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Communicate from the Heart


                             by ACRiiL




                                                             Dis·con·ti·nu·i·ty for Creative Continuity



                                         Dec, 3th, 2011


                                                  Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
Wednesday, November 30, 11
.


                                   (Affective Computing)




                         “...computing that relates to, arises from, or deliberately influences emotions...”
                                                                                                 by Rosalind Picard




  Affective Computing Group                                                          Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
.




                               (Communication and Understanding)




          “..too little emotion can impair decision making...”
                                          “..emotional intelligence...”



  Affective Computing Group                                               Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
.




                              (Emotion cognition)




         “..by helping us become more aware of how we communicate,
         by providing testbeds for theories of emotion in learning and other functions...”



  Affective Computing Group                                                 Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
.




                                        Acryl




  Affective Computing Group   Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
Function Oriented
                                          .

                                                                                                 oup
                                                                                        Novice Gr
                                                                                  ology
                                                                             Techn
                                                                                       Secondary Target




                                                            up
                                              tive-Fun Gro
                                      Young-Ac       Primary Target


                                                              Entertainment Oriented




           Young-Active-Fun Group :                                                  Technology Novice Group :

               Primary Target

                                              Adopt                                     SMS     Communication                             needs
                                                 Group

               Messaging, SNS, Social Commerce
               Communication




  Affective Computing Group                                                                       Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
actionable results : re-visit



                                                              social service / commerce /
                                                              advertising
                                                                                   surfing




                              Communication

                                              network / SNS
                                                    broadcasting




  Affective Computing Group                     Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
.




                                     |gamsəәˈnggəәˈnsek|

                              noun

                                                                                  (SERP)




  Affective Computing Group           Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
|gamsəәˈnggəәˈnsek|                                                                                                    .

        noun

                                               (SERP)




         Brand monitoring

                                          Opinion mining

             Sentiments analysis
                                                        Textual affect sensing

  Affective Computing Group                                                 Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
|gamsəәˈnggəәˈnsek|                                                                           .

        noun

                                          (SERP)




         (collective affects)
                  SNS



                                                                             DB




                                                                                      DB




  Affective Computing Group                        Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
Affective Computing Group   Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
|gamsəәˈnggəәˈnsek|                                                                           .

        noun

                                          (SERP)




  Affective Computing Group                        Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11
Copyright©2011 ACRiiL Inc. All rights are preserved/Confidential   Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential
  Affective Computing Group
Wednesday, November 30, 11
Copyright©2011 ACRiiL Inc. All rights are preserved/Confidential   Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential
  Affective Computing Group
Wednesday, November 30, 11
Communicate from the Heart




                                                          Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential

Wednesday, November 30, 11

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12openup 5 ac_rii_l

  • 1. Communicate from the Heart by ACRiiL Dis·con·ti·nu·i·ty for Creative Continuity Dec, 3th, 2011 Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 21. . (Affective Computing) “...computing that relates to, arises from, or deliberately influences emotions...” by Rosalind Picard Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 22. . (Communication and Understanding) “..too little emotion can impair decision making...” “..emotional intelligence...” Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 23. . (Emotion cognition) “..by helping us become more aware of how we communicate, by providing testbeds for theories of emotion in learning and other functions...” Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 24. . Acryl Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 25. Function Oriented . oup Novice Gr ology Techn Secondary Target up tive-Fun Gro Young-Ac Primary Target Entertainment Oriented Young-Active-Fun Group : Technology Novice Group : Primary Target Adopt SMS Communication needs Group Messaging, SNS, Social Commerce Communication Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 26. actionable results : re-visit social service / commerce / advertising surfing Communication network / SNS broadcasting Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 27. . |gamsəәˈnggəәˈnsek| noun (SERP) Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 28. |gamsəәˈnggəәˈnsek| . noun (SERP) Brand monitoring Opinion mining Sentiments analysis Textual affect sensing Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 29. |gamsəәˈnggəәˈnsek| . noun (SERP) (collective affects) SNS DB DB Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 30. Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 31. |gamsəәˈnggəәˈnsek| . noun (SERP) Affective Computing Group Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11
  • 32. Copyright©2011 ACRiiL Inc. All rights are preserved/Confidential Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Affective Computing Group Wednesday, November 30, 11
  • 33. Copyright©2011 ACRiiL Inc. All rights are preserved/Confidential Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Affective Computing Group Wednesday, November 30, 11
  • 34. Communicate from the Heart Copyrightⓒ2011 ACRiiL Inc. All Right Reserved / Confidential Wednesday, November 30, 11