Corporate digest magazine july, 2017 by venture care

Venture Care
D i g e s t
MAGAZINE
- (Legal & Compliances)
- (Finance & Strategy)
- (Digital Business)
- (Special Story)
REQUIREMENTS TO SET UP SOUND BUSINESS MODEL
AND GROWTH ORIENTED BUSINESS PLAN
CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE
REGISTRAR OF COMPANIES
Indian Startup Funding And Investment Chart [June 2017]
Growth Hacking in
Real Estate Business
July 2017 INR 150/-

Index
Editorial
Special Story
2
Index
REQUIREMENTS TO SET UP SOUND BUSINESS MODEL AND GROWTH
ORIENTED BUSINESS PLAN
3
4
TRUTH AND MYTH OF BRAND
I.
ii. 8
Legal & Compliance
CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE
10
Indian Funding Update
INDIAN STARTUP FUNDING AND INVESTMENT CHART [JUNE 2017] 14
Finance
ESTIMATING COST OF EQUITY FOR BUSINESS VALUATION 20
4 DECISION YOU NEED TO MAKE BEFORE INCORPORATING A BUSINESS 22
15 PRACTICAL TACTICS THAT ACTUALLY HELP TO GENERATE SALES
QUALIFIED LEAD FOR REAL ESTATE
24
5 THINGS TO UNDERSTAND INORDER TO GROW BUSINESS 27
Index
www.Venture-Care.com/Magazine July 2017
Digital
GROWTH HACKING IN REAL ESTATE BUSINESS 33
Strategy

Editorial
am happy to inform you that apart from
providing finance, legal, strategic services,
our team has started sharing the knowledge
with our clients and readers and e-magazine
of July 2017 edition is the first step towards
this.
I
Be it start-ups or existing & running
business, they all require business model and
business plan. At one place, business model
should be unbreakable at the place business
plan should be growth oriented. Our team has
explored the requirements for setting up sound
business model and growth hacker business
plan. We have also covered things which are
required to grow the business.
From the last couple of years corporate
governance has an integral part of carrying out
the business. Few companies are maintaining
corporate governance on their own and few are
forced to do so. Annual filing with ROC in time
is a basic step towards it. Non-compliance has
either of the two reason- intention or
compulsion. There should be some type of tool
developed by government or its agencies to
find out the reasons behind the non-
compliance. The present status is that penalty
of non- compliance is following the words of
rules/ regulation and not the spirit of law. Our
team has summarized the effect of not filing
the annual return with ROC and other
consequences.
Every business has some product or service
which they market. “Truth and Myth of brand”
has explored the conception and misconception
about the brand.
Businesses need to be valued and business
valuation requires many factors. Cost of
equity is one of them. Estimation of cost of
equity is very subjective and should be
assessed carefully to reach nearby exact
value of business.
Under strategy we have reviewed the
decisions to be made while incorporating a
business. This shall be very useful for our
start-up community who have just
developed ideas of business.
Finally, our team has developed the
practical ways (tactics) for generating sales
qualified lead for real estate.
Enjoy reading.....
www.Venture-Care.com/Magazine
3
Prashant Kumar
Editor
July 2017

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL
AND GROWTH ORIENTED BUSINESS PLAN
First of all, let us compare business model and business plan:
SR.
NO.
Business model Business plan
1
2
3
4
5
6
7
It is platform to survive
It helps company in achieving
growth
It works from 'zero' day
It starts working from 'Zero +'
day/month/year
It is more stagnant in nature It is very flexible
It plays supporting role to
business
It refers the business model
and plans for growth
It focuses on current situation It focuses on future
It refers to “How a monthly or
yearly target can be achieved”
It refers to “How the presently
achieved target can be enlarged”
Its orientation is internal Its orientation is externally driven
Special Story
4www.Venture-Care.com/Magazine July 2017

In spite of few differences, Business model andbusiness plan are complementary to each other.
Business Model (i.e. How the company should work):
It's very key components are Revenue
Model and Initial target market. Revenue
model should give the fair idea of “From
Where sound and consistent revenue can
be generated and How”. Initial target
market says “Who are the customers,
How their needs can be fulfilled”.
Other basic requirements are:
Products/services: – Products or servic-
es should be such that customers should
beg it for more. Simultaneously, products
should not be rigid. We must have right
prices for our products/services: – Comp-
any may charge any price based on the
estimation of profitability. But there are
two dangers. Charging skimming prices
(too much high price) will make some
customers go away from the product.
Whereas, penetrative prices (too low
price) may create a negative impression
for the products. We must have seen that
new mineral water bottling company are
keeping their products' prices at par with
the competitors' products' prices or there
is a very marginal difference. Now the
question comes that “why customers will
consume our products”. So the “quality
and satisfying exact needs of the custome-
rs” becomes name of the game
1)
The packaging of product and service: –
Companies should package their products
and services attached very nicely and
carefully. Interestingly, nowadays, home
delivery of products is very common.
2)
Making assured the customers: – If a
company believes from within that produ-
cts or services are able to satisfy the
customers' need then companies should
well communicate to customers i.e.
messaging aspect should be quick and
sound.
3)
Right distribution channel and other sup-
ports: – Distribution channel should be
wide, quick and trustworthy. Furthermore,
other support strategies such as sales,
marketing, finance, HR should be
proactive.
4)
Special Story
5 www.Venture-Care.com/MagazineJuly 2017

Limited launch: – It is required that products/
services should be launched on limited basis first. It
controls cost, reduces frustration and reduces wastage
of efforts put.
5)
Collecting feedback: – Next required is that the
companies must collect regular feedback from our
customers of limited launch. Moreover, we should
seek references from the customers for our products or
services.
6)
Customer relation: – For
s o u n d b u s i n e s s m o d e l
companies should develop and
maintain good relationships
with their customers. But
attention should be given that it
should not spoil the policy of
fast collection.
7)
Business Plan (What for the future):
A business plan is very essential from company's future point of view.
Requirements are:
NO Bias: – It has been observed that
entrepreneurs while working on business
plan are biased. Bias is normally seen
upward. This will ruin the whole business
plan.
1)
Dynamism: – The business plan should
be dynamic/flexible and if possible auto-
adjustable. Since it is externally driven,
even a small change in external
environment may destroy its importance if
it is rigid in nature. We have seen the
chaos in case of demonetization last year.
2)
Well communicated to the managers: –
Business plan should be framed in
consultation with the Internal who have
the responsibility to get it executed
successfully.
3)
Authority should match responsibility: –
it is also a requirement that managers
should be given required level of authority
so that they can execute their responsibility.
4)
Estimation of “Near to Right” amount of
capital needed: – Company may plan for
new product development, exploring new
technology, exploring new marketing
channels etc. For all these it needs capital.
The company should estimate at least “Near
to Right” amount of capital to achieve the
above.
5)
Study of a trend in the industry: –
Another requirement of setting growth
oriented business plan is that the company
should study and analyze the past, present
and expected the future trend. Main trend
parameters may be-
6)
Special Story

