Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

•Descargar como PPTX, PDF•

1 recomendación•1,688 vistas

Veronika Höller

Hi all, this are my speaker slides for Brighton SEO

Marketing

How Google´s MUM
will change SEO and
PPC Optimization
Veronika Höller| CompuGroup Medical
SLIDESHARE.NET/VeronikaHller1
@HollerVeronika

Hi my Name is Veronika
I´m a Senior SEO Manager
CGM Medical
#brightonSEO @HollerVeronika

Digital alien
#brightonSeo @HollerVeronika

Why am I talking
about Google MUM?
#brightonSEO @HollerVeronika

We`re rebuilding
the SERPS
#brightonSEO @HollerVeronika

MUM 1000x
stronger than
BERT!
#brightonSEO @HollerVeronika

75 languages
#brightonSEO @HollerVeronika
Relationship between
content types…

Graphics
#brightonSEO @HollerVeronika
Video
content
Audio

… and includes foreign
language content in the
results.
#brightonSEO @HollerVeronika

Now it`s time to start a
conversation with your
User
#brightonSEO @HollerVeronika

To take a traditional
company into the
digital universe

CGM Medical v MUM
The optimization
journey begins…
#brightonSEO @HollerVeronika

(moving away from Getty
Images…)
#brightonSEO @HollerVeronika
We started to create
our own images for our
website

Images are more important
to MUM than before
#brightonSEO @HollerVeronika

Screenshots of our
Product or service
#brightonSEO @HollerVeronika

What have we achieved?
more Clicks on images
better rankings
#brightonSEO @HollerVeronika

Next Challenge Audio
Audio now more important
to MUM
#brightonSEO @HollerVeronika

#brightonSEO @HollerVeronika
CGM Podcast

What have we achieved?
We had our own
Podcast series
#brightonSEO @HollerVeronika

Next Challenge Videos
MUM understand videos
much better
#brightonSEO @HollerVeronika

What have we achieved?
We produce different video types
for the platforms
#brightonSEO @HollerVeronika

MUM v Content
#brightonSEO @HollerVeronika

#brightonSEO @HollerVeronika
Box: Things to know

Box: Refine the search
#brightonSEO @HollerVeronika

Box: Broaden this search
#brightonSEO @HollerVeronika

Navigational
Transactional
Informational
#brightonSEO @HollerVeronika

Started optimizing our
content
#brightonSEO @HollerVeronika

Our pages tell a story
#brightonSEO @HollerVeronika

We want the first
and the last Click
#brightonSEO @HollerVeronika

What have we achieved?
CR has increased 25% on SEO
& 12% PPC site
#brightonSEO @HollerVeronika

conducts influencer marketing
is active on social media
has YouTube channels
CGM Podcast
#brightonSEO @HollerVeronika
CGM Medical

creates efficient, short
product videos
Uses own product photos
#brightonSEO @HollerVeronika

#brightonSEO @HollerVeronika
We work together with
our marketing teams
worldwide

We are still at the
beginning…
to be
continued….

#brightonSEO @HollerVeronika Senior SEO Manager Veronika Höller CompuGroup Medical
Thanks for
your Attention
I would be happy to
connect with you

Más contenido relacionado

La actualidad más candente

Martin McGarry - SEO strategy c/o England manager Gareth Southgate

Martin McGarry

Using Search Intent in our Link Building Efforts

Chris Czermak

EAT: Have We Been Looking At It Backwards

EdwardZiubrzynski1

BrightonSEO - Apr 2022 - No excuses for doing UX

Oban International

The Full Scoop on Google's Title Rewrites

Mordy Oberstein

For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers. Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment. Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.

BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites

Manick Bhan

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

Luis

The Hidden Gems of Low search volume

Liraz Postan

In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share: – How to analyse a site’s existing internal linking structure using machine learning – What machine learning techniques can you implement to help you create content clusters? – How to find user-friendly, in-content linking opportunities – How to prioritise and measure the impact of internal linking initiatives Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential. Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

LazarinaStoyanova

Data-driven SEO & content strategy to reduce your customer acquisition costs

adlift

How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...

Isa Lavs

How To EAT Links.pptx

Dixon Jones

When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way. In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety. They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.

TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)

Gianna Brachetti-Truskawa 🐙

HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...

Jessica Maloney

BrightonSEO April 2023 Similar AI: Automation recipes for SEO success

Dylan Fuler

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Simon Lesser

Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]

Chloe Smith

BrightonSEO 2022.pdf

Ilia Markov

Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf

Sophie Gibson

How to get more traffic with less content - BrightonSEO

Anna Gregory-Hall

La actualidad más candente (20)

Martin McGarry - SEO strategy c/o England manager Gareth Southgate

Using Search Intent in our Link Building Efforts

EAT: Have We Been Looking At It Backwards

BrightonSEO - Apr 2022 - No excuses for doing UX

The Full Scoop on Google's Title Rewrites

BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

The Hidden Gems of Low search volume

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

Data-driven SEO & content strategy to reduce your customer acquisition costs

How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...

