Her's Shade is a brand that believes in empowering women by curating makeup products from around the world to meet every want and need for their makeup and skincare regimes. The brand offers a variety of products including oil-based foundation, dry compaque powder, matte and moisturized liquid lipsticks, liquid lip gloss with vitamin B12 and shea butter, poreless matte finish primer, and highlighter with blush. Her's Shade's vision is to celebrate every interpretation of beauty from bold to subdued and everyday to glam goddess by allowing women to choose their own shade.