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2.3 Digital empowerment of older users 1
CONFIDENTIAL Template Innovation Day 2018CONFIDENTIAL
DIGITAL EMPOWERMENT OF
OLDER USERS
Lene Schroyen
Project Manager
lene.schroyen@verhaert.com
TRACK 2 - DIGITAL TECHNOLOGIES FOR A BETTER WORLD
2.3 Digital empowerment of older users 2
CONFIDENTIAL
1
2
3
4
5
CONTENT
The aging population
Living independently
Digital and real world integrate
Digital empowerment today
Project Vizier
2.3 Digital empowerment of older users 3
CONFIDENTIAL
POPULATIONS ARE GETTING OLDER
2.3 Digital empowerment of older users 4
CONFIDENTIAL
LIVING INDEPENDENTLTY
Aging at home – what does it mean?
2.3 Digital empowerment of older users 5
CONFIDENTIAL
• To keep important old connections (be involved, contribute)
• Because they long for familiar streets and faces
• To remain independent
• Because a nursing home is unavailable or not affordable
WHY PEOPLE WANT TO AGE AT HOME
2.3 Digital empowerment of older users 6
CONFIDENTIAL
• People’s future care needs are hard to predict
• Help at home is a challenge to organize
• Studies show that for some, home alone is mostly just alone
THE REALITY OF AGING AT HOME
2.3 Digital empowerment of older users 7
CONFIDENTIAL
1. Physical environment
• Allowing the users to get around both indoors and outdoors
• Accommodate their limitations and be affordable
• Solve transportation
2. Social aspects
• Living in a community
• Socializing, attending events
• Having opportunities to work if they wish
• Have ways to communicate with others
• Have ways to get information
• Healthcare facilities nearby
PROBLEMS-TO-BE-SOLVED WHEN AGING AT HOME
Source – 2017 Deseret News article
2.3 Digital empowerment of older users 8
CONFIDENTIAL
TECHNOLOGY AS A PART OF THE SOLUTION
The assistive potential of available technology
Access
Communication
EntertainmentHealth
Memory &
cognition
2.3 Digital empowerment of older users 9
CONFIDENTIAL
Why are older adults not using technology?
Why does the tablet end up in the drawer?
THE DIGITAL DIVIDE
2.3 Digital empowerment of older users 10
CONFIDENTIAL
Innovations are often too complex.
BARRIER
“I’ve seen elderly users
write paper notes on
how to use note-taking
software.”
2.3 Digital empowerment of older users 11
CONFIDENTIAL
The technology is hard-to-imagine and a lot of elderly
don’t feel the need of technology in their homes.
BARRIER
“At the age of 70, I’m enthusiastic about
travel and about reading long history
books. But about replacing my traditional
home thermostat with a WiFi model like
Nest – I’m unenthusiastic.”
2.3 Digital empowerment of older users 12
CONFIDENTIAL
Products ‘for elderly’ are not desirable.
BARRIER
2.3 Digital empowerment of older users 13
CONFIDENTIAL
Needing to learn to work with
a new interface for each application.
BARRIER
2.3 Digital empowerment of older users 14
CONFIDENTIAL
Example: go one step back
BARRIER
2.3 Digital empowerment of older users 15
CONFIDENTIAL
Limitation of vision, dexterity and memory.
BARRIER
2.3 Digital empowerment of older users 16
CONFIDENTIAL
DIGITAL AND REAL WORLD INTEGRATE
What will the future be like?
2.3 Digital empowerment of older users 17
CONFIDENTIAL
THE DIGITAL WORLD IS REAL
2.3 Digital empowerment of older users 18
CONFIDENTIAL
THE VIRTUAL COMPANION IS REAL
2.3 Digital empowerment of older users 19
CONFIDENTIAL
FUTURE EXPERIENCE FOR OLDER USERS
REMOTE CONTACT
Messages
Video calls
Social media
VIRTUAL CONTACT SENSORS DEVICES< AI
2.3 Digital empowerment of older users 20
CONFIDENTIAL
DIGITAL EMPOWERMENT TODAY
VIZIER
Stay active - mentally, socially and physically
Get daily life organized
2.3 Digital empowerment of older users 21
CONFIDENTIAL
1. Desirability first
VIZIER - DIGITALIZATION APPROACH
“Create a fun-to-have system, to
get users in. The extras become
the core.”
