2. Story of An Impatient Online
Entrepreneur
Starting From Scratch, I Needed To Build My Profile Fast.
After A $15,000 Weekend, I Knew Facebook Ads
Could Help Me...
www.FBAdQueen.com
3. What Can They Do?
Supercharge Your List And Build A Community
Of Dream Clients In Just 2 Weeks For Around
$500
www.FBAdQueen.com
7. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
www.FbAdQueen.com
8. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
• Access Your Global Target Audience In One Place
www.FbAdQueen.com
9. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
• Access Your Global Target Audience In One Place
• Reach Your Audience And Their Friends
www.FbAdQueen.com
10. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
• Access Your Global Target Audience In One Place
• Reach Your Audience And Their Friends
• Relatively Low Competition
www.FbAdQueen.com
11. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
• Access Your Global Target Audience In One Place
• Reach Your Audience And Their Friends
• Relatively Low Competition
• Can Be Cost Effective With The Right Strategies
www.FbAdQueen.com
12. Why Facebook Ads?
• Facebook Is Where We Share And Connect
• Jump Start Your List
• Access Your Global Target Audience In One Place
• Reach Your Audience And Their Friends
• Relatively Low Competition
• Can Be Cost Effective With The Right Strategies
• Rapid Growth = Big Opportunity
www.FbAdQueen.com
18. Clearly Define Your Message
• Identify Your
Unique Offer And
Define What You
Stand For
www.FBAdQueen.com
19. Clearly Define Your Message
• Identify Your
Unique Offer And
Define What You
Stand For
• Craft A Clear
Call To Action Or
Bite-Sized Taste
Of Your Service
www.FBAdQueen.com
35. Targeting Your Audience
• Be A Facebook
Stalker
• Use www.alexa.com
• List Your
Competitors
www.FBAdQueen.com
36. Targeting Your Audience
• Be A Facebook
Stalker
• Use www.alexa.com
• List Your
Competitors
• Check Facebook
Profiles on
Competitor’s Pages
www.FBAdQueen.com
42. Placing Your Ads
• Http://www.facebook.com/advertising
www.FBAdQueen.com
43. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
www.FBAdQueen.com
44. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
• Click On Green “Create An Ad” Button
www.FBAdQueen.com
45. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
• Click On Green “Create An Ad” Button
• Enter External URL (preferably One You Can
Track) Or A Facebook Page You Admin
www.FBAdQueen.com
46. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
• Click On Green “Create An Ad” Button
• Enter External URL (preferably One You Can
Track) Or A Facebook Page You Admin
• Target
www.FBAdQueen.com
47. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
• Click On Green “Create An Ad” Button
• Enter External URL (preferably One You Can
Track) Or A Facebook Page You Admin
• Target
• CPC Or CPM
www.FBAdQueen.com
48. Placing Your Ads
• Http://www.facebook.com/advertising
• You Must Have Or Set Up An Account To Run An
Ad
• Click On Green “Create An Ad” Button
• Enter External URL (preferably One You Can
Track) Or A Facebook Page You Admin
• Target
• CPC Or CPM
• Test And Evaluate
www.FBAdQueen.com
51. Tips For Optimisation
• Split Test Targeting, Images And Headlines
• Check Time Zones For Launch
www.FBAdQueen.com
52. Tips For Optimisation
• Split Test Targeting, Images And Headlines
• Check Time Zones For Launch
• Pause Ads That Fail To Reach Average Click
Through Rate Of At Least 0.02%
www.FBAdQueen.com
53. Tips For Optimisation
• Split Test Targeting, Images And Headlines
• Check Time Zones For Launch
• Pause Ads That Fail To Reach Average Click
Through Rate Of At Least 0.02%
• Make Sure Your Landing Page Or Destination
Relates To The Copy In The Ad
www.FBAdQueen.com
54. Tips For Optimisation
• Split Test Targeting, Images And Headlines
• Check Time Zones For Launch
• Pause Ads That Fail To Reach Average Click
Through Rate Of At Least 0.02%
• Make Sure Your Landing Page Or Destination
Relates To The Copy In The Ad
• Maximise Social Reach By Posting Consistent
Engaging Content On Page, Including Blog Posts
And Bite Sized Offer To Foster Your Prospects
www.FBAdQueen.com
57. Tips for Conversions
• Opt In Box On Landing Tabs
• Synergy Between The Ad
And Landing Page
www.FBAdQueen.com
58. Tips for Conversions
• Opt In Box On Landing Tabs
• Synergy Between The Ad
And Landing Page
• Don’t Sell Straight Up
www.FBAdQueen.com
59. Tips for Conversions
• Opt In Box On Landing Tabs
• Synergy Between The Ad
And Landing Page
• Don’t Sell Straight Up
• Give Them An Immediate
Taste Of What You Can Do
For Them
www.FBAdQueen.com
60. Tips for Conversions
• Opt In Box On Landing Tabs
• Synergy Between The Ad
And Landing Page
• Don’t Sell Straight Up
• Give Them An Immediate
Taste Of What You Can Do
For Them
• Ensure Active And Engaging
Facebook Page
www.FBAdQueen.com
62. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
www.FBAdQueen.com
63. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
• Tie In Your Ads With Your Facebook Page For Best Results
www.FBAdQueen.com
64. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
• Tie In Your Ads With Your Facebook Page For Best Results
• Test And Tweak
www.FBAdQueen.com
65. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
• Tie In Your Ads With Your Facebook Page For Best Results
• Test And Tweak
• Be Worthy Of Your Like By Being Active And Engaged
www.FBAdQueen.com
66. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
• Tie In Your Ads With Your Facebook Page For Best Results
• Test And Tweak
• Be Worthy Of Your Like By Being Active And Engaged
• Visit My Site www.FBAdQueen.com For More Advice
www.FBAdQueen.com
67. In Summary
• Facebook Ads Get You Known And Admired By Your
Dream Clients Faster And Cheaper Than Most Other
Methods
• Tie In Your Ads With Your Facebook Page For Best Results
• Test And Tweak
• Be Worthy Of Your Like By Being Active And Engaged
• Visit My Site www.FBAdQueen.com For More Advice
• Come And Ask Me A Question On My Facebook Page
www.FBAdQueen.com