Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline

1. TARGET MARKET
MEDIA
PUBLICATIONS
Marketing solutions through content
marketing

2. WHO WE ARE

3. ABOUT TARGET
MARKET
MEDIA

4. ABOUT
TARGET MARKET MEDIA
Target Market Media is a national publisher of B2B trade
magazines. Each title is created for the industry and published in
a local market. Target Market Media Publications, Inc. is steered
by a leadership that has over 30 years of experience in the B2B
publishing world. The team has spent years perfecting both the
product and the sales behind it.

5. REAL ESTATE AGENT
MAGAZINE
SAN FRANCISCO
Jane Smith
Publisher
(480) 219-9716 ext 103
jsmith@tmmpublications.com

6. WHAT WE DO

7. We Write, Design, and Publish stories for & about small
businesses and professionals in your own custom magazines!

8. THERE IS ABSOLUTELY NO BETTER WAY TO
MARKET YOURSELF OR YOUR BUSINESS THAN TO
TELL YOUR STORY!

9. Content Marketing Solutions for Individuals & Small Businesses Delivered Through a New State-of-the-Art Technology –
Interactive Digital Flipbooks.
Content Marketing is a revolutionary new way of marketing yourself or your business that generates amazing results
that last, FAST!
Every person and every business has a story… let us tell yours!
WHY DOES STORYTELLING WORK?

10. CONTENT MARKETING
Content marketing is quickly becoming the most utilized marketing medium for businesses and
professionals alike. The statistics don’t lie, consumers trust brands and professionals that share
information and present a sophisticated image. One aspect of content marketing that is particularly
valuable is article marketing.
This type of marketing shares the humanity and the culture behind a business. By giving potential
customers the opportunity to learn about your business, your employees or yourself as a professional,
they get one step closer to liking and respecting you. People make decisions emotionally. They will pay
more and drive further to buy a product or service from a brand or professional they like and trust. Article
marketing fast forwards the like, trust cycle.
With a third-party endorsement from Business Professional Magazine, your marketing message can be
carried further. While you could create a brochure about your business, consumers will view it as
marketing. It is met with resistance and skepticism – where’s the catch? With a feature story created by
Business Professional Magazine, it gives a third-party endorsement to your company. Since the story isn’t
written with the catch words and marketing pizzazz of a brochure, consumers welcome the insight into
your business.

11. CONTENT MARKETING
&
STORYTELLING
A form of marketing
that promotes a
positive relationship
between clients and
advertisers. It puts the
focus on the client’s
needs, rather than the
sales pitch.

12. A form of marketing that promotes a positive relationship between
clients and advertisers. It puts the focus on the client’s needs, rather
than the sales pitch.

13. ARTICLE
MARKETING
This is a type of advertising in
which businesses write short
articles about themselves or their
company as a marketing strategy.
Article marketing has been used by
professionals for nearly as long as
mass print has been available.
Newspapers and other traditional
media have limited budgets for
gathering content and these
articles may be used in the
business section of the newspaper.

15. TRADITIONAL
ADVERTISING
DISENGAGES
People are bombarded with
marketing – online, on
television, on the radio, on the
street.
Competition is high. By
breaking from traditional
marketing platforms,
companies can engage
consumers better.

16. A NEW
GENERATION OF
MARKETING
As each generation comes into its
own, traditional marketing
solutions become more and more
difficult to promote.
People don’t want to be sold, so
they reject the direct advertising
methods of the past.
Today, advertisers need to come
up with a new way to reach their
ideal consumer ... Enter Content
Marketing

17. EVOLUTION AWAY
FROM TRADITIONAL
MARKETING?
The United States of America has
turned into a consumer economy
and a marketing society. Every
generation that goes by faces
stronger, more frequent and
more sophisticated sales and
marketing pressures.
Compare sales and marketing
today to the turn of the century,
the depression era, the 50s, or
when you were growing up… and
think of it now!

