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Chapter 6 Competitive Strategies Moses Acquaah, Ph.D. 377 Bryan Building Phone: (336) 334-5305 Email: acquaah@uncg.edu

Lecture Objectives ,[object Object],[object Object],[object Object],[object Object]

Lecture Objectives (Cont’d) ,[object Object],[object Object],[object Object],[object Object]

COMPETITIVE ADVANTAGE AND HOW IT IS OBTAINED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Competitive Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Competitive Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are our Competitors? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who are our Competitors? ,[object Object],[object Object],[object Object],[object Object]

Who are our Competitors? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are our Competitors? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are our Competitors? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Group Map of Competitors in Video Game Industry Overall Cost to Players of Video Games Low Medium High Distribn Channels Online Sites Consoles Arcades Home PC’s Sony Sega Nintendo etc. Arcade operators, Coin-operated machines MSN gaming Zone AOL HEAT Publishers of games on CD-ROMs

Resources, Capabilities & Competitive Advantage (CA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantage & Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PORTER’S GENERIC COMPETITIVE STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PORTER’S GENERIC COMPETITIVE STRATEGIES Market Scope Competitive Advantage Low Cost Differentiation Broad Narrow Cost Leadership Differentiation Focus (Low Cost) Focus (Differentiation)

Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristic of Cost Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful Pursuit of Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When Cost Leadership Works Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Strengths of Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Drawbacks of Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation Themes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Differentiation ,[object Object],[object Object],[object Object],[object Object]

Characteristics of Successful Differentors ,[object Object],[object Object],[object Object]

Characteristics of Successful Differentors ,[object Object],[object Object],[object Object],[object Object]

Competitive Strengths of Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]

When Differentiation Works Better ,[object Object],[object Object],[object Object],[object Object]

Drawbacks of Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focus Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Focus Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of Focus Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of the Focus Strategy ,[object Object],[object Object],[object Object]

Drawbacks of Focus Strategy ,[object Object],[object Object],[object Object],[object Object]

Stuck in the Middle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NEW PERSPECTIVES ON COMPETITIVE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NEW PERSPECTIVES ON COMPETITIVE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMPLEMENTING COMPETITIVE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Functional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Functional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Postures and Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offensive Strategic Moves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defensive Strategic Moves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating & Changing Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

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