Vincent Ha, CEO of Gushcloud.com, shares his insights on the future of blogging.

1. THE FUTURE OF BLOGGING
Vincent Ha,
CEO of Gushcloud.com
Caveats 1) These are just my personal opinions
2) Limited experience in North America
Thursday, March 22, 12

2. Thursday, March 22, 12

3. Thursday, March 22, 12

4. The impact? Exhibit A: Gushcloud Traffic
1000+
20 mins
A Tweet at 10pm
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5. Some stats for you....
According to Wall Street Journal...
1% of Americans blog for some income.
3 of 4 are graduates
Mostly white males?
It takes about 100,000 monthly unique visitors
to generate $75k annually.
Only 2% of bloggers make their living from blogging.
Thursday, March 22, 12

6. What are brands looking for?
1. Past results. CPCs, Impressions, Engagement Google Analytics
Who reads you,
2. Audience profile match. where do they Polls
read you from? http://speckyboy.com/2010/09/23/top-10-free-
poll-and-survey-widgets-for-your-website/
3. Personal branding match. What ‘tags’ describe FB, Twitter, Social
you? Networks
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7. What are brands looking for? An example
An example
Age : 19
Profile : Blogger/ Student
Blog URL : www.luce-dale.com
Blog Genre : Retail, Lifestyle, Fashion, Travel, Art &
Photography
Blog Followers : 3,000 daily unique hits and above
FB Fans / Friends : Blocked / Subscribers: 1,499
Twitter Followers : 3,166
Reason of choice: Targets readers from Indonesia aged
14 years old and above.
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8. What are brands looking for? An example
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9. What are brands looking for? An example
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10. What are brands looking for? An example
Twitter activities
• @Claradevi gets re-
tweeted every 11 Tweets
• 18.2 tweets per day
• Re-tweets every 7.2
Tweets
• Based on analyzing 2399
Tweets
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11. What are brands looking for? An example
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12. What are brands looking for? An example
Comestics
FMCG Products
E.g. Acuvue
Social Media
Arts
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13. How do you increase your personal value?
1. Gather data
Are you effective? Who are your audience?
2. Grow your personal brand
Do people think you’re awesome?
3. Get plugged in
Who do you work with?
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14. How do you increase your personal value? Getting Plugged In
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15. How do you increase your personal value? Grow your personal brand
Are you worth subscribing? Are you worth following?
Comments,
Retweets
Likes
Are you worth repinning? Are you worth watching?
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16. Staying true...balance
Customize your disclosure statement
“Hey everyone, I’m working with brand X on this new
campaign for widget X and I’m gonna share my thoughts on
this...these are my real opinions which brand X has kindly
sponsored :)”
BE real. But BE constructive.
Frame criticism positively: I didn’t like widget X’s button
placement, in the next version I would put it... I wouldn’t use
this as regularly as someone in job Y-Z but I would recommend
this to my friends in the W industry.”
If you can’t think of anything positive, don’t accept the gig.
Thursday, March 22, 12

17. The future of blogging?
http://xiaxue.blogspot.com/ Endorsement, Ads, Tweets, S
Thursday, March 22, 12

18. The future of blogging?
Traditional
Content producers
Brands/Businesses Aggregators/
Advertiser Publisher Networks
Creative Agencies
Ecosystem Ecosystem Audience
Media buying houses
Resellers
Measurement houses
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19. The future of blogging?
‘Convergence’
Marketing/
Publisher
Advertiser
Ecosystem
Ecosystem
New Advertising Products
New Marketing Opportunities
E.g. Social Media
Brands/Creative/Digital Agencies Content Producers
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20. The future of blogging?
Future
Marketing &
Consumption ecosystem
Measurement and ROI, Smarter, Targeted Spending, Transactional
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21. The future of blogging? Word-of-mouth/Influencer Marketing
Action-based,
Transactional
Twitter
Blogs
Facebook
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22. The future of blogging? Word-of-mouth/Influencer Marketing
Measurements
CPM
Value Creation CPC
CPA
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23. Join us at Gushcloud or email us at
Northamerica@gushcloud.com for sales opportunities
Thank you! Let’s discuss!
@vincenthaky
@gushcloud
Thursday, March 22, 12