1. Victoria Ferrante & Julia Horvath

2. What is LinkedIn?
O Social media website for professionals.
O Online resume that allows you to connect
with people professionally.
O Keeps you in contact with
previous/present individuals that you are
able to interact with on a job related basis.

3. Benefits
O Ability to communicate with professionals
globally
O Business related news is shared
throughout your contacts – as well as job
opportunities.
O Allows professionals to view your profile
in-depth and could ultimately help you get
a job.
O Highlights your strengths and specialties
which acts as a leverage when searching
for job opportunities.

4. Getting Started

5. Create Your Profile

16. LinkedIn for Businesses
O Allowing individuals to construct company page
that post information about the
business/organization.
O A summary of the business can be added to this
page along with direct links to company websites,
Twitter accounts, and Facebook pages.
O Banner ads, blogs, and videos can also be added
to a company business page to give individuals
extra information on what the business is all about.
O Gives a good description of what exactly a
company is looking for in regards to employment.

17. B2B and B2C
O LinkedIn can be beneficial for business to
business and business to consumer
because it helps promote information
about companies to consumers, and
information about potential employees to
employers.

18. For-Profit Organization

22. Not-For Profit Organization

27. Using LinkedIn for Research
O Career Opportunities
O Past/present employees
O Recent activities on who has joined the the
company
O Overview of the company
O Stocks

28. Marketing on LinkedIn
O Ability to show specific details about an
organization and how to contact them.
O Make a LinkedIn company page to show
employers what the company is all about
along with providing links to company
Facebook and Twitter page for more info.
O Post ads and videos about the company and
related topics to their linked in page.

29. LinkedIn Answers
O By looking at and responding to
questions on LinkedIn a company can
see the concerns others have and act
accordingly.
O Gives individuals a chance to ask
questions and feel more apart of the
company.
O Gives specific help to individuals who
require it.

30. LinkedIn App

31. http://learn.linkedin.com/

32. Resources
O http://blog.hubspot.com/blog/tabid/6307/bid/23
454/The-Ultimate-Cheat-Sheet-for-Mastering-
LinkedIn.aspx
O http://www.socialmediaexaminer.com/6-
powerful-linkedin-marketing-tips-for-small-
businesses/
O http://learn.linkedin.com/
O http://www.duoblogger.com/9-awesome-
linkedin-resources-to-network-more-
productively/3505/
O http://www.youtube.com/watch?v=myhkP81A
VCs

33. Resources
O www.how-to-use-linkedin.com/
O http://faceyspacey.hubpages.com/hub/How-
To-Use-LinkedIn-Effectively
O http://www.vodahost.com/web-hosting-how-to-
use-linkedin.html/
O http://www.cbsnews.com/8301-505125_162-
51219860/how-to-use-linkedin/
O http://www.socialbrite.org/2011/11/15/how-to-
use-linkedin-pages-for-nonprofits/