Video marketing at the world cup

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With the World Cup only days away, video marketing has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are battling it out for the top shared video of the summer and Coco-Cola have launched their biggest video marketing campaign ever.

Redes sociales Deportes Noticias y política

With
the
World
Cup
only
days
away,
video
marke7ng

has
been
the
main
focus
for
the
biggest
brands
out

there.

Nike,
Samsung
and
Castrol
are
ba?ling
it
out
for
the
top

shared
video
of
the
summer
and
Coco-‐Cola
have

launched
their
biggest
video
marke7ng
campaign
ever.

Their
video
just
got
over
1.3
million
shares
and

2,109,356
views!.
Football
greats
like
Ronaldo,

Neymar
Jr.
&
Rooney
are
the
stars
and
it's
a

roaring
success.
What's
even
be?er
is
that
the

tournament
hasn't
even
started
yet!
This
one

will
deﬁnitely
hit
the
2
million
share
mark
before

the
winners
are
crowned.

Check
out
their
video-‐>

With
39,373,389
views
and
971,504
shares.

Samsung
have
really
struck
gold
with
this
one!

Again,
it
features
the
talent
of
the
wing
wizard

Ronaldo
and
an
alien
invasion!

•  Neymar
Jr.
&
his
freestyle
team
take
on

Gymkhana
king
Ken
Block
in
his
rally
car.
This

is
probably
one
of
the
boldest
of
the
videos.

So
far
its
got
962,206
shares
and
14,933,666

views.

Coca-‐Cola-‐
Video
Marke7ng

Champions

•  Key
elements
of
the
campaign
include

•  “One
World,
One
Game”
television
and
digital
ﬁlm

•  “Where
Will
Happiness
Strike
Next”
documentary-‐style

short
ﬁlms

•  The
oﬃcial
music
anthem
for
the
Coca-‐Cola
2014
FIFA

World
Cup™
campaign

•  The
Happiness
Flag
-‐
the
largest
photomosaic
ever

created
featuring
fan
faces
and
messages

•  FIFA
World
Cup™
Trophy
Tour
by
Coca-‐Cola

•  A
uniquely
Brazilian
visual
iden7ty

Have
you
joined
the
video
marke7ng

revolu7on
yet?

Create
and
share
your
Viddyad
for
free
like
the

It
only
takes
minutes
!

Click
here
to
get
started

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Video marketing at the world cup

1. Video Marke+ng at the World Cup

2. With the World Cup only days away, video marke7ng has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are ba?ling it out for the top shared video of the summer and Coco-‐Cola have launched their biggest video marke7ng campaign ever.

3. Their video just got over 1.3 million shares and 2,109,356 views!. Football greats like Ronaldo, Neymar Jr. & Rooney are the stars and it's a roaring success. What's even be?er is that the tournament hasn't even started yet! This one will deﬁnitely hit the 2 million share mark before the winners are crowned. Check out their video-‐>

4. With 39,373,389 views and 971,504 shares. Samsung have really struck gold with this one! Again, it features the talent of the wing wizard Ronaldo and an alien invasion!

5. •  Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car. This is probably one of the boldest of the videos. So far its got 962,206 shares and 14,933,666 views.

6. Coca-‐Cola-‐ Video Marke7ng Champions •  Key elements of the campaign include •  “One World, One Game” television and digital film •  “Where Will Happiness Strike Next” documentary-‐style short films •  The official music anthem for the Coca-‐Cola 2014 FIFA World Cup™ campaign •  The Happiness Flag -‐ the largest photomosaic ever created featuring fan faces and messages •  FIFA World Cup™ Trophy Tour by Coca-‐Cola •  A uniquely Brazilian visual iden7ty

7. Have you joined the video marke7ng revolu7on yet? Create and share your Viddyad for free like the It only takes minutes ! Click here to get started

Video marketing at the world cup

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Video marketing at the world cup