Product changes in the past
Pricing of the product
Changes in export market demand
Entry of new competitors
Expected variants in the products in future
etc.
a) Right identification of “KSF” &
Triggers and possible changes in future: –
Identification of right KSF and trigger
points is also required for setting up growth
oriented business plan. Over a period of
time, these may change therefore, there
should be the proper track of it.
7)
To conclude, coming business ideas into the mind of an
entrepreneur is very easy. Convincing the fund providers to
lend/invest in it is also easy. But the work of entrepreneur
does not end here. He has to go long way; sometimes smoothly
or sometimes facing many barriers and speed breakers. In
this case, sound business model and growth oriented business
plan come as a torchbearer.
Special Story
b)
c)
d)
e)

TRUTH AND MYTH
OF BRAND
TRUTH AND MYTH
OF BRAND
Products owners assume (naively) that since their customers know the name of the
products, therefore, their products have brand name and owners are very much
biased. It the biggest...
Special Story

Products owners assume (naively) that since
their customers know the name of the
products, therefore, their products have
brand name and owners are very much
biased. It the biggest myth. To judge that
whether their products have the brand name
there is either of the two criteria:
1. Whether the given product can fetch
premium pricing compared to its
competitive products or/and
2. Whether the given product is being
sold in significantly more volume
compared to its competitive products
in a particularly given market.
nd
2 myth is that owners think huge advertis-
ement expenditure for promoting a product
will create a brand name, FMCG companies
leading the folk. But truth is that many
companies do huge advertisement just
brand recall.
rd
3 myth/confusion among the companies is
that whether to create a single brand for all
the products or should have separate brands
for separate products. “Patanjali” chose to
create the single brand whereas other
FMCG companies chose to have the
separate brand for separate products and
did advertisement accordingly.
th
4 myth is that brand name cannot be
copied. Not true. Brand name, logos can be
copied easily.
TRUTH MYTH
Special Story

CONSEQUENCES FOR NOT COMPLYING
WITH ANNUAL FILING WITH THE
In this guide we are going to touch the following topics: Introduction to Annual Filing
Timelines for Annual Filing Estimated Normal and Additional Government Fees for
small Companies Consequences of...
IN THIS GUIDE WE ARE GOING TO
TOUCH THE FOLLOWING TOPICS:
Introduction to Annual Filing
Timelines for Annual Filing
Estimated Normal and Additional Government
Fees for small Companies
Consequences of not complying with annual
filing
When a company obtains the status of a
Defaulting Company
Procedure to be adopted for getting the status
of an active company and making the company
fully compliant
Benefits of converting a company into an active
company
INTRODUCTION TO ANNUAL FILING:
Any Company incorporated in India whether it is a
subsidiary of the foreign company, joint venture entity
and others under the Companies Act, all are required to
ﬁle few forms in an electronic mode with the concerned
Registrar of Companies ( ).ROC
WHAT ARE THE E-FORMS FILED
WITH ROC EVERY YEAR?: AOC – 4:
PURPOSE :
To file with Registrar of Companies the
following documents:
– Balance Sheet,Financials of the company
Profit and Loss account, Cash flow statement,
it's respective schedules
– It is the view of StatutoryAuditor's Report
Auditor on the financial position of the
company and its affairs.
– These are the accountingAccounting Policies
treatment given by the company while
preparing accounts and financial statements
– These are other financialNotes to accounts
disclosures required to be given by companies
which are not separately reflected in Balance
Sheet and Profit and Loss account and it's
scheduled
– It is the Director explainingDirector's Report
company's affairs about various matters
affecting shareholders interest along with
replies to qualifications raised by the
Statutory Auditor in its Report
Legal & Compliance

MGT – 7: PURPOSE:
To disclose Registrar of Companies the following
information
List of Directors including executive and non-executive
List of Shareholders
Change in Directors during the financial year
Change in Shareholding pattern during the financial year
Dates of Meetings of Board, Committees and Sharehold-
ers held during the year
Total share capital Authorised, Issued, Subscribed, called
up and Paid up
Total amount of Debentures, Deposits, Loans, secured or
unsecured as on financial year end date
ADT – 1 PURPOSE:
For Intimation of Appointment of Statutory
Auditor to ROC
TIMELINES FOR ANNUAL FILING:
As per newly introduced provisions of Companies
Act 2013, every company shall close its financial year
st
on 31 March of each year (except some exceptions for
first the financial year).
It is to be noted that all the timelines of Annual
filing depend upon the end of financial year.
Sr.
No.
Name of Event
Maximum time
limit
The last date
by which event
has to be
completed in
any case
1
2
3
4
Hold Annual
General
Meeting
Within 6
Months of end
of ﬁnancial
year
th
30 day of
September
every year
Filing of Form
ADT 1
Within 15 days
of Annual
General
Meeting
th
14 day of
October
Filing of Form
AOC 4
Within 30 days
of Annual
General
Meeting
Within 30 days
of Annual
General
Meeting
Filing of Form
MGT 7
Within 60 days
of Annual
General
Meeting
th
29 day of
November
every year
ESTIMATED NORMALAND
ADDITIONAL GOVERNMENT FEES
FOR SMALL COMPANIES:
The Normal Government fees perform applicable
to companies depends upon its Authorized
The Additional filing fees depends upon two
factors, namely, Normal filing fees and the time
period of delay in filing forms
Additional fee rules for
period of delay All forms
Up to 30 days 2 times of normal fees
More than 30 days
and up to 60 days
4 times of normal fees
More than 60 days
and up to 90 days
More than 90 days
and up to 180 days
More than 180 days 12 times of normal fees
The estimated government fees perform are given
in details in the table below:
Legal & Compliance

