How to Successfully Sell Your Products on Facebook

How to Successfully Sell Your Products on Facebook Helen Fang – Marketing February 28 th , 2011 @Vendio

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why sell on Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf

Ways to Sell on Facebook ,[object Object],[object Object],[object Object]

Building a Fan Base: Engage & Educate

How to get fans? Offer something unique. Old Navy offers printable coupons only on their Facebook page. Levi’s announces sales and coupons early for fans. BBW gives fans a sneak peak of products. Tropicana created a contest that benefitted both the fans and a non-profit.

How to engage fans? Create a conversation. Use video to demonstrate and show-off products. ,[object Object],[object Object],[object Object],[object Object],Answer questions and share your expertise. Ask for opinions – encourage fans to share their thoughts on what types of products they’d like to buy.

How to educate fans? Get creative with photos. ,[object Object],[object Object],[object Object],[object Object],[object Object],Show more than just product photos and enable fans to “get to know” your business. Take advantage of the new Facebook fan page layout to merchandise your products and visually show-off promotions. Connect using other popular photo tools such as Instagram.

How to optimize the new Facebook fan page? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why buy Facebook ads? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your goal? Encourage Action ,[object Object],[object Object],[object Object],[object Object]

What is your goal? Build Awareness ,[object Object],[object Object],[object Object]

What are your metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Store: From E-Commerce to “F-Commerce”?

Why sell directly on Facebook? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Create your Facebook store in under 2 minutes!

After you add products, make sure that your store is live and visible.

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How your Vendio Store looks on Facebook

Checkout on Facebook ,[object Object],[object Object],[object Object]

Why use Vendio to sell on Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Helen Fang [email_address] Twitter: @vendio

How to Successfully Sell Your Products on Facebook

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How to Successfully Sell Your Products on Facebook