2. What is SEO?
Search engine optimization (SEO) is
the process of getting traffic from
the organic or natural search
results on search engines.
3.
4. Why SEO?
• People conduct more than 2.2
million searches every day.
• 75% of searchers start their
searches on Google.
• The first five results on Google
get 67% of all clicks.
7. Crawling and Indexing
A Web crawler or spider is an
Internet bot that systematically
browses the World Wide Web for
the purpose of Web indexing
(web spidering).
8. On-Page SEO
• Metadata
• Site Architecture
• Keyword Research and Placement
• Image Alt Tags
• Content
28. Tools
• Google's Webmaster Tools
• SEMrush
• Woorank
• Screaming Frog's SEO Spider
• Varvy's SEO Overview Tool
• SEO Site Checkup
29. Off-Page SEO
• Social Media Marketing
• Link Building
• Guest Posts
• Directory Submission
• Content Submission
30. Social Media Marketing
• Instagram Stories
• Video marketing
• Augmented Reality
• Chatbots for Customer Service
31. Link Building
• The general content “theme” of
the linking domain
• The content on the linking page
• The relevancy of the backlinks
hitting the domain
32. Guest Posts
• The same Niche/Industry.
• The audience of the blog.
• The blog has engaged readership.
• The blog owner will be promoting
your work on their site.