Les médias sociaux pour les entreprises

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Présentation au sein du cours Système d'information à l'ESDES en 3ème année. Sujet : les médias sociaux pour les entreprises. Exemple : les réseaux d'IBM

Educación

LES MÉDIAS SOCIAUX POUR LES
ENTREPRISES
COULOMB JEAN - DOSNE VICTOR - GAUTHIER PIERRE FRANÇOIS - GILLET LOUS FRÉDÉRIC

L’UTILISATION DES MÉDIAS
SOCIAUX AU SEIN D’UNE FMN
Vous avez dit IBM ?
Rappel du contexte …
Think Place : la boîte à idée virtuelle
Beehive : le Facebook interne
IBM aujourd’hui

THE
GOOD
PITCH
Presentation Name Goes Here
42 %
42 %
9 %
7 %
Matériels Activités de ﬁnancement Logiciels Services
4 ACTIVITÉS
Les services représentent la moitié du CA
LES SECTEURS D’ACTIVITÉS

THE
GOOD
PITCH
Presentation Name Goes Here
HISTORIQUE
1911
création de CTRC
À New York baptisé Computing
Tabulating Recording Company
1924
devient IBM
International Business Machines
1944
Harvard Mark I
Premier ordinateur numérique
pouvant effectuer des calculs
1957
Fortran + Disque Dur
Création d’un language de
programmation + périphérique de
stockage

THE
GOOD
PITCH
Presentation Name Goes Here
HISTORIQUE
1964
OS/360
Premier système d’exploitation
1980
IBM PC
Premier ordinateur personnel en
collaboration avec Microsoft
1992
IBM Simon
Ébauche du premier smartphone
( commercialisation en 1994)
1995 - 2014
+ 20 Mds dollars
Montant total des acquisitions
d’IBM sur cette période
70 acquisitions depuis 2002

THE
GOOD
PITCH
Presentation Name Goes Here
CHIFFRES CLÉS 2014
CHIFFRES D’AFFAIRES
EN BAISSE
EN MILLIARDS DE DOLLARS
RÉSULTAT NET
16% DE MARGE
EN MILLIARDS DE DOLLARS
EFFECTIF GLOBAL
EN HAUSSE
NOMBRE DE SALARIÉS
99,7 16,4 431 212

1/3
DES
INNOVATIONS
proviennent des IBMers
Créa%on
d’un
réseau
social

Boîte
à
idées
virtuelle
ouverte
à
tous

Plateforme
collabora%ve

LE CONTEXTE
Processus
d’innova%on
fermé

LA BOÎTE
À IDÉE
VIRTUELLE
IMPLICATION POSSIBLE À TOUS LES NIIVEAUX
SYSTÈME DE RATING ET TAGGING
RÉCOMPENSES POUR LES MEILLEURS IDÉES

THE
GOOD
PITCH
Presentation Name Goes Here
THINK PLACE
DEPUIS 2005
IDÉES GÉNÉRÉES ADOPTÉES IMPACT TOTAL
ÉMERGENCE DE TALENTS
18 000 350 500 1/2
FORTE IMPLICATION « CATALYSEURS »
1/2 SALARIÉEN MILLIONS DE DOLLARS
LES AVANTAGES

THE
GOOD
PITCH
Presentation Name Goes Here
THINK PLACE
DEPUIS 2005
LES INCONVÉNIENTS
SOURCES D’INÉGALITÉS
SYSTÉME DE BONS POINTS
INCITATION
À DÉSERTER LA FONCTION
=

BEEHIVE
LE FACEBOOK
INTERNE
Beehive un réseau social mais pas que.
Un impact positif constaté
Problème relatif aux réseaux sociaux

Un système ultra poussé et performant
Une étude de grande qualité
Fonctionnalités documentaires AUJOURD’HUI

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Les médias sociaux pour les entreprises

1. LES MÉDIAS SOCIAUX POUR LES ENTREPRISES COULOMB JEAN - DOSNE VICTOR - GAUTHIER PIERRE FRANÇOIS - GILLET LOUS FRÉDÉRIC

2. L’UTILISATION DES MÉDIAS SOCIAUX AU SEIN D’UNE FMN Vous avez dit IBM ? Rappel du contexte … Think Place : la boîte à idée virtuelle Beehive : le Facebook interne IBM aujourd’hui

3. INTERNATIONAL BUSINESS MACHINES

4. THE GOOD PITCH Presentation Name Goes Here 42 % 42 % 9 % 7 % Matériels Activités de ﬁnancement Logiciels Services 4 ACTIVITÉS Les services représentent la moitié du CA LES SECTEURS D’ACTIVITÉS

5. THE GOOD PITCH Presentation Name Goes Here HISTORIQUE 1911 création de CTRC À New York baptisé Computing Tabulating Recording Company 1924 devient IBM International Business Machines 1944 Harvard Mark I Premier ordinateur numérique pouvant effectuer des calculs 1957 Fortran + Disque Dur Création d’un language de programmation + périphérique de stockage

6. THE GOOD PITCH Presentation Name Goes Here HISTORIQUE 1964 OS/360 Premier système d’exploitation 1980 IBM PC Premier ordinateur personnel en collaboration avec Microsoft 1992 IBM Simon Ébauche du premier smartphone ( commercialisation en 1994) 1995 - 2014 + 20 Mds dollars Montant total des acquisitions d’IBM sur cette période 70 acquisitions depuis 2002

7. THE GOOD PITCH Presentation Name Goes Here CHIFFRES CLÉS 2014 CHIFFRES D’AFFAIRES EN BAISSE EN MILLIARDS DE DOLLARS RÉSULTAT NET 16% DE MARGE EN MILLIARDS DE DOLLARS EFFECTIF GLOBAL EN HAUSSE NOMBRE DE SALARIÉS 99,7 16,4 431 212

8. 1/3 DES INNOVATIONS proviennent des IBMers Créa%on d’un réseau social Boîte à idées virtuelle ouverte à tous Plateforme collabora%ve LE CONTEXTE Processus d’innova%on fermé

9. LA BOÎTE À IDÉE VIRTUELLE IMPLICATION POSSIBLE À TOUS LES NIIVEAUX SYSTÈME DE RATING ET TAGGING RÉCOMPENSES POUR LES MEILLEURS IDÉES

10.

11. THE GOOD PITCH Presentation Name Goes Here THINK PLACE DEPUIS 2005 IDÉES GÉNÉRÉES ADOPTÉES IMPACT TOTAL ÉMERGENCE DE TALENTS 18 000 350 500 1/2 FORTE IMPLICATION « CATALYSEURS » 1/2 SALARIÉEN MILLIONS DE DOLLARS LES AVANTAGES

12. THE GOOD PITCH Presentation Name Goes Here THINK PLACE DEPUIS 2005 LES INCONVÉNIENTS SOURCES D’INÉGALITÉS SYSTÉME DE BONS POINTS INCITATION À DÉSERTER LA FONCTION =

13. BEEHIVE LE FACEBOOK INTERNE Beehive un réseau social mais pas que. Un impact positif constaté Problème relatif aux réseaux sociaux

14. AUJOURD’HUI

15. Un système ultra poussé et performant Une étude de grande qualité Fonctionnalités documentaires AUJOURD’HUI

16. MODÈLE D’USAGE AUJOURD’HUI

17. MERCI

Les médias sociaux pour les entreprises

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