Authorized
capital
NORMAL
Filing Fees
(Amount in
Rupees)
MAXIMUM
ADDITIONALFiling
Fees (12 Times of
Normal Filing Fees)
(Amount in Rupees)
Total Filing Fees
Perform(Amount in
Rupees) for all annual
filing forms
Total filing FEES PER
YEAR if not filed within
timelines (Amount in
Rupees) (AOC – 4,
MGT -7, ADT – 1)
Total filing FEES PER
YEAR if filed within
time (Amount in
Rupees) (AOC – 4,
MGT -7, ADT – 1)
Less than
1,00,000
1,00,000
to
4,99,999
5,00,000 to
24,99,999
25,00,000
to
99,99,999
1,00,00,000
or more
200
300
400
500
600
2400
3600
4800
6000
7200
2600
3900
5200
6500
7800
7800
11700
15600
19500
23600
Sr.
No.
1
2
3
4
4
600
900
1200
1500
1800
CONSEQUENCES OF NOT
COMPLYING WITH ANNUAL FILING:
Description of Events
Consequences of not
complying with event
Holding Annual
General Meeting
Company and every officer
of the company (including
DIRECTOR) shall punisha-
ble with fine – Upto
Rs. 1,00,000/- Penalty in
case of Continuing Default–
Rs. 5000/- per day
Filing of Form MGT 7
Filing of Form AOC 4
1. Company shall be punish-
able with fine – Not less
than Rs. 50,000/- which may
extend to Rs. 5,00,000/-
2. Every officer (including
Director) – – Fine: Not less
than Rs. 50,000/- which may
extend to Rs. 5,00,000/- OR
– imprisonment for a term
which may extend to six
months OR – Both
All the directors – Fine:
Not less than Rs. 50,000/-
which may extend to Rs.
5,00,000/- OR –
imprisonment for a term
which may extend to One
Year OR – Both
WHEN A COMPANY OBTAINS A
STATUS OF A DEFAULTING
COMPANY:
Companies Act Does not define Defaulting Company.
However, if a company does not comply with annual
filing for a period of 3 years or more, the Register of
Companies may change its status to “Defaulting
company” or “Defunct Company”.
CONSEQUENCES FOR COMPANY:
The company cannot file any e-form except Annual
filing forms, forms for appointment of Director, Forms
for Application to Registrar of companies, etc.
It means that company cannot execute any activity
such as a change in Name, Change in registered office,
Issue or allotment of shares, etc.
Legal & Compliance

CONSEQUENCES FOR DIRECTOR:
Unable to sign e-form of any company: Many times
situation arises while filing e-form by a company which is
not a defaulting company, that a message pops-up that the
Director is not eligible to sign the e-form as the signing
director is also a director of defaulting company. In such a
situation, such a director is required to complete annual
filing of that defaulting company and then he becomes
eligible to sign e-form of any other company.
If a co-Disqualiﬁed to become a Director in any other company:
mpany does not file its financials (AOC– 4) or Annual Return
(MGT – 7), every director of such company is disqualified to
be a director in any other company.
CONSEQUENCES FOR PROFESSIONALS:
Company Secretaries and Chartered Accountants of this
company cannot certify forms of any company.
Procedure to be adopted for getting the status of an
active company and making the company fully
compliant
Preparation of forms AOC 4, MGT 7 and ADT 1 of the
company and uploading it on the website of MCA.(For
documents required and government fees for filing the
above forms details are given in the previous slide)
Application to the to changeRegistrar of Companies
the status of the company to active
BENEFITS OF MAKING THE
COMPANY ACTIVE: BENEFITS WITH
REFERENCE TO LEGAL CONSEQUENCES:
Avoid legal consequences of penalty, imprisonment to
Directors and other officers in default (could not
understand this sentence)
Directors of company becomes bee eligible to sign e-
forms of any other company and does not become
disqualified to become director in any other company
It serves as a notice to public of any information
required to be given by the company under any act
It may serve as a proof or evidence in the court of law
BENEFITS WITH REFERENCE TO OTHER
THAN LEGAL CONSEQUENCES:
Helpful in creating a good public image While draft-
ing Board's Report, Companies include some additional
information in it which may include:
Companies include Management Discussion which
serves as a medium of vital information to the public.
the company through this, communicates various
future plans and running projects, future prospects,
strengths of the company, steps taken or to be taken
by the company to overcome its weaknesses and
various other information which creates a good
image in mind of public, government and regulatory
authorities.
Transparency: If a company follows all legal
provisions of the Act in an ethical manner, it means, it
maintains transparency among public and creates an
image of the ethical company in minds of public,
regulatory and government.
As these documents are filed with Government
Authorities and certified by professionals, it seems to
public documents can create more confidence t than
any other document even if it is circulated in public
through any other expensive medium. Therefore it is
a cheap way to communicate information to the
public while gaining more confidence.
If you have any query or question please comment in
the comment box below or Contact us. We would
love to help you.
Legal & Compliance

Indian Funding Updates
Indian Startup Funding
And
Investment Chart
Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Grace Grace
Techno Ventures
LLP, Rajul Garg &
Other
undisclosed
investors
Seed Funding N/AMobile based travel
ERP platform
BangaloreTechonologyTripeur01/06/20171
TVS Motor
Company
Private Equity N/AOnline Marketplace
for Renting Bikes,
Electronics &
Appliances
BangaloreeCommerceRentongo02/06/20172
June 2017

Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Emerging India Private Equity 50,000,000Online Travel &
Holiday Booking
platform
MumbaiConsumer
Internet
Goomo05/06/20173
blockchain
ecosystem Global
Advisors,
Horseferry
Private Equity N/AOnline Wealth
Management &
Savings platform
MumbaiConsumer
Internet
MaxMyWealth05/06/20174
Blume Ventures,
Indian Angel
Network, Kunal
Shah, Sandeep
Tandon
Private Equity 1,000,000Online Used Car
marketplace
GurgaoneCommerceSpinny06/06/20175
Arun Patodia,
Bharat Kedia
Seed Funding N/AHealthcare Discovery
& booking platform
KolkataConsumer
Internet
HealthBuds06/06/20176
500 Startups,
IvyCap Ventures
Private Equity N/AMobile Payments
platform
MumbaiConsumer
Internet
FTCash06/06/20177
Blume Ventures Private Equity 1,200,000co-working spaces BangaloreConsumer
Internet
Bhive
Workspace
06/06/20178
Harsh Mahajan,
Farhan Naqvi,
Sreepathy
Viswanathan
Seed Funding 1,000,000Mobile app for Mental
Health
New DelhiConsumer
Internet
Way Forward06/06/20179
Sundaram
Finance Holdings
Private Equity N/AEducation Marketplace New DelhiConsumer
Internet
GyanDhan06/06/201710
SBI (Stand Up
India Scheme)
Private Equity N/AFor profit Social
Venture
GurgaonConsumer
Internet
Hungry Foal06/06/201711
WaterBridge
Ventures
Seed Funding 650,000Online lending
platform
New DelhiConsumer
Internet
ZipLoan07/06/201712
SQue Capital Seed Funding 600,000health and fitness
discovery platform
MumbaiConsumer
Internet
GrowFitter07/06/201713
Bodhtree
Consulting
Limited
Seed Funding 232,000Health coaching
programs
HyderabadConsumer
Internet
StratFit08/06/201714
Norwest Venture
Partners
Private Equity 1,500,000CRM Software for
Healthcare space
HyderabadTechnologyMultiplier
Solutions
08/06/201715
Norwest Venture
Partners
Private Equity 1,500,000Unified Digital Health
Platform
BangaloreTechnologyABI Health08/06/201716

Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Mohan Alexander,
R. Natarajan,
Vikrant Varshney,
Amit Sinha
Seed Funding 350,000App-based
Investment advisory
Services
BangaloreConsumer
Internet
Stockal08/06/201717
Pawan Borle,
Nirmal Singh,
Manish Prasad,
Vineet Varma,
Nick Haulkoury,
Abhai S. Rao
Seed Funding 300,000Travel & adventure
planning platform
MumbaiConsumer
Internet
Guidoo09/06/201718
Cao Yibin,
Huang Wei,
Madhusudan E,
Seed Funding N/AOnline peer-to-peer
lending platform
BangaloreConsumer
Internet
Loanmeet12/06/201720
Yes Bank Debt Funding 7,800,000Online Lending
platform
AhmedabadConsumer
Internet
LendingKart12/06/201721
Unicorn India
Ventures, Venky
Krishnakumar,
Suresh Shankar,
Vivek Bhargava
Private Equity 500,000Artificial Intelligence BangaloreTechnologyBoxx.ai12/06/201722
Venture Catalysts,
Alfa Capital,
Green Shots
Capital, Real Time
Ventures
Private Equity 1,000,000Hygiene care product
manufacturer
New DelhiHealthCarePeesafe.in12/06/201723
Artha India
Ventures,
Singularity
Holdings, Rajan
Anandan, Girish
Mathrubootham
Seed Funding 776,000Online rooms
aggregation platform
MumbaiConsumer
Internet
Vista Rooms12/06/201724
Transamerica Private Equity 15,000,000Online insurance
brokerage platform
MumbaiConsumer
Internet
CoverFox12/06/201725
Nexus Venture
Partners,
Founders Fund
Private Equity N/ALocation tracking
solutions
New DelhiTechnologyHyper Track13/06/201726
Nexus Venture
Partners,
Founders Fund
Private Equity 5,500,000CSR and sustainability
management platform
BangaloreTechnologyGoodera13/06/201727
Dr Ramesh
Ayyala, Satya
Muthyala
Seed Funding 250,000ambulance aggregator
and medical taxi
provider
HyderabadConsumer
Internet
eSahai.in09/06/2017
19
Fairfax Holdings Private Equity N/ATech driven Insurance
platform
BangaloreTechnologyDigit13/06/201728

Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Tekne Capital
Management LLC
Private Equity 50,000,000Cab Aggregation App BangaloreConsumer
Internet
OLA14/06/201729
RB Investments Seed Funding N/ABeauty products
discovery platform
MumbaiConsumer
Internet
Vanitycask14/06/201730
Sequoia India,
NEA, Prime
Venture Partners
Private Equity 12,300,000Money Lending
platform
BangaloreConsumer
Internet
Money Tap15/06/201732
Nexus Venture
Partners, Mekin
Maheshwari
Private Equity 1,000,000Mobile SAAS
ECommerce platform
for SMEs
BangaloreeCommerceGoodBox16/06/201733
Mohammed Khan,
Sameer Narayan
& Others
Seed Funding 100,000Personal Finance
platform
MumbaiConsumer
Internet
Fincash16/06/201734
Alphard Maritime
Group
Seed Funding 2,000,000Maritime Solutions NoidaTechnologyPortDesk16/06/201735
Cross Border
Angels & Experts,
Rajasthan Angel
Innovators
Network, The
Chennai Angels
Seed Funding N/ADIY project Kits seller HyderabadeCommerceEdgeFx16/06/201736
YouWeCan
Ventures
Seed Funding N/AOnline Restaurant
Reservation Platform
GurgaonConsumer
Internet
EazyDiner16/06/201737
BLIP Initiatives Seed Funding N/AOnline Pharmacy New DelhiHealthcareHealthIntel16/06/201738
Eight Roads
Ventures
Private Equity 12,500,000Cloud-based product
discovery platform
BangaloreTechnologyUnBxD19/06/201739
undisclosed
investors
Seed Funding 500,000Micro Food Delivery
platform
NoidaConsumer
Internet
MrNeeds14/06/2017
31
Lightspeed India
Partners, Endiya
Partners, 3one4
Capital Advisors
LLP, Startupxseed
Ventures LLP
Private Equity 4,000,000Enterprise human
resources management
platform
HyderabadTechnologyDarwinBox19/06/201740
91maker.com Seed Funding 300,000Mobile based
ecommerce
platform
BangaloreConsumer
Internet
ForeverShop20/06/201741

Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Paytm Private Equity 5,200,000Events Ticketing
platform
MumbaiConsumer
Internet
Insider.in20/06/201742
IIFL Seed Ventures,
Kae Capital, FJ
Labs, Singularity
Ventures, GrowX,
Tracxn Labs, Axis
Capital
Private Equity 2,400,000Fashion etailer MumbaieCommerceFynd21/06/201743
Manipal Education
and Medical Group
(MEMG), SAR
Group, The Grover
Trust
Private Equity 4,500,000Health-Tech platform BangaloreConsumer
Internet
Grow Fit21/06/201744
iBhubs Seed Funding 215,000Artificial Intelligence
based platform
HyderabadTechnologyFabulyst21/06/201745
UC-RNT Fund,
Matrix Partners,
alcon Edge
Capital, DSG
Consumer Partners
Private Equity 31,000,000Point-of-Sale services MumbaiTechnologymSwipe21/06/201746
Sequoia Capital Private Equity N/ACredit card fraud
protection
MumbaiConsumer
Internet
OneAssist21/06/201747
General Catalyst,
Founder Collective
Private Equity 4,600,000Open Source Language
for Data Science and
Machine Learning
BangaloreTechnologyJulia
Computing
22/06/201748
Endiya Partners,
Ventureast
Private Equity 2,000,000Consumer Lending
platform
MumbaiConsumer
Internet
Kissht22/06/201749
Kae Capital, India
Quotient, IFMR,
and MAS Financial
Services Ltd
Private Equity 4,000,000Lending platform for
salaried professionals
MumbaiConsumer
Internet
LoanTap23/06/201751
Undisclosed
investors
Seed Funding 1,000,000Mobile based social
networking platform
MumbaiConsumer
Internet
Voxweb23/06/201752
Mohit Srivastav,
Kishore Ganji,
Venkat
Vallabhaneni,
Rajeev Menon
Private Equity 5,000,000Gesture based
Smartwatch
manufacturer
HyderabadTechnologyHUG
Innovations
26/06/201753
Mekin
Maheshwari,
Bharat Vijay, Krish
Seshadri, Amar
Arsikere
Seed Funding 500,000Local homes booking
platform
BangaloreConsumer
Internet
Explore Life
Traveling
22/06/201750
Naspers Private Equity 71,000,000Online Marketplace BangaloreeCommerceFlipkart26/06/201754

