How to create infographics in 5 easy steps. ICCORE method for visualizing your data. Design principles and hack to make your infographic beautiful. Short cuts and real examples.
8. My Promise to You
1. The 5 key steps in creating great infographics
2. Our own ICCORE method for transforming data to
visuals
3. Design hacks to make your infographics beautiful
4. Short cut to the next level
9. WHO IS THIS FOR?
1. Marketers who want to grow traffic
2. Educators, researchers, analysts and students
3. Professionals who want to create better reports or slides
4. Self employed, startups or consultants growing their brand
5. News editors, writers who want to tell visual stories
20. Write down top 3 status quo in your job, field or industry
STEP 1
• Superbowl ads are really expensive
• All companies need to hire an agency
• You need spend a lot of money to master
social media
Example: Ad Agency
26. Start with the main question for the topic
STEP 1
Form a Question Pyramid
Your Main Question for the Topic.
27. Create 2-3 Supporting Questions
STEP 2
Form a Question Pyramid2-3 Supporting Questions
(The What and Which type
question)
Follow up Probing Questions (The
Whys? and Insights)
28. Follow up Questions
STEP 3
Form a Question PyramidFollow up Probing Questions
(The Why type questions and
Insights)
29. Pinterest Infographics
Example 1
Form a Question Pyramid
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
Why do certain characteristics work
better?
34. Existing Data Sources
1. Government data - data.gov
2. Industry data - statista.com
3. Public opinion - pewresearch.org, gallup.com
4. Google public data - google.com/publicdata/directory
5. Data is plural newsletter - http://tinyletter.com/data-is-plural
6. More here:
https://venngage.com/blog/how-to-make-an-infographic-in-5-ste
ps/
36. 1. Open Science Framework - osf.io
2. Google Scholar - scholar.google.com
3. Google Books - books.google.com
4. Sci-Hub
Academic research & books
37. 1. Manual data collection (this is what we do a lot)
2. Automatic data coding (web scrape, API or tool)
3. Ask another company/organization for data
4. Conduct your own experiment or poll
Original Research
40. What is the goal of the visual?
I
C
C
O
R
E
NFORM
OMPARE
RGANIZE
ELATIONSHIPS
XPLORE
HANGE
You want to convey an important message or data point
You want to compare multiple things or parts of whole
You want to show changes or trends over time or space
You want to show groups, pattern, rank or order
You want to reveal relationships between things
You want to the reader to explore the data and discover
insights for themselves
42. COMPARE
Bar Chart
Pie Chart
Column
TreemapStacked AreaDonut Pictogram
Bubble Chart Bubble CloudStacked Bar Icon Chart
Compare multiple categories or values
Compare parts of whole
More Accuracy Less Accuracy
43. CHANGE
Line Chart
Choropleth map
Column Bubble Chart
Small Multiples
Area ChartCombo Timeline
Look at change over time or trends
Compare spatial changes or trends
47. For each Question choose an ICCORE goal
STEP 1
Form a Question Pyramid
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
INFORM
COMPARE
ORGANIZE & COMPARE
RELATIONSHIP
48. Then Choose a Visual Form
STEP 2
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
Large Titles and Labels
Column Chart
Word Cloud
Column Chart
53. Title
Most important question
Section 1
2nd most
important
question
Section 3
3rd most
important
question
Build a Natural Information Flow
TIP 2
Eye moves Left to Right,
from Top to Bottom
64. TWO PATHS YOU CAN TAKE
STATUS QUO
CONFUSED
LOST
NO SUPPORT
IMPROVE
SUPPORT
FASTER
SIMPLER
65. MOVE FASTER WITH BUSINESS PLAN
1. Premium & Business Templates
2. Brand kit with font pairs/color
palettes
3. Live workshops & concierge
service (1-1)
4. Team collaboration
68. 1-1 CONSULTATION
INFOGRAPHICS DOMINATION
Everything you need to know to create professional infographics
● How to create memorable branding & visuals
● Get design feedback
● Solve problems quickly
● Answer any questions
● Best practices on marketing & communications
69. Regular Price Your Price:
Promocode:
WEBINAR2017
ONE TIME OFFER - TODAY ONLY
$19/month
(paid annually)
71. HOW TO SIGN UP?
1. Log into venngage.com 2. Click on Upgrade 3. Select Business Yearly: WEBINAR2017
WEBINAR2017
Click on coupon icon
72. 1. Pick a great topic
2. Build a Question Pyramid with 3-5 questions
3. Collect your data & analyze it
4. Determine the goal with ICCORE and pick visual type
5. Make your infographic beautiful
6. Shortcut - Business plan
RECAP
73. THANK YOU!
Questions or comments? Please contact me at:
eugene@venngage.com or visit venngage.com
74. LET US DO THE WORK FOR YOU
Brand new Full Service offering, from $1500/month
1. Ideation and concept
2. Editorial
3. Design
4. Publishing
5. PR boost option
Email eugene@venngage.com if you’re interested