Use of 3d Animation in Various Industries

Use of 3D Animation in Various Industries
3D animations present a world of fantasy, magic and creativity. Although the term
animation has been revolving for over a few decades, the concept of 3-dimension is
relatively new and holds mystical appeal amongst its audience. The world has been
witnessing episodes of animated cartoon, media commercials and internet animation
but there is a lot that goes behind the final output. 3D visualization assumes a lot of
significance because the result is often governed by conceptualization and planning.
Original animated content takes a lot of time, creativity and effort and high quality
software to reflect the creations of the expert in precise terms.
Understanding 3D Animation
3D modeling and animation involves the creation of moving pictures and images in a
3-dimensional digital environment. Although the concept is explained in simper
terms, the process is often complex and challenging. First and foremost, a 3D model is
created using 3D software. The quality of the model is dependent upon the quality of
the software and expertise of the creator. The 3D model is thereafter meticulously
manipulated to export image sequences to create the illusion of animation. The kind
of manipulation determines the extent and magnitude of motion or animation. The
simple logic behind this concept is that human eyes tend to perceive and believe that
the portrayed pictures are moving but in fact, they are just a sequence of pictures that
are passed very quickly.
Differences between 2D and 3D
While both 2D and 3D inherently adopt the same concept, there is a distinct
difference between the two technologies. 2D animation is conventional wherein
every single change in a sequence of pictures is carefully hand drawn and then played
back sequentially to create the illusion of movement. This process is laborious and
sometimes not so accurate as 3D. But in 3-dimension animation, drawing, exporting
and just about everything is handled by powerful and advanced software. Therefore,
this technology is a lot more immaculate and efficient.

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So to put things in perspective, 2D refers to a painting and 3D refers to a sculpture.
The added element of depth renders a differentiation between the two technologies.
3D offers tangibility, increased credibility and portrays a more life-like image when
compared to 2D. 3D animation therefore involves the process of creation of 3D
models that are the objects in a specific scene; layout that explains the location and
positioning of the various objects and rendering that explains the final result. There
are numerous 3D animation software in the market. Some are cheaper than the others.
In order to get flawless and perfect output, you need to use the best software.
3D animations refer to a complex technical subject that involves the creation and
execution of numerous components. The most advanced motion picture technology
revolves around the use of 3D animation software to create movies that inspire awe
and magic.

Advantages of 3D Animation
If you can conceive the possibilities animation can do to any industry, you will
understand that there are innumerable applications for the concept. Suitable and
advanced 3D visualization software can help in creating incredible animations that
have a matchless appeal. Educational institutions, businesses and myriad other fields
incessantly harness the power of 3D animation to create and make concepts
interesting and comprehensible. When animation is used effectively, there is a lot it
can do to demonstrate a system or product’s competencies. Listed below are some of
the advantages that this ocean of a concept can show.
1. Using architectural model makers’ software, real estate builders can conceive how
the proposed building will be in different stages. With 3D animation, it is very easy to
manipulate elements and demonstrate the output with extreme precision and without
any unnecessary cost. These are not possibilities with a simple blue print.
3-dimensional models help in maneuvering through floors, rooms and several other
elements in a building to create even the most minor of changes for a sophisticated
and perfect output.
2. A product in the world of engineering can be demonstrated for its proposed
potential with complete physical dimensions (virtually) without even having to spend
a dime to set it up physically. Therefore, conceptualization can make decisions easier,
cost-effective and possible.

3. 3D animation elevates the quality, popularity and appeal of a product thereby
making it appeal to a huge up market crowd. Instant popularity and demand rises
thereby pushing its prices higher in the market.
4. Animation enhances the perceived value of a product, concept or service. It makes
the audience want to conceive the object in a more attractive, appealing, useful and
dynamic manner. It simply propels the star value of a product or concept since a
combination of high quality sounds, images and graphics add to product perception.
5. Even the most boring of visuals and text can be brought to life with great quality
3D animation. This is one of the important purposes of the medium built to enhance
over time.
6. Impossible angles, elements and features can be added in a 3D medium that you
cannot even contemplate with live shots. Moreover, the output will look
state-of-the-art and advanced. An angle of realism can be brought in with fictional
elements as well. It makes the audience want to believe that even utopia exists.