18. ARTICLE
MARKETING
ARTICLE MARKETING is a type of
advertising in which businesses
write short articles about
themselves, their company or
their field of expertise as a
marketing strategy. A primary
style for the articles includes a
bio box and byline (collectively
known as the resource box)
about the business.
Article marketing has been used
by professionals for nearly as
long as mass print has been
available.

19. THIRD-PARTY
ENDORSEMENT
The independent endorsement
by from a professional industry
trade magazine adds prestige and
honor to you and your company!
Much more than a marketing
piece, a Feature Story in one of
our magazines is a third-party
endorsement that inspires
credibility and confidence in your
target audience.

20. The top advertising agencies on Madison Avenue and
Wilshire Boulevard are not dreaming up advertising
gimmicks for products anymore… they are telling stories!

21. Savvy rainmakers understand the value of well-crafted content delivered to a highly targeted audience. In fact, new research from the Custom
Publishing Council (CPC) shows that only the Internet beats content marketing as the fastest-growing marketing tool.
This is NOT an advertorial or infomercial… it is professional, educational and informative content. The key to successful media programs for law
firms is great content. Your clients and referral sources know the difference between great content and a blatant sales pitch. You may have to work
hard to provide consistently relevant and compelling content, but it need not be cost prohibitive. Law firms of all sizes can easily afford to create
high-quality content. Great content underlies great content marketing, and your prospects want and need great content.
NOT AN ADVERTORIAL!!!NOT AN ADVERTORIAL!!!

23. WHY DOES STORYTELLING WORK?

24. THE EVOLUTION OF
STORYTELLING
Long before humans wrote down stories,
oral storytelling kept history, lessons and
legends alive. Stories have been handed
down for millennia.
Storytelling is a part of human nature and
makes up our culture.

25. Before humans figured out how to write, storytelling was used to keep history, teach lessons, entertain one another and to
carry forward cultural and moral ideas from one generation to the next. Of course, nobody likes to listen to someone rattle
off a bunch of facts in a monotone voice. The best storytellers incorporated lots of drama into their narratives through hand
gestures, music and dancing, and even embellishing a few facts to make the story more exciting. The most successful
storytellers were ones who could engage the group and keep them listening through to the end over and over again until
everyone knew the plot — and then the story could be retold to the next in line to keep it alive.
Eventually, people started writing down these stories using symbols and pictures and ultimately with letters like we
recognize today. This allowed stories to travel outside of the community and across generations. All of us use storytelling
every day: to share an event from earlier in the day, to preserve family traditions and even recounting some of the most
ancient stories that make up part of our cultural identity. Stories have been shaping our future for as long as we’ve been
able to communicate with each other and will continue to shape our lives for as long as there's someone to listen.
But what impact does storytelling have on advertising, and how can you use storytelling effectively in your magazine
advertising efforts?

26. Storytelling In Advertising
People are bombarded with thousands of new ideas every day. It’s not effective for a brand to simply blast out a message
and expect it to stick. The competition is high, and people are good at brushing aside swaths of information they don’t
think is necessary. The trick to breaking into that “necessary" category is to make a connection with the consumer, to
touch on something emotional that also enlivens the senses.
It’s a tall order for just a few moments of time, so how can we get the job done? With storytelling, of course. Our brains
are wired to take a bit of a story and then run with it, using our imaginations to fill in the blanks. All the marketer needs to
do is very carefully plant a few seeds and the consumer can imagine sounds, smells and sights all in just a few moments.
Presto.

27. If you want to get your prospects’ attention, make an
emotional connection and be remembered, harnessing
the power of storytelling is your best bet. Learn how to
use storytelling to grow your small business.
In today's information-flooded world, the stakes are high when it comes to earning the
attention of potential customers.
Consumers have more choices than ever before. Traditional, interruption-based marketing
isn't as effective as it once was. Increasingly, stories are becoming the difference between
good and great marketing. And most business owners aren’t using storytelling in their
marketing today. Most of those who are, aren’t using it effectively.