How To EAT Links.pptx

TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)

HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...

BrightonSEO April 2023 Similar AI: Automation recipes for SEO success

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]

BrightonSEO 2022.pdf

Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf

How to get more traffic with less content - BrightonSEO

Similar a Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

HOW GOOGLE'S MUM WILL CHANGE SEO AND PPC OPTIMISATION-long-version.pptx

Veronika Höller

Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast! In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities. With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.

How to Create a Conversion Optimization Strategy that Gets Results

Chris Goward

How SEO Helped Me Close My First 100K Deal

Imaginovation L.L.C.

Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign? Hugh Benjamin explores this new marketing trend: *How to rise above your competition with your video content *Creating a simple no brainer conversion based on video footage for your business *Using the videos for branding on social media *The WOW factor of drone videos *The growth of 20% per year for drone videos *Helping Customers experience the service or products *Emotional Engagement of Visitors vs a 2d experience *Taking People on a Journey to another view / world

Drone Videos and Their Effect on Social Media and Content Marketing

semrush_webinars

Alex michael

Alex Michael

The Top 5 Ecommerce Tests You Should Run Right Now

Optimizely

Gary Taylor - OTE Birmingham - Digital advertising – where is it going?

Edge Global Media Group

Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system? You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.

Top Tips for Immediate Conversion Optimization

Chris Goward

There’s a big difference between employer branding and recruitment marketing. They’re both a key part of building a successful hiring strategy, but many HR and talent acquisition professionals use them synonymously (or even get them confused). If you want to attract the best-fit talent for your team, it’s crucial to understand how the two concepts are unique—and how they can complement each other. In this deck, Abigail Horne, Senior Talent Acquisition Manager at Bettercloud will break down the key differences between employer branding and recruitment marketing, and how to use them together to boost your recruiting efforts.

Employer Branding vs. Recruitment Marketing (And How to Use Them Together)

GreenhouseSoftware

Search engine optimization dubai - sm es - gregory bolle

MajidHaider

SEO for beginners

Socialab

Learning and Development has become far too focused on the volume and arrangement of content instead of its value for learners. As we continue to shift to a demand-driven environment, relevance is ultimately decided by the learner —not the L&D teams. Successful learning organizations develop systems that promote relevance and design learning with an experience-mindset. In this webinar Matt Donovan, Vice President of Global Digital Learning Strategies & Solutions will explore: Re-envisioning learning strategies through the learner-centric lens Innovation as the catalyst to assess the current state of your workplace against the desired future state of the learning experience The organizational features and architecture required to achieve long-term results

TRANSFORMING THE LEARNER’S LANDSCAPE

Human Capital Media

Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods. Here's what you'll learn: - How to target people in your area with your local ads - Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities) - How to tailor your Google ads to mobile devices and an ever-growing audience that uses them - Do’s and Don’ts of running local campaigns

Make Google Work for You: A Local Business Guide to AdWords

Surefire Local

Microlearning is a hot topic in the corporate learning and performance space – and the buzz isn’t slowing down. Learning leaders are working quickly to understand the concept, and how it can be applied purposefully to support employees – and ideally – to get business results. Before an organization takes the leap into microlearning, it’s important to understand the fundamentals first. To be successful, microlearning must be applied in the right way – from the beginning – to achieve sustained results. In part 1 of our microlearning webinar series, you’ll take-away: An understanding of the fundamentals of microlearning – the truth about what it is, and what it is not A framework for creating an effective microlearning strategy that gets results Real-world examples of how global organizations have used microlearning to achieve significant business objectives

MICROLEARNING SERIES PART 1 MICROLEARNING: THE TRUTH AND THE PROOF

Human Capital Media

The digital marketing ppt

D&P Mindmax /www.gdmtravel.com

9 Insanely Powerful Ideas To Turn Content Into Customers

Holly Miller

You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel? Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process. Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money. You'll learn: -How to structure content for high organic rankings -How to use targeted social ads to promote content -How to turn content into a lead generation machine -How to use content and social advertising to boost PPC

9 Insanely Powerful Strategies to Turn Content into Customers

Internet Marketing Software - WordStream

Designing for Evil

Barry Briggs

2015 - how to advertise music with google & facebook

Dietrich Pflüger

Shamit khemka explains the changes Google brought in web searches

SynapseIndia

Similar a Veronika bSEO-Googles-MUM-Speaker-Slides.pptx (20)

HOW GOOGLE'S MUM WILL CHANGE SEO AND PPC OPTIMISATION-long-version.pptx

How to Create a Conversion Optimization Strategy that Gets Results

How SEO Helped Me Close My First 100K Deal

Drone Videos and Their Effect on Social Media and Content Marketing

Alex michael

The Top 5 Ecommerce Tests You Should Run Right Now

Gary Taylor - OTE Birmingham - Digital advertising – where is it going?