Sr.
No.
Date
(dd/mm/yyyy)
Startup
Name
Industry/
Vertical
Sub-Vertical
City /
Location
Investors'
Name
Investment
Type
Amount
(in USD)
Seedfund, RB
International
Private Equity 4,000,000Holiday & Vacation
resort aggregator
NoidaConsumer
Internet
V Resorts26/06/201755
Snow Leopard
Ventures, Alto
Partners
Private Equity 5,000,000Personal Finance App New DelhiConsumer
Internet
StashFin27/06/201756
Gujarat Venture
Finance Ltd
Private Equity N/AUnified Data Analysis
platform
BangaloreConsumer
Internet
Formcept27/06/201757
The Chennai
Angels, Anthill
Scale Ventures,
Esvee
Technologies Inc,
Inc95 Consulting
Seed Funding 311,000Automobile parts
marketplace
PuneeCommerceSpares Hub27/06/201758
Source- www.track.in
Visit www.venture-care.com/smart-start/
Call Now- 020 65363633

ESTIMATING COST OF
EQUITY FOR
BUSINESS VALUATION
The cost of equity, in general terms, is defined as the return expectation of equity shareholders.
As every investment involves risk, higher the risk higher shall be the return...
Finance

The cost of equity, in general terms, is deﬁned as the
return expectation of equity shareholders. As every
investment involves risk, higher the risk higher shall be
the return expectation. Return expectation of equity
shareholders is considered as “cost of equity” from a
business point of view.
Note that although there are more than models to
estimate the cost of equity, the main jobs are:
Which model should be adopted?
Pluses and minuses of a particular model
How to purify the model to make it more practically
applicable?
The model which is best suited to the companies in a
given economy should be adopted.
Let's have a look at most popular cost of equity model
(CAPM)- Capital Asset Pricing Model The model is:
Cost of Equity
=
Risk Free Return
+
Beta * Market risk premium
Risk-free return is the return which an investor shall get
on the long term bonds. But the difficulty is that the bond
market in the given economy should be smooth and well
regulated; there should not be any hiccups in buying and
selling the bonds. Moreover, there should be a number of
bonds getting traded in the economy.
The market risk premium is considered as for how much
extra return an investor needs if he invests in the market
portfolio. The market portfolio should be the well-
diversified portfolio. Numerically, market risk premium =
Return on market portfolio – risk-free return.
Theoretically, beta represents systematic risk which
cannot be diversified. But, it should also consider sudden
risk developed in the company, where management does
not have immediate control.
The second model may be, estimation of the cost of
equity based on earning capitalization model.
Cost of Equity = EPS/Market price per share
The prime job is to smoothen EPS. EPS should be
diluted EPS. Earnings of the company should not be
manipulated. There should not be any space for non-
recurring income and expenditure.
In India, the market price of a share is affected by
mouth advertisement. This should be avoided as far
as possible.
Finance

4 DECISION YOU NEED TO
MAKE BEFORE
INCORPORATING A BUSINESS
If you are going to starting a new business you might have thought about incorporate
a company. An incorporate company gives you several benefits like:- An artificial
legal entity...
Strategy

If you are going to starting a new business you might
have thought about Incorporate a company. An
incorporate company gives you several benefits like:-
An artificial legal entity separate from its owners.
The company can do many of the things that people
can do, including owning property, signing contracts,
having bank accounts and filing lawsuits.
But if your business is small, you may wonder whe-
ther an incorporate company is necessary.
The most common reason to incorporate a
company are:-
A company limits your personal liability for
business obligations.
In case of incorporate company it is easy to
transfer ownership from one owner to another,
It makes easy to sell the business or to attract
outside investors.
It continues to exist beyond the lives of its
founders.
However, it costs money to set up and dissolve a
company, and the company has additional record
keeping and annual compliance requirements that sole
proprietorships and partnerships don't have. If your
business is small and just starting out, those extra
obligations can outweigh the advantages of
incorporating.
Here is the 4 basic decision you need to
make before incorporating a company
1. Your Business Name
Rules about business names vary from state to state,
but most include these general guidelines:
Your business name must be different than the name
of any other business entity registered to do business
in India. You can have an online search on the MCA
website. Here is the link “MCA Name Check”
You are restricted from using certain words in your
names, such as obscene words or the word “bank,”
unless you are a financial institution. “Here is the
Complete Guide of companies name availability”
Your name must end with “Private Limited,”
“Limited,” “LLP” or the other abbreviation as per the
type of business entity.
2. Your Registered Address of
Business
You can have multiple business addresses but your
registered business address is simply the place where
your business receives mail.
3. Names of Decision-Makers
Your articles of Association must list the names of
some of your decision-makers. There are two types of
decision-makers you might have to identify: promoters
and directors.
In India articles of association must list the names of
one or more incorporators. A promoter is a person
responsible for preparing, signing and filing the articles
of association. Promoters' duties typically end once the
articles are filed and a board of directors is chosen.
You are also required to list the corporation's initial
board of directors. The board of directors is responsible
for setting corporate goals and policies and naming
officers who will conduct the corporation's day-to-day
business. In a small business, the board of directors is
usually made of up the business's owners, but directors
do not have to own shares in the business.
4. Names of Business Owners
The owners of a business are known as shareholders,
and they own shares of stock in the business. In your
articles of association, you'll need to specify the number
of shares of stock your company is authorized to issue,
but you won't have to list the names of the shareholders.
Your internal company records should include the
names of your shareholders and the number of shares
issued to each of them.
Now you are ready to
get your
business incorporated
Now you are ready to
get your
business incorporated
Strategy

15 PRACTICAL TACTICS THAT
ACTUALLY HELP TO GENERATE
SALES QUALIFIED LEAD
FOR REAL ESTATE
Sales Qualified Leads (SQL s) are truly hot leads. These are the ones that generate
sales and deserve your follow-ups and time. Generating leads—both high in quantity
and quality—...
Strategy