28. LET US TELL YOUR POTENTIAL
CUSTOMERS WHY THEY
SHOULD PATRONIZE YOUR
BUSINESS
The History of mankind is the
one great story. Stories are all
myths, all legends. Every
human’s life is a personal
story. Every speech we give
about what happened has a
form of the story.
We think in stories, we live
stories.
We can’t do it differently.

29. HOW DOES
STORYTELLING IMPACT
ADVERTISING?
 Stories activate the parts of the
brain that transform the story
into a personal experience
through NEURAL COUPLING.
 Listeners will begin to MIRROR
the speaker’s brain activity.
 The brain releases DOPAMINE
into the system, making it
easier to remember the story
with greater accuracy.

31. Long-Form Storytelling in Action
Rochester General Hospital needed to help people understand that their cardiac team was not only surgically elite, but
also real human beings who understand the fear people experience when contemplating heart surgery. It’s difficult to
show focused surgeons working on a patient with excruciating attention to detail, while also conveying the message
that behind the surgical mask is a person who genuinely wants you to feel better.
That’s a lot to accomplish with a single advertisement, so Rochester General Hospital chose the long-form advertorial to
make the most of storytelling in magazine advertising. The photos immediately let readers know that they are about to
be reassured: medical competency combined with compassion. The text launches right into what is at the heart of
patient fear: surgery gone wrong. The first paragraph ends with “no level of bad is acceptable.” It cuts right to the chase
and pulls at patient emotions with concrete words of confidence and optimism.
The remainder of the narrative shows the patient why they can relax and feel safe with the cardiac team at Rochester
General Hospital. Direct quotes from a renowned doctor help personalize the message — it's not a team of doctors
behind surgical masks who you'll never know. It's this nice doctor right here who wants to talk to you and wants to take
great care of you

32. THE MISSING
INGREDIENT IN
YOUR SALES
MESSAGE
Two professors studied 108 Super Bowl commercials
over two years. Some highlights of their research:
 Ads that tell a more complete story were the most
popular with consumers.
 People were more likely to view and share the story-
based ads. This results in greater consumer
awareness. Professor Quesenberry notes that
research has proven ad recall, recognition and
emotional response are all increased by online buzz.

33. THE TREMENDOUS RETENTION
OF STORYTELLING!
Do you remember the plot of a book you read in high
school?
How about an essay on a college short story?
Do you remember the movie “E.T.” or “Titanic”?
Do you remember the last radio commercial you heard in
your car this morning?
Can you name the advertisement on the back cover of the
newspaper today?
Last year, a 30 second Super Bowl ad cost $5 … there were 52
unique brands advertised.
Can you name 5?

34. HOW SHOULD YOU
TELL YOUR STORY?
A feature length film is the best
way to set your story in stone for
the masses. Next, would be a
memoir or autobiography about
you and your company.

35. FULL LENGTH COMMERCIAL
FEATURE FILM

36. SHORT INDEPENDENT
DOCUMENTARY

37. PUBLISHED BOOKS

38. MAGAZINE FEATURE STORY
Making a movie or memoir isn’t realistic
for most companies or professionals.
Enter the magazine feature story. The
most cost-effective way to harness
storytelling for your marketing goals.
LET US TELL YOUR STORY!

39. MAGAZINES ARE MADE FOR STORIES
When you’re thumbing through a magazine, you
want something that will draw you in, capture
your imagination and take you somewhere else
for a few minutes. Wherever you would like to
be, your favorite magazines are full of content
that is ready to take you there — including the
advertising.
Long-form content gives readers a chance to
immerse themselves in a brand’s message for
more than a few moments. By using creative
visuals and carefully crafted headlines, readers
can be drawn in, and the narrative can tell the
rest of the story. The result is a complete picture
for the consumer, and hopefully an emotional
connection for the marketer.

