This newsletter issue provides the following: 1) It introduces a new "Letters to the Editor" section for members to discuss coaching issues and respond to articles. Two members provide initial responses. 2) It promotes the upcoming ICF Australasia regional conference in April/May, including registration deadlines and opportunities for members to get involved. 3) It highlights various articles and sections in the issue, including an interview, member benefits overview, and coaching competencies article. The editor invites members to suggest future topic ideas.

1. APRIL/MAY 2005
Inside this Issue President’s Message
Welcome! attend – registration will never be cheaper.
Dear ICF Member www.conference@icfaustralasia.com
President’s Message
April/May Issue In-Brief
1 Coaches, Coaches and
Interested Others,
The Conference Committee is now
organised to focus on the key areas of PR,
Over the last few months Marketing and Sponsorship. Show your
ICFA has been very productive – let’s focus support for what we are working to
Letters to the Editor
2 on the new for a moment. achieve by actively involving yourself in
your Chapter to promote our Conference
Andrea Grey, Director of Communications, and make it a success. How many members
and I have just returned from visiting of your local Chapter are you planning to
Enough Pie for Everyone
Quick News
3 Marisa Dantanarayana, Director of Events,
and her beautiful new baby Asharni, our
bring? Are there friends, colleagues and
clients who would be interested in
newest member! Congratulations to attending? Ask your Chapter Leaders for
Marisa and her husband Gihan. copies of the postcard to share. Our
Interview with a Coach
4 Our organisation has welcomed 76 (slightly
older) new members to ICFA since the
Conference is another opportunity for us
all to grow and produce – as a profession
beginning of the year – welcome to you and as professionals.
Coaching Week 2005
5 too. You will find details of our next New
Members Orientation Call in this issue. Our
Karen Tweedie, ACC, President ICFA
longer standing members are also welcome
Coaching and Sex to attend – you might find it useful to April/May Issue In-Brief
Research Requests
6 learn more about the existing benefits we
have for our members. It can often take a
Wow, it’s April already...
how are your 2005 New
while to find your way around all we have Years Resolutions going?
to offer locally and internationally. Are you 4/12 of the way
ICF SIG Update
7 As you will have read in the letter from there?
International President of the ICF, Steve In this issue I seek to stir the pot. I’ve
Coaching Core
Competencies 8 Mitten, in the April edition of Coaching
World, the ICF has set up the brand new
introduced a new section, “Your Say:
Letters to the Editor”. I invite you to use
Organisational Transformation Task Force. it as a soapbox space to share your views.
Australasia has been invited to be part of What do you think of what our first two
Competition
9 this taskforce that was just formed at the
beginning of April 2005. The OTTF is
gallant contributors have to say...?
We also have a Serious Coaching
working right now to identify strategic
Chapter Directory
10 issues and consequences of moving ICF to a
new credentialed membership body, and
Conversation Parody competition, based
on an idea from an earlier interview
with Sir John Whitmore. Entries will be
ICF Australasia Registered Office design the corporate and local chapter
printed for members to judge.
structures that will support it. This Task
PO Box 7151 Force has the mandate to raise the bar for • Article: I had a big smile on my face
Kariong NSW 2250, Australia coaching worldwide. We are very pleased and did lots of head nodding when I
Tel: +61 (02) 4340 8871 to be part of this exciting development read this article of Leah McLean’s,
Fax: +61 (02) 4340 2122 and able to influence the birth of the “Getting to Yes.”
E-mail: admin@icfaustralasia.com “profession” of coaching. • Interview: Learn the benefits of getting
www.icfaustralasia.com We have a new, extended Code of Ethics, at up before dawn with coach Karen
www.coachfederation.org/ethics/code_ethics.asp Conaghan
ICF Headquarters
1444 I Street, • Member Benefits: focus on Special
The design of our new look Australasian
NW – Suite 700 Interest Groups (SIGs)
Regional Conference, Professional
Washington, Coaching from the Inside Out, is nearing • Coach Week Review: Chapter by
DC 20005-6542, USA completion (check out the website for the Chapter
E-mail: latest updates on the Conference • Coaching Competencies: Creating
ICFOffice@coachfederation.org program). You will also be receiving Awareness and Designing Actions
Tel: +1.202.712.9039 regular updates and information about our I’d really love to hear more of your
Fax: +1.202.216.9646 planned sessions, from the committee over suggestions for topics of interest in
the next weeks. The Early Bird rate of $488 upcoming issues. Contact me at:
definitely expires on April 30, so you have geraldine@boldwomenbigideas.com.au
limited time take advantage of this
extremely affordable opportunity to Geraldine Barkworth, Editor
1

2. APRIL/MAY 2005
I was responding to something that is
Your Say: Letters to the Editor often sold to people looking at
becoming a coach. The sell goes
something like this...’Become a coach
This space is an open invitation for you to vent and share your
and you can work from home and earn
thoughts, feelings, and concerns about the profession of coaching.
$350-500 per hour’. If you are used to
You are welcome to respond to any article, which appears in this ezine, earning that type of money and moving
or introduce any coaching-related issue for discussion. in those circles, yes that is possible, but
not if you have never owned a business,
Contributions must be professional in manner and derogatory only worked as a sales assistant or in a
comments will not be printed. Make it fun and a learning opportunity factory. I doubt that any executive
to get more conversation going within our community. would be looking for coaching from a
In our last issue (Feb 05) we interviewed Anthony Venn-Brown, ACC person with no ability to relate to what
from Sydney who recently published his book, A Life of Unlearning. it means to work with multi million
dollar budgets and a workforce in the
Anthony’s personal views stirred up a few people (a very good thing,
1,000’s. I know this is an extreme
thank you Anthony):
example but it serves the purpose in
demonstrating how the background of
“Hi Geraldine, thanks for the Thanks once more for the work and the coach can impact their client base as
opportunity to feed back. I enjoyed the commitment in compiling this opposed to just knowing a coaching
newsletter very much and my worthwhile publication.” methodology.
comments are for your interest. Regards, Bill Palmer ACC, 0418 142 478
It may have been an unfortunate use of
the words ‘hang ups’ in your letter but I
I am moved to comment on a couple of PS. I am happy to chat if my reflections here actually don’t coach individuals or
points in the book review chapter. I have been unclear.
executives with ‘hang ups’, I coach
guess the author is pumped right now
people to a fuller, richer life, improve
(he deserves to be excited as I would be And Anthony’s reply:
their performance and create the life of
too) but his comments on not needing a
“Thanks Bill for responding regarding their dreams. I leave the people with
degree were especially interesting (I
some of the views I expressed. The ‘hang ups’ to the professional
also don’t have a degree) especially
limited amount of space I had meant I counsellors and therapists who are
when he made the next comment about
probably didn’t explain myself qualified in that area.
not coaching executives without having
been an exec first and without having a adequately. Dialogue is good so let’s see Regarding writing. No one knows more
degree in Psych, I felt that was his stuff if I can shed some more light on my than I that the publication of my
coming up. original comments. autobiography was not a fluke. It was a
There has been a push, by some in the dream I felt I was given whilst attending
The differences in coaching private a personal development seminar in
coaching profession, to insist all coaches
individuals are in the end not that Mexico in 1999. When I returned to
have a university degree. I don’t believe
different to coaching executives. This is Sydney I created a dream board. People
this is necessary. Like you Bill I don’t
my direct experience. All coaches should thought I was crazy when I put it in a
have one. I’ve taught at TAFE for 10
come to understand that both varieties prominent place in my lounge room. I
years, even a class known as Consumer
are only human and they share the developed an affirmation ‘I am an
Behaviour which was basic psychology as
same hang-ups. (Thankfully) I am exceptional author’. I said it daily for
it related to marketing. While some of
surprised that Anthony wanted to make years when I didn’t even have a
my limited knowledge of psychology is
a distinction between one and the manuscript or the ability to write
useful, I’ve never seen that the lack of a
other. Maybe he is not ready to trust effectively. I turned my dream into a
piece of paper has hindered my
his heart with wily execs as yet? S.M.A.R.T. goal (the same methodology I
effectiveness with clients. I’ve been
Anthony also signaled the difficulty in running a fulltime successful coaching use with clients) and did all I could to
writing for a living and I had the practice for nearly 4 years now. ensure that my dream was achievable
impression that he thought he fluked and realistic. As I said the affirmation, I
I recognise that successful coaching
publication and others might not be so attached a strong emotion to it and
happens when a person has a good
lucky. While it is tough out there we visualised a book launch with me
working knowledge of coaching
coaches and creative-types need receiving awards. Five years later, in
methodologies. I think most people
encouragement to “go for it.” Just as 2004, everything I had dreamt, felt and
would recognise that there are different
we’d want to support our clients in the visualised actually happened. I always
levels of coaching though. I’ve coached
same way. I felt Anthony was encourage clients and coaches to live
people at executive level and have no
withholding something deeper within their dreams because I know how
problem with that. One of my clients is a
or the interviewer was just unsuccessful wonderful it is to live mine. Having said
Director of a well known multinational
this time in reaching his truth for us to that, the statistics show that only about
company in the US. Apparently he is
share. 1 in 100,000 books written are actually
happy, as he’s come back several times
This newsletter is read by coaches at all published. I’m grateful mine was the
for more coaching after he’d sacked
stages of development and sensitivity, one. “
several other coaches. The areas we
one thing is sure; we will always enjoy worked on though related more to his Anthony Venn-Brown, ACC,
great role models who encourage and personal life rather than his m 0416 015 231
promote coaching and coaches. performance in the corporate arena.
After all I am a LIFE coach.
2

3. APRIL/MAY 2005
Enough Pie For Everyone
Getting to Yes: First have 90% of People Say No To You
You didn’t read the title incorrectly – as 10 out of 100 that will REALLY click with and your strengths and personal
a professional coach you can actually you. What do I mean by this – I mean – qualities.
gain more clients (and the type that will • use the language that comes
turn into raving fans) in less time just by Will you take on a challenge for me
naturally to you
saying no to prospects or having them over the next couple of weeks? I want
• dress in a way that you feels you to commit to being fully and
say no to you. The coaches I meet who
portrays your best self strongly yourself for the next two weeks
are negative about there being enough
business/enough pie for us all also find it • write articles or give speeches to - to communicate what YOU have to
hard to let go of the 90%. people that you would actually offer and who you are, what your
enjoy sitting down and having a clients will experience when they work
Let me back up a bit and explain. When conversation with (instead of with you. I want you to share what you
you are a professional coach you have a speaking to anyone who will listen) are passionate about and leave the rest
limited capacity to service clients – after • have your business image match to someone else.
all there are only so many hours in a your personal image (would your
day. Even if you do well and leverage You know the next step don’t you -
clients recognise you if you bumped
your knowledge and your time to best being completely OK with 99% of
them in the streets after hours?)
effect there is a limit on the size of your people saying no.
• are you in integrity when you are
client base.
doing business? Leah Maclean, Master Certified Coach
Unless you have a very particular, very (MCC), Professional Mentor Coach (PMC)
When you choose to share only a small
narrow niche (such as coaching scientists
part of yourself you can run the risk of You can contact Leah at
over 70 on career change) there will be
not sharing the best part of yourself. www.coachinggym.com.au or email
more clients available to you then you
Don’t your clients deserve the best part leah@coachinggym.com.au
could serve.
of you? And if you have a client that
One of the biggest hurdles I have found can’t handle the best part of you, do
between coaches and them having a they really deserve to be a client of
full, profitable practice is the desire I call yours in the first place?
“wanting to wrap your arms around the
Are you playing just small enough so as
world”. I have seen coaches who, in
not to frighten the majority of your
order to get a client to say yes to them,
clients or yourself? Quick News
try to be whatever the prospect is
looking for. OK, so I can see a mixed response here. New Members Orientation Call. Find out the
Some of you have a smile as wide as benefits of ICF membership. Monday May
These coaches are what I call a 16th, 6.30pm AEST. Contact Andrea Grey by
your face right now – you feel that you
“Stepford Coach” – very nice, always May 9th at: andrea@endlessbluesky.com.au
have been given permission to play the
positive, never give advice, don’t
game your way (and business is a game,
challenge the status quo and believe If you experience any glitches in the
albeit an important one). Go for it!
that their coaching can help everyone. Australasian website, please contact
In fact it is disappointing to find that a There are also some of you that are a Fiona Toy, at: admin@icfaustralasia.com
great number of coach training little concerned about this approach.
programs actually support this mindset. ICFA Brisbane September 05 Conference early
You may be saying “But I need to
bird registrations close 30th April.
provide what they want in order to do
In the desire to have as many people as
business with them”. The answer is yes Download your ICF Membership
possible say yes to them, their services
and no. Respond to the challenges of Certificate (adjust to landscape before
and their business, the coach actually
your target market and provide them printing) from the Members Log
dissipates the true depth of their
with valuable, useful services AND do it On Page.
services and the true benefit they could
in a way that is authentically you. Stop
be to the “right client”. Check out industry coaching magazine,
running around trying to please 90% of
Your challenge is to step out of the the people. So what if they don’t like Choice: the magazine of professional
Stepford role and be a coach that ONLY you or what you have to offer. They coaching, at http://www.choice-online.com/
works with people you have a passion don’t want to buy it anyway.
New interactive online coaching ezine is
for (oh yeah, Stepford coaches show available at
Instead focus your energy, your
very little passion). The next step is to http://www.coachinginsider.com/current
attention and your resources on the 10
create your services and promote
out of 100 people that have a true
yourself in a way that only speaks to the
affinity for you, your style, your business
3

4. APRIL/MAY 2005
Interview with a Coach...
In each issue we’ll profile an ICF with my husband! We definitely level as the industry is still so young in
credentialed coach in Australasia to prioritise our relationship in our very Australia – in time, corporations will
forge greater connections with our busy week – it is something that we start asking about credentialing. For me,
coaching community. If you’d like to consciously work at and never take for it has been the knowledge that how I
be interviewed for an upcoming granted. I think that is why we have coach has been critiqued and met the
issue, please contact the editor, survived 20 years of marriage and some rigorous credentialing process – peace of
Geraldine Barkworth at challenging times. mind, increased confidence and
geraldine@boldwomenbigideas.com.au knowing I am a member of a small but
What’s your vision for the coaching growing professional group.
profession in Australia?
Today we talk with Karen
That corporate Australia, SME’s and What are you currently reading?
Conaghan PCC, of Brisbane,
Australia who specialises in businesses will begin to appreciate and I have a hoard of books beside the bed
leadership coaching. I asked Karen know the difference between a ICF and in the office – I always have about 5
to share something of herself and credentialed coach and a person who on the go – I constantly change from
her experiences as a credentialed calls themselves a coach- that they see Business Journals, Leadership books or
ICF member: value, ROI and the distinctions of having anything that I believe could assist my
credentialed coaches as part of their clients – currently I am reading –
What would you like our readers to coaching panels and coaching initiatives. • HR Monthly – AHRI publication – they
know about you? have some great business and HR
Of what, are you most proud?