Applications of 3D Animation
Based on the benefits listed above, it is safe to assume that 3D animation can be
applied to any field or industry. Marketing teams can use 3D presentations to
demonstrate the power of a product; architecture industry can conceive the models at
every stage; facilitate tour of a facility or property, simplify complex systems for better
understanding, explain the possibilities of a proposed product, zoom into microscopic
details and for medical devices to interact with human body besides innumerable
others.

MINING INDUSTRY
3D animation in the mining industry is multi-faceted. It enables several functions that
include exploration, geological modeling and scheduling and production. Animation
platforms can be introduced to extract resources from pits and perform complete
underground mining operations. The 3D software offers interactive displays of the
mines and also facilitates data type edits. Therefore, a wide variety of tasks including
drill-holes, block model,topographic contours, triangulated surfaces and geologic
interpretations besides many others can be effectively handled.

Mining Applications with 3D animation
Using advanced 3D animation software, it is possible to create an underground mine
layout complete with vents, tunnels, access shafts and ramps. Even mineral locations
can be located with ease. The 3D software offers beneficial applications for mine
explorers and geologists by creating a full 3D design of the underground mine layout,
3D solid intersection and CAD editing of polylines.
Visualization and interpretation of mining and geological data becomes simpler for
geologists to work on. Several mining details come of use to surveyors who require
information on drifts and workings.
3D animation in Australia offers wide
scope for mining exploration projects.
The competency of 3D to seamlessly
digitize and integrate data in numerous
formats is a matchless asset that makes
the concept efficient in mining
operations. Further, the ability of
visualization enables related parties to
make changes, observe impact and
witness the impact of changes over time.
Such innovative abilities are firsts in this
industry and are revolutionary changes

for a better future.

GAMING INDUSTRY
Gaming is a huge industry worldwide
that relies on the competence of 3D
animations at its best. Almost every
game that releases today is built on the
influence
of
three
dimensional
animation. Games represent a unique
industry since they are largely
interactive and the modern ones are
highly engaging and almost life-like.
Real time rendering is a need in every
game because despite the number of
possibilities you can come up with; it is
almost impossible to determine the
actions or thoughts of every player.
Therefore a computer system generates
results of an action for a player as it

occurs. Movies on the other hand are
rendered earlier so that viewers get to
see the best and the most advanced of
images.

Stages in 3D modeling for Games
However, all said and done; technology is improving. The world of 3D modeling and
animation is getting bigger. The line between difference in creation of high-end
games and movies is becoming thinner. Today, the restrictions imposing creation of
3D art games are not as stringent as they used to be and hence the scope of creating
full-proof animation in games is large.

The process of modeling is perhaps the

first stage in game creation after the
concept has been finalized. The
modeling process here is perhaps the
same as it is in any other medium. The
next step involved is texturing that is
almost universal across all 3D art.
Subsequently, all textures are combined
together into one object called the
Shader which renders the model its
desired look and feel.


CONSTRUCTION & ARCHITECTURE INDUSTRY
3D modeling and animation has changed the way the market now sees construction.
Architectural design and planning is meeting dynamic demands of the market. And in
the process of expanding visions, reducing timelines and minimizing flaws; 3D
modeling took its evolution. Today, in the competitive environment, 3D animation
has immense scope to offer architecture and construction. CAD (Computer Aided
Design) and 3D modeling techniques save a lot of time and efforts in the preparation
of documents and visual aids. Besides doing this, the concept offers an advantage that
the traditional methods cannot even imagine. The final output in its length, breadth
and height is visualized using 3-dimensional technology. Since, it creates the form of a
tangible product, modifications and changes can be done meticulously and well in
advance.

An advanced 3D architectural model includes 2D data, drawings and documents to
help the architect create plans, elevations, estimates and even materials required in
the process. He applies numerous design alternatives to the created 3D model and can
immediately observe changes in the final output. Ample angles and rotation
capabilities enable viewers and decision makers to understand the feasibility of the
project in full spectrum. Additional perspectives are a big advantage of 3D models.
Here is a quick list of advantages that 3D animation can offer to the field of
architecture and construction.