2.3 Digital empowerment of older users 22
CONFIDENTIAL
1. Desirability first
2. A familiar user interface
DIGITALIZATION APPROACH
“Filter the information according
to the user preferences and show
it through one simple interface.”
2.3 Digital empowerment of older users 23
CONFIDENTIAL
1. Desirability first
2. A familiar user interface
3. Open and extendable
DIGITALIZATION APPROACH
“The Vizier system is meant to plug
in on any other (open) system,
allowing the user to customize his
version of the system.”
2.3 Digital empowerment of older users 24
CONFIDENTIAL
PROJECT VIZIER
First steps to digital empowerment
2.3 Digital empowerment of older users 25
CONFIDENTIAL
THE VIZIER CONCEPT
GRAPHICAL SPEECH
FRIENDLY
INTERFACE
SMART
PLATFORM
ONLINE
SERVICES
SENSORS
& DEVICES
AVAILABLE
SOLUTIONS
2.3 Digital empowerment of older users 26
CONFIDENTIAL
The companion and the tablet work together
VIZIER’S FRIENDLY INTERFACE
2.3 Digital empowerment of older users 27
CONFIDENTIAL
Bring UI guidelines to life
VIZIER’S FRIENDLY INTERFACE
Textual clarification It has been noticed that older adults often interpret icons in another way which may be
confusing
Manipulate screen Older adult users can find it difficult to use multiple fingers across the screen. Actions
like zoom in and out, scrolling with two fingers, rotation and dragging gestures. Multi-
touch gestures should have button-based alternatives6.
Sort linear sequences
of tasks
Organize information into a small number of "chunks“. Minimize the interferences on the
screen and make them very straightforward and short, so as not to overload the older
adult’s mental space and working memory abilities.
Use ‘real-world’
metaphors
e.g. desktop metaphor, folder metaphor, trash can metaphor
User-centered wording e.g. "there was a problem in copying a file to your disk" rather than "execution error 159"
Feedback Articulatory (system beeps, mouse click, key clicks etc.), semantic (e.g. highlighting an
item being chosen from a list), status indicators (e.g. the copy bar when copying files, an
hour glass icon when a process is being executed etc.).
Some examples from UI guidelines
2.3 Digital empowerment of older users 28
CONFIDENTIAL
CO-CREATION
concreteabstract
2.3 Digital empowerment of older users 29
CONFIDENTIAL
PAPER DESIGNS
(2-3 options)
2.3 Digital empowerment of older users 30
CONFIDENTIAL
MOCKUP APP
(clickable buttons)
2.3 Digital empowerment of older users 31
CONFIDENTIAL
MOCKUP APP
(clickable buttons)
2.3 Digital empowerment of older users 32
CONFIDENTIAL
CLICK TO INSERT SLIDE TITLE
1. Click to insert text
FOCUS GROUP
(feedback survey)
2.3 Digital empowerment of older users 33
CONFIDENTIAL
CONCLUSIONS
2.3 Digital empowerment of older users 34
CONFIDENTIAL
REMEMBER …
… we ain’t seen nothing yet
2.3 Digital empowerment of older users 35
CONFIDENTIAL
REMEMBER …
… it’s a must to co-create
… and to apply user-centered design
2.3 Digital empowerment of older users 36
CONFIDENTIAL
One group, five brands
Our services are marketed through 5 brands each
addressing specific missions in product development.
