Presented by John Sampson - DDB Group Vietnam This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV

1. THE ONE and a HALF SECOND RULE
It’s radical impact on every aspect of marketing
JOHN SAMPSON ( SAM)
Executive Creative Director/Managing Partner DDB Group Vietnam.
Visit VietnamBusiness.TV
for business videos, news &

2. This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV

3. Visit VietnamBusiness.TV
for business videos, news &

4. “For advertisers the commodity
in shortest supply is human attention.”
Nigel Bogle
Bartle Bogle Hegarty
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6. ADVERTISING HAS CHANGED
PASSIVE
FREQUENCY
DEMOGRAPHICS TRIBES OF MIND
QUALITY
INTERACTIVE
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7. You!
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9. Physically Present. Emotionally Absent.
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11. How to win?
Moving at the speed
of culture
IDEAS ARE STILL THE MOST VALUABLE CURRENCY.
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12. Actual Self + Brand = IDEAL SELF
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13. Social Media
Blogs
Big Data
Twitter
Facebook
Digital
Apps
TechnologyMobile
Media
Virtual Reality
Neuro-Marketing
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15. THE ONE and a HALF SECOND RULE
That was so 2 seconds ago.
If you’re not noticed, everything else is irrelevant.
If people don’t share it, it isn’t any good.
Ideas are still the key to everything.
Never let your partner leave their phone by the bed.
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16. JOHN SAMPSON ( SAM)
Executive Creative Director/Managing Partner DDB Group Vietnam.
Visit VietnamBusiness.TV
for business videos, news &

17. This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV