1. “How to Step Into
The Australian Market “
1

2. ? 2

3. 3
Team Red & Yellow
You’ll be lovin’ it !

4. 4
Strategy Focus:
1. Add Functions to Fit Local Need
1. Club and Society Partnership
1. Streamlining
2. Create Brand Connection

5. 5
WE CARE WHAT YOU SELL!

6. Part 1 -Target Audience Analysis
6

7. 7
2015``
9%
Target Audience Buying and Selling Behaviours
Source: NAB Online Retail Sales Index (January 2015)

8. 8
Power of Social Media

9. 9
Power of Social Media

10. Target Audience Statistics Overview
Simplicity
Cheaper
options
Access to
everything
Social
issues
Using
multiple
platforms
to shop
10Source: NAB Online Retail Sales Index (January 2015)
Smart
Buyer

11. The Time is NOW!
11

12. Part 2 -Carousell Competitor Analysis
12

13. User friendly
Visually appealing User Interface
Sourcing local items only
Easy to share listings
Intimate buyer/seller relationship
Diverse item categories
Interest Groups
Strength of Carousell
13

14. Carousell
Unable to change locations quickly
Sellers are able to accept offers from
multiple parties
Competitors
Inefficient control of fake/illegal
products (EBAY)
App is laggy (Gumtree)
Shipping prices (Amazon)
Not user friendly (FB)
Available only in website format
(Trading Post & Student VIP)
14

15. Strength of Competitors
15

16. Part 3 - Market Entry Strategy
16

17. 17
Strategy Focus:
1. Add Functions to Fit Local Need
1. Club and Society Partnership
1. Streamlining
2. Create Brand Connection

18. Changes to App - Trade and Swap Function
18

19. Flatmates and Renting
19

20. Partnership with University Clubs & Societies
20

21. Streamline Effect
21
- Flea Markets
- 68% want an
integrated
seamless
experience when
shopping
- O-week

22. Building Deeper Brand Connection
22
Corporate Social Responsibility (CSR)
8/10 Australians University Students
*77%- More Connected
*New Global Report From IPSOS

23. 23
AND
DONATEBrand New Level
Not Just Buying and Selling OLD STUFF!
Value- Buy less overseas Cheaper /
Reduce Wastage/ Environmentally Friendly.
Sponsor Student Environmental Org

24. 24
O-week Market Partnership With Clubs and Society CSR Sponsorship
Functional Improvement based on the needs of Australian University Student
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Entering Strategy Timeline

25. 25
CONCLUSION
WE CARE WHAT YOU SELL!