The document discusses the rise of tablets and mobile apps. It notes that since the launch of the iPad in 2010, tablet sales have grown dramatically, with the iPad capturing the vast majority of the tablet market. It also discusses how tablets are increasingly being used for activities like games, books, music, news, and shopping. Mobile apps have become an important way to deliver content and services for tablets. The document outlines some of the major tablet devices that have been released to compete with the iPad. Overall it analyzes how tablets and mobile apps are transforming computing and content consumption.