Viadeo is a professional social network with 35 million members worldwide and 1 million new members per month. It aims to level the playing field between candidates and recruiters by using social ads, digital word of mouth, and community to help the job find candidates rather than the other way around. While social networks can democratize and globalize the job market, it is important to understand local contexts and build individual relationships rather than just corporate profiles in order to create a high-quality network rather than just connecting with many weak ties.