Inaugural Keynote Address: Collaborative Product Development
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The speech was delivered by Dr. Aruna Shekar, VP-Asia Pacific, PDMA (USA) | Senior Lecturer, Massey University, New Zealand.
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Inaugural Keynote Address: Collaborative Product Development
- 1. Knowledge Partner Fhyzics Business Consultants Pvt.Ltd. Dr. Aruna Shekar VP-Asia Pacific, PDMA (USA) Senior Lecturer, Massey University, New Zealand Inaugural Keynote Address: Collaborative Product Development
- 3. Collaborative Product Development: Effective practices and projects 3
- 4. Product Development – Collaborations
- 5. Product Development Courses Second Phys Princ 2 Mathematics 1B MajorMajor Mathematics 2 MajorMajor Major Phys Princ 1 Mathematics 1A Major Major Knowledge underpinning First Design & PracticeCore Knowledge Key: FourthThird Professional&Design Product Development Manufacture/ Process Global Creativity Technical Depth & Sustainability Capstone Design Major Specific KnowledgeIndustry Work Knowledge-based learning Collaborative Learning Major Specific or Prescribed Elective Major Specific or Prescribed Elective Major Specific or Prescribed Elective Major Major Major Major Statistics Major Major Knowledge technical Research Knowledge forefront
- 6. 6 NPD Courses with External PartnersYear 1 (Team) • Societal/Social context (EWB) • Future Focus (50 years) - trends Year 2 (Team) Industry context, Product Development 1 Industry context, Product Development 2 (Manufacturing) Year 3 (Team)-Engineering design –sustainability, constraints (robot device, auto-forklift) Year 4 Capstone project –commercial focus (Team) Research project (Individual)
- 7. 7 Collaborative NPD Learning “I hear...and I forget I see...and I remember I do...and I understand” Background – Uni-Industry Collaborations: Gap between industry needs and graduate skills Lack of connectivity of courses in student perceptions Lack of skills in practice (esp. real-world applications)
- 8. 8 Smart New Product Development -understand consumers well -work across disciplinary borders -apply problem–solving and critical thinking skills -prepare for the future –21st Century skills Practice SolutionsKnowledge + =
- 9. 9 Project-Based Learning The project is the main part, and has a central problem/need During problem-solving, apply knowledge and gain experience Active learning and reflections – good practice
- 10. 11 4 Cs –Comprehend, Create, Critique, Communicate
- 12. Engineering Practice: Global Perspectives Engineers Without Borders (EWB) outline the issues in the community - villages in Vietnam, East Timor, Cameroon or Nepal. •Consumer focus •Sustainability Prototype tyre-bamboo roof
- 13. 1st year teams won the overall Australasian competition 4 times over 4 years! EWB (Engineers without Borders) Collaboration Organic ash soapAffordable cook stove
- 14. 15 Walking Bike - foldable Partner: Cerebral Palsy Society Provides mobility assistance for children with CP
- 15. Design of a robot for kids - STEM Hands-on learning resource for children to learn coding in a fun way. Partner: Junior Learning Ltd. Terry the turtle
- 16. Design of a digital interface for acoustic stethoscopes • Low cost • Amplify signals (heart beat sound) • Reduce external noise • Monitor heart sound on a digital device Acoustic or Electronic (expensive)
- 17. Partners: Ministry of Education, Massey University, NIWA Indoor air quality Monitor Placed in 40 schools
- 18. Innovative packaging, software, website, resources.
- 19. Collaborative Learning - Project Drill holes in wooden blocks
- 20. Project Based Learning 4th Year Project - Quadcopter
- 21. Why Collaborate? Diversity of innovative concepts, fresh ideas Combine theoretical and industrial expertise Combine funds Share resources, increase speed and quality Apply research for society •Win – win – win (Student, University, Industry)
- 22. 23 Effective Practices in Collaborations • Multi-disciplinary team-work, be quick and agile (don’t cut corners) • Clear plans, milestones, outcomes to deliver • Good communication - oral, written • Meaningful products (start from user needs) • 3 most used Market Research tools: 1) voice of customer 2) customer site visits 3) beta testing • 5 design tools (1) GANTT, Critical Path, PERT (2) failure mode and effect analysis, (3) Design for manufacturing, (4) Lean NPD, and (5) Six Sigma analysis
- 23. 24 Product Development Collaborations The context in which we operate has changed, so we need to be agile and adapt to these changes, as innovators/educators. -Find solutions to global problems & prepare for the future – collaborate in NPD for success Manage speed and excellence Short and long-term Deep insights help understand market needs
- 24. •Local partners – good but not essential, as there are many forms of communication •Size (of the product) does not matter What does matter •Size of the) need/opportunity (impact) •Build and maintain professional relationships towards a common goal What does not matter
- 25. • NPD collaborations have increased significantly (PDMA Best Practices Study) In open innovation, social media is critical to gather external ideas (Barczak). • Team management practices are strongly related to company performance. • High performing companies collaborate, have clear goals, equip teams with NPD knowledge, skills, flexible process and cross- functional training. • Sustainable and Social Innovations are on the rise Takeaway Key Points – Best Practices I
- 26. • Do the right NPD project • Do it right References: • Read the PDMA Book (Guide to NPDP) • PDMA Book Open Innovation Ch 8 – Uni-Industry Practices • PDMA Essentials 3 Ch 9 – ‘Developing solutions for underserved markets’ Takeaway Key Points – Best Practices-II
- 27. Thank you