So what goes into a best-of-class lead generation
engine? First, let's take a look into the mechanics of
high performing lead generation campaigns
Sales Qualified Leads (SQL s) are truly hot leads.
These are the ones that generate sales and deserve
your follow-ups and time.
Generating leads—both high in quantity and quality
— is a marketer most important objective. A
successful lead generation engine is what keeps the
funnel full of sales prospects while you sleep.
Surprisingly, In India, only 1 in 10 marketers feel their
lead generation campaigns are effective
In today's competitive market, if you want to sell
flats and space you need reliable pre-qualified real
estate leads and, if you are passionate about matching
the right home with the perfect buyer, this article can
help you
A tactical perspective, a marketer needs 4 crucial
elements to make inbound lead generation happen.
These include:
4. Action: – You can't capture leads without forms.
Forms will collect contact information from a visitor
in exchange for an offer.
1.Offer:– An offer is a piece of content that is percei-
ved high in value. Offers include eBooks, whitepapers,
and free home valuations.
2.Call to Action: – A call-to-action is text, an image,
or a button that links directly to a landing page so
people can find and download your offer.
3.Landing page: – A landing page, unlike normal
website pages, is a specialized page that contains
information about one particular offer, and a form to
download that offer.
Tactics that actually help to
generate sales qualified lead
for Real estate are as follow
1).Focus on creating an amazing title: – “if you
have an amazing title, suddenly everyone wants it.”
Yes, people do judge a book by its cover; put effort
into creating an amazing title.
2). Create Offers for Different Buying Stages: – As
you know, home buyers are more likely to do their
own research before even engaging with a real estate
and, every prospect is at a different stage of
exploration. That's why it's important to develop
different offers at different buying stages. You don't
need to pick and choose; create offers for each phase,
and include a primary and secondary CTA to these
offers on various pages throughout your website.
3).Use High-Value Offer Formats: – Not all offers
are created equal. Some “formats” of offers perform
better than others at converting leads Below are the
types of offers that generate the most amounts of
leads.
Guides
Templates or Presentations
Research and Reports
Blog (including offers in the navigation or sidebar)
Blog Posts (if there is a CTA in the post)
It's important to test different types of offers with
your audience to determine what works for you.
4).Promote Offers on Product Pages: – Because your
agency offers services to both home buyers and sellers,
you may want to consider creating a different offer for
each of them. Then you can place CTAs linking to
each offer on the website pages that are most relevant
to that offer.
5).Elements of an Effective Landing Page:– Landing
pages, sometimes called a “Lead Capture Page,” are
used to convert visitors into leads by completing a
transaction or by collecting contact information from
them. Landing pages consist of:
A brief description of the offer
At least one supporting image
Supporting elements such as testimonials
most importantly, a form to capture information
A headline
6).Remove the Main Navigation: – If there are links
on the page to move to your website, it will distract
the visitor and decrease the chance of them
converting on the page One of the best ways to
increase your landing page conversion rates is
to simply remove the main navigation from
the page. That's it!
Strategy

7).Emphasize the Beneﬁts of the Oﬀer:– It's more than
just listing what the offer is comprised of; it takes a bit
of spin. Instead of “Includes details of our home
marketing program,” say something like “Find out how
our home marketing program can reach more qualified
home buyers.” In other words, convey the value of your
offer clearly and effectively.
8).Encourage Social Sharing: – On your landing page,
don't forget to include buttons to enable your prospects
to share content and offers. Include multiple social
media channels as well as email. Social media sharing
buttons are prominently displayed on the page.
9).More Landing Pages Equal More Leads: –
According to a recent marketing benchmarks report,
companies see a 55% increase in leads by increasing
landing pages from 10 to 15. The more content, offers,
and landing pages you create, more opportunities to
generate more leads for your real estate company.
10).To Submit or Not to Submit: – That is the question
most of your visitors are asking. One of the best ways
to increase form conversion rates is to simply NOT use
default word on your button: “SUBMIT.”
For example, if the form is to download a brochure kit,
the submit button should say, “Get Your Brochure Kit.”
Other examples include “Download whitepaper,” “Get
your free eBook,” or “Join our Newsletter.”
Another helpful tip, make the button big, bold and
colorful. Make sure it looks like a button
11).Make the Form Appear Shorter: – Sometimes
people won't fill out a form just because it “looks” long
and time-consuming, try making the form look shorter
by adjusting the styling For example, reduce the
spacing in between fields or align the titles to the left
of each field instead of above it so that the form
appears shorter. If the form covers less space on the
page, it may seem as if you're asking for less
12).Blogging Brings in the Leads: – This proves that
blogging is a highly effective channel for lead
generation. In every blog post, include hyperlinks to
landing pages within the copy of the post, as well as a
call-to-action.
13).Social Media: – Social media is an emerging
channel that many businesses are taking advantage of.
Here are some great tips for generating real estate leads
on social networks.
Building a relationship with potential customers is
a critical first step
Companies that only use social media to blast out
messages about themselves aren't using social
channels effectively. The goal is to interact with
others and be helpful
Share your new content offers by posting links to
landing pages, and in addition, share blog posts,
updates, and other resources
14).Organic Search: – While promoting your offers in
many channels is crucial for lead generation, it's also
equally important to make it easy for people to find
your landing pages through search engines
Pick a primary keyword for each landing page and
focus on optimizing that page for that word.
Place your primary keywords in your headline and
sub-headline
Include keywords in the file name of images or use
them in the ALT tag.
Include the keywords in the page URL
15).Email Marketing: Whether you are hosting an
event, sending out a content, promoting a new service
offering, or staying in touch with customer, email
should be one of your main forms of communication
Conclusion:-
Generating leads online has the power to transform
your marketing.
Using strong offers, calls-to-action, landing pages,
and forms—while promoting them in multi-channel
environments—can reduce your cost-per-lead while
delivering higher quality prospect
For best result you have to follow the given tactics
with the best consultant to grow your real estate
business
Strategy

5 THINGS TO
UNDERSTAND INORDER
TO GROW BUSINESS
Getting a business off the ground requires a huge
investment (both financially and in terms
of time) from the business owner....
Strategy

Getting a business off the ground
requires a huge investment (both financially and in terms
of time) from the business owner. But the work doesn't
end once the business is launched. Growing the business
is a whole additional set of steps that can be
intimidating and overwhelming. To simplify the process,
we've identified the five things you absolutely must
understand in order to grow your business.
This is long but worth reading the article if you want to
learn about the key concept of growing up your business.
Well, so what I have written in this article? I am going to
touch the five key aspects of a business, which are
required to understand and implement in order to grow
any business. Here are the Five-
DEFININING YOUR PRODUCT OR SERVICE
UNDERSTANDING YOUR CUSTOMER
EVALUATING THE MARKETPLACE
MARKETING & SALES
PAYING ATTENTION TO YOUR FINANCIALS
Getting a business off the ground requires a huge
investment (both financially and in terms of time) from
the business owner. But the work doesn't end once the
business is launched. is a wholeGrowing the business
additional set of steps that can be intimidating and over-
whelming. To simplify the process, we've identified the
five things you absolutely must understand in order to
grow your business.
DEFINE YOUR PRODUCT OR SERVICE:
Understanding your product or service from the inside
out is unequivocally the most important thing you can do
to . Now, this might seem like commongrow your business
sense (and hopefully you've spent a lot of time defining
this in your business startup phase), but there's more to it
than knowing what colors your product comes in or what
services you will offer and what you won't. There are two
main reasons you want to ensure your offering is
adequately defined:
In order to sell your offering (more information about
selling later), you will have to be able to answer each and
every question a customer might have about it. There
shouldn't be any unknowns for you. You should
understand the to the point that youproduct or service
can anticipate and answer any questions your customer
might have. You should be an expert on your offering.
In order to grow your business and continue being
successful for years to come, it's important to think about
the future of your product or service. Whether it's
something that will continue being valuable in the future,
whether it's something that might evolve with time and
what that looks like. This will allow you to anticipate
the potential future and be open and prepared for any
change or evolution that your product or servicemight
have to undergo.
Strategy

