1. L u x u r y m a g a z i n e f o r t h e a u t h e n t i c w o m a n
A d v e r t i s i n g g u i d e

3. Overview
A Luxury magazine for the Authentic Woman
Speak to one of the wealthiest and most influential market segments demonstrating
the skills of leadership and authenticity naturally: The Millennial Generation or
Generation Y.
Women are always looking for a way to feel better about themselves and life. However, very few really
know where to find the real solutions to what they seek. So we are taking a view and presenting content
from a different and ‘non-plastic’ sense. Too many women buy ‘Women's magazines’ and flip through the
mag with nothing really of value when they are done. We are NOT just another woman’s mag. What we
are offering is a way for women to change their reality and perspective of life in some of the most
profound ways. Every area of life is addressed in our mag. This mag is for women with vision…or at least
for the woman who desires to develop vision for themselves and for their environment.
For women to realise how powerfully creative they are. To recognise their true authentic
self and step up and claim it. To recognise that through that authenticity (no matter their vocation,
financial situation or background) they can become progressive leaders in our world. I would love this for
every human being on the planet but the most influential point of change is with women.
Millennial Woman was born and developed into a multifaceted communication tool to do just this. Here
are some important facts:
Content:
Leadership
Leader profile (story of an influential leader – extremely fussy with this persons profile as they
must demonstrate the qualities I am seeking to address in the mag)
Personal brand
Emotional and mental health
Physical health – food and exercise
Beauty and grooming
Rest and relaxation
Business and career
Print run:
First run – 5000 (July)
2nd run of first edition – 3000 for Spetember promotions
2nd Edition – 8000
Targeted print run by 6 edition: 15000

4. EMag
The Mobi app is for multi-platform distribution
eMag will combine with links to advertisers promotions/websites/sign-up forms or selected online
promotional tools
eMag will allow options for readers to access worksheets and support to-do’s for personal
transformation (one of our story lines is developed to help women create their own leadership
autobiography)
Link on the website will build a portfolio of video blogs with interviews, fashion tips and beauty to-
do’s
eMag is exclusive to subscribers
Distribution
First edition will be free (Mag to be priced at around R35)
First edition distribution to the following: Golf courses, 4 and 5 star Hotels, Slow lounges, Airport
Lounges, top end hairdressers and Spa’s.
First and 2nd edition distributed in August through as many women’s shows and functions as
possible. (key determinant of distribution – High end events)
12 month road show throughout SA starting with Gauteng (5), Cape Town (4), KZN (4), EC (3).
Thereafter short stops in smaller areas.
Main drive is subscriptions
Thereafter distribution through retailers such as: Woolworths, C N A, Pick ‘n Pay, Spar, Selected
book stores.
Readership
The profile of reader is highly intuitive, affluent women from the age of 25 to 45. Both the aspirational and
the already affluent woman is the target. Women who desire wealth and harmony in their lives and are
driven to achieve. Women who know that they have more to give and more to ‘be’. Women who see the
world from the view of ‘having arrived’ rather than struggle and negativity (although I expect we will attract
this group through default as they will aspire to the lifestyle).

5. Advertising Prices
Launch Advertising sizes and prices
DPS R 21 000
Full Page R 15 000
Front / Back Inner R 17 000
Half Page R 9 000
Quarter Page (only 6 available) R 4 500
Business Cards (24 available) R 1 000
Launch prices are less 15% on adverts for a minimum 3
month package.
Launch offer valid for first 3 editions only
3 month package - full rate
6 month package - less 10%
12 month package - less 15%
EMag Links - FREE