That I am committed and passionate articles
about assisting individuals and On a personal level:
• VIVE – For Women who Mean Business
corporations to create more success, • 3 beautiful sons – monthly Australian magazine on
balanced and fulfilling futures; that I • Wonderful 20 year partnership current women’s issues
love a challenge and like my clients I am
• Studied and lived overseas • Michael Goldberg – The 9 ways of
prepared to extend myself and take a
Working – How to use the Enneagram
risk. I also have a strong sense of On a professional level: in the workplace
adventure and love taking the less
• Gained my PCC • Mike George – Learn to find Inner
traditional or travelled path – for
instance I met my now husband 25 years • a continually growing coaching Peace – tools and techniques for
ago in a youth hostel in Tel Aviv when I consultancy stressed executives
travelled for 2 years solo through the • the only credentialed coach, PCC (ICF) • Bill Bryson – A Short History of Nearly
Middle East! as part of a national coaching panel Everything – science facts made
(22 coaches) for one of Australia’s interesting for the layman
As a coach, whom do you primarily largest corporations – the calibre of
work with? the panel was exceptional – all of us What do you see as the most vital
Most of my work is with senior have strong psych backgrounds; but business building factor for a ‘starting
managers and emergent leaders in many had a depth of experience with out coach’?
corporations as part of a leadership global 500 Companies. Also, I am on 4
Know your strengths, Believe in yourself,
development strategy. I also work other government coaching panels
acknowledge and get really grounded
individually with executives on their and am the only credentialed coach.
about what you can bring to the
leadership and how they can best
What were the reasons you decided to coaching relationship; honour yourself
develop their people; some of my work
apply for your ICF credential? as you do your clients; surround yourself
has a team focus – building high
by experts – marketing people, business
performance teams; as well as skill
I applied to ensure that I have reached a planners, accountants, bookkeepers, get
training for managers in coach centred
standard in the profession that is yourself a coach – to be the best you can
leadership.
recognised as a significant benchmark; be – you need to have been there as
How do you specifically balance your to test and stretch my abilities, skills and well – you will be a much better coach
work and home life? knowledge; to differentiate myself in for having done so – your clients will
the marketplace and to educate sense that you ‘walk the talk’. Over time
As I am married to a very busy
corporations and government of the specialise – you can’t be all things to all
professional and have 3 teenage boys, I
benefits of employing a credentialed people- set boundaries and say ‘no’ –
need to be super organised. Currently, I
coach. this will create other opportunities –
am juggling 6 x 4.30am starts – as we
know who you really want to work with
have 2 rowers and this is wearing on the When did you go through the – who gets you excited and energised –
mind, body and soul; so I consciously credentialing process and what benefits what issues, challenges do they bring to
make time for ‘me’ and ‘us’ – some have you gained? coaching that “ups your tempo’.
exercise – jogging, weights, stretching &
II applied in Jan 2004 and was awarded
yoga at the beginning of the day and
PCC in June 2004. The benefits to me as
definitely the Friday night takeaway
this stage have been more on a personal continued
with a glass of wine on the veranda
4

5. APRIL/MAY 2005
continued from p4
What makes you enthuse, blush, or themselves. They need to stop; catch Also, to be seen and recognised as a
cringe about coaching? their breath, celebrate and breathe profession; then we all need to be
Enthuse – I am continually amazed by before launching onto the next professional in everything that we say,
my clients – their resilience, commitment “project”– perhaps this applies to all of do and not say. Some of the most
and focus – I learn so much from my us? challenging and insightful work that I
clients and this is one of the best things have done was a group and self directed
Blush – It takes a lot for me to blush – learning course – Professional
about coaching – it is a partnership that
and I can’t recall the last time I did. Foundations for Masterful Coaches –
can bring reciprocity –
knowingly/unknowingly sometimes they topics such as Professional Presence,
Cringe – A couple of things come to
extend and stretch me as much as I do Professional Excellence, Organisation
mind – I am amazed at the number of
them. and Self Knowledge – really challenged
Coaches who have never invested in
paradigms.
themselves and their business by having
Currently, I am working with a group of
a coach – for me to be the best that I Please describe your bedroom slippers...
executive women – reading their
can be – I need to be held accountable,
profiles really blew me away – they are Living in Queensland – we really don’t
be challenged in my thinking and to see
exceptional in many areas of their life – need slippers – I love the feel of bare
and experience things differently – not
professional qualifications, career feet on polished timber floors and then
having a coach for me would be like
highlights, and personal talents. They gliding across a colourful tribal rug.
going to massage therapist, who has
continuously learn and strive for
never had a massage! If you look at You can contact Karen at
personal and professional growth –
those in the sporting domain and karen@epcoaching.com.au
however, as individuals and as a group;
business world who have been successful B:07 3278 2171 M: 0402 852 179
they undervalue their achievements and
– they have all had a professional coach
success and need to acknowledge
– what does this say?
Coaching Week 2005
Successful events were held and initiatives Victoria Chapter had a Coach Week Expo with over 60
begun by Chapters within the region for people in attendance. A panel of four people shared
their experiences of being coached, and answered
Australasian Coaching Week – 14th-20th questions put to them prepared beforehand by the
March... Leadership Team. They also had three coaches doing
Sydney Chapter launched The Good Company some ‘hotspot’ coaching with members. A similar event
Partnership – a not-for-profit organisation that donates was held last year, and both events have been well
the coaching of professional coaches to executives attended and very well received.
working in charitable and non-profit organisations. Canterbury Chapter had 10 coaches take out an
Each coaching partnership will be for a 3-month advertisement in the local newspaper and two of the
duration, and the total number of coaching hours committee were interviewed on coaching and the ICF.
being offered is to the value of $30,000. The Members also took part in a huge community event –
organisation actively links professional coaches who the 12 kilometre fun run/walk ‘City to Surf’. They had
would like to volunteer their time and expertise to the ICF T-shirts printed for the day, and handed out
broad range of community groups and their executives coaching vouchers on the day.
who could benefit from working with a coach.