Strategy
Start out by asking yourself some questions about your
product or service as it currently stands:
What is it?
What does it do?
What solution/benefit does it provide my customer?
Why is there a need for this product or service?
What benefits do you offer that other companies with
similar don't have? Then considerproducts or services
the future of your product or service:
Will this product or services still be relevant 3 years
from now? What about 5?
If not, how will we evolve the product or service
offering to stay current?
Will there still be a demand in the marketplace for
your product or service?
Are there any potential technological advancements
that might make it obsolete? How will you deal with
that?
If we have to evolve the product or service, how will
our overall business change? Will it change the
customer? The type of employee we might need? The
type of operations facility we will have?
We're not saying you need to be a psychic or visit a
tarot card reader, but now that you're an expert on your
product or service you should have a good idea of what
the future looks like. Being able to anticipate 5-10 years
down the line will help you understand how you have to
evolve to stay current.
UNDERSTAND YOUR CUSTOMER:
Now that you understand everything your product is,
could be and will be, let's take a look at your customer.
Understanding your customer is almost as important as
understanding everything about your product. These are
the people who will keep you in business and help you
grow. They will either buy into your product and story
or they won't. If they do, you succeed. If they don't, you
fail. So understanding who they are, what they're
looking for and how they make decisions is crucial to
ensuring that you're able to solve their problems and
help them buy into your offering.
When evaluating your customer, you want to not only
focus on your existing customers but also who your ideal
customer is. Your current customer and your ideal
customer should line up pretty well. In looking at these
two people, if they are entirely different people, that's
an issue that you need to address. Perhaps your product
doesn't appeal to your ideal customer. Or maybe you're
being unrealistic about who your ideal customer is.
Either way, make sure you address this inconsistency
and make sure that your ideal customer is ultimately
aligned with your product or service and where you're pl-
anning on taking the company.
One approach for evaluating your customer is to think
about them in terms of personas. Developing a persona
is basically the process of giving this elusive customer an
identity. The evaluation of a person will ultimately help
you
Learn how to speak to your customer, how to seek them
out and how to solve their problems. When developing a
persona, you're looking to evaluate demographics,
behavior patterns, motivations and goals in order to
create a realistic example customer.

SOME QUESTIONS YOU SHOULD ASK IN
ORDER TO DEVELOP PERSONAS:
What is their job title?
What industry or industries do they work in?
What do they want to accomplish?
What are their goals in relation to your product or
service?
What are their biggest challenges in relation to your
product or service?
What potential concerns might they have in working
with you?
KEEP IN MIND: You might end up with multiple person-
as, especially if your product or service offering is multi-
faceted. That's ok. In fact, it's probably a good thing. It
will help you determine where your product fits for your
different personas and how to talk to them about your
offering.
Developing a persona is only one of many ways to eva-
luate your customer. Whatever method you choose, your
end goal is to understand these people and how they
make decisions so that you can fit your product or service
into their life. Ultimately, you want to develop a persona
document like this to reference.
EVALUATE THE MARKETPLACE:
You've defined your offering, you understand your cust-
omer: the next important thing to look into is your
industry and the You need to understandmarketplace.
where your company fits and how you can stand out in
the industry in order to ultimately succeed.
COMPETITIVE ANALYSIS:
A great way to launch your ismarketplace evaluation
with a competitive analysis. Sit down and think about
who your main competitors are. Choose the companies
who do the thing closest to what you do. Pick as many
companies as you want but know that you're going to
have to do a lot of research so make sure the companies
you're selecting can actually be considered competitive to
you. Your goal here is to analyze the product and service
offering and determine how you can position your
offering to compete with them.
SOME QUESTIONS YOU WANT TO
ADDRESS:
What range of products or services do they offer?
Are they targeting similar personas?
Are they profitable?
Are they scaling up or down?
How long have they been in business?
What do their customers think about them?
Pay attention to both the positive and the negative.
Do they have a competitive advantage?
What is their marketing strategy?
What are their pricing structures?
Do they operate in the same geographical area?
What is the size of their company?
What is their total sales volume?
And, most importantly, what can I do to most
effectively compete with them?
EVALUATE THE MARKETPLACE:
DIFFERENTIATION:
Your competitive analysis (especially that last
question) and understanding your product and
customer will all lead to your differentiation. How is
your company, product and/or service different from
these competitors? Why will your customers choose
you instead of your competitors? Great differentiation
will help your customer remember and understand
you and help them ultimately decide to go with your
product or service. For some inspiration, check out
these great examples of brands who have
differentiated themselves from the competition.
Strategy

AT ITS MOST SIMPLE, A VALUE
PROPOSITION IS A PROMISE OF
VALUE TO BE DELIVERED. YOUR
VALUE PROPOSITION SHOULD
EXPLAIN:
How your products solve your ' customers problems
and improve situations?
What specific benefits a customer can expect?
Why customers should buy from you over your
competitors?
But how do you create a strong value proposition?
There are numerous resources to help you with this.
Regardless of whether you seek out an external
resource or develop your value proposition internally,
you have to live with this for a while so make
absolutely sure it addresses the items above to the
best ability.
Being an expert on your business(and your product/
service, customer, and marketplace) puts you one step
closer to being the ultimate salesperson for your offering.
But that doesn't necessarily mean that you know the best
way to sell your product/offering.
Before you can establish your sales process, however,
it's important to understand the sales cycle for your
particular offering. How long is the sales cycle for your
business? What lifecycle stages do your clients go through
and how do they move through the funnel? It might help
to start with a standard sales cycle graphic and work
through it for your business.
Your goal is to determine what a customer in each level
of the funnel is considering and how to move them to the
next level of the funnel.
Moving them through your funnel is your sales process.
A sales process is usually defined as the specific, concrete
set of actions your team follows in closing a new
customer.
A GOOD STARTING POINT FOR
DEVELOPING YOUR SALES PROCESS
IS TO LOOK BACK AT THE LAST 5-10
DEALS YOU'VE CLOSED AND THINK
ABOUT THE FOLLOWING:
What were the major steps in the process?
What touch points did you have with the customer?
How long did the process take?
How much time elapsed between each step?
Using these questions, define the action that moves the
customer from one stage to the next. Ideally, the reason
a prospect moves from one step to the next should be
based on the actions of the prospect, not the perception
of the sales rep. You want to make sure that there was
a concrete action that moved the lead to the next level
they weren't moved there just because the sales person
felt like it was a good time.
Once you've defined the actions that move prospects
from one stage to the next, look back at what touch
points helped them make that move. Use those touch
points to put together your sales process plans.
This is important not only for you to understand but
also for any additional employees you might bring on.
Having an established sales process will help everyone
stay on the same page and ensure that you are operating
in a similar manner.
Strategy
MARKETING & SALE:
The value of marketing is often overlooked,
especially by because it's a little hardnew businesses
to swallow the investment to put into your marketing
not knowing what your return-on-investment will be.
The marketing world is huge. There are so many
different approaches you can take to marketing your
business, and determining what tactics, what media
placements, what images and copy, etc. is incredibly
important. Thinking that big right off the bat can be
overwhelming. Before you can even think about the
details, there is one major aspect of thatmarketing
you need to decide on – your value proposition.

