Engaging with Employers Online
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This is an updated version of Social Media and the Job Hunt I presented to students at the University of Maryland's Career Services Center.
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Engaging with Employers Online
- 1. Social Media & The Job Hunt Interacting With Employers Online
- 2. Today’s Presenter Veronica Segovia Employer Brand Marketer, Vocus @VASegovia www.linkedin.com/in/vsegovia
- 4. Employer Branding Source: Jobvite Social Recruiting Survey 2013
- 5. Employer Branding Source: Jobvite Social Recruiting Survey 2013
- 7. Employer Branding 78% of recruiter have hired through a social network. A 20% increase in three years. 100 50 0 Source: Jobvite Social Recruiting Survey 2013
- 8. How Important Is Your Profile? Employers Are Highly Likely to Look At Candidates 93% Source: Jobvite Social Recruiting Survey 2013
- 9. How Important Is Your Profile? Source: Jobvite Social Recruiting Survey 2013
- 10. What are we looking for? LinkedIn Experience Specific Skills Facebook Blogs Twitter Google+ Experience Source: Jobvite Social Recruiting Survey 2013 Cultural Fit Industryrelated posts
- 12. Best Practices for Posting • Complete bios, appropriate headshot/profile picture, call to action for contact info • Ask/Answer Questions • Keep it real and be authentic • Use professional language and spelling • Golden Rule Applies: If your mom would be ashamed… • Be conversational and ENGAGE: Tweet Chats are awesome for this! • Aim for quality, not quantity • Keep content appropriate • Be Positive • Be aware of your audience •Do NOT publicly post anything negative about interviews, employers.
- 13. Who Are You? Photo Source: BrandYourself.com
- 14. LinkedIn • Name, Photo, and Headline • Customize URL and Link to it on websites, social media, business cards, your resume • Compelling Summary Call to Action • Keyword Rich Experience • Add Rich Media - Projects • Contact Info • Ask for recommendations and endorsements.
- 15. • Join Groups • Follow Companies LinkedIn
- 16. • Use “LinkedIn Today” to find influencers. • Use LinkedIn “Student Jobs” linkedin.com/studentjobs
- 17. Profile Views Source: LINKEDIN Talent Solutions
- 18. Graph Search for Facebook • Look up “companies that my friends work for” or “software companies in the DC area.” • Search “my friends who are writers” or “my friends who work in marketing” Photo Source: Facebook
- 19. Sharing Updates with Lists • You can select which lists can (or can’t) view your posts.
- 20. # Search in Twitter • • • • • Twitter is the 3rd most popular search engine behind Google and YouTube. Use Hash tags to search for #jobs You can search within Twitter two ways, by selecting #Discover or entering words in the search box. Search words can be phrases or #hashtags You can search by location in the search box:#hiring near: Maryland within:25mi
- 21. Complete Twitter Profiles •https://twitter.com/settings/account •Include an avatar •Include links in your bio information •www.facebook.com/vocuscareers •www.whyworkatvocus.com/opportunities
- 22. Tweet Chats @VocusCareers attempts to participate in close to 25 career-related tweet chats a month. Tweet chats can help increase followers, reach and engagement. Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you. Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers. Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience. Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat
- 23. Employer Blogs • • • The Vocus Careers Blog is an informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire. The blog reinforces the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment. Get noticed by commenting, sharing and tagging.
- 24. Ignite Your Word Of Mouth Posting comments on relevant blog posts about job searching might get you in front of recruiters who use social media to source talent. Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder. Other ways to promote your brand: •Email Signature •Facebook posts •Tweets or RTs •LinkedIn Profile •Network IN PERSON. WOM about brands still occurs offline.
- 25. Pinterest • Create a Living Resume relevant to your industry. Link to accomplishments. • Follow Companies
- 26. Google+ • • • • Helps get you found with SEO. Share your resume. Share industry relevant content. Recently added hashtags to search results. #jobhunting #recentgrad
- 27. Alerts • • • • Twilert is an app that allows you to receive updates of tweets. Set up “Twilert” emails with keywords so that you get updates about jobs at specific companies in your email. This is easy to do. You connect it to your twitter handle or google account. Create searches and assign each a time to conduct the search.
- 28. Think Outside The Box • • • Video is a great way to get creative. YouTube, Vine, Instagram If done well, these are great tools to stand out. Photo Sources: Mashable, Instagram (@VocusCareers)
- 29. Key Takeaways Monitor Your Brand Online (Google, Brand Yourself) Use Your LinkedIn Profile (CTA, Compelling Summary, Keyword Rich) Privacy Network Engage Hashtags Master Privacy Settings for Personal Accounts Online and Offline (90% of WOM still occurs offline) Don’t wait for us to find you. Be creative. Hashtags are supported across platforms: Twitter, Instagram, Facebook and Google.
- 30. Stay Connected
- 31. Questions?
Notas del editor
- Our VP of HR set up a separate website in anticipation for growth. As more positions began opening up and we began expanding, the recruiting team needed to attract talent and manage communication with that talent. Here’s a look at our Employer Brand. Our candidates/employees recognize these colors, this phrase.
- Last year: LI was 92; Facebook was 26 and Twitter was 15.Recruiters are getting more savvy in the ways of sourcing within social media
- Recruiters use the Top Three for similar and also for different tactics. Posting jobs, finding candidates. Contacting candidates: LI/Twitter, not Facebook
- 78% have hired through a social network. Of those, 92 said LI, 24 said FB, 14 said Twitter.
- 42% have reconsidered a candidate based on content viewed in a social media profile.
- 42% have reconsidered a candidate based on content viewed in a social media profile. More recruiters react negatively to profanity and grammar/punctuation errors than references to alcohol use.
- Monitor Your Social Media PresenceGoogle Yourself What information is available for employers to find out about you online?Site likes Brand Yourself & Network Clean can help you.Proficiency with Privacy Categorize Facebook connections accordingly. Use Facebook Lists to share appropriate content Be smart across ALL platformsUpdate Contact Information
- The guidelines are especially important for those of you who want to include Vocus in your bio information.Potential Clients, Customers, Referrals, Recruits have access to social media.Become familiar with your privacy settings.Tweet Chats to gain followers- talk to me and I can help you with this.
- Organizing your friends into lists allows you to control who sees certain posts and what types of posts you see from people in each category or list.Smart Lists are created for you by Facebook based on About information.
- Worst Thing you can do is fall off the face of the earth or become inactive.