ACT Chapter held a Breakfast with the Institute of
Brisbane Chapter held a business breakfast for more Public Administration and had about 60 attendees.
than 100 people. The enthusiasm and passion of the Offers of free coaching and coaching cafes were well
two speakers from two different organisations received.
captivated the audience.
Linda Matuschka ACC, Director of Chapter Presidents ICFA
They spoke about the benefits and obstacles of
implementing a coaching intervention. They also put
forward suggestions on how to achieve continued
success through coaching. Feedback given following
the event indicated the wonderful opportunity it was
to hear the success stories and learn from some of the
difficulties experienced in implementing such a
programme.
5

6. APRIL/MAY 2005
Coaching And Sex
Now we have your attention did you See: Some additions under Professional
know that the new code of ethics www.coachfederation.org/ethics/code_ethics.asp Conduct With Clients are standards
includes the following standard: “I to view the complete revised code. relating to a client’s right to terminate a
will not become sexually involved relationship; no sexual involvement with
with any of my clients”. This revised Code of Ethics, the result of any clients, and the requirement to
many months work by the Ethics and notify the appropriate authorities if a
Are you familiar with the new ICF Code Standards Committee, has 12 new client mentions an intention to harm
of Ethics? You need to be! Standards of Ethical Conduct. The ICF either themselves or others.
Philosophy of Coaching, the ICF
Coaches, when they join ICF, pledge to Definition of Coaching, the An additional standard has been added
uphold the Code of Ethics – the rules Confidentiality/Privacy ethics and ICF to Conflicts of Interest; “I will only
and principles which members are Pledge of Ethics remain the same. barter for services, goods or other non-
expected to adhere to. The ICF Code of monetary remuneration when it will not
Ethics defines accepted/acceptable There are 5 new standards of ethical impair the coaching relationship.”
behaviours and promotes high standards conduct for Professional Conduct At
of practice. Large and 7 new standards for Make it your business to know the
Professional Conduct With Clients. new Code of Ethics that you pledge
And they have recently changed. to uphold as an ICF member. If you
Some of the additions under are not doing so already, include
On behalf of the Australasian Professional Conduct At Large are the new code in your welcome pack
Professional Standards Committee and, standards relating to recognising for your clients.
as your ICF Australasian Ethics and personal issues that may impair, conflict
Standards Leader, I want to draw your or interfere with the coach’s coaching; Jane Boardman,
attention to the revised version of the training or supervising of current and Ethics and Standards Leader,
ICF Code of Ethics adopted by the ICF potential coaches; conducting and ICF Australasia
Board of Directors in January 2005. reporting research; and creating,
I encourage you to become familiar with maintaining, storing and disposing of
them as soon as possible. records.
Students Need Your Help: Research Requests
1. Anna Blackman is a PHD student at James Cook University research project (mini thesis) titled: ‘The Role of Coaching in
in North Queensland and she has approached the ICFA with Career Change’. Part of this research involves an online survey
her research project – The Effectiveness of Business Coaching. of individuals that have experienced career change during
She would like to survey clients that have been through the their working lives. The link provided at the bottom of this
coaching process and have them nominate factors that email takes you straight to the survey, which only takes 5
contributed to the success of the coaching program. No minutes to complete. Your response is completely anonymous
names will be used, confidentiality respected. Participants will unless you choose to disclose your name in the first section of
be eligible to be placed in a draw to win a 6 month the survey. However should you choose to share your name,
subscription to one of the following magazines: BRW, Money, you will not be personally identified in the research report
Bulletin, Time, Management Today. Her supervisors on her without your direct consent. Additionally, it would be great if
project are Dr.Gianna Moscardo and Dr Angela Martin. Their you could forward this email/survey link on to your friends,
emails, respectively, are: Gianna.Moscardo@jcu.edu.au and colleagues or clients – the higher the response rate for my
Angela.Martin@jcu.edu.au The link for this survey is: research the more valid the results. And finally...the research
http://www.nqitx.net/blackman/ project is due for completion by the end of June 2005, so
should you be interested in reading the research outcomes
2. Hsiang Yin is an ICFA member and has put in a request on please do not hesitate to contact me.
behalf of his coaching colleague, Linda Carruthers. Linda is
doing a survey about Life Coaching Fees in Australia. She Link to online survey
wants to find out the spectrum and how they relate to other http://members.dodo.com.au/~lizgreen/TheRoleofCoachinginC
service professionals. She believes that newer coaches (less areerChange.HTM
than 2 years) are undercharging and undervaluing their
service. Please complete her survey by 30th April 2005 to If you have problems connecting to this link directly from the
ensure your comments are included. Contact Linda on email, please copy and paste the link into the address bar of
0425219643 or via http://www.a2acoaching.com/ The survey your internet browser.