INTEGRATED PRODUCT DEVELOPMENT
ON-SITE
PRODUCT
DEVELOPMENT
DIGITAL
PRODUCTS
DEVELOPMENT
OPTICAL
PRODUCTS
DEVELOPMENT
VENTURING

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Digital empowerment of older users (by Lene Schroyen)

  • 1. 2.3 Digital empowerment of older users 1 CONFIDENTIAL Template Innovation Day 2018CONFIDENTIAL DIGITAL EMPOWERMENT OF OLDER USERS Lene Schroyen Project Manager lene.schroyen@verhaert.com TRACK 2 - DIGITAL TECHNOLOGIES FOR A BETTER WORLD
  • 2. 2.3 Digital empowerment of older users 2 CONFIDENTIAL 1 2 3 4 5 CONTENT The aging population Living independently Digital and real world integrate Digital empowerment today Project Vizier
  • 3. 2.3 Digital empowerment of older users 3 CONFIDENTIAL POPULATIONS ARE GETTING OLDER
  • 4. 2.3 Digital empowerment of older users 4 CONFIDENTIAL LIVING INDEPENDENTLTY Aging at home – what does it mean?
  • 5. 2.3 Digital empowerment of older users 5 CONFIDENTIAL • To keep important old connections (be involved, contribute) • Because they long for familiar streets and faces • To remain independent • Because a nursing home is unavailable or not affordable WHY PEOPLE WANT TO AGE AT HOME
  • 6. 2.3 Digital empowerment of older users 6 CONFIDENTIAL • People’s future care needs are hard to predict • Help at home is a challenge to organize • Studies show that for some, home alone is mostly just alone THE REALITY OF AGING AT HOME
  • 7. 2.3 Digital empowerment of older users 7 CONFIDENTIAL 1. Physical environment • Allowing the users to get around both indoors and outdoors • Accommodate their limitations and be affordable • Solve transportation 2. Social aspects • Living in a community • Socializing, attending events • Having opportunities to work if they wish • Have ways to communicate with others • Have ways to get information • Healthcare facilities nearby PROBLEMS-TO-BE-SOLVED WHEN AGING AT HOME Source – 2017 Deseret News article
  • 8. 2.3 Digital empowerment of older users 8 CONFIDENTIAL TECHNOLOGY AS A PART OF THE SOLUTION The assistive potential of available technology Access Communication EntertainmentHealth Memory & cognition
  • 9. 2.3 Digital empowerment of older users 9 CONFIDENTIAL Why are older adults not using technology? Why does the tablet end up in the drawer? THE DIGITAL DIVIDE
  • 10. 2.3 Digital empowerment of older users 10 CONFIDENTIAL Innovations are often too complex. BARRIER “I’ve seen elderly users write paper notes on how to use note-taking software.”
  • 11. 2.3 Digital empowerment of older users 11 CONFIDENTIAL The technology is hard-to-imagine and a lot of elderly don’t feel the need of technology in their homes. BARRIER “At the age of 70, I’m enthusiastic about travel and about reading long history books. But about replacing my traditional home thermostat with a WiFi model like Nest – I’m unenthusiastic.”
  • 12. 2.3 Digital empowerment of older users 12 CONFIDENTIAL Products ‘for elderly’ are not desirable. BARRIER
  • 13. 2.3 Digital empowerment of older users 13 CONFIDENTIAL Needing to learn to work with a new interface for each application. BARRIER
  • 14. 2.3 Digital empowerment of older users 14 CONFIDENTIAL Example: go one step back BARRIER
  • 15. 2.3 Digital empowerment of older users 15 CONFIDENTIAL Limitation of vision, dexterity and memory. BARRIER
  • 16. 2.3 Digital empowerment of older users 16 CONFIDENTIAL DIGITAL AND REAL WORLD INTEGRATE What will the future be like?
  • 17. 2.3 Digital empowerment of older users 17 CONFIDENTIAL THE DIGITAL WORLD IS REAL
  • 18. 2.3 Digital empowerment of older users 18 CONFIDENTIAL THE VIRTUAL COMPANION IS REAL
  • 19. 2.3 Digital empowerment of older users 19 CONFIDENTIAL FUTURE EXPERIENCE FOR OLDER USERS REMOTE CONTACT Messages Video calls Social media VIRTUAL CONTACT SENSORS DEVICES< AI
  • 20. 2.3 Digital empowerment of older users 20 CONFIDENTIAL DIGITAL EMPOWERMENT TODAY VIZIER Stay active - mentally, socially and physically Get daily life organized
  • 21. 2.3 Digital empowerment of older users 21 CONFIDENTIAL 1. Desirability first VIZIER - DIGITALIZATION APPROACH “Create a fun-to-have system, to get users in. The extras become the core.”