1. Immaculate visualization for all types of buildings regardless of size and scale.
2. Quick and effective spotting of errors during every stage of conception and
visualization.
3. Understanding surface and textural patterns of aisles and rooms.
4. Creation of architectural walkthroughs and virtual tours.
5. Effective architectural model facilitates as tools for presentation and promotion.
6. Compliment in the development of interiors and/or furniture.
7. Enhanced co-ordination amongst architects, contractors and engineers.
8. Optimal utilization of resources thereby cutting down wastage.
9. Overall minimal costs of project.

3D modeling and animation has gone through several changes. Technology is getting
advanced and professionals are being trained in different formats. Combined with
creativity and innovation, the concept has become ubiquitous and omnipotent.
Construction companies across the world take advantage of the benefits 3D
animationcan give them. Besides being effective sales and construction aids; the use of
advanced technology helps in reducing overall project costs and improving the
reputation of the company.

Advertising Industry
There seems to be a lot of attention that
3D animations receive when it comes to
advertising for a product or service. And

there are good enough reasons to
substantiate the statement. The world of
3D animation is intriguing and produces


miraculous results that captivate
attention and influence people to
complete the desired call-to-action. One
of the more important reasons is that the
concept continues to be novel and is
over and above the conception of an
average individual. There are several
such stronger reasons that make
3-dimensional animation a more sought
after medium for advertising.
1. Real world models have always been a part of advertising. People have seen them
for decades and the concept is no more innovative or novel although they aren’t
indispensable. Scheduling, time compatibility and the risk of getting the right
emotions, angles and body language that can be attributed to manual errors are high
in employing real world models and actors. These are absent in 3d animation and this
world can be manipulated to desired results with perfection.
2. Animation does not pose any limits or restrictions. It is as huge and diversified as
your imagination can get. And infinite possibilities, fiction and imaginary elements
can be included that otherwise cannot be a part when there is people intervention.
3. Live testimonials and involving popular actors and models can sometimes be
diverting because the popularity of many celebrities can overpower the appeal of the
advertised product or service.
4. Celebrities today endorse numerous products so it becomes difficult to establish
uniqueness for the advertised product. However, 3D modeling and animation enables
creation of a unique mascot that becomes the identity of the product or service and
audience will remember the product with this entity. The ability to relate becomes
higher and more effective.
5. Working directly with the animation house is a lot more affordable affair than
using live actors and models and constantly checking for dates and schedules. The
animation process is relatively quicker, more under control and more affordable than
the conventional medium.


6. Animation has the ability to captivate attention immediately and stay on top of the
audience’s radar than live adverts.
7. It is possible to combine live environments and live people and/or resources with
animated elements to provide the best of both worlds. These commercials are very
effective in an advertising campaign. There are several TV and internet commercials
that employ a combination and research demonstrates their efficacy.
8. Live adverts stay in the hall of fame only as long as their popularity lies on top.
This, most times, is short termed and thereafter the efficacy of the commercial comes
down when the popularity of the actors/models fades. Also, there are numerous
chances that these actors get into a scandal or controversy thereby necessitating the
advertiser to pull back the commercial. 3-dimensional animation is often sans these
perils and the 3D models hold a timeless appeal.


ABOUT US
Veetil Digital is a part of the highly diversified Veetil Group of companies. We
are a total digital services company covering all aspects of business. Our
objective is to make your life easier by taking care of all your digital needs
that include 3D visualization solutions for your design and marketing
requirements, software and web based solutions for all your business
processes thus making them more efficient and effective.

CONTACT
VEETIL DIGITAL SERVICES
P.O.Box 2149, Carlisle North,
Perth,
WA 6101,
Australia
Phone : +61421119191
E-mail: perth@veetil.com
Website: www.veetildigital.com.au


Use of 3d Animation in Various Industries

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Use of 3d Animation in Various Industries