since current business practices appear to offer potential for improvement
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