This document discusses public relations strategies for entertainment, tourism, and sports. It provides tips for conducting a personality campaign and promoting events in the entertainment industry. For tourism PR, it outlines three key steps: stimulating desire to visit a place, arranging travel, and ensuring a good visitor experience. The document also discusses how to handle a tourism crisis like terrorist attacks and the large business of sports PR, including working with sponsors and recruiting. Finally, it lists the top PR firms and their annual revenues in these industries.

1. PR:Entertainment, Tourism,
and Sports
Victoria Moreno, Isaiah Alonzo,
Mike Garza, Sabrina Robles

2. Entertainment

3. Entertainment
Personality Campaign -
1. Get the client to fill out a questionnaire
1. Develop those facts as story angles
1. Prepare a biography
1. Determine what is to be sold

4. Entertainment
Conducting the Campaign
Best case scenario: Appear on multiple forms of media
A pitch should feature a news story or angle
Make public appearances
End Goal: provide tangible results for clients

5. Promoting Events:
“Drip-drip-drip” technique
Hype and anticlimax
Planters
Bookers
Cross promotion
Entertainment

6. Entertainment
Cross Promotion and Product Placement:
IKEA hoverboard
BTF: Pepsi/nike
Fast food affiliates
Conventions
Alamo City Comic Con

7. Tourism

8. Tourism
Three steps to Travel Public Relations:
1. Stimulating the public's desire to visit a place.
2. Arranging for travelers to reach it.
3. Making certain that visitors are comfortable, well treated, and entertained when
they get there.

9. Terrorism in Tourism
November 2015 Paris attacks
From PR standpoint what do you do?
Good way to promote PR through crisis

10. Sports

11. •Intense public relations efforts
•Work with marketing
specialist
•Tools of public relations

12. Publicity Programs
•Professional level
•Image
•Not about the
money
•College level
•Alumni
•School image
•High school recruit

13. Big Business
•$410 billion gross annual revenue
•Sponsorship Management
•Scan tracks

14. Top PR Firms
•Taylor - NY - $10,600,000
•French|West|Vaughan – NC - $6,176,664
•Edelman – NY - $2,760,447
•Coyne PR – NJ - $1,978,945
•APCO Worldwide – DC - $1,588,600