SOME IMPORTANT INITIAL QUESTIONS
TO CONSIDER MIGHT BE:
What are your margins?
How would an increase in a specific expense impact
your margins?
For example, if you own a landscaping business where
you're visiting multiple people per day, how would a
change in gas prices affect your bottom line? Think
about what an INR 0.25/gallon increase looks like.
What about an INR 1.00/gallon increase? Determine
what changes you would have to make in order to
offset that increased expense.
What limits do you have to work with in order to
generate a profit?
Does your product or service carry a premium?
What is it and how do you know what it's worth?
At what point would you need to bring on additional
help to run your business? How would that impact
your costs and profits?
We know what you're thinking – isn't this what my
accountant is for? Well yes, and no. Your accountant is
definitely there to help and may perform a variety of
roles ranging from financial data collection, entry and
report generation to providing advice and financial
interpretation. Regardless of how involved your
accountant is, it is still crucial for you as the business
owner to fully understand your finances. Ultimately, you
are the person who is going to be making the financial
decisions so you want to make sure that you have the
knowledge and understanding of what impact your
decisions might have.
There are many online resources that can help you, as
a small business owner, better understand your
accounting including the AdministrationSmall Business
and the Internal Revenue System. In addition, your
accountant is a great resource to help answer any
questions you might have or help you better understand
the types or reports you're seeing and how to get a
grasp on the information. But no matter where your
knowledge is coming from, making sure that you
understand the ins-and-outs of the money will help
you make financially educated decisions to help grow
the business.
CONCLUSION:
Starting a business is no small task and building a
business (big or small) isn't much different, but with
proper planning and execution, you can set yourself up
to ensure effective and smart growth.
PAY ATTENTION TO YOUR FINANCIALS:
Again, this might sound like common sense, but it's
astounding how many businesses do not have a strong
grasp of their financials. andFinancial evaluations
business plans aren't just for big businesses. It's not
enough to just ensure you have money in your bank
account at the end of the month once all the bills are
paid.
Yes, understanding your margins is incredibly importa-
nt to but perhaps more importantrunning your business
than understanding your margins understands why they
are what they are; where are you spending money and
where are you making it. Furthermore, you should start
charting your results as soon as possible so that you can
accurately evaluate your month-over-month and year-
over-year data. This is one of the best ways to evaluate
business growthand determine where changes need to
be made
We're not saying that you need to understand everyth-
ing right away either. So what types of things should you
focus on first in regards to the finances? Start small and
work your way up. likeGrow your financial knowledge
you would grow your business knowledge. Start with
understanding what it costs to produce and sell and
work your way up from there.
Strategy

Digital
Growth Hacking in
Real Estate Business
Growth hackingis annoyingfor those who
have heard about it 1,000's of times.
And, it's confusingfor those who don't know
what it is. Like it or not, growth hacking
is happening.
“EVERYTHING THE GROWTH HACKER DO IS SCRUTINI-
ZED BY ITS POTENTIAL IMPACT ON SCALABLE GROWTH”
SEAN ELLIS.
Growth hacking is a concept, which focuses on
growing a business much larger and faster. With the
proper implementation of growth hacking it will allow
you to obtain maximum Return on Investment (ROI)
with minimal effort. Growth hacking is one of the most
effective strategy for the real estate digital marketing
and the best solution for a small and medium real
estate in India.
The meaning of a real estate growth
hacking.
Real estate growth hacking is a digital marketing
strategy and a concept used in marketing for a long
time ago. Real estate growth hacking is based on a
scientific method:
A hypothesis is formulated.
Experiments and tests are done.
The data obtained is validated or not.
Furthermore, we could define the concept of real estate
growth hacking as a combination of:
Real estate digital marketing.
Analytical web.
Development of real estate brand.

Digital
A professional of the real estate growth hacking,
known as a “Growth Hacker” manages the strategy of
digital marketing based on these elements:
Visibility strategy of the real estate on the internet.
Brand development through social media platforms.
SEO visibility on search engines (Search Engine
Optimization).
Analyses of the real estate websites.
Optimization of the real estate web and blog.
Basic strategy of real estate growth
hacking.
The foundation of the growth hacking strategy is the
web analysis which requires a strong planning, based
on the achievements of the real estate. The real estate
Growth Hacker must always apply this model in order
to evaluate the results obtained.
Venture Care uses a very clear model referring to the
increase of the brand:
Identification of the object (define it and isolate it).
Brainstorming (strategy and methods).
Experiments and tests (prioritize and apply).
Web analysis (configure tools).
Planned execution.
Register the results.
Repeat all this again and again.
There are many advantages that we could get afte
applying that method. The main one and the most
featured for a real estate would be:
It gives importance to the specific necessities of the
real estate.
Is a scalable, predictable and repeatable system.
It is based on objective data.
The development of the brand is exponential and
sustainable.
This is a strategic model of professional real estate
marketing.
For a real estate in India (with limited resources to
invest on traditional media of advertisement), growth
hacking is an ideal solution. It will help the real estate
to achieve a brand development and it will get to the
potential buyers in a more effective way.

How much your
business growth?
Discover You Business Value.
Use
Online Business Valuation Calculator
By Venture Care
“ A quick , free and simple way
to value your Business Online ”

About Venture Care:-
Venture Care is India's 1st of its kind online Business Solution Company which
helps to Plan, Launch, Manage and Grow Businesses. Find More about us at
www.venture-care.com
WHAT WE DO
Since 2010, Venture Care (a S&F Advisory Brand) is helping businesses and
enterprises to Plan a Business, start a business, run a business, Grow a
Business and Close or Exit from a Business.
We at Venture Care generate ideas, spark actions and quantify time-bound
results by providing tailored, practical and affordable solutions for the growth
of your company. Venture-Care is dedicated to turning good ideas into
measurable change
Our team of Chartered Accountants, Business planner, Technocrats,
Strategist, Marketers, Senior Bankers, Company Secretaries, Tax Experts and
other professionals enables us to help and guide you to flourish your
business aspirations.
17 Ajinkytara, Kalaniketan Society
s.no. 29, Kalanagar
Near Rajrshi Shahu & Janta Bank.
Dhankawadi Pune 43.
Head Office (India)
Venture Care
www.Venture-Care.com/Magazine
ask@venture-care.com
020 65363633
Branch office
(Netherlands)
Venture Care
JonkerFransstraat 46,
3031 AV Rotterdam, (NL)
Phone: +31 614 575 275

Corporate digest magazine july, 2017 by venture care

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Corporate digest magazine july, 2017 by venture care