Más contenido relacionado La actualidad más candente (20) Similar a Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet (20) Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet1. Passbook + Apple Pay!
5 THINGS YOU NEED TO KNOW ABOUT APPLE’S NEW MOBILE WALLET!
John Haro, Chief Technology Officer !@johnharo!
Julie Novack, EVP, Mobile Solutions !@JulieRothNovack!
#PassbookWebinar!
2. !
2!
Today’s speakers!
#PassbookWebinar!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Julie Novack!
EVP, Mobile !
Solutions!
@JulieRothNovack!
John Haro!
Chief Technology
Officer!
@johnharo!
3. Passbook + Apple Pay: 5 things you need to know!
!
3!
What is !
Apple Pay?!
Passbook’s
role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
The user
experience!
The value
proposition !
Best-in-class
mobile wallet
programs!
4. § Apple Pay is Apple's new mobile payments system. !
§ Announced on 9/9/14, it allows iPhone users to pay
with "one-touch checkout" at retail locations. !
!
4!
1. What is Apple Pay?!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
5. !
5!
How is it different? !
Streamlined
enrollment!
Consumer-first
approach!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Privacy! Security!
6. Passbook + Apple Pay: 5 things you need to know!
!
6!
What is !
Apple Pay?!
Passbook’s
role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
The user
experience!
The value
proposition !
Best-in-class
mobile wallet
programs!
7. !
7!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
8. !
8!
2. Passbook’s role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Passbook!
Apple has placed Passbook at the center of its
Apple Pay mobile payment system!
9. Passbook + Apple Pay: 5 things you need to know!
!
9!
What is !
Apple Pay?!
Passbook’s
role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
The user
experience!
The value
proposition !
Best-in-class
mobile wallet
programs!
10. OUTSIDE THE STORE! IN THE CHECK OUT LINE ! PAYING AT THE REGISTER !
!
10!
3. The user experience!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
11. Passbook + Apple Pay: 5 things you need to know!
!
11!
What is !
Apple Pay?!
Passbook’s
role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
The user
experience!
The value
proposition !
Best-in-class
mobile wallet
programs!
12. For the Consumer! For the Retailer!
!
12!
4. The value proposition !
§ Convenience !
§ Timely reminders (expiring offers)!
§ Location triggers!
§ Secure and frictionless payments!
!
!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
§ Higher conversion vs mobile web coupon !
§ Ability to update content and offers!
§ Less fraud!
§ Your brand next to consumers’ credit cards!
!
!
!
13. Passbook + Apple Pay: 5 things you need to know!
!
13!
What is !
Apple Pay?!
Passbook’s
role!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
The user
experience!
The value
proposition !
Best-in-class
mobile wallet
programs!
14. Passbook launched over 2 years ago…!
!
14!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Passbook!
15. No words needed to explain the value to the consumer!!
!
15!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
16. Mobile wallet content can be distributed across many channels!
Use multiple channels to
distribute wallet content!
!
16!
Text!
Mobile!
Ads!
Apps /!
Push!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Email!
Web!
Direct!
mail!
Social!
17. Mobile wallet best-in-class examples!
Coupons! Loyalty!
!
17!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
1
7
!
!
Email !
Optimization!
For Mobile!
!
!
!
!
!
Activating !
Email with !
Mobile Wallet!
!
19. Gap Love Notes campaign last holiday season!
!
19!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
20. After texting “Love” … a very special plaid shirt responds !
!
20!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
!
Passbook!
21. For Android users: Google Wallet experience!
!
21!
Google Wallet!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
!
22. Device detection drives experience!
Google Wallet! Passbook! Other!
!
22!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
23. It is easy to create multiple wallet types in our Catapult platform !
Google Wallet! Apple Passbook!
!
23!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
23
26. Email is one of the easiest channels to activate with wallet!
1. Desktop email! 2. Mobile email!
!
26!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
26
27. Try activating an email with mobile wallet – on us!
Email us if you want to try it!!
hello@vibes.com!
!
27!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
29. Pep Boys text message alerts lead to mobile wallet!
!
29!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
30. Pep Boys also activates their mobile web coupons!
!
30!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Passbook!
Google Wallet!
31. !
31!
Impressive results !
26%!
of customers who
viewed the mobile web
coupon added that
offer to Passbook !
30%!
of all Pep Boys mobile
wallet offers that were
added to Passbook &
Google Wallet were
redeemed in store!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
32. Mobile wallet best-in-class examples!
Coupons! Loyalty!
!
32!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
3
2
!
!
Email !
Optimization!
For Mobile!
!
!
!
!
!
Activating !
Email with !
Mobile Wallet!
!
33. Sear’s Shop Your Way Rewards Loyalty Program!
!
33!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
34. Members learn about Surprise Points via email or text alert!
!
34!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
35. Mobile wallet marketing is making a big impact!
Are people using it?! Does it work?! Does wallet lift
!
35!
On average, 70% of
consumers will save an
offer to their phone when
presented with that
option.!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
email conversion?!
64% higher conversion
rate over static mobile
web coupons! When email is activated
with Mobile Wallet – 8%
increase in conversion !
26% increase in AOV
over static mobile web
offers!
35
36. ©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
!
Massive Passbook adoption!
36!
Vibes has seen a 6,150% increase in Passbook pass installs since
March 2013 (300+ Passbook campaigns)!
Passbook Adoption!
7000%!
Indexed Monthly Growth!
0%!
1000%!
2000%!
3000%!
4000%!
5000%!
6000%!
3/1/13!
4/1/13!
5/1/13!
6/1/13!
7/1/13!
8/1/13!
9/1/13!
10/1/13!
11/1/13!
12/1/13!
1/1/14!
2/1/14!
3/1/14!
4/1/14!
5/1/14!
6/1/14!
7/1/14!
8/1/14!
9/1/14!
37. Think holistically about mobile wallet marketing!
!
37!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
38. Library of reports, handbooks and webinars !
!
38!
Mobile Wallet Handbook: !
The ABCs of Passbook & Google Wallet!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Mobile Wallet Consumer Report: !
Non-payment opportunities for marketers!
Mobilize your
loyalty program with
mobile wallet!
ABCs of Passbook
& Google Wallet!
Apple’s Passbook &
Google Wallet: 5
key differences!
The Mobile Wallet
Shift: Non-payment
opportunities for
marketers!
Google Wallet for
Mobile Marketers!
Passbook Results
Are In: What’s
working, what’s not
& what’s next?!
www.vibes.com/resources!
39. Send us your questions! !
!
39!
Q&A!
#PassbookWebinar!
©2014 Vibes All rights reserved. Confidential #PassbookWebinar!
Julie Novack!
EVP, Mobile !
Solutions!
@JulieRothNovack!
John Haro!
Chief Technology
Officer!
@johnharo!