Top Tips for Immediate Conversion Optimization

Employer Branding vs. Recruitment Marketing (And How to Use Them Together)

Search engine optimization dubai - sm es - gregory bolle

SEO for beginners

TRANSFORMING THE LEARNER’S LANDSCAPE

Make Google Work for You: A Local Business Guide to AdWords

MICROLEARNING SERIES PART 1 MICROLEARNING: THE TRUTH AND THE PROOF

The digital marketing ppt

9 Insanely Powerful Ideas To Turn Content Into Customers

9 Insanely Powerful Strategies to Turn Content into Customers

Designing for Evil

2015 - how to advertise music with google & facebook

Shamit khemka explains the changes Google brought in web searches

Más de Veronika Höller

In today's dynamic business landscape, the power of clear and effective communication cannot be overstated. This slide deck is meticulously crafted to navigate you through the intricate world of Business Communication and Characters, offering a deep dive into the strategies that foster compelling interactions within and beyond your organization. The deck begins by setting the stage with an introduction to the core principles of business communication. It highlights the importance of clarity, brevity, and the role of feedback in successful exchanges. Delve into the diverse styles of communication and how to identify them. Learn to tailor your approach to different personalities and situations, ensuring that your message is not just heard, but understood and acted upon. Explore the concept of 'Characters' within business communication - the personas we adopt and interact with. Understand how these characters can influence the tone, formality, and effectiveness of business discourse.

Communication in Business Stiles & Characters

Veronika Höller

"One-size-fits-all in SEO? Think again! 🤔 Just as culture and language nuances differentiate North from South France or regions within Switzerland, your SEO strategies should be tailor-made to resonate with specific audiences. Dive deep, explore, and understand local intricacies. Because in the world of SEO, geography isn’t just about location—it's about connection! Work closley with your PPC Team to test new pages on Google Ads first for example. But see the countries as separate projects.

Away from guidelines and SOPs for International SEO Strategies - towards more...

Veronika Höller

I tell you how you can build a smart, international social media Strategy. Often marketers focus on the buying persona of their target customer, and forget about the searching persona. A really smart strategy will tackle both of these and use a range of different creatives and topics to generate interest and affinity with the brand and the product. Want proof? I show how this strategy delivered global success for a medical software business and provide examples of content and creatives that connect with the target audience on different levels. Work with SEO & PPC departments together to have the perfect digital Marketing Strategy.

SMART SOCIAL STRATEGY_ A DATA-DRIVEN APPROACH TO GLOBAL GROWTH 1.pptx

Veronika Höller

SEONerdSwitzerland-SEO-is-not-dead.pptx

Veronika Höller

SEO wird seit Jahren immer wieder tot gesagt, mir persönlich gehen alle Vorträge ziemlich auf den Keks die das behaupten - denn SEO wird niemals sterben und in Zeiten von mehr Privatsphäre und Ad freien Zonen, eher an Bedeutung gewinnen. In meiner Präsentation spreche ich darüber, wie wir uns den neuen Herausforderungen von AI gesteuerten Suchmaschinen stellen können. Wie spannend es ist ein SEO zu sein, welche Möglichkeiten wir mit den neuen Suchmaschinen haben und vieles, vieles mehr. Ich freue mich über Feedback.

SEONerdSwitzerland-SEO-ist-nicht-tot.pptx

Veronika Höller

Create impactful meta campaigns with less data Veronika is going to talk about how to create impactful Meta campaigns with less data. At a time when data protection no longer allows important insights, it's time to be inventive. One of the most efficient ways to get data are test campaigns without a target group. This method shows very quickly which creatives work and which don't, who your target group is and how they move. With these insights, you can start scaling impactful campaigns. It is important to document all results and to speak openly about the learnings. For more efficient meta campaigns.

BrightonSEO-Veronika-Höller-April20232023-Social-Paid-Show.pptx

Veronika Höller

When it comes to international SEO, many Companies rely on generic guidelines and standard operating procedures. To keep an overview & of course the control! While these can be helpful for setting a foundation, they are often too simplistic and overlook critical cultural factors that can significantly impact the success of a campaign. The main limitations of guidelines and SOPs include: One-size-fits-all approach Lack of cultural context Inability to adapt to unique market dynamics Limited room for creativity and innovation

Away from guidelines and SOPs for International SEO Strategies - towards more...