link is: http://www.a2acoaching.com/coachsurvey.html Liz Green, 25 Appletree Pl. Menai NSW 2234, 0402 158 261,
3. Liz Green, student of CSU studying for Master of Education lizgreen@dodo.com.au
in Organisational Learning and Development is preparing a
6

7. APRIL/MAY 2005
ICF Member Benefits Special Interest Groups (SIGS)
SIGs give you the opportunity to get very specific in our coaching member benefit, while allowing us to show off benefit as a
community. You can connect with other coaches who have similar recruiting mechanism.
interests or goals. Currently there are approximately 25 ICF SIG’s. In If you have a good idea for a SIG and are interested in a leadership
subsequent issues we will feature 5 SIGs for you to learn more role as a SIG host, contact SIG Chairperson, Jo Miller on:
about this ICF professional development opportunity. SIGChair@coachfederation.org
SIG’s are open to ICF members only. Non-members may attend The Chairperson will discuss the time and commitment investment
groups by invitation from a current member and may attend two that will be required to create and launch a successful SIG.
meetings as a non-member. Should the guest wish to continue Accepted SIGs will be assigned a monthly meeting time, a bridge
attending a group, that person must become an ICF member. This line and be posted on the ICF web site and featured in the ICF
policy ensures that the building of professional network is a Coaching World.
1. AD/HD SIG 4. Career Coaching SIG
This SIG provides a platform for ICF coaches to learn more about The Career Coaching SIG is designed for coaches who specialise
AD/HD coaching. Learn how AD/HD Coaching assists clients with (in whole or in part) in career coaching. We invite your
AD/HD to stay focused on their goals, overcome obstacles, participation if you work independently, or within an
address core ADD-related issues like procrastination, rumination, organisation, assisting clients in work-related areas including:
organisation, and self-esteem. It provides each coach an finding career/job direction, life purpose, life/work balance, job
opportunity to discuss the particular challenges encountered with search strategies, and similar tasks. Our mission is to support
their AD/HD clients, share concerns, strategies and success stories excellence in career coaching while supporting career coaches in
with each other. Coaches learn what makes AD/HD coaching building full practices. We do this by providing continuing
different. Find out the difference a well-trained AD/HD coach can education opportunities, inspiring targeted practice building,
make in their clients lives. and affording networking opportunities. While this SIG’s target
audience is primarily experienced career coaches, those new to
Time: 3:00 PM ET (USA) the field or interested in considering career coaching are also
When: 2nd Wednesday of each month welcome.
Bridge: 1-904-357-8707
Time: 2:00 PM ET (USA)
Leader: David Giwerc, MCC,
coach&psychotherapycommSIG@coachfederation.org When: 3rd Wednesday of each month
Bridge: 1-620-584-8200 PIN 909909
2. Being Irresistibly Attractive SIG Leader: Meg Montford,
This group is for the newer coach who wants support in working meg@abilitiesenhanced.com
on the “principles of attraction” to draw clients, alliances and
wholeness into their lives. Our quest is to fully understand the 5. Coaching and Psychotherapist Communities SIG
“principles of attraction”, as well as to share skills, techniques, Sponsored by the Life Coaching committee of the ICF. We
exercises, and ideas that will spark integration of these gems into distinguish the difference between coaching and psychotherapy.
our daily lives and the lives of our clients. We will discuss the Our process is aimed at developing coaching models and
principles and encourage weekly exercises. If you want support strategies to apply to this issue. For coaches who do not have a
and reinforcement in becoming more attractive from the inside psychotherapy background to know how and when to refer
out this group is for you. Expect guest speakers. individuals who present psychotherapy issues within the
coaching process. For newer coaches who are also
Time: 10:00 pm EST (USA) psychotherapists, the SIG aims at helping them distinguish
When: Every first Wednesday of the month between coaching and psychotherapy models so that they are
Bridge: 1-620-584-8200 PIN 909909# not practicing psychotherapy with their coaching clients. Finally,
experienced coaches are a part of this process for their
Leader: Danielle Vindez,
invaluable contribution making these distinctions, gaining a
danielle@defineyourself-coaching.com deeper clarification of these issues for themselves, and to help
others develop their distinct professional coaching identity. A
3. Business Development SIG
broader goal of this SIG is to help educate professional coaches
As members of the Small Business Development SIG we take a
on these issues so that they can effectively communicate these
practitioner-learner approach to provide professional
distinctions to professional groups outside the coaching
development for new and experienced business coaches. Focusing
profession.
on ideas and techniques to build the capacity of small businesses,
especially in marketing, strategy, and planning, we develop our Time: 2:00 PM ET
own businesses while we learn. About once a quarter we also
have guest speakers to increase our understanding of how to When: 2nd Monday of each month
build successful businesses, both our own and our clients’. Bridge: 1-781-222-0033 Pin # 450
Leader: Tom M. Krapu, Ph.D,ACC,
Time: 5:30 PM ET (USA)
Psych&CoachCommSIG@coachfederation.org
When: 3rd Wednesday of each month
Format: Meeting is discussion, brainstorming, and learning
together, with guest speakers every quarter.