40. TARGET MARKET MEDIA
PUBLICATIONS

42. BUSINESS
PROFESSIONAL
MAGAZINE

43. BUSINESS PROFESSIONAL MAGAZINE SAMPLES
A revolutionary new way to market yourself or your company!
Unique Effective Affordable Exclusive

44. MORE FEATURE STORY SAMPLES

46. CREATE YOUR OWN MAGAZINE TITLE

47. 47

48. HOW WE DO IT
The art of creating a story that works!

49. INCORPORATING
YOUR PHOTOS,
LOGOS, & IMAGES

50. CHOOSE IMAGES
FOR YOUR STORY
FROM BIGSTOCK
Bigstock is your fast, easy-to-
use marketplace for quality
stock images. We offer over 60
million royalty-free
photographs and illustrations
from talented photographers
and artists around the globe,
available for almost any
purpose.

51. AWARD-WINNING
GRAPHIC DESIGN
Our graphic artists will create a
custom design for your story that
highlights the story and underscores
the editorial photography.

52. OUR PROPRIETARY WRITING STYLE
With over 20 years of experience, Target Market Media has
developed a propriety writing style that delivers the most
impactful story of professional feature writers are skilled at
creating a fantastic and influential “learn from example” story
for readers while still focusing on making your story an
extremely powerful marketing tool that’s targeted to your
prospects.
Keep in mind, OUR PUBLICATIONS our not a “traditional”
publications. Our writers are not journalists interviewing you.
They collaborate with you and your team to create a great story
that presents your firm in an intelligent and impactful manner.
Let’s face it… People will go out of their way to work with
someone they like and trust. Let Target Market Media forge a
connection between you and your future clients or customers,
by delivering your marketing message in a sophisticated yet
creative manner.

53. HOW TO PUBLISH YOUR
DIGITAL MAGAZINE

55. Converting your Feature Story into a Flipbook
Target Market Media introduces a new, interactive product, which will
stand above traditional marketing pieces. Our Digital Feature Story
Flipbook is now available as an upgrade for your feature story. We will
turn your feature story into a fully interactional digital feature story
flipbook.

56. CHECK OUT ALL THE
FEATURES OF A FULLY
RESPONSIVE INTERACTIVE
DIGITAL FLIPBOOK

57. WHAT DOES IT COST?
What are the options?

58. 6 PAGE STORY
$1,995

59. 8 PAGE STORY
$2,495

60. 12 PAGE STORY
$2,995

61. CREATING THE BALANCE
OF YOUR MAGAZINE

62. The Magazine
Business Professional magazine is a 24 to 32 page all-
digital trade magazines that includes your feature story
as the highlight but also several other well-written
articles from national authors focusing on business
development, leadership, time planning, marketing,
goal setting and other general business topics to
balance out the editorial content around your story.
The Advertising
The advertising in the magazine is a combination of
non-competitive business ads, PSAs for popular
nonprofits. We can certainly include advertisements for
your vendors or sponsors as well as for your business.
OPEN SAMPLES

63. • A professionally interviewed and written feature story
• A feature designed by Business Professional Magazine
• The full digital rights to recreate the feature
• High, low and print-ready PDFs
• A word-version for SEO
• Conversion to interactive flipbook
• Supplied video and audio added to flipbook
• Slideshow added to flipbook
• Reply card added to flipbook
What Is Included?

64. YOUR ARTICLE CAN BE SPONSORED, FUNDED,
UNDERWRITTEN, OR SUBSIDIZED BY ADVERTISING!
That’s right, with Target Market Media SPONSORSHIP PROGRAM we will apply all the revenue from any
vendors you procure for advertising in your magazine issue directly towards reducing or entirely eliminating
the cost of the feature story or feature story package.
Feature Story Sponsorship Advertising Rates

65. HOW TO USE IT
Make your feature story the best most effective marketing piece possible

66. HOW TO USE YOUR
FEATURE …
SHARE TO SOCIAL MEDIA
Share your story to your
business AND personal social
media accounts. It’s important
to share it to personal. These
are your people, they will
share it, like it, promote it.