Veronika Höller

How to ptimize my Website for the Future.pptx

Veronika Höller

Imposter-Syndrom -EN-Version.pptx

Veronika Höller

IntSS-PPC-User-Journey-Veronika-Höller.pptx

Veronika Höller

Weekly SEO - BoostROAS_Veronika Höller.pdf

Veronika Höller

Más de Veronika Höller (11)

Communication in Business Stiles & Characters

Away from guidelines and SOPs for International SEO Strategies - towards more...

SMART SOCIAL STRATEGY_ A DATA-DRIVEN APPROACH TO GLOBAL GROWTH 1.pptx

SEONerdSwitzerland-SEO-is-not-dead.pptx

SEONerdSwitzerland-SEO-ist-nicht-tot.pptx

BrightonSEO-Veronika-Höller-April20232023-Social-Paid-Show.pptx

Away from guidelines and SOPs for International SEO Strategies - towards more...

How to ptimize my Website for the Future.pptx

Imposter-Syndrom -EN-Version.pptx

IntSS-PPC-User-Journey-Veronika-Höller.pptx

Weekly SEO - BoostROAS_Veronika Höller.pdf

Último

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

ssuser4571da

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

1. How Google´s MUM will change SEO and PPC Optimization Veronika Höller| CompuGroup Medical SLIDESHARE.NET/VeronikaHller1 @HollerVeronika

2. Hi my Name is Veronika I´m a Senior SEO Manager CGM Medical #brightonSEO @HollerVeronika

3. Digital alien #brightonSeo @HollerVeronika

4. Why am I talking about Google MUM? #brightonSEO @HollerVeronika

5. We`re rebuilding the SERPS #brightonSEO @HollerVeronika

6. MUM 1000x stronger than BERT! #brightonSEO @HollerVeronika

7. 75 languages #brightonSEO @HollerVeronika Relationship between content types…

8. Graphics #brightonSEO @HollerVeronika Video content Audio

9. … and includes foreign language content in the results. #brightonSEO @HollerVeronika

10. Now it`s time to start a conversation with your User #brightonSEO @HollerVeronika

11. My challenge?

12. To take a traditional company into the digital universe

13. CGM Medical v MUM The optimization journey begins… #brightonSEO @HollerVeronika

14. (moving away from Getty Images…) #brightonSEO @HollerVeronika We started to create our own images for our website

15. Images are more important to MUM than before #brightonSEO @HollerVeronika

16. Screenshots of our Product or service #brightonSEO @HollerVeronika

17. What have we achieved? more Clicks on images better rankings #brightonSEO @HollerVeronika

18. Next Challenge Audio Audio now more important to MUM #brightonSEO @HollerVeronika

19. #brightonSEO @HollerVeronika CGM Podcast

20. What have we achieved? We had our own Podcast series #brightonSEO @HollerVeronika

21. Next Challenge Videos MUM understand videos much better #brightonSEO @HollerVeronika

22. What have we achieved? We produce different video types for the platforms #brightonSEO @HollerVeronika

23. MUM v Content #brightonSEO @HollerVeronika

24. #brightonSEO @HollerVeronika Box: Things to know

25. Box: Refine the search #brightonSEO @HollerVeronika

26. Box: Broaden this search #brightonSEO @HollerVeronika

27. Navigational Transactional Informational #brightonSEO @HollerVeronika

28. Started optimizing our content #brightonSEO @HollerVeronika

29. Our pages tell a story #brightonSEO @HollerVeronika

30. We want the first and the last Click #brightonSEO @HollerVeronika

31. What have we achieved? CR has increased 25% on SEO & 12% PPC site #brightonSEO @HollerVeronika

32. PPC & SEO strategy

33. conducts influencer marketing is active on social media has YouTube channels CGM Podcast #brightonSEO @HollerVeronika CGM Medical

34. creates efficient, short product videos Uses own product photos #brightonSEO @HollerVeronika

35. #brightonSEO @HollerVeronika We work together with our marketing teams worldwide

36. We are still at the beginning… to be continued….

37. #brightonSEO @HollerVeronika Senior SEO Manager Veronika Höller CompuGroup Medical Thanks for your Attention I would be happy to connect with you

Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

Similar a Veronika bSEO-Googles-MUM-Speaker-Slides.pptx (20)

Más de Veronika Höller

Más de Veronika Höller (11)

Último

Último (20)

Veronika bSEO-Googles-MUM-Speaker-Slides.pptx