Bridge: 1-904-357-8707
Leader: Randy Bennett,
ec-stratagems@earthlink.net
7

8. APRIL/MAY 2005
Coaching Core Competencies & Certification
ICF Core Competencies detecting a separation between what client shares continues to improve the
One of our key initiatives this year is to is being stated and what is being done. coach’s awareness of how to meet the
encourage and support our members to client in their world, as well as how to
9. Designing Actions – Ability to create stretch them to new possibilities for
either be working towards, or gaining
with the client opportunities for ongoing action and success. Through this process,
certification. An important part of the
learning, during coaching and in the client’s awareness of their own hopes
Certification Process is the practical
work/life situations, and for taking new and passions, skills and abilities are
exam, which involves you coaching a
actions that will most effectively lead to heightened and their appreciation of
credentialed ICF member and being
agreed-upon coaching results themselves increases. This process sets a
assessed against the ICF Core
Competencies. In our efforts to • Brainstorms and assists the client to mood of preparedness for growth and
encourage and support you to either define actions that will enable the learning.
gain ICF certification or begin the process client to demonstrate, practice and Once awareness is created then the
we are examining the Competencies in deepen new learning, coach assists the client to capitalise on
detail. • Helps the client to focus on and that learning and insight and bring it to
In this edition of Coaching News we will systematically explore specific concerns their life through tailored action. Coach
examine ICF Core Competencies 8 and 9 and opportunities that are central to and client put their heads together to
to help you clearly understand what they agreed-upon coaching goals, custom-design the “right” action. The
mean, how you apply them in a coaching • Engages the client to explore coach guides the client in considering
session, and how you can either alternative ideas and solutions, to options and brainstorms with them to
demonstrate your competence in them evaluate options, and to make related assist the client to choose action that is
or not! decisions, appropriate for them. This is a key place
• Promotes active experimentation and where the nature of the coaching
D. FACILITATING LEARNING AND self-discovery, where the client applies relationship (as a partnership of equals)
RESULTS what has been discussed and learned is demonstrated. The coach and client
during sessions immediately afterwards co-create the action, the coach checks for
8. Creating Awareness – Ability to in his/her work or life setting, some stretch within the action and asks
integrate and accurately evaluate • Celebrates client successes and the client if what has been designed is
multiple sources of information, and to capabilities for future growth, appropriate and they are committed to
make interpretations that help the client it; and when the client says “yes” the
• Challenges client’s assumptions and coach trusts that this is so.
to gain awareness and thereby achieve
perspectives to provoke new ideas and
agreed-upon results
find new possibilities for action, Breaches of these Competencies
• Goes beyond what is said in assessing • Advocates or brings forward points of
client’s concerns, not getting hooked A coach would fail in creating awareness
view that are aligned with client goals by deciding they knew the client’s type
by the client’s description, and, without attachment, engages the
• Invokes inquiry for greater well enough early in the coaching
client to consider them, relationship. When the coach makes
understanding, awareness and clarity, • Helps the client “Do It Now” during judgments and decides what is wrong
• Identifies for the client his/her the coaching session, providing with the client, or forces a “one size fits
underlying concerns, typical and fixed immediate support, all” solution on them this shuts down
ways of perceiving himself/herself and • Encourages stretches and challenges learning for the coach and forces the
the world, differences between the but also a comfortable pace of client into a “box”.
facts and the interpretation, disparities learning.
between thoughts, feelings and action, Another failure to create awareness on
In creating awareness the coach needs to the coach’s side would be to take
• Helps clients to discover for themselves
be fully there for the client. The coach everything the client says at face value,
the new thoughts, beliefs, perceptions,
creates a safe space and a trusting failing to listen for subtleties; missing
emotions, moods, etc. that strengthen
relationship within which the coach and significant statements or repeated
their ability to take action and achieve
the client can explore. Through the themes – all of which point to a rich
what is important to them,
expert placement of attention on the resource for further examination.
• Communicates broader perspectives to client and the crafting of skillful
clients and inspires commitment to Poorly designed actions would simply be
coaching conversations the coach builds “doing stuff”, action for action’s sake;
shift their viewpoints and find new the awareness of the client for both
possibilities for action, this would result in failing to use the
client and coach. action to build the next strong link in
• Helps clients to see the different,
The coach is able to “listen” with ears, the chain between the awareness that
interrelated factors that affect them
eyes, body and intuition; noticing all the client has gained and their desired
and their behaviours (e.g., thoughts,
aspects of what the client is outcome. Inversely, designing action that
emotions, body, background),
communicating through what they say, is way outside the client’s capability,
• Expresses insights to clients in ways and how they say it. As the coaching capacity or motivation would be a
that are useful and meaningful for the progresses, the coach learns more about breach. Another failure in this
client, the client – their values, motivations, competency would occur when the
• Identifies major strengths vs. major aspirations and forgotten dreams, stage coach acts as the parent or teacher and
areas for learning and growth, and of life and how they live, how they look prepares a homework assignment to
what is most important to address and dress, how they have fun, manage inflict on the client, therefore robbing
during coaching, relationships, commitments and stress, the client of their authority and
• Asks the client to distinguish between work as part of a team, lead others, commitment.
trivial and significant issues, situational where they struggle and where they
vs. recurring behaviours, when flow, – each piece of information the
8

9. APRIL/MAY 2005
COMPETITION
Parody of a Serious Coaching Conversation
tasks. This was not the usual Edinburgh
Time to poke a bit of fun at the sacred John Whitmore: Oh, I think we take act. “ The Age, March 18, 2005. Will recently
and the stick is directed toward ourselves far too seriously – the performed at the Melbourne comedy
coaching. world’s in a bad way and coaches festival in March.