67. On the Interactive Digital
Feature Story there are
several ways for you to share
your story or for viewers to
share your story.
The share icon in the bottom
right corner allows the viewer
to share the feature story
with other sites:
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Email
Other Social Media sites
The Copy a Link button allows
the viewer to copy a link to
the current page or the whole
flipbook and share it with a
friend, paste it into a post or a
tweet.

68. GREAT USES FOR YOUR FEATURE STORY,
REPRINTS, AND DIGITAL E-PRINTS
 Post on your website
 Display in the lobby of your office
 Send to your current & past customers.
 Mail or hand out to all your business prospects.
 Distribute to employees and friends.
 Give to professional associates and association members.
 Use as inserts in newspapers, trade and consumer magazines.
 Supplement you current marketing material
 Insert in community newspapers. It's more educational and more effective than a display ad.
 Use as an educational PR/Marketing piece.

69. HOW TO USE
YOUR FEATURE …
POST PDF TO YOUR WEBSITE
Share your feature story on the
homepage or bio page of your
website, so browsers can click and
see it.

70. CONGRATULATORY LETTER &
PRESS RELEASE
 TMM posts the press releases to the
home page of the website. Look here for
a sample:
http://www.attorneyatlawmagazine.com
/tag/news-events/
 TMM encourages the clients to make
their own press release and to circulate it
to other news outlets.
 TMM makes a congratulatory letter that
the client can use to frame alongside
their feature story.

71. CONGRATULATORY LETTER
&
PRESS RELEASE

72. REPRINT RATES

73. HOW TO USE YOUR
FEATURE STORY REPRINT
…
PRINT PDF INTO A BROCHURE
Reprint your feature into a third-party
endorsed brochure.
 Mail it to your network.
 Display it in your office.
 Use it in your informational packet.

74. HOW TO USE YOUR
FEATURE STORY REPRINT…
SUBMIT YOUR STORY FOR
REPUBLICATION OR INSERTS
Send your story into a local community
magazine or association newsletter for
them to include as an insert or to reprint
with credit to your TMM publication.

75. HOW TO USE YOUR
FEATURE STORY
REPRINT …
DISPLAY IN LOBBY
Frame your feature and hang it in the
lobby or your office. Purchase a
display case and keep reprints for
grabs.

76. 7 WAYS TO USE
YOUR FEATURE
STORY

77. FEATURE STORY EBLAST
Another upgrade option is the
feature story eblast – TMM will
design their story into an eblast
that they can circulate to their
contacts.
Here are the templates:
 Template 1
 Template 2
 Template 3

78. TURN YOUR FEATURE INTO AN EMAIL BLAST

79. FEATURE STORIES &
SEARCH ENGINE OPTIMIZATION (SEO)

80. CREDIBLE WEBSITE LINKS
Our websites are credible websites.
Because of the vast amount of non-static
content and the number of interactions
we receive, Google would rank our
website as “credible.”
As a “credible” website, when we link to
another website, we are essentially
endorsing their website. Google will view
our link to their website as a positive in
their rankings.

81. HOW FEATURES
BOOST SEO
 Backlinks from Credible Website: Google views our
magazine sites as credible. Links from your feature on
our site to your website BOOSTS your website.
 Content is King: By adding the content from your
feature to your website, you will have one more page
with content on your site.
 Power of Sharing: Share the content from your
website to social media (personal and business). The
more people who interact with that post, the better
it will affect your website.
 A Helping Hand: Our magazine’s social media will
also share and post about your feature, boosting
your SEO.
 Online Reputation: With your name on our website,
you will have just one more positive result in your
Google results.

82. Act Now and Receive a
Custom Feature Story Large
Format Poster For FREE!

83. IF YOU WANT TO GET
YOUR PROSPECT’S
ATTENTION …
Make an emotional connection
through the power of storytelling.
Use storytelling to grow your
small business.