  • 22. 2.3 Digital empowerment of older users 22 CONFIDENTIAL 1. Desirability first 2. A familiar user interface DIGITALIZATION APPROACH “Filter the information according to the user preferences and show it through one simple interface.”
  • 23. 2.3 Digital empowerment of older users 23 CONFIDENTIAL 1. Desirability first 2. A familiar user interface 3. Open and extendable DIGITALIZATION APPROACH “The Vizier system is meant to plug in on any other (open) system, allowing the user to customize his version of the system.”
  • 24. 2.3 Digital empowerment of older users 24 CONFIDENTIAL PROJECT VIZIER First steps to digital empowerment
  • 25. 2.3 Digital empowerment of older users 25 CONFIDENTIAL THE VIZIER CONCEPT GRAPHICAL SPEECH FRIENDLY INTERFACE SMART PLATFORM ONLINE SERVICES SENSORS & DEVICES AVAILABLE SOLUTIONS
  • 26. 2.3 Digital empowerment of older users 26 CONFIDENTIAL The companion and the tablet work together VIZIER’S FRIENDLY INTERFACE
  • 27. 2.3 Digital empowerment of older users 27 CONFIDENTIAL Bring UI guidelines to life VIZIER’S FRIENDLY INTERFACE Textual clarification It has been noticed that older adults often interpret icons in another way which may be confusing Manipulate screen Older adult users can find it difficult to use multiple fingers across the screen. Actions like zoom in and out, scrolling with two fingers, rotation and dragging gestures. Multi- touch gestures should have button-based alternatives6. Sort linear sequences of tasks Organize information into a small number of "chunks“. Minimize the interferences on the screen and make them very straightforward and short, so as not to overload the older adult’s mental space and working memory abilities. Use ‘real-world’ metaphors e.g. desktop metaphor, folder metaphor, trash can metaphor User-centered wording e.g. "there was a problem in copying a file to your disk" rather than "execution error 159" Feedback Articulatory (system beeps, mouse click, key clicks etc.), semantic (e.g. highlighting an item being chosen from a list), status indicators (e.g. the copy bar when copying files, an hour glass icon when a process is being executed etc.). Some examples from UI guidelines
  • 28. 2.3 Digital empowerment of older users 28 CONFIDENTIAL CO-CREATION concreteabstract
  • 29. 2.3 Digital empowerment of older users 29 CONFIDENTIAL PAPER DESIGNS (2-3 options)
  • 30. 2.3 Digital empowerment of older users 30 CONFIDENTIAL MOCKUP APP (clickable buttons)
  • 31. 2.3 Digital empowerment of older users 31 CONFIDENTIAL MOCKUP APP (clickable buttons)
  • 32. 2.3 Digital empowerment of older users 32 CONFIDENTIAL CLICK TO INSERT SLIDE TITLE 1. Click to insert text FOCUS GROUP (feedback survey)
  • 33. 2.3 Digital empowerment of older users 33 CONFIDENTIAL CONCLUSIONS
  • 34. 2.3 Digital empowerment of older users 34 CONFIDENTIAL REMEMBER … … we ain’t seen nothing yet
  • 35. 2.3 Digital empowerment of older users 35 CONFIDENTIAL REMEMBER … … it’s a must to co-create … and to apply user-centered design
  • 36. 2.3 Digital empowerment of older users 36 CONFIDENTIAL One group, five brands Our services are marketed through 5 brands each addressing specific missions in product development. INTEGRATED PRODUCT DEVELOPMENT ON-SITE PRODUCT DEVELOPMENT DIGITAL PRODUCTS DEVELOPMENT OPTICAL PRODUCTS DEVELOPMENT VENTURING