The idea for this competition came don’t serve it well when we take
ourselves too seriously; we just add to Aside from award winning comedy
from an interview with Sir John
the tension. We all need to develop routines, the three students requesting
Whitmore featured in our September
the capacity to laugh at ourselves. I coaching research assistance in this issue
2004 issue, highlighted below:
like to be facetious especially with alone, indicates coaching as a profession
Geraldine: I enjoyed your serious executives. There’s an is becoming well accepted and known
phrase...”find the courage to resist the attachment to seriousness – we need within the mainstream.
tyranny of political correctness” from to step back and observe more. Yes, it You can enter in two ways:
your article, The Roots and the Reach might be fun to do a parody of a
“serious coaching conversation.” 1. Write a short parody of a “serious
of Coaching. Is there enough fun and
coaching conversation” (no more than
authenticity in the coaching world, or
Geraldine: Thanks for the idea! 500 words). The kind that makes you
do we take ourselves too seriously?
cringe. (Does anyone watch Little
Britain or Nighty Night on Wednesday
we may be trying to reach out and on the Australian ABC?)
Parody (Macquarie Dictionary):
“humorous or satirical imitation of a influence. Right or wrong, it’s an 2. Send in jokes, fables or stories you
serious piece of literature or writing; a opportunity to laugh, learn and not take have collected from the media, which
poor imitation, travesty.” ourselves too seriously. are parodies of the “serious coaching
conversation.”
The purpose of parody is creating some New things are often lampooned before
fun. It allows us to stand back and see acceptance. Comedian Will Adamsdale We’ll reprint them for members to judge
how others might see us. Sure it’s often created a fictitious coach for a comic the best and we’ll let you know about a
an exaggeration (and an unattractive routine to win the Perrier Award at the worthwhile prize and suitable accolades
one at that), but that’s what also makes Edinburgh Fringe Festival. “Chris John for your wit. Perhaps Chapters may like
it a powerful learning opportunity. Jackson, Adamsdale’s invented character, to get together for a group effort?
While parodies are often over the top is a “life coach” whose great Send them in by 1st August 2005 to:
imitations, they can reveal the innovation...is to find the joy of success geraldine@boldwomenbigideas.com.au
perceptions of others; the others whom in the completion of otherwise pointless
Early Bird Registration Closes Marcia Reynolds, MA, MEd, MCC and
Certified Speaking Professional.
Marcia is a world-renowned coach,
April 30th 2005! passionate and humourous speaker and past
president of the International Coach
Don’t miss out on the ICF Early Bird registration price Federation. She has also recently undertaken
of AUD$488 - register NOW at extensive research into the science of the
brain for her latest book Outsmart Your
http://www.icfaustralasia.com/Conference2005.html Brain™ and will be sharing what she has
or call (02) 4340 8871 discovered as our 3rd Keynote Speaker...
or, if you’re in NZ please call (09) 376 2946
There is no right way to coach a human being. Instead of trying
(International callers please use +61 2 4340 8871). to follow a plan or imitate a procedure, it is better to understand
how the brain works so you can invoke your empathy, turn on
Our survey showed that you want “leading edge” and so, we’re your curiosity and access psychological insight to discover the
very excited to announce our third keynote address: path most appropriate for your client. Marcia will lead you
through a tour of your brain, where you will experience the
power of channelling mental activity. The results will enhance
Blending the Science of the Brain into your life as well as your coaching.
the Art of Coaching Don’t miss out on this opportunity to hear Marcia and learn
about the leading edge in coaching...register now and take
advantage of the early bird registration price.
9

10. APRIL/MAY 2005
Chapter Directory
Members and non-members are welcome at ICF Australasia Chapter Meetings.
Further information can be obtained from the Chapter Hosts for each location.
AUSTRALIA
Sydney
Chapter Hosts: Tina Dolphin (tina@moretolife.com.au)
+61 (0)2 9365 6440
Melbourne
Chapter Host: Elly Jolly PCC (ellyjolly@optusnet.com.au)
+61 (0)3 5429 6737
Brisbane
Chapter Host: Tony Draper (tony@draperco.com.au)
+61 (0)7 3856 5112
Perth
Chapter Hosts: Annette Stanton (astanton@ilabc.com)
+61 (0)8 9331 2824
Canberra
Chapter Host: Ross McKay (rmckay@sbms.net.au)
Ph: +61 (0)409 469 645
Adelaide
Chapter Host: Adrian Geering (geering@optusnet.com.au)
Ph: +61 (0)412 738 111
NEW ZEALAND
Auckland
Chapter Host: Eddie Higginson (eddie@unlimitedsuccess.co.nz)
+64 (0)9 411 8397
Wellington
Chapter Host: Martin Wilson (martin@selfmade.co.nz)
+64 (0)4 499 7805
Christchurch
Chapter Host: Stuart Fleming (stuart@stride.net.nz)
+64 (0)3 352 8203
10