1. Introducing IGAWorks
Marketing & Monetization for Mobile Apps
Property of IGAWorks, inc. All Right Reserved.

2. My
Apps
One-Stop Solution for App Business
w/ 500+ Power Apps & ADNWs
& 10M+ Daily Active Users
& 38M+ Device Profile
Analytics3
User
Engagement4
User
Acquisition1
Monetization2
IGAWorks is..
Property of IGAWorks, inc. All Right Reserved.

3. My
App
One SDK !
(or Server to Server)
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
#1. User Acquisition Platform
CJ E&M NetMarble (exclusive)
KAKAO TALK GAME
Reward Apps Partners
Oversea Ad Networks
- 원스탑 미디어믹스 플랫폼
- 국내 최대 볼륨의 인스톨 수용 능력 (최대 4백만 유니크 설치+실행/1개앱)
- 국내 보상형 인벤토리 도달율 99.9%
- 매체 간, 오가닉 유입 간 중복 설치 절대금지!
- 카카오 플랫폼 내 최대광고 수익제공 사업자
In-App OfferWall Partners
Property of IGAWorks, inc. All Right Reserved.
Integrated

4. IGAWorks is the ‘Invisible Hand’ that
moves Korea’s app store top charts.
Ranked by
IGAW’s MKT
Ranked by
IGAW’s MKT
Ranked by
IGAW’s MKT
Ranked by
IGAW’s MKT
Google Play Chart KAKAO Game Chart
IGAWorks is the only ad network capable of bursting your app to
top 5 spot on Google Play and top 1 spot on other app store.
Property of IGAWorks, inc. All Right Reserved.

5. Paid
User
Organic
(unPaid)
Leverage : eCPNU 의 최소화!
Promotion!
카톡인기
카톡신규
구글신규
구글인기무료
친구초대
.
.
.
* CPI를 활용한 부스트 마케팅의 오해
Paid User에 대한
ROI만 계산하면 X

6. * IGAW’s Boosting Performance
Property of IGAWorks, inc. All Right Reserved.
재방문자(RU) 비교 (리워드 vs 논리워드)

7. 450,000
Paid
DL
in
2weeks
Ranked
@
Overall
Top
2
Organic(=Unpaid)
lead
1.1M
DL
in
20
days
RetenLon
Users
make
big
DAU
=CPI
Budget $
Paid DL + ‘Unpaid DL’Paid DL
Budget $ Chart
Leverage
* IGAW’s Boosting Performance
Property of IGAWorks, inc. All Right Reserved.

8. 280,000
CPI
DL
in
9days
700,000
Organic
DL
in
30days
Organic/Paid
=
247%
CPI
=
400원
-­‐-­‐>
eCPNU
=
115.3원
효과!
GP전체
5~9위
10일
유지
Paid DL
Unpaid DL
Standard case: 200~300%

9. 410,000
CPI
DL
in
2w
1,070,000
Organic
DL
in
20days
Organic/Paid
=
257%
CPI
=
400원
-­‐-­‐>
eCPNU
=
111.9원
효과!
GP전체
2~3위
10일
유지
Normal
case?

10. 410,000
CPI
DL
in
2w
1,070,000
Organic
DL
in
20days
Organic/Paid
=
257%
CPI
=
400원
-­‐-­‐>
eCPNU
=
111.9원
효과!
GP전체
2~3위
10일
유지
Good case : Organic Vs. Paid는 250%로 중간이지만, RU를 잘 끌어낸사례

11. 450,000
CPI
DL
in
2w
1,500,000
Organic
DL
in
2w
Organic/Paid
=
333%
CPI
=
400원
-­‐-­‐>
eCPNU
=
92.3원
효과!
GP전체
1~3위
10일
유지
Good
case

12. Organic/Paid
=
425.7%
CPI
=
400원
-­‐-­‐>
eCPNU
=
41.0원
효과!
248,000
CPI
DL
in
30days
1,056,000
Organic
DL
in
30days
GP전체
17~30위
30일유지
비게임,
순위방어.
Good
Case

13. #2. Monetization
Direct CPI*
Social CPI**
PC to Mobile CPI
CPI + Engagement
SNS Posting
Offer
Wall
/
Event
Page
My
App’s
non-paying users
....
Property of IGAWorks, inc. All Right Reserved.
: 2013 누적 매체비 지급액, 100억원 돌파!!

14. - Visibility about ‘USER’s Acquisition, Retention,
Monetization Analysis
- Cohort Analysis
- Marketing Channel ROI Analysis
- Issue Tracking Link and Activity code
- Funnel Chart Analysis
- Ranking Chart Anaylsis
#3. Analytics
Property of IGAWorks, inc. All Right Reserved.

15. [9 of Top 20 in Google Play @ 2013.12.14]
already dominates
mobile app tracking & marketing
analytics market in Korea
Property of IGAWorks, inc. All Right Reserved.
[6 of Top 10 in Google Play @ 2013.12.12]
NHN, Nexon, WeMade, Neowiz, Com2us, Patigames, 4:33, Nextfloor 등
1,670여개 앱이 이용 중 !! (2014.3 현재)

16. * IGAW’s Partners : 17개 app (2014/3/4, 인기무료 50위 중)

17. * IGAW’s Partners : 32개 app (2014/3/4, 최고매출 50위 중)

18. - AdBrix integrated apps can implement cross-promotion campaigns within in-house games
- Reward users at different levels of engagement in addition to simple install
- Inter-company cross promotion coming soon.
#4. Engagement + Cross-Promotion
Type1. non-incentivized Display Type2. Incentivized CPI Type3. Level Engagement CPI
Property of IGAWorks, inc. All Right Reserved.

19. Thank you!
For
more
information
visit
www.ad-­‐Brix.com
www.adPOPcorn.com
Contact
us
at
contact@igaworks.com
or
call
us
at
+82-­‐2-­‐2132-­‐5120
Property of IGAWorks, inc. All Right Reserved.